How to Be More Innovative in 20142. COMMERCIALIZING INVENTIVENESS™
Ten Ways to Make Anything MORE INNOVATIVE
simplify it
make it more
intuitive
speed it up
extend the
experience
make it
beautiful
socialize it
add emotion
enhance the
quality
make it
indispensable
make it
radically new
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
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page 22
3. COMMERCIALIZING INVENTIVENESS™
How to REINVENT AND DISRUPT Your Business Model
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
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page 33
4. COMMERCIALIZING INVENTIVENESS™
A Front End of Innovation TOOLKIT
openers
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•
•
•
Photo Intro
Keychain Intro
Your Innovation
Sequence Game
Mix it Up
Trash Can
brainstorming
games &
software
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•
•
•
•
•
Free the genie
Knowbrainer
Innovative Whack
IDEO cards
Metaforio
CREAX
Flashbrainer
©2012
energizers
• Horse Race
• Swing to the
Beat
• In Touch
closers
• Appreciations
and Compliments
online
brainstorming
• Ideagenerator
• RE:INVENTION
Blueprint
idea
generators
•
•
•
•
•
•
•
•
Customer Friction
SCAMPER
Flower Association
Biomimicry
Comic Book Hero
Silly Things
WWAD?
Trends Dance
TRIZ
SIT
• The Theory of
Inventive Problem
Solving and its 40
Principles
• An Israeli
systematic ideation
and problem
solving technique
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©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
idea
selectors
•
•
•
•
•
•
Pinpoint Directions
With Ketchup?
Salt N Pepper
Pros & Cons
Multi-Criteria
My Valentine
six thinking
hats
• Try On Different
Hats -- A Technique
Developed by
Edward de Bono
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7. COMMERCIALIZING INVENTIVENESS™
Ten GUIDING PRINCIPLES of Everyday Inventive Companies
HOW TO BUILD AN EVERYDAY INVENTIVE AND REINVENTIVE COMPANY.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page
page 77
8. COMMERCIALIZING INVENTIVENESS™
1. ADAPT AND EMBRACE CHANGE
Simplification, reinvention, change-ups, subtle
pivots, improvising, initiative, and incremental
continuous improvements can all drive value
and long term growth. Change is a force of
possibility. Taking small steps every day can
achieve big goals and sustain progress.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page
page 88
9. COMMERCIALIZING INVENTIVENESS™
2. DELIGHT CUSTOMERS (AND NON-CUSTOMERS)
Engage with them, collaborate with them, listen
to them, build their trust and lifetime loyalty.
Obsessively mine knowledge about your
customers – even non-customers – until you
develop broad and deep insights. Then give
them what they don’t yet know they need.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page
page 99
10. COMMERCIALIZING INVENTIVENESS™
3. PRIORITIZE YOUR PEOPLE
Employees are as important (if not more
important) than your customers. Employee
engagement leads to productivity gains. And
great employee experiences drive great
customer experiences.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page 10
page 10
11. COMMERCIALIZING INVENTIVENESS™
4. PROMOTE DIVERSITY
Diverse teams solve problems more creatively
than homogeneous teams. Diversity delivers
competitive advantage and encourages nonconventional thinking. Gender diversity, ethnic
diversity, age diversity, diversity of experiences
and perspective. In addition to promoting team
diversity, you need knowledge of diversity issues
in a global context. Think globally.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page 11
page 11
12. COMMERCIALIZING INVENTIVENESS™
5. MINE AND LEVERAGE HIDDEN ASSETS
Using what you've got in unexpected ways
delivers surprise utility. Look beyond the
obvious. Consider resurrecting ideas that were
once tabled. What hasn't worked in the past
may very well work now.
A Bain & Company study found that 9 out of 10
companies that revived growth after a
downturn did so by mining hidden assets.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page 12
page 12
13. COMMERCIALIZING INVENTIVENESS™
6. ENCOURAGE EXPERIMENTATION AND A CULTURE OF PLAY
Invite imagination, inspire questions, and
reward/incentivize both success and failure.
Encourage internal cross-functional
collaboration, productive friction, good-spirited
competition, and creative destruction –
punishing only inaction.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page 13
page 13
14. COMMERCIALIZING INVENTIVENESS™
7. COLLABORATE EXTERNALLY AND BRIDGE BOUNDARIES
Open ethos cross-industry collaboration -partnerships, alliances and coalitions -- can
create favorable opportunities and sustainable
advantage. Successful companies don't just
reconstruct boundaries, they bridge them.
A 2009 Duke University study funded by the
National Science Foundation found that smaller
companies, in particular, can dramatically
increase their innovation competence through
external collaboration -- enabling them to even
outperform their strongest and largest
competitors.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page 14
page 14
15. COMMERCIALIZING INVENTIVENESS™
8. RESIST RIGID PROCESSES/METHODOLOGIES
Inject planning and discipline without locking
into or mandating ridged processes and
methodologies. By using agile/responsive
approaches and flexible/adaptive frameworks,
you inspire practical solution finding from the
bottom ranks of the organization up.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page 15
page 15
16. COMMERCIALIZING INVENTIVENESS™
9. PLACE LOTS OF LITTLE BETS THEN DOUBLE DOWN
Be comfortable with uncertainty and adopt
Darwinism when faced with risk. Track, monitor,
and measure. Summarize progress. Then
advance what adds value, discarding or tabling
the rest.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page 16
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17. COMMERCIALIZING INVENTIVENESS™
10. AVOID RELYING ON ONE IDEA OR STRATEGY
Don't go "all-in" on one idea. Sustained growth
requires a balanced portfolio of strategies and
the management capabilities to implement
them.
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
page 17
page 17
18. COMMERCIALIZING INVENTIVENESS™
Is Your Company Innovative? Take Our DIAGNOSTIC TEST.
Is your company's CHECK ENGINE light on?
Take RE:INVENTION’s diagnostic test now!
GET YOUR SCORE
©2012
www.reinventioninc.com
©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411
chicago • coronado
312.635.1350 • 619.342.4411
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page 18