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Capitalising on cross channel messaging

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The document discusses using SMS messaging for marketing purposes. It provides statistics on mobile phone ownership and SMS usage. SMS can be used for competitions, alerts, incentives, transactional messages, event information, surveys, and job alerts. Optimizing messages for mobile channels and integrating email, social media, and apps is also covered. Case studies of SMS marketing campaigns for David Lloyd and Mice & Dice are mentioned.

TechnologyBusiness
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Capitalising on cross channel messaging Jade Tanner Senior Account Manager
SMS: The facts • Over 77% of the world’s population own a mobile • 97% of people will read an SMS • 90% will read an SMS within 15 minutes • SMS creates timed intimacy and immediacy • 67% of O2 customers are likely to engage with a mobile offer
SMS: the facts What could you use SMS for? • Competitions • Important alerts • Timely incentives • Transactional info e.g. order updates, delivery info • Event information, ticket alerts • Birthdays • Job alerts • Data capture • Surveys
Optimising messages for mobile • UK is set to spend £4.5 billion from their mobile devices in 2012 • Pure360 has reporting by device functionality • Different call to actions via different channels • Does your business have an app?
Integrating email and social • Your audience is no longer the size of your list • Share your campaigns • Incentivise recipients who socially share your campaigns • Think about the way you will treat social sign ups
Case study – David Lloyd
Case study – Mice & Dice

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Capitalising on cross channel messaging

  • 1. Capitalising on cross channel messaging Jade Tanner Senior Account Manager
  • 2. SMS: The facts • Over 77% of the world’s population own a mobile • 97% of people will read an SMS • 90% will read an SMS within 15 minutes • SMS creates timed intimacy and immediacy • 67% of O2 customers are likely to engage with a mobile offer
  • 3. SMS: the facts What could you use SMS for? • Competitions • Important alerts • Timely incentives • Transactional info e.g. order updates, delivery info • Event information, ticket alerts • Birthdays • Job alerts • Data capture • Surveys
  • 4. Optimising messages for mobile • UK is set to spend £4.5 billion from their mobile devices in 2012 • Pure360 has reporting by device functionality • Different call to actions via different channels • Does your business have an app?
  • 5. Integrating email and social • Your audience is no longer the size of your list • Share your campaigns • Incentivise recipients who socially share your campaigns • Think about the way you will treat social sign ups
  • 6. Case study – David Lloyd
  • 7. Case study – Mice & Dice