A 2019 study by Forrester and Marketing Evolution found that 21% of marketing budgets were wasted as a result of bad data. Managing bad data is an inevitable challenge for all teams and organizations, regardless of their size or stage. In this short presentation, we cover some of the ways bad data creeps in on marketing programs, and the strategies and tactics used to clean and maintain your data over time. To dive deeper, you can read the entire blog post here: https://www.hull.io/blog/b2b-marketing-data-quality/