23 Maggio - Sala Eventi - 14:10 EXMARKETPLACE EXPLAINS FEW SIMPLE STEPS TO ENHANCE UX AND OVERALL PERFORMANCE

1. The "user-first" approach.
Keynotes and Tips to increase loyalty
ExMarketPlace FZ LLC

2. main sponsor
• Am I on the right path to increase my brand value?
• Do I really take advantage from all the opportunities available from the Digital Landscape?
• How can I simplify all processes and workflows to keep improving on all aspects?
VALUE INNOVATION EFFICIENCY

3. main sponsor
PEOPLE

4. main sponsor
QUESTION:
Analytics, Monetization, UX, Programmatic… how can I order my priorities and use my tools to increase efficiency?
WE MIGHT HAVE A PROBLEM!

5. main sponsor
PUBLISHER
STATUS ANALYSIS
TECHNICAL
OPTIMIZATION
GRAPHIC LAYOUT
REVIEW
GOAL: LOYALTY
TRACKER: NEWS CONSUMER INSIGHTS

6. main sponsor
INTRODUCING: News Consumer Insights
“The Google News Initiative is our effort to work with the news industry to help journalism thrive in the digital age”
Uses the funnel concept to segment your Google Analytics data into key audiences for you to clearly identify value across your site.
- If each pageview is an opportunity to generate advertising revenue and increase loyalty, where should you spend your resources?

7. main sponsor

8. main sponsor

9. main sponsor

10. main sponsor

11. main sponsor

12. main sponsor
• Millions of clients
• It competes with IAB Standard formats
• It adds pressure on the auction
• Video, Content, App
 Avg Viewable Time up to +25%
 CTRs 2X
 Win Rate up to +50%
 CPMs up to +50%

13. main sponsor
WINNING CPM VS CLOSE CPM
EFFECTIVE RPM
Unified auction +
Artificial intelligence +
Header Bidding =
CPM Up to +40%!

14. main sponsor

15. main sponsor

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18. main sponsor
a) Define few placements beside to the content

19. main sponsor
b) Define finalities
CONTENT
RECOMMENDATION
SERVICES E-COMMERCE
PROGRAMMATIC
ADVERTISING
"NOTHING"

20. main sponsor
c) Set priorities, frequency caps for each adunit

21. main sponsor

22. main sponsor

23. Thank you!