The document outlines seven strategies for improving B2B marketing data quality, starting with bringing all data into one place and defining a consistent identity resolution strategy. Other strategies include creating data source groups, using data processing tools, and implementing third-party data enrichment. Hull is highlighted as a customer data platform with expertise in data management to assist businesses.

1. COMBAT BAD
DATA QUALITY
7 STRATEGIES FOR B2B MARKETING

2. STRATEGY #1
BRING ALL OF YOUR DATA INTO ONE PLACE

3. DEFINE A CONSISTENT IDENTITY RESOLUTION
STRATEGY
STRATEGY #2

4. CREATE DATA SOURCE "GROUPS" WITH THE RAW
DATA, FOLLOWED BY A UNIFIED DATA GROUP
STRATEGY #3

5. STRATEGY #4
USE DATA PROCESSING TOOLS

6. STRATEGY #5
IMPLEMENT THIRD-PARTY DATA ENRICHMENT

7. WHITELIST CERTAIN SEGMENTS TO PREVENT BAD
DATA CIRCULATION
STRATEGY #6

8. USE DEFENSIVE CODING AS A FAILSAFE
STRATEGY #7

9. Hull is the customer data platform for B2B. Our team is
comprised with experts that have worked with data for
years, across different industries and disciplines. We're
here to help you get the most out of your customer data.
Learn more at www.hull.io.
ABOUT HULL