One of the three initial prototypes made while creating a solution that would bring the digitally illiterate online. This was done as part of the 'Google Education Outreach' Research Project (using a Human Centered Design approach). Prototype 'CSC' : BY BHAWANA PRABHAKAR, LOUIE AL-HAFIDH & NEIL MATHEW

1. HOW TO BRING THE NEXT 4-5 BILLION ONLINE?
PROTOTYPE ‘CSC’ : BY BHAWANA PRABHAKAR, LOUIE AL-HAFIDH & NEIL MATHEW

2. HOW TO IMPROVE DIGITAL LITERACY
Access to Digital
Devices
Teaching how to
use Digital Devices
...at an individual level?
Continued Usage
of Digital Devices
OR

3. HOW TO EFFECTIVELY IMPROVE DIGITAL LITERACY?
Access to Digital
Devices
AND
Teaching how to
use Digital Devices
Continued Usage
of Digital Devices

4. HOW DO WE PLAN TO REDUCE THE DIGITAL DIVIDE?
TEACH
digital literacy
skills
&
provide
ACCESS
to digital devices

5. WHERE DO WE DISTRIBUTE OUR SOLUTION?
Country States VillagesDistricts CSCs / Telecentres
By Integrating into an existing Distribution Channel, like CSCs
> 125,000 CSCs already serve 650,000 villages

6. WHO WILL DIRECTLY DISTRIBUTE THE SOLUTION?
The VLE (responsible for the CSC)
services 6-7 villages around it
VLE
> 125,000 CSCs already serve 650,000 villages
Country States VillagesDistricts CSCs / Telecentres
By Integrating into an existing Distribution Channel, like CSCs

7. What are CSCs? (Shared infrastructure)
● CSCs stand for Common Service Centers
● Part of an e-Governance initiative which provides the
following:
● Government Services (Issue of
Passports, Religion Certificates, Caste
Certificates, etc)
● Financial Services (Banking,
Insurance, Loans, etc)
● Social Services
● Private Sector services
1. 100 – 150 sq. ft Space
2. Minimum 1 PC
3. Minimum 1 Printer & Scanner
4. Digital / Web Camera
5. Fast Internet Connection
For Public Usage
Telemedicine
● Trained VLEs
● Medical Equipment

8. Symbiotic Integration with CSCs
● CSCs stand for Common Service Centers
● Part of an e-Governance initiative which provides the
following:
● Government Services (Issue of
Passports, Religion Certificates, Caste
Certificates, etc)
● Financial Services (Banking,
Insurance, Loans, etc)
● Social Services
● Private Sector services
1. 100 – 150 sq. ft Space
2. Minimum 1 PC
3. Minimum 1 Printer & Scanner
4. Digital / Web Camera
5. Fast Internet Connection
For Public Usage
Telemedicine
● Trained VLEs
● Medical Equipment
ADD EDUCATIONAL SERVICES
● Digital Literacy Education
+ Expand by adding Rooms, PCs…
EXPAND EXISTING RESOURCES

9. Meet Mr Akbar.
He’s a Village Level Entrepreneur
for CSC Kalchhina.
● He’s in charge of CSC, Kalchhina.
(He Manages & Maintains the infrastructure)
● He is already digitally literate (Job Requirement)
● He makes money by helping villagers.
The more people he services. The more he earns.
<Existing Revenue Model>
● He is well-respected. He can easily gather and inform
the villages around his CSC.
● He is considerate of the people around him. Genuine
intent to enrich the lives of his fellow men.
What is a ‘VLE’?
+ EARN WITH NUMBER &
PROGRESS OF
PARTICIPANTS OF COURSE

10. DIRECTLY work with the VLE
Government Regulations? Control?
Hierarchy of Authority
Lowest Level: VLE
VLE Reports to
State Government
Reports to
National Level
Get PERMISSION
Get PERMISSION
Difference from the previous
approach:
● Start SMALL (Lowest Level)
● More Control over the
Distribution Channel

11. What will be taught in our Course?
Digital Literacy
Course
SEARCH INFORMATION
GENERATE &
SHARE CONTENT
Use E-COMMERCE
websites
Find
ENTERTAINMENT
Online
Perform
BASIC DEVICE OPERATIONS
Awareness of
INTERNET SAFETY
Use
Government Services
Email, Chat &
Communicate with
others

12. Monitoring & Evaluation
 Online Examinations (with Certifications)
 Smart Card Identification (Make Accounts Online to Monitor Progress)
 Teacher Feedback System (Online/Offline forms filled up)

13. Monetization
Participants:
 Free to Learn
 Free to Access
 Paid to get Certification
Organizations:
 Advertising
 Charitable Donations
VLE:
 Commision per
progress and number
of participants

14. Marketing
Commercials over TV, Radio,
Newspapers in local regions
VLE gathers and informs people.
Incentive: Earns per person and progress made by each person

15. THE END