Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? In this webinar, Primary Intelligence and CustomerCentric Selling® discuss how well sales reps understand B2B buyer needs and share strategies so you can win more deals.
Learn how to capture great information and intelligence by collaborating with your sales force. This is a must read for anyone in sales force management, competitive intelligence, marketing and product management.
Maximizing the Value of Your Internet PropertiesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will dissect what motivates buyers to acquire an online business. I’ll provide practical advice anyone can use to increase the value of their business.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
Marketing and Sales strategies for StartupsBryan Starbuck
For B2C and B2B companies. This pairs up the Marketing and Sales strategy. It covers both eCommerce and sales teams sales strategies, and the marketing needed for that sales strategy.
Learn how to capture great information and intelligence by collaborating with your sales force. This is a must read for anyone in sales force management, competitive intelligence, marketing and product management.
Maximizing the Value of Your Internet PropertiesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will dissect what motivates buyers to acquire an online business. I’ll provide practical advice anyone can use to increase the value of their business.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
Marketing and Sales strategies for StartupsBryan Starbuck
For B2C and B2B companies. This pairs up the Marketing and Sales strategy. It covers both eCommerce and sales teams sales strategies, and the marketing needed for that sales strategy.
Discover how to use a set of shared sales and marketing goals and metrics to deliver consistent messages across channels. In this session, Julia Stead will share how to measure marketing’s impact on revenue, and leverage key insights to create more personalized content experiences for buyers.
OpsStars Boston Session | Women in Revenue Speak Out: What Companies Need to ...LeanData
Latané Conant – CMO, 6Sense
Sales and marketing are great career choices for women. So why aren’t there more female leaders? Join this session to explore new research in the inaugural report from Women in Revenue.
The new research includes insights on:
- Career roadblocks for women in revenue roles
- What women leaders value most
- Advice for career advancement
- What companies can do to attract more women leaders
- What men can do as allies and sponsors
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Xamun is a SaaS based comprehensive software suite for Consulting companies and freelancers. This Marketing Plan aims to acquire 50,000 subsribers on www.xamun.com within a period of 1 year and with a budget of $100,000
The Building Blocks of an Effective Sales Enablement FunctionMike Kunkle
Link to recording: http://bit.ly/SEBuildingBlocksRecording-DTI
In this webinar, I discuss:
- How sales enablement is being defined today (and how it should be)
- What to consider when starting a new sales enablement function or upgrading your current department
- The 10 foundational building blocks that will lead to success
- Services to consider offering
- How to perpetuate success with systems thinking
- A look to the future of what Sales Enablement could and should be
OpsStars Boston Session | A B2B Revenue Ops Success Framework and Maturity ModelLeanData
Matt Heinz – President & Founder, Heinz Marketing
Learn the seven components of revenue operations success in B2B, including the strategy, alignment, process and technology components necessary to create a predictable, repeatable and scalable sales pipeline development engine. Matt Heinz will share results from his latest RevOps survey. You’ll walk away with a specific framework and maturity model to implement within your organization.
Webinar | Front Line Sales Managers: High Value, High RiskAltify
Learn the critical role of Front Line Sales Managers, the gaps that are costing selling organizations, and solutions for closing those gaps.
Our EVP of Solutions, Wendy Reed, is joined by special guest Pascal Yammine, Vice President, Go To Market Scale at salesforce.com and James Williams, Regional Vice President at Shaw Industries.
In this session kicking off the Sales Impact Summit, SiriusDecisions analyst Rachel Young will share models and best practices the firm has developed to help marketing and sales create sales messaging and content that engages buyers wherever they are in their purchase decision process. In addition, Young will share insights into how leading B2B organizations are enabling sales with the knowledge they need about markets, buyers and the competition, as well as the structure of an effective sales presentation.
Why I Love Sales Enablement (And You Should , Too)Hub+company
In an increasingly competitive marketplace, your brand may have just one opportunity to impress the customer. For marketing professionals tasked with the challenge of growing sales, a strategic approach to sales enablement can take you — and your organization — to the next level.
With this presentation, you’ll be able to:
>>> Articulate why investing in a sales enablement program is good for your company, sales force and customers.
>>> Implement best practices for arming your sales force with the tools, resources and training needed to produce a consistent client experience.
>>> Position yourself as a more effective, well-rounded marketer who deserves a seat at the table.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales and M...BrightFunnel
Colleen Rombach, Senior Manager of Demand Generation at InsideView, explains how to use account-based marketing as a core function to improve sales and marketing alignment.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Here's a short list of what sellers should NOT say, especially with executive buyers. If these dangerous words/phrases are used, they could risk insulting the buyer.
Discover how to use a set of shared sales and marketing goals and metrics to deliver consistent messages across channels. In this session, Julia Stead will share how to measure marketing’s impact on revenue, and leverage key insights to create more personalized content experiences for buyers.
OpsStars Boston Session | Women in Revenue Speak Out: What Companies Need to ...LeanData
Latané Conant – CMO, 6Sense
Sales and marketing are great career choices for women. So why aren’t there more female leaders? Join this session to explore new research in the inaugural report from Women in Revenue.
The new research includes insights on:
- Career roadblocks for women in revenue roles
- What women leaders value most
- Advice for career advancement
- What companies can do to attract more women leaders
- What men can do as allies and sponsors
Sales and marketing strategy for 2018 is an overview of the different marketing coaching, consultancy and technical solutions on offer to help business owners with their small business marketing in planning their marketing strategy, in how to write a marketing plan, managing their lead generation system, and sales pipeline management with an integrated marketing solution and marketing webinar delivery platform to achieve their social media marketing plan objectives for 2018.
It also helps how to generate leads on linkedin and all aspects of your social media strategy in order to generate the results you want.
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Xamun is a SaaS based comprehensive software suite for Consulting companies and freelancers. This Marketing Plan aims to acquire 50,000 subsribers on www.xamun.com within a period of 1 year and with a budget of $100,000
The Building Blocks of an Effective Sales Enablement FunctionMike Kunkle
Link to recording: http://bit.ly/SEBuildingBlocksRecording-DTI
In this webinar, I discuss:
- How sales enablement is being defined today (and how it should be)
- What to consider when starting a new sales enablement function or upgrading your current department
- The 10 foundational building blocks that will lead to success
- Services to consider offering
- How to perpetuate success with systems thinking
- A look to the future of what Sales Enablement could and should be
OpsStars Boston Session | A B2B Revenue Ops Success Framework and Maturity ModelLeanData
Matt Heinz – President & Founder, Heinz Marketing
Learn the seven components of revenue operations success in B2B, including the strategy, alignment, process and technology components necessary to create a predictable, repeatable and scalable sales pipeline development engine. Matt Heinz will share results from his latest RevOps survey. You’ll walk away with a specific framework and maturity model to implement within your organization.
Webinar | Front Line Sales Managers: High Value, High RiskAltify
Learn the critical role of Front Line Sales Managers, the gaps that are costing selling organizations, and solutions for closing those gaps.
Our EVP of Solutions, Wendy Reed, is joined by special guest Pascal Yammine, Vice President, Go To Market Scale at salesforce.com and James Williams, Regional Vice President at Shaw Industries.
In this session kicking off the Sales Impact Summit, SiriusDecisions analyst Rachel Young will share models and best practices the firm has developed to help marketing and sales create sales messaging and content that engages buyers wherever they are in their purchase decision process. In addition, Young will share insights into how leading B2B organizations are enabling sales with the knowledge they need about markets, buyers and the competition, as well as the structure of an effective sales presentation.
Why I Love Sales Enablement (And You Should , Too)Hub+company
In an increasingly competitive marketplace, your brand may have just one opportunity to impress the customer. For marketing professionals tasked with the challenge of growing sales, a strategic approach to sales enablement can take you — and your organization — to the next level.
With this presentation, you’ll be able to:
>>> Articulate why investing in a sales enablement program is good for your company, sales force and customers.
>>> Implement best practices for arming your sales force with the tools, resources and training needed to produce a consistent client experience.
>>> Position yourself as a more effective, well-rounded marketer who deserves a seat at the table.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales and M...BrightFunnel
Colleen Rombach, Senior Manager of Demand Generation at InsideView, explains how to use account-based marketing as a core function to improve sales and marketing alignment.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Here's a short list of what sellers should NOT say, especially with executive buyers. If these dangerous words/phrases are used, they could risk insulting the buyer.
Brief overview of the four signs of a bad sales call and suggested sales tips for call debriefing, including a set of questions, that will help sales managers get a better feel for how well their sellers are qualifying opportunities.
Smarter Sales Process in Dynamics CRM 2015 - Part 1: Lead QualificationJukka Niiranen
Webcast notes from "A Non-Developer's Guide to Smarter Sales Processes in Microsoft Dynamics CRM 2015", as presented on MSDynamicsWorld.com on May 6th, 2015. This first part looks at the lead qualification process in Dynamics CRM and demonstrates a way how the process can be customized to support scenarios, where a new opportunity record should not be automatically created when qualifying a lead record. The customization tools used include branching Business Process Flow (BPF), Real-Time Workflows, Business Rules and Quick View Forms.
Buyers have so much information available to them that they typically have already made 60% of their purchase decision before even talking to a sales rep. We need to change our sales process in order to support the buying process. Learn how to make this transformation by providing a relevant, personal, and delightful experience for each of your prospects from start to finish!
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
Increasing your win rate could make a huge difference in beating your 2016 sales goals. Join Mike Schultz and Dave Boyce as they share key insights and surprising research about what you can do to achieve higher win rates, as well as which sales technologies enable greater sales goal achievement.
In this webinar you will learn:
-What separates top-performing sales organizations from the competition
-Which four questions you must answer to win the sale
-Which sales technologies can help you increase conversion rates and contract value
Qstream and RAIN Group: Creating a Top-Performing Sales Organization – Your R...QstreamInc
For sales reps and managers alike, getting to – and staying at – the top of the leaderboard is a constant battle. To discover exactly what top-performing sales organizations are doing differently to reach their goals, the RAIN Group Center for Sales Research conducted a global survey. In this exclusive webinar, Qstream CEO Duncan Lennox and RAIN Group President Mike Schultz review the research findings, outline the traits and best practices of top-performers, and offer actionable tips that can help any sales team create a roadmap for success in 2016.
DFO co-founder and president Jordan Rolband and chief marketing officer Alex Brown presented at ECML San Diego in March 2019 on scaling eCommerce globally.
The insight selling era - live webcast with LinkedIn & CEBKevin Ryan
‘The Insight Selling Era’ – how buyer sophistication is forcing organizations to transform how they sell
Speakers:
Kevin Ryan, Marketing Manager: http://www.linkedin.com/in/kevryan
Matthew Kiel, Senior Director, CEB: http://www.linkedin.com/in/mpkiel
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Marketing: Do you feel like your leads are being tossed over the wall and you're not sure where they are going? Sales: Do you feel like the leads that you receive aren't targeted and "sales-ready"? If so, we can help.
Discover how lead prioritization and scoring can increase your sales. See real-world examples on how you can find your "sweet spot" and set up lead scoring that can drive superior results.
Marketing and Sales alignment continues to be a hot topic. Misalignment is an expensive problem - costing organizations 10% or more of revenue. There are 4 main reasons why misalignment happens - and here's what you can do about it.
Ram Charan, the author has explained the steps involved in Value creation selling in a very prodigious way. He has taken the narration so well that every reader must understand the flow of the book and the meaning involved in it. It explains the transformation of the Traditional sales method to a Value creation selling method by giving an enormous example of companies' ideologies and salespersons' adaptability in a new approach.
After implementing the value creation selling, how sales transition happens, and how the company is successful in the market, stay ahead of the competitors and long-term trusted partner for their customers.
How to Improve Your Sales & Marketing AlignmentHubSpot
Marketing complains that sales ignores incoming leads. Sales becomes frustrated with combing through dozens of unqualified leads to find one good one. Does this situation sound familiar to you?
Have your Sales and Marketing departments aligned goals yet?
See the presentation of HubSpot's VP of Marketing and VP of Sales about how to achieve revenue growth and become industry leaders by bringing sales and marketing together for maximum business success.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Similar to How Sales Teams Can Win More Deals (20)
There is a gamut of methods to gather customer feedback: from NPS surveys to on-site, one-on-one interviews. While all have their benefits. Nothing is as cost-effective…and beneficial…as the customer phone interview.
Primary Intelligence highlights the hottest B2B buyer trends to watch for in 2016: 1. Buying process will happen (mostly) without you. 2. Buyers expect B2C excellence from B2B vendors. 3. Firms with effective personas and journey mapping will surge ahead.
Primary Intelligence published key findings from our annual State of Win Loss report, including Win Loss program benefits, Win Loss data collection tools, annual spending on Win Loss initiatives, and comparisons with 2014 Win Loss findings.
The report also includes strategic and tactical recommendations for leveraging Win Loss initiatives to the fullest extent possible.
The following infographic highlights some of the most compelling findings from our 2015 State of Win Loss research.
Effective Strategies for Exceptional Customer Experience ProgramsPrimary Intelligence
Want to learn about the latest Customer Experience research? Watch our webinar to hear what leading companies are doing to leverage and promote CX initiatives throughout their organizations.
Less than half of all sales reps are effective in understanding their buyer’s needs. Join our webinar to learn key findings from our recent study of what’s causing this issue, along with tips on what you and your sales team can start doing today.
Why do customers defect to your competitors? Is it inevitable or is there something you can do to retain them? Primary Intelligence discusses the three best practices you can incorporate today to help retain customers and keep them coming back.
3. Housekeeping
• This session will be available on our website
• All phone lines are muted
• Please ask questions using the Chat function
• #BuyerNeeds
4. Carolyn Galvin
Director of Industry Insights
Primary Intelligence
John Holland
Coauthor and Cofounder
CustomerCentric Selling®
Today’s Speakers
5. Today’s Agenda
• Background
• Importance of Understanding Buyer
Needs
• Deep dives
1. Organization Size
2. Decision Date
3. Cultural Differences
• Q&A
7. We analyze more than 3,000 deals and customer engagements annually
We evaluate more than $20 billion worth of purchase decisions annually
We manage 568 win loss and customer experience programs
We support more than 6,000 sales, marketing, product, CI & CX leaders globally
We work with 6 of the Fortune 20
Primary Intelligence
8. • Founded in 2002
• Worldwide network of Business Partners
• CCS® and Rethinking The Sales Cycle books published by M-H
• Training Industry's list of Top Sales Training Companies every year since 2009
• Nearly 1,000 clients
• Sales ready messaging® helps sellers have better conversations with executives
about business issues
• A focus on product usage to empower buyers
• Goal: Identify and share best practices to drive higher revenue and improve sales
forecast accuracy
CustomerCentric Selling®
14. Strategies for Selling into Different
Organization Sizes
• 8.5% of sellers are “world class”
• 13% of sellers generate 87% of revenues
• “A Players” are easier for small companies to attract
• As companies grow, under more pressure to codify way they sell
• When selling to large organizations, buying committees likely bigger
• People within committees have different agendas, posing challenges to
sellers (more difficult for sellers to be relevant to different stakeholders)
• Small percentage of sellers can provide enterprise-wide views of the value
(costs vs. benefit) of their offerings
17. Strategies for Selling to Buyers Over the
Long Term
• Most sellers execute sales cycles starting with lower levels
• Mid- to low-level buyers’ use Internet, social networking have increased that trend
o Knowledgeable buyers find sellers to be less helpful/competent
o 70% of buying activities are complete before sellers are involved
o “Parallel vs. serial” evaluations of offerings
• Ever-increasing reliance upon reactive “leads”
• Proactive contact of key player levels allows:
• Targeting the right profile companies
• Earlier qualification and disqualification
• Top down rather than bottom up selling
19. Research Findings
Sales teams in
North and Latin
America had the
highest
percentages of
“excellent” ratings
19%
23%
50%
22%
37%
48%
34%
36%
44%
29%
16%
42%
0%
10%
20%
30%
40%
50%
60%
North America EMEA APAC LatAm
Understanding needs (0-6 Rating) Understanding needs (7-8 Rating) Understanding needs (9-10 Rating)
n = 10,584
20. Strategies for Selling to Buyers in
Different Cultures
• “Results” are the international language of business
• Many non-US cultures are hierarchical, making access to higher-level
officials difficult
• Leverage vendor executives to get access to higher levels and do provocative
selling regarding business variables that can be improved
• Rapport-building is different
• Pace is often slower than in United States/North America
• Continue to focus on need development, a universal strategy once
business goals/problems are shared
21. Conclusions & Recommendations
• Recognize significance of “understanding
buyer needs”
• Strategize when selling to large organizations
• Target key players in all new and renewing
sales opportunities
• Fully understand the culture of firms you’re
selling to