NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.www.nidmindia.com

1. SEO
TECHNIQUES
FOR HIGHER
RANKINGS
www.nidmindia.com

2. WHAT IS SEO –
SEARCH ENGINE
OPTIMIZATION?
www.nidmindia.com
SEO means Search Engine Optimization and is the
process used to optimize a website's technical
configuration, content relevance and link popularity
so its pages can become easily findable, more
relevant and popular towards user search queries,
and as a consequence, search engines rank them
better.

3. KEYWORD
RESEARC
H
Identify relevant keywords that your target
audience is searching for. Use keyword research
tools to find popular and less competitive keywords
to target in your content.
www.nidmindia.com

4. ON-PAGE
OPTIMIZATIO
N
Optimize your website's on-page elements,
including title tags, meta descriptions, headings,
and content. Ensure that your target keywords
are strategically placed in these elements while
maintaining a natural and readable format.
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5. QUALITY
CONTENT
CREATION
Produce high-quality, informative, and
engaging content that provides value to your
audience. Focus on creating original and
unique content that answers their queries or
solves their problems. Incorporate relevant
keywords naturally within the content.
www.nidmindia.com

6. LINK
BUILDING
Build high-quality backlinks from
reputable websites in your industry. Seek
opportunities for guest posting,
influencer collaborations, and creating
linkable assets like infographics or
original research content. Backlinks help
establish your website's authority and
credibility.
www.nidmindia.com

7. www.nidmindia.com
MOBILE-
FRIENDLY
OPTIMIZATION
Optimize your website for mobile devices as
a large portion of internet users access the
web through mobile devices. Ensure your
site is responsive, loads quickly, and offers
a user-friendly experience across various
screen sizes.

8. SITE SPEED
OPTIMIZATION
www.nidmindia.com
Improve your website's loading speed by
minimizing unnecessary code, optimizing
image sizes, and leveraging browser caching.
Users and search engines prefer fast-loading
websites, which can positively impact your
ranking.

9. USER
EXPERIENCE (UX)
OPTIMIZATION
Make sure your website provides a
positive user experience. This includes
easy navigation, clear calls-to-action,
intuitive design, and mobile-friendly
layouts. A good user experience
encourages visitors to stay longer on your
site, reducing bounce rates.
www.nidmindia.com

10. LOCAL
SEO
OPTIMIZATI
ON
SOCIAL
MEDIA
INTEGRATIO
N
Leverage social media platforms to
increase your website's visibility and
engage with your target audience. Share
your content, participate in relevant
discussions, and encourage social
sharing to generate more traffic and
backlinks.
If you have a local business, optimize
your website for local searches. Create
a Google My Business profile, include
accurate location information, and
encourage customer reviews. This helps
improve your visibility in local search
results.
www.nidmindia.com

11. THANK
YOU
www.nidmindia.com
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m