How Social Media Can Be Deployed to Recession-Proof Your Brand - Eric Elkins, WideFoc.us Social Media
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During times of economic uncertainty, brands that lean into strategic and consistent marketing outpace their competitors and increase their market share. In this session, Eric Elkins — CEO and Chief Strategist of WideFoc.us Social Media — will share proven, actionable steps that marketers can take to grow their brand when others are stepping back from the stage. Social media’s dynamic, ephemeral, and ubiquitous nature provides opportunities to outperform the competition and increase brand awareness while driving new business and leaving competitors in the dust.
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
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- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
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Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
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The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
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WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
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SEO Master Class - Steve Wiideman, Wiideman Consulting Group
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Understand how search engines work
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
What is digital marketing And why is it used?
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
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How Social Media Can Be Deployed to Recession-Proof Your Brand - Eric Elkins, WideFoc.us Social Media
- 1. KEYNOTE Using Social Media to Recession-Proof Your Brand DENVER, CO ~ MAY 8 - 9, 2023 DIGIMARCONROCKYMOUNTAINS.COM | #DigiMarConRockyMountains Eric Elkins CEO AND CHIEF STRATEGIST WIDEFOC.US
- 2. MAY, 2023 USING SOCIAL MEDIA TO RECESSION-PROOF YOUR BRAND DigiMarCon Rocky Mountains 2023 ERIC ELKINS (303) 808-9238 eric@widefoc.us
- 3. PURPOSE | OBJECTIVE | AGENDA | DECISION PURPOSE To share ways your marketing team can deploy social media to grow your brand even during economic uncertainty OBJECTIVE To leave you with actionable insights you can use right away AGENDA • Quick background about Eric and WideFoc.us • Historical insights • How organic social improves paid outcomes while increasing brand trust • Why you should lean into paid social strategies when times get tough • How influencer relationship development can increase reach at a low CPM DECISION Write down 2-3 things you can do this week
- 4. WHAT OUR CLIENTS ARE SAYING…
- 5. YOUR WIDEFOC.US TEAM Our team-based approach means your social media never goes on vacation. ERIC ELKINS Founder, Chief Strategist Eric oversees strategy and reviews content as our work with you ramps up. And he’s always available for questions and updates. KATIE SEIFFERTT Director of Operations Onboarding, admin access, and payment setup. Ensures we stay compliant with the statement of work your trust. AMANDA DUNLAP Director of Client Strategy & Relationships Primary point-of-contact to provide strategic guidance, ensure quality, and keep lines of communication open and effective. MOLLY HOWELL Ad Strategist Our paid social team is our secret weapon, ensuring that ad spends drive the measurable outcomes our clients count on. ZACH YANOWITZ Managing Editor Ensures content team reviews every post, tweet, blog post, ad campaign, and other content is well- written, strategic, and matches the voice of the brand. TBD Community Manager / Content Writer Your dedicated community manager will absorb brand guidelines, monitor your social channels, and engage with your fans and followers to keep things active and positive. TBD Content Writer A content writer may be assigned under the guidance to learn your brand voice and convey it across social channels. All content goes through our copyediting and strategic review process.
- 6. BRIEF HISTORY: LEAN IN TO OUTPERFORM THE COMPETITION
- 7. WHY ORGANIC? 1. TRUST AND ENGAGEMENT Content Real-time outreach Engagement 2. AD PERFORMANCE Algorithm ranking Brand recall-lift Credibility
- 8. 40% 40% 10% 10% A strong mix of content types improves results, encourages engagement, and builds trust with your target audiences. CONVERGED CONTENT MODEL
- 9. SOCIAL ADVERTISING Build Visibility and Reach ✓ Sponsored content, targeted boosts ✓ Brand awareness for ad-recall lift Increase Fans and Followers ✓ Improve audience targeting and build brand credibility Drive Clicks, Email Signups, Leads ✓ Website clicks ✓ Lead form-fills ✓ Click-to-call
- 11. INFLUENCER RELATIONSHIPS Design the influencer campaign and identify KPIs to measure campaign success. Identify influencers who match your brand and audience personas. Ensure QC by providing branding guidelines and SOWs with clear deliverables. Work with influencers to creating and execute on campaign content. Monitor and presenting campaign performance using pre-determined KPIs. Maintain partnerships with influencers who produced results, to continue to create highly effective content.
- 12. hank you!
- 13. hank you! ERIC ELKINS (303) 808-9238 eric@widefoc.us http://widefoc.us Next Steps: Write down 1-2 actionable items you could begin or complete this week. • Realistic • Impactful • You want to do (won’t hate)