产品设计人员在Scrum中的如何工作

1. 产品设计人员与敏捷团队如何协同
How Product Designer Work In
Agile Team
一个真实的项目案例
A True Project Case
李丁山
lidingshan@gmail.com
http://www.cnblogs.com/relaxtintin

2. 什么是产品设计
WHAT IS PRODUCT DESIGN

3. 收集用户需求并将其转换为软件需求
Collect and transfer the end user requirements to the software requirements
概念设计 流程设计 界面设计
Concept Design Workflow Design UI Design
让软件具备良好的用户友好性和易用性
Make the software to be user friendly and easy to use

4. 项目简介
PROJECT OVERVIEW

5. 一个推迟了两年的项目
A project that have delayed for 2 years
需求不确定性很高
High requirement uncertainty
产品设计人员不足
Lack of product designers
技术难度较大
Many technical difficulties

6. • 最初的开发流程
Previous Process
MRD CD Spec Dev Test Release
用户需求 概念设计 详细设计 开发实现 测试 发布
Market Req. Concept Design Spec Design Development Testing Release
产品经理 产品设计人员 开发团队 测试团队 测试团队
Product Mgr. Product Designer Developers QA QA
开发团队 开发团队
Developers Developers

7. 存在的问题
Issues
在需求不确定的情况下，无法预先定义完整的需求
Impossible to pre-define the whole requirements because of high requirement uncertainty
产品设计人员不足，无法准备详细的设计文档
Impossible to prepare the detail design document because of lack of product designers

8. 敏捷实践
AGILE PRACTICE

9. 一般的Scrum团队结构
General Scrum Team Structure
产品Owner
产品
Product Owner
团队
ScrumMaster
Team

10. 一般的Scrum开发流程
General Scrum Process
Sprint 1 Sprint 2 Sprint 3 Sprint …
Design Design
Coding Testing Coding Testing

11. 无法适用
Didn’t Work
产品经理在国外，无法及时和团队沟通
Product manager is in US and cannot communicate with the team in time
由于需求不确定，团队很难给出合理的估算
It was difficult for team to give estimation because of unclear requirements
在一次迭代中，大量的时间花费在等待产品设计上
Many times spent on waiting for product design results in one Sprint
产品设计人员没有时间和客户交流
No time for product designer to communicate with end users

12. 改进的团队结构
Improved Team Structure 产品经理
Product Mgr.
产品Owner
产品 产品设计
Product Designer
Product Owner
团队
ScrumMaster
Team

13. 益处
Benefits
产品Owner和设计人员可以和开发团队随时交流
Product owner and designer may communicate with the team conveniently
产品设计团队可以帮助产品Owner完善需求设计
Product designer may work with product owner to finalize the requirement design
国外的产品经理可以和产品Owner保持沟通
Product manager may communicate with product owner frequently

14. 改进的项目流程
Improved Process
Team Team Team Team
Sprint 1 Sprint 2 Sprint 3 Sprint …
PD PD PD PD
Sprint 1 Sprint 2 Sprint 3 Sprint ...

15. 益处
Benefits
产品设计人员专注于优先级高的需求
Product designer may focus on high priority requirements
产品设计团队和开发团队面对面交流代替大量的文档工作
Product designer may communicate with team face to face instead of the documentation
产品设计团队能够更加有效的基于开发成果去收集用户的反馈
Product designer may collect customers’ feedback effectively based on the Sprint results

16. 益处
Benefits
开发团队可以比较容易的进行估算
Team may provide estimation easier
在迭代中，开发团队可以不用等待设计结果从而减少浪费
Team might focus on implementation and need not to wait for the design result in the Sprint
and eliminated the wast

17. 需求开发和设计
Requirements Development & Design
领先一个Sprint
One Sprint in advance
基于 Live System 的用户测试
User testing based on Live System
Team
Sprint 1
PD PD
Sprint 1 Sprint 2

18. 计划会议
Sprint Planning
原型沟通替代需求设计文档
Communication with prototype instead of documentation

19. 产品演示
Demo
产品演示
Product Demo
Sprint演示
Sprint Demo
用户测试
User Test
每日演示
Daily Demo
更新需求
收集反馈
设计 Collect
Update Req. Feedbacks
& Design

20. 实践成果
ACHIEVEMENTS

21. 1 important feature 6 pilot tests
10+ design refinements
15 participants 4 rounds user testing
100+ valid user notes

22. 平稳的开发过程
Smooth Work Process

23. 稳定的质量
Stable Quality
6 Fixed
Defects
5 Open
Defects
4
3
2
1
0 5 10 15 20

24. 总结
CONCLUSION

25. 独立并行的产品设计过程
Independent & parallel product design process
关注高优先级的需求
Focus on high priority requirements
与开发团队保持及时的交流和沟通
Communicate with the team efficiently
频繁获取用户反馈
Get user’s feedback frequently