Remarketing helps you reach people who have visited your website. Read more.

1. How remarketing
works
Guide to Adwords Remarketing

2. What is Remarketing?
• Remarketing helps you reach people who have visited your
website.
• When it comes to convincing the people who visit your site to take
action and convert, one visit is typically not enough.
• When people leave your website without buying anything, for
example, remarketing helps you reconnect with them by showing
relevant ads as they browse the web, as they use mobile apps, or as
they search on Google.

3. How Remarketing Works?
• Add remarketing tag to your website
Do you want to use remarketing? Put remarketing tag , a small
snippet of code that you get from Adwords.
• Create remarketing lists
Create remarketing list based on categories or products. When people
visit that page, their cookie ID is added to the remarketing list.
• Build remarketing campaigns that use your lists
Finally, build a campaign with a specific message to show only to
people on your "category list" while they search on Google or browse
Display Network websites.

4. Ways to remarket with Google
• Standard Remarketing: Show ads to your past visitors as they browse Display
Network websites and use Display Network apps.
• Dynamic Remarketing: Show dynamic ads to past visitors with products and
services they viewed on your website as they browse Display Network websites and
use Display Network apps.
• Remarketing for mobile apps: Show ads to people who have used your mobile
app or mobile website as they use other mobile apps or browse other mobile
websites.
• Remarketing list for search ads: Show ads to your past visitors as they do
follow-up searches for what they need on Google, after leaving your website.
• Video Remarketing: Show ads to people who have interacted with your
videos or YouTube channel as they use YouTube and browse Display Network
videos, websites, and apps.

5. Tailored ads and offers that relate to the
experience users had on your site

6. Why to use Remarketing?
• Reach people when they are most likely to buy
• Create tailored ads to meet your advertising goals.
Show fully customized ads to people. For example, you can create a "Shopping cart
abandoners" list to show ads to the people who added something to their shopping
cart but didn't complete a transaction.
• Efficient pricing.
Real-time bidding calculates the optimal bid for the person viewing your ad,
helping you win the ad auction with the best possible price.

7. Did you know?

8. What are you waiting for?
Reach out to your website attracted visitors who didn't convert, you
can set up a remarketing list to attract those customers back to your
website.
Need any help?
Contact MaverickGlobal Info Soft, a digital marketing agency based
in Bangalore.
Call : +91 080 46647700
Email: info@maverickinfosoft.com