The changingrole of radioand the musiccharts“It is time that radio stationsadapt to the new mediatechnologies.”
Capital Fm Capital radio is the biggest commercial radio station in London. But it has lost 8.7% of its listeners in last three months. This is due to Capital Fm launching a new music channel which now allows audiences to access to both the music and the video at the same time.
Heart Fm Heart Fm has lost 9.6% of their listeners in the last year. Heart has also launched a new music channel which informs the audience about celeb gossip and music.
Smooth Fm Smooth Fm London, has lost 20.8% of its listeners in the last year and 38.5% in the previous quarter. This shows the sharp decline in people regularly listening to the radio stations.
Accessing music Less people listen to the radio regularly because of the internet. Large Institutions are expanding online for example ITunes.
Switch-Off £21 million analogue radio switch-off plan „ a waste of time‟. Digital radio currently accounts for 29.2% of all radio listeners.
Changes that need to bemade The radio stations need to be prepared to be taken over by the internet and its accessibility. Also radio station may need to expand and begin to have a music channel.
Audiences expectationsPast Expectations Current ExpectationsBeing able to listen to the news Being able to constantly beat given times. updated with new music and the latest news.To have the current hits on a Accessible music on the go.loopNo to experience much of a A solid programming schedule.hosts personality Radio hosts must maintain high standard.
Radio roles include Reporter Interviewer Researcher Script Writer Presenter Radio Journalist Producer Studio Assistant Programme Schedule Commercial Trafficker Audio Engineer
Relationships between theRadio stations and artists Unless they are buying paid commercials, record companies do not PAY radio stations for anything. In fact thats a sore subject right now because labels and artists are trying to get stations to pay them. In the past theyve always been more than happy for the promotional power of having their records played and its been a very good relationship. But now theyre getting greedy.
Types of advertising Type of Advertiser: National, Regional or Local. Generally only big cities get national advertising such as airlines and consumer products. Regional advertising dollars are for bigger stations in an area that will get dollars from a pool of money received from all the Ford dealers in the Southeast. Local advertising (Joes Barber Shop, Sallys Tanning) is important to ALL stations, but is key for very small sta.ions;
How are up and coming artistsfound ? At the lowest level are the A&R scouts. They listen to demos, go to shows and find new artists from their contacts and the press. If the scout finds a band that fits the labels roster, hell pass them to an A&R Manager. They will make the decision on whether to sign an artist and negotiate the deal. Its the manager‟s job to get the rest of the department at the label interested in the artist, presenting them to the PR and promotions people.
How to attract new audiences Radios now need to start using online streaming and podcasts in order to attract the growing online generation. Radio stations should also look into developing desktop and mobile applications to help them to retain audiences. Through these applications listeners will be able to visit the radio stations web page which will allow them to access additional information when they need it.