The document analyzes retail trends from the 2013 Black Friday weekend, with a focus on mobile/electronics sales. It finds that while overall shopper traffic was up only 3%, traffic on Thanksgiving Day increased 27% year-over-year. Tablets accounted for 39% of electronics purchased and were a top promotional item. Handset promotions centered around gift cards making the Samsung Galaxy S4 and Apple iPhones 5c and 5s available for low prices or free. The document predicts continued growth in online sales and earlier promotions in 2014.