How SEO can make life better for you and your customers

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Pure360

Say 'hello' to SEO Find our from SEO experts propellernet how SEO can make life better for you and your customers.

Marketing

Say ‘hello’ to SEO
Copyright Propellernet 2013 All Rights Reserved Do not reproduce

Best Agency – European Search Awards 2013
Best Agency – UK Search Awards 2013
Best UK Small Business Workplace – Great Place To Work 2013
Winner – Best Use of Search – Travel Marketing Awards 2014, 2011, 2010 Winner – Best Travel & Leisure Campaign – UK Search Awards 2014
Gold & Silver – Best Use of Search – 2013

Welcome to Google Street
What are people looking for on Google Street?
Being insightful
SEO fundamentals
Measuring success
Where search is heading

90%
5%
3%
2%
Google
Bing
Yahoo
Others
Google is dominant

What are people looking for on Google Street?

Competitor Analysis
Customer behaviour insight
Target audience personas
Revenue potential modelling
Existing business plans
Profit potential modelling
Keyword research
Content audit
Search behaviour map
Influencer insight
User research
Social listening

SEO basics
Copyright Propellernet 2013 All Rights Reserved Do not reproduce

Solid
TECHNICAL foundations
Engaging and useful CONTENT
Earned LINKS and SHARES

Solid technical foundations: Page Titles
Solid
TECHNICAL foundations
Page Titles

Solid technical foundations Page Titles
“Tropicana – Pure 100% Florida Orange Juice”
•Shorter than 60 characters
•Is a clear and simple message
•Isn’t stuffed with keywords
•Functional but still ‘salesy’

Solid technical foundations Meta Descriptions
Meta Description

Solid technical foundations Meta Descriptions
“Official Tropicana home page - the source for everything Tropicana including Tropicana Pure Premium®, Trop50, Chilled Juices and Drinks, Tropics and Tropicana Twister®”
“Site provides information about this orange juice line.”

Solid technical foundations Meta Descriptions
“Tropicana orange juice – 100% squeezed sunshine. Visit our website today for our full range of delicious fruit juices.”
•Shorter than 156 characters
•Is a clear and simple message
•Isn’t stuffed with keywords
•Has a call to action

Solid technical foundations Headers
Solid
TECHNICAL foundations

Solid technical foundations Headers
•Short and simple
•Contain main keyword for page
•One main (h1) header per page
•Subheaders are good but don’t get ‘special treatment’ from Google

Non-descriptive link text won’t provide any context and will help less to promote the visibility of the destination page
Descriptive link text gives the search engine some context about the page being linked to
Internal linking

Producing content that ticks lots of boxes
The video has been shared socially and many websites are now referencing this content, including:
eatwatchrun.com
totallyliving.co.uk
wellbeingmagazine.co.uk
zest.co.uk
cosmopolitan.co.uk
mumset.com

Don’t forget, more mundane content can be useful too
13 links
25 Links

•Sending dog influencers to experience the Forest and review from the perspective of the dog
•Rewriting key landing pages in ‘dog language’
•Commissioning expert content for practical advice and inspiration e.g. how to travel with dogs
•Securing features with pet and lifestyle media using topical hooks such as Crufts

Measuring success
Copyright Propellernet 2013 All Rights Reserved Do not reproduce

86
•Revenue
•Website traffic
•Conversion rate
What to Measure
Organic!
•Keyword Positions
•Domain Authority

Where search is heading
Copyright Propellernet 2013 All Rights Reserved Do not reproduce

Thank you… Any questions?
Copyright Propellernet 2013 All Rights Reserved Do not reproduce

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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

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How SEO can make life better for you and your customers

3. Best Agency – European Search Awards 2013 Best Agency – UK Search Awards 2013 Best UK Small Business Workplace – Great Place To Work 2013 Winner – Best Use of Search – Travel Marketing Awards 2014, 2011, 2010 Winner – Best Travel & Leisure Campaign – UK Search Awards 2014 Gold & Silver – Best Use of Search – 2013

4. Welcome to Google Street What are people looking for on Google Street? Being insightful SEO fundamentals Measuring success Where search is heading

5. Welcome to Google Street!

6. 90% 5% 3% 2% Google Bing Yahoo Others Google is dominant

7. What are people looking for on Google Street?

9. What are you afraid of?

10.

11.

12.

13.

14. What do you want to know?

15.

16.

17.

18. Being insightful

19. Competitor Analysis Customer behaviour insight Target audience personas Revenue potential modelling Existing business plans Profit potential modelling Keyword research Content audit Search behaviour map Influencer insight User research Social listening

20. Let’s go back to keyword research

21. Keyword Research

22. Keyword Research

23. Keyword Research

25. Solid TECHNICAL foundations Engaging and useful CONTENT Earned LINKS and SHARES

26. Solid TECHNICAL foundations Engaging and useful CONTENT Earned LINKS and SHARES

27. Solid technical foundations: Page Titles Solid TECHNICAL foundations Page Titles

28. 47

29. Solid technical foundations Page Titles “Tropicana – Pure 100% Florida Orange Juice” •Shorter than 60 characters •Is a clear and simple message •Isn’t stuffed with keywords •Functional but still ‘salesy’

30. Solid technical foundations Meta Descriptions Meta Description

31. Solid technical foundations Meta Descriptions “Official Tropicana home page - the source for everything Tropicana including Tropicana Pure Premium®, Trop50, Chilled Juices and Drinks, Tropics and Tropicana Twister®” “Site provides information about this orange juice line.”

32. Solid technical foundations Meta Descriptions “Tropicana orange juice – 100% squeezed sunshine. Visit our website today for our full range of delicious fruit juices.” •Shorter than 156 characters •Is a clear and simple message •Isn’t stuffed with keywords •Has a call to action

33. Solid technical foundations Headers Solid TECHNICAL foundations

34. Solid technical foundations Headers Solid TECHNICAL foundations

35. Solid technical foundations Headers •Short and simple •Contain main keyword for page •One main (h1) header per page •Subheaders are good but don’t get ‘special treatment’ from Google

36. schema.org

37. Non-descriptive link text won’t provide any context and will help less to promote the visibility of the destination page Descriptive link text gives the search engine some context about the page being linked to Internal linking

38. 67

39. 68

40. Solid TECHNICAL foundations Engaging and useful CONTENT Earned LINKS and SHARES

41.

42. Producing content that ticks lots of boxes The video has been shared socially and many websites are now referencing this content, including: eatwatchrun.com totallyliving.co.uk wellbeingmagazine.co.uk zest.co.uk cosmopolitan.co.uk mumset.com

43. Don’t forget, more mundane content can be useful too 13 links 25 Links

44. Solid TECHNICAL foundations Engaging and useful CONTENT Earned LINKS and SHARES

45.

46. •Sending dog influencers to experience the Forest and review from the perspective of the dog •Rewriting key landing pages in ‘dog language’ •Commissioning expert content for practical advice and inspiration e.g. how to travel with dogs •Securing features with pet and lifestyle media using topical hooks such as Crufts

47.

48.

49.

51. 86 •Revenue •Website traffic •Conversion rate What to Measure Organic! •Keyword Positions •Domain Authority

52. Measuring Success

53. 90

55.

56.

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