How must sony change itsbusiness strategies for 2010 and beyond?
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Sony faced problems in the 2000s due to fierce competition from Apple and Samsung that led to slowing sales and revenue losses. To address these issues, Sony needs to change its business strategies for 2010 and beyond. Specifically, Sony should [1] set up operations in Asian countries to take advantage of lower costs and emerging markets, and [2] focus on using its technological expertise to develop high-end business and office equipment.
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How must SONY change its business strategies for 2010 and beyond?
The document discusses how Sony needs to change its business strategies for 2010 and beyond. Sony has faced problems like slowing sales, revenues, and rising costs. To address this, Sony's strategies include setting up operations in Asian countries to take advantage of lower labor costs and emerging markets. Sony also plans to utilize its technological expertise in high-end business and office equipment.
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How must SONY change its business strategies for 2010 and beyond?
The document discusses how Sony needs to change its business strategies for 2010 and beyond. Sony has faced problems like slowing sales, revenues, and rising costs. To address this, Sony's strategies include setting up operations in Asian countries to take advantage of lower labor costs and emerging markets. Sony also plans to utilize its technological expertise in high-end business and office equipment.
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hi friends, this presentation is about the brand "SONY" which will talk about its customer target ,groups and the pricing depending on customer's income and which product is more famous among the people.
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The document provides information about Sony Corporation, including its founders, headquarters, global reach, products, and financial details. Masaru Ibuka and Akio Morita founded Sony in Tokyo, Japan in 1946. Sony has offices across Asia, the Middle East, Africa, and its products include televisions, home audio equipment, cameras, computers and more. In 2013, Sony reported $72 billion in revenue and employed over 146,000 workers worldwide.
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Sony faced losses in 2008 due to restructuring and increased competition. To address this, Sony reformed its organizational structure to accelerate innovation and streamline processes. It focused on consistent profitability in core hardware businesses like TVs, games, and digital imaging. Sony also aimed to develop environmentally conscious products. Its goals for 2010-2013 included annual operating income margins of 5% and a 10% return on equity.
Sony corporation
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. It operates in the consumer electronics, video game, film, and music industries. Sony was founded in 1946 and initially produced tape recorders and changed its name to Sony in 1958. It has expanded globally through acquisitions and joint ventures, becoming a leading manufacturer of audiovisual equipment, gaming consoles, and consumer electronics.
SONY
Sony is a Japanese technology company founded in 1946 that produces a wide range of consumer electronics including video game consoles, televisions, mobile phones, and cameras. Some of Sony's most successful products include the Walkman, the PlayStation video game console, and the Trinitron color television. Sony has expanded globally and established branches in India for marketing, sales, manufacturing, research and development, and other business functions to serve the Indian market.
Sony
This document outlines the milestones and history of Sony from its founding in 1946 to present day. It discusses Sony's early innovations including the transistor radio and Walkman, as well as its expansion globally and into new industries like movies and gaming. The document also analyzes Sony's strategies, strengths, weaknesses, and competition compared to rivals like Microsoft and Apple. It recommends that Sony continue innovating while also paying closer attention to customer and market preferences to avoid failures like Betamax.
Symbascape sony
Sony was founded in 1946 in Tokyo, Japan as Tokyo Tsushin Kogyo K.K., also known as Totsuko. It established its first product, a power megaphone, in 1947 and launched its first recording tape "Soni-Tape" in 1950. Over the following decades, Sony expanded globally and launched many innovative consumer electronic products. However, in recent years it has faced challenges from competitors and struggled in some business areas. It has undertaken reforms including selling its PC business and restructuring around core segments like gaming, music and pictures.
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How must sony change its business strategies for 2010 and beyond?
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How must sony change itsbusiness strategies for 2010 and beyond?
- 1. How must SONY change itsbusiness strategies for 2010 and beyond? s1190211 Taishi Tsukahara
- 2. Content ● Introduction ● History ● Problem ● Example of problem ● Strategies ● Solution ● Summary ● More information
- 3. Introdution ● SONY is one of the biggest electronics maker. ● SONY is the worlds largest software maker in theaudio-visuals fields. ● SONY have power of brand in audio- visual equipmentand broadcasting equipment.
- 4. History ● 1946 SONY is established by Ibuka Masaru and Morita Akio.They produced and sold Tape recorder and Transistor radio onthe first time in Japan.1979 They released WALKMAN (portable audio player)1994 They released PlayStation (home video game machine).
- 5. Problem ● SONY faced a few problems in the current market. ● In 2000, Sony lost 399.3 billion yen. The reason is fierce competition mainly with Apple Inc. and Samsung Electronics Inc.
- 6. Example of Problem Example of problem Slowing down of sales andrevenues, cost cuttings, moving factoriesin Asia, cooperation between divisionand efficient management.
- 7. Strategies ● SONY have to take measures to solve theproblems. They should adopt for the next generation. ● So,they produce a strategy, with profit andbenefits which is more closely to everydayoperations.
- 8. Solution For solving the problems, SONY should have takemeasures. 1. Using its technological know-how for high- endbusiness and office equipment. 2. Setting up operations in Asian countries by takeadvantage of cheap labor and emerging markets,
- 9. Summary ● SONY have some problems. This problem is slowing down of sales and revenues,cost cuttings, moving factories in Asia, cooperationbetween division and efficient management. ● For solving this problem, SONY take effective actionagainst. 1.Setting up operations in Asian countries because theircountry is cheap labor and the emerging market. 2.Using its technological know-how.
- 10. More Information ● http://en.wikipedia.org/wiki/Sony ● www.sonyinsider.com/2009/11/19/sony- gets-real-defines-business-strategy-for- 2010-and-beyond/ ● http://www.coursework. info/University/Business_and_Administrati ve_studies/Management_Studies/Sony_p roblems_and_issues_L848158.html