Joe Corazzi has influenced the broadcasting industry significantly. He was one of the founders of Country Music Television, a cable TV station that started broadcasting in 1983, and was also a prominent executive at Telstar Corporation and SelecTV in the 1970s. Presently, Joe Corazzi is working on a new TV channel that will broadcast on social media, cable, and satellite networks. Social media has become a useful communications tool ever since its emergence, overtaking broadcast media in many aspects. However, this media has also played a role in altering the shape of the broadcasting industry. Broadcast media organizations use social media to engage with their audience. They can get instantaneous feedback about certain content from their viewers, readers, and listeners. Broadcast organizations can also share their views on various issues with their audience on social media channels, encouraging two-way dialogues and acting as influencers. Social media also serves as a promotional tool for broadcast content with many TV and radio shows being launched and advertised on social media channels. It also amplifies content beyond the broadcasting medium's reach, especially when shared on social media channels. This medium has also influenced new forms of content, with many being interactive by nature. Some even allow consumers to drive the content's direction and enable viewers to provide news stories.