As the core stage of Customer Validation, Beta Testing offers a unique approach to product feedback completely different than any other testing strategy because you're able to evaluate the customer satisfaction of a product with your target market before it launches. Here, we'll teach you how to run an effective Beta Test, discuss the different types of feedback you'll collect, and show you what to do with the data you've collected.
Setting the right goals and objectives for your beta testCentercode
Beta testing produces enormous amounts of information on your product. But how do you know you're collecting the right feedback and data? Here our research team shows you how to set targeted goals for your next beta test and what methods you can use to reach them. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/september/
What You Need to Know about Beta ManagementCentercode
This is the first chapter of our upcoming book on beta test management. What You Need To Know | Beta Management offers an introductory overview of beta test management as a whole, including topics like recruiting and feedback management.
In this webinar, we share our expert advice on how to run a successful B2B beta tests that will help you save time, money, and resources so you can hit the ground running with happy customers. Use this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/august/
How to Beta Test Hardware Products in an Increasingly Complex WorldCentercode
The technological landscape is becoming more and more complex every day. The stakes are high and hardware products need to function flawlessly in a number of different environments to meet customer's increasingly high expectations. In this webinar, we'll show you how to run a robust beta test that will help ensure your product is ready to launch. To access the on-demand webinar, use this link: https://www.centercode.com/webinar/2016/december/
Beta testing can provide an immense value to your company, but it can be hard to pinpoint the exact ROI. In this webinar, we take a closer look at the impact beta testing has on your company's bottom line so you can showcase what your betas are bringing to the table. Click this link to access your on-demand webinar: https://www.centercode.com/webinar/2016/october/
This presentation was given by Centercode CEO Luke Freiler as part of the Pragmatic Marketing webinar series. Listen to the full presentation by visiting: http://www.pragmaticmarketing.com/resources/increase-the-roi-of-your-betas.
How to Juggle Multiple Beta Tests at OnceCentercode
Running a single beta test is hard. Running multiple beta tests can make you want to tear your hair out! In this webinar, our beta managers as they share their advice for handling the demands of multiple beta tests at once. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/july/
Setting the right goals and objectives for your beta testCentercode
Beta testing produces enormous amounts of information on your product. But how do you know you're collecting the right feedback and data? Here our research team shows you how to set targeted goals for your next beta test and what methods you can use to reach them. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/september/
What You Need to Know about Beta ManagementCentercode
This is the first chapter of our upcoming book on beta test management. What You Need To Know | Beta Management offers an introductory overview of beta test management as a whole, including topics like recruiting and feedback management.
In this webinar, we share our expert advice on how to run a successful B2B beta tests that will help you save time, money, and resources so you can hit the ground running with happy customers. Use this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/august/
How to Beta Test Hardware Products in an Increasingly Complex WorldCentercode
The technological landscape is becoming more and more complex every day. The stakes are high and hardware products need to function flawlessly in a number of different environments to meet customer's increasingly high expectations. In this webinar, we'll show you how to run a robust beta test that will help ensure your product is ready to launch. To access the on-demand webinar, use this link: https://www.centercode.com/webinar/2016/december/
Beta testing can provide an immense value to your company, but it can be hard to pinpoint the exact ROI. In this webinar, we take a closer look at the impact beta testing has on your company's bottom line so you can showcase what your betas are bringing to the table. Click this link to access your on-demand webinar: https://www.centercode.com/webinar/2016/october/
This presentation was given by Centercode CEO Luke Freiler as part of the Pragmatic Marketing webinar series. Listen to the full presentation by visiting: http://www.pragmaticmarketing.com/resources/increase-the-roi-of-your-betas.
How to Juggle Multiple Beta Tests at OnceCentercode
Running a single beta test is hard. Running multiple beta tests can make you want to tear your hair out! In this webinar, our beta managers as they share their advice for handling the demands of multiple beta tests at once. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/july/
Recruiting and Selecting Great Beta TestersCentercode
Betabound community managers share their lessons learned for planning your beta recruitment, building a diverse tester community, recruiting qualified candidates, and selecting the right people for each beta test. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/june/
This whitepaper teaches you how to successfully use bug reports, surveys, feature requests, and other feedback types to collect and manage high-quality feedback during a beta test.
In today's competitive landscape, your product must exceed expectations and create a compelling customer experience. Here, we discuss how to leverage real customers in real environments to evaluate the stability, satisfaction, and adoption of your product before release and achieve Customer Validation.
This presentation gives you some tips on beta testing iphone apps along with some useful resources for beta app distribution (Hockey) and where to find and select testers.
Integrating the Voice of the Customer into Your Product's DevelopmentCentercode
This webinar will show you how to integrate the voice of the customer throughout your product development process, from MVP to release. We'll look at how to leverage feedback from your customers with different stakeholders in your company to build a better product. Use this link to view the on-demand webinar: https://www.centercode.com/webinar/2016/may/
This slide deck was used at my presentation during PM Labs in Moscow on Nov 18th 2010.
The purpose of this session was to demonstrate best in class practices for IT product and service development. It showed tools and techniques that allow project and product managers to select most promising idea, develop, and successfully launch it in the market
Applying the Stage Gate Model for the Manufacturing Arenampaciorek
Take a cursory glance at the Six Stage Gate model that has been utilized for effective new product development within multiple manufacturing specializations.
Empowering Product Teams: Build Delightful Products with Customer ValidationAggregage
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Empowering Product Teams: Build Delightful Products with Customer ValidationHannah Flynn
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Recruiting and Selecting Great Beta TestersCentercode
Betabound community managers share their lessons learned for planning your beta recruitment, building a diverse tester community, recruiting qualified candidates, and selecting the right people for each beta test. Click this link to access the on-demand webinar: https://www.centercode.com/webinar/2016/june/
This whitepaper teaches you how to successfully use bug reports, surveys, feature requests, and other feedback types to collect and manage high-quality feedback during a beta test.
In today's competitive landscape, your product must exceed expectations and create a compelling customer experience. Here, we discuss how to leverage real customers in real environments to evaluate the stability, satisfaction, and adoption of your product before release and achieve Customer Validation.
This presentation gives you some tips on beta testing iphone apps along with some useful resources for beta app distribution (Hockey) and where to find and select testers.
Integrating the Voice of the Customer into Your Product's DevelopmentCentercode
This webinar will show you how to integrate the voice of the customer throughout your product development process, from MVP to release. We'll look at how to leverage feedback from your customers with different stakeholders in your company to build a better product. Use this link to view the on-demand webinar: https://www.centercode.com/webinar/2016/may/
This slide deck was used at my presentation during PM Labs in Moscow on Nov 18th 2010.
The purpose of this session was to demonstrate best in class practices for IT product and service development. It showed tools and techniques that allow project and product managers to select most promising idea, develop, and successfully launch it in the market
Applying the Stage Gate Model for the Manufacturing Arenampaciorek
Take a cursory glance at the Six Stage Gate model that has been utilized for effective new product development within multiple manufacturing specializations.
Empowering Product Teams: Build Delightful Products with Customer ValidationAggregage
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Empowering Product Teams: Build Delightful Products with Customer ValidationHannah Flynn
When it comes to delivering a solid product/market fit, customer validation is key. After all, you want to provide customers with a product that not only fills the need, but is delightful -- right? To get there, you need to commit to a vital blend of market research, strategy, and user testing.
Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation. First, how do you strategically identify your top product areas that need attention prior to release. And second, how do you turn user data into strategic priorities that help the right teams make the right decisions.
Imaginea's Test engineering shares its process guideliness, best practices and recommedations for effective Product testing. Ensures software products behave the way they are supposed to.
Candid Conversations With Product People: Using Continuous Customer Testing f...Aggregage
After weathering recessions with a wide range of iconic customers, CEO and Product Manager Luke Freiler has seen first hand the impact the Voice of the Customer has had in making or breaking tech companies during hard times. He's going to walk you through an agile process for continuous customer testing that saves you time and gives you full confidence in your products — no matter how many you're sending out the door this year.
Cox Automotive: Testing Across Multiple BrandsOptimizely
Cox Automotive, the world’s leader in automotive remarketing services, and parent company to such brands as Autotrader, Kelley Blue Book, Manheim, and Dealer.com, has more than 40,000 auto dealer clients across five continents.
Cox Auto focuses on continually improving its products to create faster vehicle transactions and enabling consumers to have a seamless online-to-offline experience. Testing has a natural space to play here - as Cox Automotive’s businesses have learned to scale experimentation to optimize the design of its digital experiences.
In this webinar, Frances Reyes, Seth Stuck, and Sabrina Ho will discuss how Cox Automotive is building a culture of experimentation and testing across their digital properties.
You’ll learn:
- The impetus of testing at Cox Automotive
- How they leverage and share information across their business units, creating shared goals despite different business priorities
- How they created a framework for data-driven decisions across the company
Zero touch QA automation platform for DevOpsTaUB Solutions
Presentation based on the Award Winning Paper by Varadarajan Srinivasan on Zero Touch QA Automation Platform at STC Nov 2018.
Companies that are in DevOps Journey go through a rough weather in QA Automation initiatives. With the industry transformation to Digital Trend, there is always a need for an efficient streamlined Continuous Delivery.
This Webinar would talk about Zero Touch QA Automation Platform. It deals with the Solution on Integrated DevOps & Quality Approach. This would consist of Artificial Intelligence in Reporting and Data Visualization. The Complete QA Cycle is automated from Test Design to Test Closure with Continuous Monitoring, involving no manual intervention. The Webinar would also give insights on Business benefits/outcome on adopting this approach with streamlined Governance.
Implementing a Test Dashboard to Boost QualityTechWell
You are responsible for addressing quality problems that are plaguing your product and having an adverse impact on the business. Have you been challenged to provide a simple mechanism for quantifying and tracking key performance indicators selected by your organization. The ultimate goal is an approach that will enable the cross-functional team to identify problem areas so they can take corrective action. Where do you start? Attend this session to learn how you can develop a quantifiable approach to assessing testing effectiveness and addressing quality. Scott Acker shows you a solution he developed, deployed, and managed to effectively leverage various types of data to support analyzing, tracking, and reporting changes in testing and quality over time. Discover how to drive communication and collaboration improvements across the entire cross-functional team and boost quality efforts.
QA and test departments often are composed of employees with business backgrounds who have little training when it comes to software testing. Though they are engaged, these team members can get overwhelmed by the thousands of test cases they have to execute over and over, and they don’t see a future career path in testing. What can be done to address these challenges? Join Sophie Benjamin as she presents her personal step-by-step recipe to transform QA and test teams and position them for success within IT. She talks about the essential roles in QA and test teams, their skills and contributions within the software delivery cycle, and tips and tricks to keep employees motivated and willing to invest in their careers. Attendees will leave with practical advice on what leaders and managers can do to ensure that their QA and test teams deliver results and add value to their organizations, today and in the future.
[Webinar] Visa's Journey to a Culture of ExperimentationOptimizely
Join us as we hear Ramkumar Ravichandran, the Director of A/B Testing at Visa Checkout, explain how he created a high impact experimentation program. Ram will take us through the growth of Visa’s program: from selling the value, to laying down the vision, the roadmap and success criteria, to creating the right team and driving engagement with the program.
Attend this webinar to learn:
-How an experimentation program drives business impact.
-A model to drive continuous stakeholder engagement with the program.
-How to build a roadmap that goes above and beyond simple UX optimization.
Product Development Demystified: Launching Faster with Confidence through Hum...Aggregage
Kandice Durden is here to discuss how leading organizations build, validate, and embed customer feedback into their development cycles. It’s time to take the guesswork out of product development by putting your customers at the center of your decisions!
Test Automation using UiPath Test Suite - Developer Circle Part-1.pdfDiana Gray, MBA
Test Suite Product Overview
In Part 1 of Test Automation using UiPath Test Suite - Developer Series, we'll cover,
-What is Software Testing
-Why Software Testing is Required
-Typical Test Types and Levels
-Continuous Testing and Challenges
-Introduction to UiPath Test Suite
Test Suite and UiPath Automation Platform
Speaker: Atul Trikha
Разработка эффективной тестовой стратегии, Антон СеменченкоCOMAQA.BY
Итогом нашей беседы о разработке эффективных тестовых стратегий будет минимальная полная памятка-checklist, отвечающая на следующие вопросы: как разрабатывать эффективную тестовую стратегию и измерять эффективность \ актуальность существующей, как измерять и наблюдать за состоянием проекта используя метрики, как предлагать возможные улучшения и доносить их до стейкхолдеров. Наш диалог будет состоять из «практической части», основанной на реальных проектных примерах и краткой теоретической базы.
Lean Six Sigma Black Belt Training Part 4Lean Insight
Lean-insight is providing six sigma training in Bangalore. You will get training for
1. six sigma black belt
2. six sigma green belt
3. lean six sigma training
For more details visit: http://lean-insight.com/six-sigma-training-bangalore/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Monitoring Java Application Security with JDK Tools and JFR Events
How to Achieve Customer Satisfaction Through Beta Testing
1.
2. 2
Housekeeping Details
● This webinar is being recorded. We will send recording and slide deck to everyone.
● This webinar is part three of our four part Customer Validation webinar series.
○ Part One (Customer Validation) and Part Two (Alpha Testing)
○ How to Evaluate Feature Adoption Through Field Testing (October 25th)
● SoCal Event: Building Better Products With Customer Validation
○ Thurs., October 12th at 5:30 pm in Orange County, CA
● Q&A at the end
3. 3
What You'll Learn Today
Whatexactly is Beta Testing?
Whyis it critical to the success of your product?
Whodoes it apply to in the industry?
Wheredoes it fit within your organization?
Whendoes it take place within the product life-cycle?
Howdoes it actually work (high level)?
4. About Me
Tom Peelen
Lead Test Manager
Centercode
Electrical, Construction, & Project Management Background
Team Lead to Centercode's Test Managers
Managed 10,000+ Testers
tom@centercode.com
linkedin.com/in/tom-peelen
4
5. ASSETS
Centercode Overview
Customer Validation (CV) is our core competency • Founded in 2001 • Industry leader
Tester Panel 180k+ deeply profiled global test candidates
Framework Scalable and adaptable Customer Validation process
Platform End-to-end cross-platform Customer Validation platform
OFFERINGS
Managed CV
Programs1
CV Platform
Subscription2
Customer
Research3
5
7. the speaker and Centercode
is Beta Testing?
is Beta Testing critical to the success of your product?
does Beta Testing apply to?
does Beta Testing belong within your organization?
does Beta Testing occur in PLM?
does Beta Testing actually work?
and next steps
About
What
Why
Who
Where
When
How
Q&A
7
8. 8
Customer Validation
Targeted customers using your products in real environments
Distinct test phases designed to ensure a successful product launch
Many names: CAT, UAT, customer evaluation, pre-release, etc.
9. Defining Attributes of CV
9
Targeted Users • recruited based on demographic and technical
characteristics that are representative of your true audience
Actual Products • tangible pre-production products beyond the
prototype stage of development
Real Environments • the actual homes, workplaces, vehicles, and
lives of the representative customers
Over Time • extended study of actual real-world product usage
by over weeks or months
10. Customer Validation Test Stages
10
Field
Evaluate Adoption
Targeted customers focused on the real-world customer experience
Beta
Evaluate Satisfaction
Targeted customers guided through a comprehensive product tour
Alpha
Evaluate Stability
Technical users identifying quality issues in real environments
11. Customer Validation Test Stages
11
Field
Evaluate Adoption
Targeted customers focused on the real-world customer experience
Beta
Evaluate Satisfaction
Targeted customers guided through a comprehensive product tour
Alpha
Evaluate Stability
Technical users identifying quality issues in real environments
12. Beta Testing
Beta Tests guide a group of targeted representative customers
through the entire product experience. Throughout this stage,
testers will provide detailed qualitative feedback through a variety
of methods including both experiential (e.g. bug reports,
suggestions, discussions) and directed (e.g tasks, surveys). Beta
Testing results provide evidence-based recommendations focused
on assessing and improving feature-level customer acceptance,
user experience, product quality, and interoperability.
12
14. Customer Validation Beta Stage Details
BETA TEST
Guided Evaluation
Near/Feature Complete (80-90%)
Strategy
Product State
3-6 Weeks
(1-2 cycles)
25-200
Typical Test Length
Typical Testers
Evaluate Satisfaction
Do they like it?
Test Objective
Topic Question
14
15. the speaker and Centercode
is Beta Testing?
is Beta Testing critical to the success of your product?
does Beta Testing apply to?
does Beta Testing belong within your organization?
does Beta Testing occur in PLM?
does Beta Testing actually work?
and next steps
About
What
Why
Who
Where
When
How
Q&A
15
16. The Beta Tour
16
Get your product out of the QA Lab1
2
3
Brings your product to a broader audience
Deep feedback from a targeted market
● Unique environments
● Primary experiences
● Specific market segments
17. the speaker and Centercode
is Beta Testing?
is Beta Testing critical to the success of your product?
does Beta Testing apply to?
does Beta Testing belong within your organization?
does Beta Testing occur in PLM?
does Beta Testing actually work?
and next steps
About
What
Why
Who
Where
When
How
Q&A
17
18. Product Type Product Audience
18
What Products Benefit from Beta
Short Answer: Any product that passed Alpha
Hardware
Software
Services
Consumer
Business
Enterprise
Passed Alpha
Stable
Low Risk
19. the speaker and Centercode
is Beta Testing?
is Beta Testing critical to the success of your product?
does Beta Testing apply to?
does Beta Testing belong within your organization?
does Beta Testing occur in PLM?
does Beta Testing actually work?
and next steps
About
What
Why
Who
Where
When
How
Q&A
19
21. 21
Customer Validation Within an Organization
Quality UX/CX
Market
Research
Customer
Validation
Technology .
.
. Customer
Business
Product
Management
22. 22
Beta Within an Organization
Quality UX/CX
Market
Research
Customer
Validation
23. the speaker and Centercode
is Beta Testing?
is Beta Testing critical to the success of your product?
does Beta Testing apply to?
does Beta Testing belong within your organization?
does Beta Testing occur in PLM?
does CV actually work?
and next steps
About
What
Why
Who
Where
When
How
Q&A
23
24. 24
Product Readiness for Beta
● 80-90% release ready
● Prepared for customer acceptance
● Guided evaluation via Product Tour
● Identified demographic and technical
segmentations
25. the speaker and Centercode
is Beta Testing?
is Beta Testing critical to the success of your product?
does Beta Testing apply to?
does Beta Testing belong within your organization?
does Beta Testing occur in PLM?
does Beta Testing actually work?
and next steps
About
What
Why
Who
Where
When
How
Q&A
25
26. 26
Typical Legacy Process (aka "beta testing")
1. Beg engineering for a beta release
2. Scavenge for people willing to be testers
3. Send out the beta product (with minimal context)
4. Beg testers for feedback (via email)
5. Shotgun distribution of results
6. Pray nothing fell through the cracks
30. Test Scoping and Product Topic Mapping
Topics represent the individual features, functions, and experiences you want tested.
Product
Setup
The process of connecting the product
for first time use.
Find a spot to plug the device into both
the network and wall.
1.8 M
Account
Creation
The process of creating a personal
account to customize the product.
Log into www.xyz.com and create
a new user account.
1.2 S
Topic
Out of
the Box
Onboarding
Description
The initial experience opening the
product package.
Activity
Receive and unbox the product.
Impact
1.2
Size
S
30
31. 31
Recruitment and Selection (Beta Example)
US Resident, Own 2+ Smart Home ProductsCore Requirements
Android iOS .Technical Segmentations
Smart Home Interest + ExperienceAdditional Traits
Demographic Segmentations Age 18-25 Age 26-35 Age 36-50 . Targeted
Enthusiastic
Strangers
Profiled Panel +
32. 32
Ongoing Feedback Management
All Feedback must be Filtered, Categorized, and Prioritized based on your objectives (Topics and concerns)
Bug Reports Test quality, interoperability, and real-world performance
Measure acceptance, prioritize backlog, generate new ideasSuggestions
Gather user insight and sentiment; study user experiencePrivate Journals
Emulate real-world discussion; drive focused collaborationOpen Discussions
32
34. Recommendation Overview (Beta Sample)
82%
Recommendations to FIX 3
TOPIC: Unboxing
Customer Acceptance Score
This score is Above Average
Recommendations to IMPROVE 5
Recommendations to PROMOTE 1
Recommendations
B
grade
34
35. Fix Recommendation Sample
Tester Quotes
RELATED FEEDBACK
15%
OF RESPONDENTS
P1
REC. STRENGTH
Major
SEVERITY
FIX
RECOMMENDATION
BUG-0015
Antenna Broke Pulling it Out
of the Box
SUG-0013
Better Packaging for the
Antenna
Some testers report frustration with
the antenna breaking while attempting
to remove it from the packaging.
Reinforcing the antenna packaging
could prevent consumers from
damaging the antenna during
unboxing.
The Antenna is Damaged
During Unboxing
“While trying to remove the product from the box
the antenna snapped off. I did not even apply
that much pressure.”
“I did not realize that the antenna was broken off
until I heard it banging around in the box. Very
cheaply made. Plus the packaging was so hard
to remove, it is no wonder it broke off."
35
36. Tester Quotes
RELATED FEEDBACK
15%
OF RESPONDENTS
P1
REC. STRENGTH
Major
SEVERITY
FIX
RECOMMENDATION
BUG-0015
Antenna Broke Pulling it Out
of the Box
SUG-0013
Better Packaging for the
Antenna
Some testers report frustration with
the antenna breaking while attempting
to remove it from the packaging.
Reinforcing the antenna packaging
could prevent consumers from
damaging the antenna during
unboxing.
The Antenna is Damaged
During Unboxing
“While trying to remove the product from the box
the antenna snapped off. I did not even apply
that much pressure.”
“I did not realize that the antenna was broken off
until I heard it banging around in the box. Very
cheaply made. Plus the packaging was so hard
to remove, it is no wonder it broke off."
Fix Recommendation Sample
36
37. Tester Quotes
RELATED FEEDBACK
15%
OF RESPONDENTS
P1
REC. STRENGTH
Major
SEVERITY
FIX
RECOMMENDATION
BUG-0015
Antenna Broke Pulling it Out
of the Box
SUG-0013
Better Packaging for the
Antenna
Some testers report frustration with
the antenna breaking while attempting
to remove it from the packaging.
Reinforcing the antenna packaging
could prevent consumers from
damaging the antenna during
unboxing.
The Antenna is Damaged
During Unboxing
“While trying to remove the product from the box
the antenna snapped off. I did not even apply
that much pressure.”
“I did not realize that the antenna was broken off
until I heard it banging around in the box. Very
cheaply made. Plus the packaging was so hard
to remove, it is no wonder it broke off."
Fix Recommendation Sample
37
38. Tester Quotes
RELATED FEEDBACK
15%
OF RESPONDENTS
P1
REC. STRENGTH
Major
SEVERITY
FIX
RECOMMENDATION
BUG-0015
Antenna Broke Pulling it Out
of the Box
SUG-0013
Better Packaging for the
Antenna
Some testers report frustration with
the antenna breaking while attempting
to remove it from the packaging.
Reinforcing the antenna packaging
could prevent consumers from
damaging the antenna during
unboxing.
The Antenna is Damaged
During Unboxing
“While trying to remove the product from the box
the antenna snapped off. I did not even apply
that much pressure.”
“I did not realize that the antenna was broken off
until I heard it banging around in the box. Very
cheaply made. Plus the packaging was so hard
to remove, it is no wonder it broke off."
Fix Recommendation Sample
38
39. Improve Recommendations Sample
Tester Quotes
RELATED FEEDBACK
20%
OF RESPONDENTS
P4
REC. STRENGTH
Minor
SEVERITY
IMPROVE
RECOMMENDATION
BUG-0041
Twist Ties Were Broken
SUG-0013
Needs Better Twist Ties or
Restraints
Testers feel that the twist ties are very
cheap compared to the rest of the
contents in the packaging. Some
testers reported that twist ties were
broken upon first inspection.
Higher quality twist ties ensure the
consumer receives their product intact.
This will help prevent any mindset that
the product is of lesser quality.
The Included Twist Ties
Feel Very Cheap
“Everything was going great as I pulled stuff out
of the box, except the twist ties that held the
ethernet cord together were already broken.”
“I enjoyed pulling everything out of the box.
Things were neat and easily accessible. But, the
twist ties around the cords looked like twist ties
on bread and took the feel of quality out of most
the experience.”
39
40. Promote Recommendation Sample
Tester Quotes
RECOMMENDATION
PROMOTE 30%
OF RESPONDENTS
P3
REC. STRENGTH
“WOW! This thing is clean, the
packaging felt very orderly making it
simple to unbox. I wish all the products
I purchased came like this."
“Packaging rocks. The box feels
awesome and the contents are neatly
stored. I was amazed with how neatly
things were stored."
"Very impressed by the packaging.
I'm going to end up holding onto it
just in case I move and need to store
all of the components again.
Everything fit into its nice little
compartment, for some reason I
even felt compelled to take a picture
of it. Got me in the mood to organize
some stuff at home."
Packaging Contents are
Neat and Orderly
Overall, testers felt like everything was
very well organized within the box. The
hub and the light were very nicely
stored and made it easy to pull them
out.
This should be promoted to your
project teams or other members that
can benefit from positive feedback.
40
41. 41
Key Takeaways for Beta
● Product has passed the alpha stage and is 80-90% complete
● It's stable for testing with many testers
● Recruit targeted testers
● Tell a story of your product to those testers by touring them through
key features
● Ensure testers have the medium to provide you with feedback
● Trend identification will lead to actionable recommendations
42. the speaker and Centercode
is Beta Testing?
is Beta Testing critical to the success of your product?
does Beta Testing apply to?
does Beta Testing belong within your organization?
does Beta Testing occur in PLM?
does Beta Testing actually work?
and next steps
About
What
Why
Who
Where
When
How
Q&A
42
43. 43
Open Q&A
Tom Peelen
Lead Test Manager @ Centercode
Thank You!
tom@centercode.com
linkedin.com/in/tom-peelen