Digital Signage Content Design Tips
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The document provides tips for designing effective content for digital signage used for internal communication. It discusses using high contrast between text and background colors for visibility, avoiding red and blue together which causes vibration, using abbreviated and clustered information, including images of people to engage viewers, and appealing to the audience with relevant content. The key points are to use contrasting colors, avoid vibration, abbreviate and cluster information, include people in images, and make the content appealing.
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Digital Signage Content Design Tips
- 1. Content Design for Digital Signage: Do’s and Don’ts Patricia Mitrano Director of Visual Communications Newark Beth Israel Medical Center
- 3. Powerpoint Color Palate White & inner colors for text Dark outer colors for background x x x x x x www.ellenfinkelstein.com
- 6. Good Contrast Not So Good Prominence Similar Obscurity Attention Vibration
- 7. “ When the audience can't read text instantly, they quit trying.” Solomon Schneider Professor at Sam Houston State University, Texas ABC's
- 9. DO Abbreviate & Cluster Information #1 Governor to discuss HEALTHCARE REFORM Wednesday, October 26, 2011 3:00 p.m. PD Auditorium All employees are invited to attend #2 Governor to discuss HEALTHCARE REFORM Wed, Oct. 26 3 pm PD Aud. All employees invited ABC's
- 10. Don’t use clip art! (stock photo images are easily accessible) #1 Bake Sale Tues. 6/16 11a-2p Cafeteria More info: x67000 Child Care Center #2 Bake Sale Tues. 6/16 11a-2p Cafe More info: x67000 Child Care Center
- 11. DO take and use digital pictures (people love seeing themselves on monitors, giving more reason to watch)
- 12. DO Appeal to Your Audience What’s in it for them? Food & food pictures always works!
- 13. Breakfast with the Big Shots 7 am Board Room Thurs, 6/11 & Mon, 6/22 Great opportunity to talk issues that interest YOU Physicians’
Editor's Notes
- Medium-colored text + medium-colored background = low legibility. For best legibility: Choose a very light font on a very dark background On the color wheel Very Light is 'Snow White' in the center and the Six Dwarfs touching Snow White. Everything outside that first ring of six hexagons is medium until you reach the outermost two rings. All the Very dark colors are on the last two rows furthest from Snow White.
- Color Frequency and Vibration Like sound waves, light rays have varying wave lengths or frequencies. Some pigments absorb light while others reflect it. Reflected frequencies are perceived as color. Complementary colors, such as red and green, are not legible together because they have similar values that cause the wave lengths to vibrate. Any combination of similar color value (even without vibration), will produce low visibility. Yellow and black are dissimilar in both hue and value providing the strongest contrast for out-of-home design. White complements colors with light values. http://www.clearchanneloutdoor.com/resources/creative_center/creativeGuidelines.htm