Week Three Popular Culture Media

1. Napster The Evolution
of File Share
By Kenneth Laing
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2. Napster the Begin of music
share
• Back in 1999 Napster was a small start up
from San Mateo California, Code developer
Shawn Fanning and Sean Parker created a
file share program that allowed college
students to share music amongst their
dome. At the time Fanning and Parker were
just 19 and 20 yrs old, but the teens just
didn't know how of evolution or revolution
they created. According to The Hot Idea of
the year (2000). Since then Napster has
managed to turn the music industry inside
out, igniting an ugly legal battle with the
Recording Industry Association of America,
which is fighting to keep people from
getting hold of copies of songs without
paying for them. However with this
evolution of technology Napster change the
music industry in whole by downloading
and sharing files new music is distributed
quicker and recognize with ease.
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3. Revolutionary
• Unknowingly Fanning and Parker revived the PC industry with
there file share program, which opened the PC industry and
many other industries doors for new technology similar to what
Fanning and Parker develop. According to The Hot Idea (2000)
The question was asked Will Napster trigger a similar
revolution? Who knows? The point is that it might, and the fact
that it might is forcing pedrive in the world. Napster-like
services could emerge as the next killer app, creating a hunger
for greater bandwidth and ever more powerful PCs. However
today the question been answer with company's like Pandora,
Tidal, iTunes and Spotify. Napster the phenom opening a gate
for new markets to be created, while file share is now viewed on
every website and social media platforms today.
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4. Revolution Continues
• The company recognized its full potential and challenged Apple
iTunes for the Great Britain market, Napster figured if they
partnership with Dixon Europe largest electronic retail group.
According to Napster take on iTunes Dixon partnership (2004)
Napster reveal that their first quarter of business was very lucrative
and with growth and expansion the company could trump iTunes
sells at the time, which was 70 million that year. Napster figure that
between 2004 and 2005 that they can do 30-40 million in sells and
subscription downloads after the first two years in this market may
double, but this wouldn't be the first time the two giants bump
heads. Medford, C (2008) explains that Napster figured how to
migrate iTunes user to their site by allowing Mp3 downloads at .99
cent and full album sales at 9.95, which at the end of the day
challenge iTunes, at the time you was able to download Napster
DRM-free tracks.
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5. The change in how music
heard
• Napster create a new way for
music to be downloaded and
share. According to The Hot Idea
(2000) Before Napster, the only
way to get music over the Net was
to download the file from a Website.
The song you wanted was stored
there on a server, and thousands of
people might be trying to access
the same track at once. However
the difference between Napster
and other downloading programs
then was Shawn Fanning program
was more like a digital directory
that stored registered user files.
The Hot Idea (2000).
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7. The Music industry affect
• Since the merger of Napster in 1999 the company single
handily rearrange the music industry. The file share
service which the company develop changed how
music is listen and distribute putting the ball in the court
of consumers not distributors. Record labels once had
say so on how and when music is release since Napster
debut it's service record labels have lost its leverage.
Despite the many copyright infringement cases file
against the company many other companies created
similar service Napster provided that allow more
freedom for artists also full access to their royalties and
creative freedom.
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8. The Culture
• These two guys changed the
culture in many ways through
file share people are able to
subscribe, like and share. The
culture is surrounded by
subscribers and downloads
which is used in many industry
across the board. The
influence they made allowed
others to develop programs
that also revolutionize how
social media platforms are
used Myspace, Facebook and
Twitter are all use the same
concept as Napster once did.
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9. Evolution
• Shawn Fanning and Sean Parker are what we
call trailblazers the program that was develop by
these men is a product of many markets. The
Gaming industry, Entertainment and fashion
industry and Sporting industry, Thanks to their
efforts your able download your favorite songs,
blogs, videos and share amongst friends and
families.
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10. Reference
NAPSTER: THE HOT IDEA OF THE YEAR. (2000). Fortune, 142(1), 129.
Napster takes on iTunes with Dixons partnership. (2004). New Media Age, 3.
http://web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail
Medford, C. (2008). Napster Ready for iTunes Rumble. Red Herring,http://
web.a.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail
Richardson, J. H. (2014). The Spotify Paradox: How the Creation of a
Compulsory License Scheme for Streaming On-Demand Music Platforms
Can Save the Music Industry. UCLA Entertainment Law Review, 22(1), 45-74.
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