How Much Do Influencers Influence SMBs?
•
1 like•237 views
One of the topics we heard about most in 2017 was influencers, especially in the B2C world. For B2SMB marketers, though, influencer campaigns raise a number of questions: What role should influencers play? Which influencers can motivate your customers? What’s the profile of an SMB influencer? How can influencers be used most effectively? To find out, Bredin surveyed over 300 U.S. SMB principals.
Report
Share
Report
Share
Download to read offline
Recommended
Above The Funnel: Integrating Social and CRM
The document discusses how social media is changing customer behavior and expectations, and the challenges companies face in integrating social and CRM strategies. It emphasizes that social media is about relationships and engagement, not just marketing. Companies need to discover and engage influencers in their markets, focus social media efforts, and align social strategies with traditional CRM and operational systems while continuously measuring metrics.
Social CRM by Jacob Morgan
The document discusses social customer relationship management (SCRM). It defines SCRM as a business strategy supported by technology to engage customers in collaborative conversations to provide mutual value. The challenges of SCRM include managing multiple data sources, customer demands and expectations, and customers controlling conversations. SCRM requires understanding how customers are changing and making the customer the focus. Frameworks are presented to help companies implement successful SCRM strategies.
Above the Funnel - Social CRM NYC
The document discusses how social media is changing customer behavior and expectations, and the challenges companies face in integrating social and CRM strategies. It emphasizes that social media is about relationships and engagement, not just marketing. Companies must discover influencers in their markets and focus efforts on collaboration instead of traditional customer management. Doing nothing is not an option, but scaling social strategies is difficult and requires setting clear metrics beyond just ROI.
Understanding the Marketing Technology Landscape
Marketing technology is a vast field that crosses boundaries across multiple parts of an organization. Despite the software focus, it is essential to link marketing activities to specific business strategies and results.
This presentation was given at the CRM Evolution conference in NYC, in August 2015. The presenters were Michael Krigsman and Scott Brinker.
Are We Engaged Yet: How to Develop Your Engagement Metric
This document discusses the importance of measuring engagement on social media and outlines new metrics and tools for doing so. It argues that traditional metrics like reach, demographics, and impressions are no longer relevant. The key points are:
1) Engagement is more important than impressions and needs to be defined based on an organization's goals.
2) New metrics like influence, advocacy, and sentiment better capture engagement in social media.
3) A "Kick Butt Engagement Index" can be developed using steps like defining goals and audiences, benchmarks, and analytics tools.
4) Goals drive metrics, which should lead to marketing outcomes, civic engagement, or relationship building. Analysis of both successes and failures provides insights.
Leadership communications in difficult times
Seven tips to leadership communications during difficult times. Whether during downsizing, restructuring or other types of change; connecting and communicating truthfully with staff is paramount.
2009 Presentation to CEO Institute, Adelaide, Australia (Susan Stewart)
"Measurement Matters"
The document discusses changes in digital advertising and compensation models. It summarizes interviews with Fortune 500 advertisers and digital media agencies. Advertisers are increasingly shifting spending online and want more transparency and measurement of results. Both advertisers and agencies acknowledge the need for change but have different priorities. The future requires applying rigorous measurement standards online as offline, considering new compensation strategies, and leveraging brands while embracing ongoing changes.
Success and failure in the time of social
To understand success with Social CRM, we should look at the broader context of CRM itself. This presentation was given at the CRM Evolution 2010 conference in New York, on August 2, 2010.
Recommended
Above The Funnel: Integrating Social and CRM
The document discusses how social media is changing customer behavior and expectations, and the challenges companies face in integrating social and CRM strategies. It emphasizes that social media is about relationships and engagement, not just marketing. Companies need to discover and engage influencers in their markets, focus social media efforts, and align social strategies with traditional CRM and operational systems while continuously measuring metrics.
Social CRM by Jacob Morgan
The document discusses social customer relationship management (SCRM). It defines SCRM as a business strategy supported by technology to engage customers in collaborative conversations to provide mutual value. The challenges of SCRM include managing multiple data sources, customer demands and expectations, and customers controlling conversations. SCRM requires understanding how customers are changing and making the customer the focus. Frameworks are presented to help companies implement successful SCRM strategies.
Above the Funnel - Social CRM NYC
The document discusses how social media is changing customer behavior and expectations, and the challenges companies face in integrating social and CRM strategies. It emphasizes that social media is about relationships and engagement, not just marketing. Companies must discover influencers in their markets and focus efforts on collaboration instead of traditional customer management. Doing nothing is not an option, but scaling social strategies is difficult and requires setting clear metrics beyond just ROI.
Understanding the Marketing Technology Landscape
Marketing technology is a vast field that crosses boundaries across multiple parts of an organization. Despite the software focus, it is essential to link marketing activities to specific business strategies and results.
This presentation was given at the CRM Evolution conference in NYC, in August 2015. The presenters were Michael Krigsman and Scott Brinker.
Are We Engaged Yet: How to Develop Your Engagement Metric
This document discusses the importance of measuring engagement on social media and outlines new metrics and tools for doing so. It argues that traditional metrics like reach, demographics, and impressions are no longer relevant. The key points are:
1) Engagement is more important than impressions and needs to be defined based on an organization's goals.
2) New metrics like influence, advocacy, and sentiment better capture engagement in social media.
3) A "Kick Butt Engagement Index" can be developed using steps like defining goals and audiences, benchmarks, and analytics tools.
4) Goals drive metrics, which should lead to marketing outcomes, civic engagement, or relationship building. Analysis of both successes and failures provides insights.
Leadership communications in difficult times
Seven tips to leadership communications during difficult times. Whether during downsizing, restructuring or other types of change; connecting and communicating truthfully with staff is paramount.
2009 Presentation to CEO Institute, Adelaide, Australia (Susan Stewart)
"Measurement Matters"
The document discusses changes in digital advertising and compensation models. It summarizes interviews with Fortune 500 advertisers and digital media agencies. Advertisers are increasingly shifting spending online and want more transparency and measurement of results. Both advertisers and agencies acknowledge the need for change but have different priorities. The future requires applying rigorous measurement standards online as offline, considering new compensation strategies, and leveraging brands while embracing ongoing changes.
Success and failure in the time of social
To understand success with Social CRM, we should look at the broader context of CRM itself. This presentation was given at the CRM Evolution 2010 conference in New York, on August 2, 2010.
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
This document discusses developing engagement metrics for social media monitoring and communications. It begins by defining engagement as actions beyond just impressions or clicks. It then provides examples of companies that have successfully used social media to improve customer service, reduce costs, and drive business outcomes. The document outlines a process for defining key performance indicators and metrics to track engagement across awareness, consideration, preference, trial and purchase phases. It emphasizes the importance of linking metrics to business goals and choosing metrics that can be actionably improved over time.
Designing a Social Business
The document discusses social business and moving social strategies from the drawing board to the board room. It defines what a social business is and outlines key traits including different levels of social integration. It provides recommendations for an organizational structure to support social business strategies and discusses challenges of untapped social data, inability to scale, and non-compliance.
Data Decay: Why Your CRM Data SUCKS
Learn why data decay occurs, why most companies have bad data, and what to do to ensure data quality in this infographic by RingLead.
2017 Edelman Trust Barometer Special Report: Institutional Investors
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
Connectif: connecting influencers with brands -- Company Presentation
Connectif is a platform that bridges brands who are interested in finding influencers and influencers who are finding a brand that they want to sponsor.
Whether it is a big or small company, through our platform, they can search for the influencers based on our algorithm. We will recommend a list of influencers based on the company's budget, industry, and criteria.
Once a match is made, the influencer will produce a content on YouTube or Twitter to promote the brand or product. Nothing is paid until the content is out.
We only charge a small commission for the transaction. We also provide a follow-up analytics on how well the campaign performs. It’s measurable and trackable.
Measuring customer satisfaction and loyalty
This document discusses the Net Promoter Score (NPS), a metric used to gauge customer satisfaction and loyalty. The NPS is based on responses to a single question that asks customers how likely they are to recommend a company or brand to a friend on a 0-10 scale. It is calculated based on the percentage of promoters (9-10 ratings) minus the percentage of detractors (0-6 ratings). The document outlines arguments that the NPS captures both emotional and rational dimensions of customer relationships and is a better measure than simple satisfaction or liking ratings because it indicates a commitment to future word-of-mouth promotion. It also notes that some companies now tie executive bonuses to NPS performance.
What are brands good for, Niraj dawar
Its an analysis of branding done by Nagarjun K S. During an internship from Prof. Sameer Mathur IIM Lucknow
2019 Edelman-LinkedIn B2B Thought Leadership Impact Study
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBAL
The document summarizes the key findings from a 2020 study by Edelman and LinkedIn on the impact of thought leadership content in B2B marketing. Some of the main points are:
- While over half of business decision-makers spend at least an hour per week reading thought leadership content, only 15% rate the overall quality as very good or excellent.
- When done well, thought leadership can significantly influence brand perception and purchasing decisions, with 89% saying it enhances their perception of an organization and 49% that it influences buying behaviors.
- However, most thought leadership producers cannot measure its impact on business opportunities and sales, with only 26% able to tie their content to actual wins.
Social media for lead generation
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.
This document summarizes the key findings from a study on thought leadership conducted by Edelman and LinkedIn over three years. It finds that while over half of business decision-makers spend at least an hour per week consuming thought leadership content, only 17% rate the quality as very good or excellent. However, 88% of decision-makers feel thought leadership can positively influence their perceptions of organizations. When done well, thought leadership is also effective in influencing purchasing decisions, but most organizations cannot tie these efforts to measurable business impacts like sales. The disconnect between inadequate quality content and an underestimation of thought leadership's potential impacts is an ongoing issue.
Spirent business deck v2
This presentation discusses integrated marketing and social media. It outlines RipMedia's recent developments and certifications. The presentation contrasts old and new marketing models, noting that the new model uses open communication, builds communities, and is measurable. It discusses how social media can build brands, decrease costs, and provide insights. The presentation provides tips on starting with social media, including gaming, search engines, blogs, communities and measuring results. It emphasizes using good content to start conversations rather than directly selling.
Fundamentals of Mass Collaboration
The document discusses how collaboration on the internet is changing everything. It notes that mass collaboration has become second nature due to the internet, enabling unprecedented cooperation and innovation through sharing ideas and working together (paragraph 1-2). It then provides examples of how peer production and open collaboration have led to the success of companies like Wikipedia, Amazon, YouTube and Facebook by leveraging collective intelligence and user contributions (paragraph 3-6). The document argues that organizations need to adopt collaborative models and engage with customers, partners and peer producers to survive in this new landscape where closed, proprietary approaches are less effective (paragraph 7-8).
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand Generation
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
Understanding the Social Customer
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
4A's Transformation 2014 - March 17 - Marc deSwaan Arons, CEO, Effective Brands
4A's Transformation 2014 - March 17 - Marc deSwaan Arons, CEO, Effective BrandsAmerican Association of Advertising Agencies
This document discusses key trends impacting the future of marketing and agencies based on surveys of marketing and agency professionals. Some of the top trends include an increased focus on measurement, ROI, and demonstrating the value of ideas. Big data and programmatic media are also seen as major trends. While agencies and clients agree on the top trends, they disagree on the level of response from agencies. The document outlines a framework for effective marketing including big insights, purposeful positioning, and total experience. It discusses how high-performing agencies and those adapting to trends excel in these areas through capabilities like data analysis, collaboration, and attracting millennial talent.McKinsey Survey: US B2B decision maker response to COVID-19 crisis
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
As governments and organizations continue to work toward containing COVID-19 and stem the growing humanitarian toll it is exacting, the economic effects are also beginning to be felt. Through a series of regular, global surveys, we are tracking how customers’ expectations, spending, and behaviors are changing throughout the crisis across multiple countries over time.
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
How to be market driven - there's an app for that!
This is a tool for game changers, heros and movers and shakers. Those who prefer the status quo need not apply.
The Power Within
PowerPoint deck I used as visual aid for presentation on employees as brand advocates at the B2B Marketing Expo in London on May 11, 2016.
More Related Content
What's hot
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
This document discusses developing engagement metrics for social media monitoring and communications. It begins by defining engagement as actions beyond just impressions or clicks. It then provides examples of companies that have successfully used social media to improve customer service, reduce costs, and drive business outcomes. The document outlines a process for defining key performance indicators and metrics to track engagement across awareness, consideration, preference, trial and purchase phases. It emphasizes the importance of linking metrics to business goals and choosing metrics that can be actionably improved over time.
Designing a Social Business
The document discusses social business and moving social strategies from the drawing board to the board room. It defines what a social business is and outlines key traits including different levels of social integration. It provides recommendations for an organizational structure to support social business strategies and discusses challenges of untapped social data, inability to scale, and non-compliance.
Data Decay: Why Your CRM Data SUCKS
Learn why data decay occurs, why most companies have bad data, and what to do to ensure data quality in this infographic by RingLead.
2017 Edelman Trust Barometer Special Report: Institutional Investors
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
Connectif: connecting influencers with brands -- Company Presentation
Connectif is a platform that bridges brands who are interested in finding influencers and influencers who are finding a brand that they want to sponsor.
Whether it is a big or small company, through our platform, they can search for the influencers based on our algorithm. We will recommend a list of influencers based on the company's budget, industry, and criteria.
Once a match is made, the influencer will produce a content on YouTube or Twitter to promote the brand or product. Nothing is paid until the content is out.
We only charge a small commission for the transaction. We also provide a follow-up analytics on how well the campaign performs. It’s measurable and trackable.
Measuring customer satisfaction and loyalty
This document discusses the Net Promoter Score (NPS), a metric used to gauge customer satisfaction and loyalty. The NPS is based on responses to a single question that asks customers how likely they are to recommend a company or brand to a friend on a 0-10 scale. It is calculated based on the percentage of promoters (9-10 ratings) minus the percentage of detractors (0-6 ratings). The document outlines arguments that the NPS captures both emotional and rational dimensions of customer relationships and is a better measure than simple satisfaction or liking ratings because it indicates a commitment to future word-of-mouth promotion. It also notes that some companies now tie executive bonuses to NPS performance.
What are brands good for, Niraj dawar
Its an analysis of branding done by Nagarjun K S. During an internship from Prof. Sameer Mathur IIM Lucknow
2019 Edelman-LinkedIn B2B Thought Leadership Impact Study
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBAL
The document summarizes the key findings from a 2020 study by Edelman and LinkedIn on the impact of thought leadership content in B2B marketing. Some of the main points are:
- While over half of business decision-makers spend at least an hour per week reading thought leadership content, only 15% rate the overall quality as very good or excellent.
- When done well, thought leadership can significantly influence brand perception and purchasing decisions, with 89% saying it enhances their perception of an organization and 49% that it influences buying behaviors.
- However, most thought leadership producers cannot measure its impact on business opportunities and sales, with only 26% able to tie their content to actual wins.
Social media for lead generation
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.
This document summarizes the key findings from a study on thought leadership conducted by Edelman and LinkedIn over three years. It finds that while over half of business decision-makers spend at least an hour per week consuming thought leadership content, only 17% rate the quality as very good or excellent. However, 88% of decision-makers feel thought leadership can positively influence their perceptions of organizations. When done well, thought leadership is also effective in influencing purchasing decisions, but most organizations cannot tie these efforts to measurable business impacts like sales. The disconnect between inadequate quality content and an underestimation of thought leadership's potential impacts is an ongoing issue.
Spirent business deck v2
This presentation discusses integrated marketing and social media. It outlines RipMedia's recent developments and certifications. The presentation contrasts old and new marketing models, noting that the new model uses open communication, builds communities, and is measurable. It discusses how social media can build brands, decrease costs, and provide insights. The presentation provides tips on starting with social media, including gaming, search engines, blogs, communities and measuring results. It emphasizes using good content to start conversations rather than directly selling.
Fundamentals of Mass Collaboration
The document discusses how collaboration on the internet is changing everything. It notes that mass collaboration has become second nature due to the internet, enabling unprecedented cooperation and innovation through sharing ideas and working together (paragraph 1-2). It then provides examples of how peer production and open collaboration have led to the success of companies like Wikipedia, Amazon, YouTube and Facebook by leveraging collective intelligence and user contributions (paragraph 3-6). The document argues that organizations need to adopt collaborative models and engage with customers, partners and peer producers to survive in this new landscape where closed, proprietary approaches are less effective (paragraph 7-8).
What's hot (13)
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
KD Paine - Are We Engaged Yet? How to Develop Your Engagement Metric
2017 Edelman Trust Barometer Special Report: Institutional Investors
2017 Edelman Trust Barometer Special Report: Institutional Investors
Connectif: connecting influencers with brands -- Company Presentation
Connectif: connecting influencers with brands -- Company Presentation
2019 Edelman-LinkedIn B2B Thought Leadership Impact Study
2019 Edelman-LinkedIn B2B Thought Leadership Impact Study
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBAL
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_GLOBAL
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.
2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S.
Similar to How Much Do Influencers Influence SMBs?
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand Generation
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
Understanding the Social Customer
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
4A's Transformation 2014 - March 17 - Marc deSwaan Arons, CEO, Effective Brands
4A's Transformation 2014 - March 17 - Marc deSwaan Arons, CEO, Effective BrandsAmerican Association of Advertising Agencies
This document discusses key trends impacting the future of marketing and agencies based on surveys of marketing and agency professionals. Some of the top trends include an increased focus on measurement, ROI, and demonstrating the value of ideas. Big data and programmatic media are also seen as major trends. While agencies and clients agree on the top trends, they disagree on the level of response from agencies. The document outlines a framework for effective marketing including big insights, purposeful positioning, and total experience. It discusses how high-performing agencies and those adapting to trends excel in these areas through capabilities like data analysis, collaboration, and attracting millennial talent.McKinsey Survey: US B2B decision maker response to COVID-19 crisis
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
As governments and organizations continue to work toward containing COVID-19 and stem the growing humanitarian toll it is exacting, the economic effects are also beginning to be felt. Through a series of regular, global surveys, we are tracking how customers’ expectations, spending, and behaviors are changing throughout the crisis across multiple countries over time.
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
How to be market driven - there's an app for that!
This is a tool for game changers, heros and movers and shakers. Those who prefer the status quo need not apply.
The Power Within
PowerPoint deck I used as visual aid for presentation on employees as brand advocates at the B2B Marketing Expo in London on May 11, 2016.
Market probe asq service quality conference presentation.pptx
Customer advocacy: Overall value, actionability, application to multiple marketing decision areas, case studies
Linked Live WebCast: How Top Teams Win In Today's Dynamic Social Selling Envi...
Linked Live WebCast: How Top Teams Win In Today's Dynamic Social Selling Envi...LinkedIn Sales Solutions
Sales reps who master social selling are 51% more likely to exceed their quota. In this presentation, you'll learn how to increase your (or your team’s) sales performance by excelling at The 4 Pillars of Social Selling.
View the Recorded WebCast, http://youtu.be/pNc4i3hfI_8, to learn how top performing salespeople:
• Use LinkedIn's Social Selling Index (SSI) to effectively measure their team's and individual social selling performance.
• Use LinkedIn to increase SSI and improve their benchmark score.
• Exceed quota, make club and get promoted faster.
• Cut prospecting time in half and more effectively engage decision makers at target accounts.Reputation: How It Is Built and Maintained, and The Role of PR
Businesses are becoming increasingly conscious of the importance of corporate reputation. They have found that it is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust. Ultimately, it is not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
MSLGROUP in India and Eikona PR Measurement today announced the launch of their co-authored report, ‘Reputation: How It Is Built and Maintained, and The Role of PR’ which analyses the growing importance of reputation management and its impact on the PR industry.
Reputation: How it is built and maintained, and the role of PR - A report by ...
This document discusses the growing importance of reputation management for organizations and its implications for the public relations (PR) industry in India. It notes that reputation, which is based on stakeholders' perceptions, is an important intangible asset for companies that impacts business objectives. However, most companies erroneously view reputation as how they see themselves rather than how others perceive them. The document outlines how PR can play a key role in reputation management by shaping external perceptions through storytelling and content creation across online and offline mediums. It also discusses the opportunities for PR in India given increasing advertisement avoidance and need for reputation-focused communications. However, the PR industry still struggles with issues like being viewed as secondary to advertising and lack of clear communications objectives from
Reputation management report msl group and eikona pr measurement
MSLGROUP in India and Eikona PR Measurement release the executive report – ‘Reputation: How it is built and maintained and the role of PR’
MSL India and Eikona PR Measurement had recently launched a co-authored report titled, ‘Reputation: How it is built and maintained and the role of PR’.
The report analyses the growing importance of reputation management and its impact on the PR industry. Some of the points the report makes:
• Corporate reputations are the sum total of the beliefs held by individuals about companies’ past actions and future potential. It is stakeholders’ collective actions and sentiments – whether to purchase a product, buy shares of the company’s stock, or recommend the company to others – that determine every company’s ability to stay in business.
• Reputation is an intangible asset, but its effects are real. Indeed, reputation is acting on companies all the time — an invisible yet powerful influence that can either help or hinder a company as it strives to meet its objectives.
• From credit terms to employee retention, reputation can have a serious impact. Like gravitational pull, reputation makes it easier or more difficult for your company to get where it needs to go.
Normally, most product categories’ presence in the annual advertising calendar does not exceed four months. On the other hand, PR support for the same products stretches to at least eight months of the calendar, which is a unique opportunity for the PR industry. Its scope is widening from the narrow media relations space to leading the overall brand building and maintenance function. It is now up to the PR industry to evolve from being second fiddle to advertising and corporate communications to becoming the leader in the marketing communications ecosystem.
In India, we are already seeing movement on this. Many corporations are working communications objectives into CEOs’ and other key spokespersons’ key result areas. Corporate communications executives are spending more time with CEOs and MDs. PR is increasingly being acknowledged as a brand-builder on par with other tools.
Jaideep Shergill, CEO, MSLGROUP India, said: “Communicators are calling this the ‘Reputation Economy’, and rightly so. Reputation management could be the fuel for your business’ growth. Through this report, we wish to highlight the importance of reputation on the long-term future of businesses and also that the PR industry in India is uniquely geared to provide the strategic thinking required to build and maintain corporate reputation.”
Sales training for an IT consulting firm
The document discusses sales training for software development companies in Pakistan. It outlines the goals of transforming average consultants and MBAs into effective salespeople through focused training. The training would cover key sales concepts like lead generation, qualification, and closing. It seeks companies and individuals interested in more predictable sales growth and efficient use of resources. Details are provided around content, delivery approach, pricing, and benefits of the training program.
Influencing The Influencers: Top Trends & Best Practices For B2B Marketers
This document discusses trends and best practices for influencer marketing in B2B. It notes that while B2B companies have goals of attracting, engaging, converting and retaining customers through content marketing, they face obstacles like information overload, distrust of branded content, and limited resources. Many are turning to influencer marketing to help address these challenges. The document provides insights from research on the state of influencer marketing, such as B2B being less mature in its use of ongoing influencer programs. It also offers best practices like focusing on long-term relationship building and aligning brand and influencer goals.
MRI Brochure 2015
This document introduces the Market Responsiveness Index (MRI), a tool that measures the customer centricity of a company's culture. The MRI evaluates companies on seven factors that are strongly linked to business performance, including understanding customers, monitoring competitors, and collaborating across departments. Research has shown the MRI can predict a company's financial metrics like growth, profitability, and new product success. Companies can use the MRI to benchmark their culture against other organizations and identify areas for improvement to build a customer-centric "Customer Culture" and achieve sustainable competitive advantages. The tool provides an easy-to-understand report on a company's strengths and weaknesses to guide cultural transformation initiatives.
10 ways social media monitoring builds brands and drives sales
Social media monitoring provides brands with insights into conversations, sentiment, and influencers across social networks and platforms. This allows brands to engage customers in real-time, identify issues and opportunities, measure performance, and manage crises. Specifically, social media monitoring enables brands to track discussions, understand sentiment, identify influencers, generate leads, provide customer service, measure return on investment, and gain competitive insights. The challenges include analyzing billions of conversations across many languages and networks with a high noise ratio, while the opportunities include real-time engagement, feedback, relationship building, and crisis management.
Deluxe Corp - Talent Community Manager
Deluxe saw a need to build an online talent community to engage potential job candidates as its business needs shifted from print to digital. It hired Stacy Van Meter as its first Talent Community Manager. Her role is to learn about Deluxe's business, collaborate internally, establish an online strategy, and create a roadmap for engaging talent through social media and a dedicated online channel. She is working with various departments to develop a hybrid structure to effectively lead and manage Deluxe's social media and talent initiatives.
Getting in early: shaping demand through pre-funnel engagement
A great report from CEB on how to be more successful as a salesperson by shaping demand and teaching prospects
Similar to How Much Do Influencers Influence SMBs? (20)
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand Generation
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand Generation
4A's Transformation 2014 - March 17 - Marc deSwaan Arons, CEO, Effective Brands
4A's Transformation 2014 - March 17 - Marc deSwaan Arons, CEO, Effective Brands
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
McKinsey Survey: US B2B decision maker response to COVID-19 crisis
How to be market driven - there's an app for that!
How to be market driven - there's an app for that!
Market probe asq service quality conference presentation.pptx
Market probe asq service quality conference presentation.pptx
Linked Live WebCast: How Top Teams Win In Today's Dynamic Social Selling Envi...
Linked Live WebCast: How Top Teams Win In Today's Dynamic Social Selling Envi...
Reputation: How It Is Built and Maintained, and The Role of PR
Reputation: How It Is Built and Maintained, and The Role of PR
Reputation: How it is built and maintained, and the role of PR - A report by ...
Reputation: How it is built and maintained, and the role of PR - A report by ...
Reputation management report msl group and eikona pr measurement
Reputation management report msl group and eikona pr measurement
Influencing The Influencers: Top Trends & Best Practices For B2B Marketers
Influencing The Influencers: Top Trends & Best Practices For B2B Marketers
10 ways social media monitoring builds brands and drives sales
10 ways social media monitoring builds brands and drives sales
Getting in early: shaping demand through pre-funnel engagement
Getting in early: shaping demand through pre-funnel engagement
More from Bredin, Inc.
Generating and Qualifying Inbound SMB Leads
Stu Richards was recently join by Stephen Archut, Director of Product Marketing at Explorium.ai, in a special Fastcast on Generating and Qualifying Inbound SMB Leads. In this fast-paced and informative Q&A, you’ll learn:
* The media that SMBs rely on to first learn about offerings like yours
* The content formats that work best at the top of the sales funnel
* The benefits of external data
* How to develop an effective data acquisition strategy
* The most common kinds of external data
* Data integration challenges
* How to onboard external data at scale
Watch the full Fastcast recording here - https://attendee.gotowebinar.com/recording/8783854779455236866
How SMBs Research Applications and Other Tech
Webcast recording: https://attendee.gotowebinar.com/recording/3477333486879196418
What applications do SMBs plan to acquire in 2022? How do they research technology solutions? Which media and influencers do they rely on? What messaging resonates most strongly? Which content formats do they prefer from vendors like you? Who conducts the research? And what is their business outlook, and the ongoing impact of the pandemic?
You’ll learn:
● SMB operational status and business outlook
● Technology purchase intent
● The information sources SMBs use to research products and services for their business
● The specific influencers, sites and publications that SMBs use to assess products and services for their business
● The benefits of new hardware or applications that are most important to SMBs
● The content formats that SMBs prefer from vendors like you at the consideration stage of the sales cycle
● Which role conducts product research for different tech product categories
● How SMBs want to work with a salesperson as they investigate new products for their business
● The effect of the pandemic on supplies, pricing, hiring and RTO
● What SMBs prefer to be called, for messaging
● How SMBs define their overall business goals
You’ll get terrific insights that you can put to work in your 2022 SMB marketing plans.
SMB Business Outlook and Spending Plans
How are SMBs faring as the pandemic persists? What is their business outlook, and what are their spending plans?
In this webinar you’ll learn:
* The SMB state of mind: business outlook, operational status, and expected time to return to ‘normal’
* SMB priorities and challenges
* Key application usage and purchase plans
* Credit usage and intent – including traditional banks vs. fintech
* Job board usage and intent – including the specific sites they plan to use
* The brands that SMBs trust most
* Key differences among respondents by company size
* How all of these have changed in the past six months
You’ll get terrific insights that you can put to work in your 2022 SMB marketing plans.
Webinar recording - https://register.gotowebinar.com/recording/2253221902084314883
SMB Business Outlook and Spending Plans
What is the SMB business outlook, and how confident are they about spending, hiring and expanding as the pandemic wanes? What are their priorities and concerns? What technology do they use, and what do they plan to buy? What are the key differences in SMB outlook and spending plans by size and country?
You’ll learn:
* The current SMB state of mind: business outlook, operational status, and expected time to return to ‘normal’
* SMB priorities and challenges
* Key application usage and purchase plans – including the specific SaaS solutions they plan to adopt
* Credit usage and intent – including traditional banks vs. fintech
* Job board usage and intent – including the specific sites they plan to use
* The tech brands that SMBs trust most
* Key differences among respondents by company size, country and more
We hope you watch the webcast recording - https://attendee.gotowebinar.com/recording/8056390393923833347
Capturing the Attention of SMBs
The document discusses research methods for gaining insights into small and medium-sized businesses (SMBs) to help increase sales to this segment. It outlines both qualitative and quantitative research approaches that can provide information on attitudes, usage, buyer identification, perceptions, segmentation, behaviors and preferences. The analytics output from this research can then inform content, social media, collateral and other marketing programs. Specific awareness initiator events, roles, and content formats that drive SMBs to investigate new products and services are also examined.
How to Support and Engage SMBs During COVID-19
COVID-19 has been grinding on relentlessly for ten months now, taking a heavy toll on countless small and mid-sized businesses (SMBs). 1.85 million businesses closed completely or temporarily in the second quarter, according to Oxxford; in April, the National Restaurant Association found that four in ten restaurants had already closed. Despite encouraging vaccine news, it will be months before business returns to any semblance of normal. So in the meantime, we wanted to find out how SMBs are coping – and what you can do to support and engage them effectively.
You’ll learn:
• SMB perspectives on the effect of COVID-19 on their business
• How COVID-19 has changed SMB priorities
• How SMB staffing has changed
• When SMBs will return to their workplaces
• What SMBs want vendors like you to do to help them manage through the crisis
• Which vendors have been especially helpful
• How COVID-19 has changed SMB content consumption
• What SMBs want in your content
• The effect of advisory content on acquisition and retention
• The topics SMBs want to learn about from vendors like you
Selling SaaS to SMBs
The pandemic has forced many SMBs to reassess their application infrastructure to boost productivity and better support distributed teams. Selling SaaS solutions in this environment raises a number of key questions, though, such as: How familiar are SMBs with the cloud? What cloud solutions are they using? Which are they considering adopting next? What is motivating their cloud adoption? Who do they want to buy from, and what do they want from cloud solution providers?
To answer these questions – and to help you sell the cloud more effectively to SMBs – we recently surveyed 500 U.S. SMB principals.
Improving the small business banking experience
How much do small business owners (SBOs) trust different industries, including banks, credit unions and alternative lenders? What do small businesses want from the bank relationship? What are banks doing well, and what can they do better, to improve the customer experience – and as a result, acquisition, retention and cross-sell? What kinds of credit are SBOs using – or do they plan to use – from banks and alternative lenders? How are SBO attitudes towards, and planned usage of, alternative lenders evolving?
To answer these questions, we recently surveyed 500 U.S. SBOs. There are some great learnings on what SBOs value in a lender relationship, and what you can do to enhance it.
You’ll learn:
• The SBO business outlook
• SBO trust in 26 different industries, from alternative lenders to wireless service providers
• SBO awareness of and trust in 27 leading banks
• Bank industry, and top bank, Net Promoter Scores
• What SBOs want in a bank relationship
• Where banks are under- and over-performing against SBO preferences
• Current use and providers of credit products – including business credit cards, savings and checking accounts, loans, LOCs, factoring and MCAs
• Planned use and potential providers of credit products
• How SBO attitudes towards alternative lenders have changed
• SBO usage of and satisfaction with banking apps and events
• The impact of content marketing on bank brand perception, loyalty and upsell
• How to boost awareness and trust via content marketing
You’ll get valuable insights to put to work right away in your SBO customer experience and content marketing plans.
SMB Business Challenges
The document provides data from an online survey of 500 small and medium sized business principals in the United States regarding their business challenges. The top challenges reported were customer acquisition (35% said very challenging) and managing costs (23% said very challenging). The data is broken down by various company characteristics such as size, revenue, outlook, age, gender, geography, and industry to show differences in challenges faced.
SMB Purchase Timing
This document provides insights from a survey of 500 small and medium sized business owners and principals regarding their purchase timing of various business products and services. Key findings include:
1) Printers and business checking/credit cards saw the fastest purchase decisions, typically within a week, while retirement plans saw the slowest at over six months.
2) Larger SMBs made faster decisions on more complex products like servers and payroll services compared to very small businesses.
3) Slow-growth businesses made the fastest decisions on checking accounts and credit cards, while fast-growth businesses decided fastest on cellphone handsets.
4) Younger respondents aged 18-38 decided fastest on cellphone handsets, while
SMB Purchase Motivators
This document provides an overview of insights from a survey of 500 small and medium sized business principals regarding their motivations for purchasing products and services. The key findings are that customer service is the most important consideration overall when making purchases, but productivity is also a high priority. Younger principals place more emphasis on customer acquisition than older principals. Fast growing businesses prioritize customer service while slow growing businesses value customer acquisition opportunities more. Manufacturers uniquely value both customer service and cost savings equally when making purchase decisions.
Sales Cycle Influencers
This document analyzes survey results from 500 small and medium-sized business principals regarding factors that influence their awareness of new products and services. The key findings are:
1) SMB principals see themselves as the leading influencer of product awareness for their businesses, followed by their business partners or sales/marketing staff depending on company size and revenue.
2) Fast-growing SMBs, startups, and younger respondents are especially reliant on their marketing staff and consultants for new product awareness.
3) Male entrepreneurs are more influenced by their head of finance, while manufacturers are especially reliant on peers and colleagues.
SMB Purchase Intent and Process
What do SMBs plan to buy in 2020? How do they make purchase decisions – who is involved, and how long does it take in key product categories? What resources do they use to conduct product research, and make a purchase decision? What messaging resonates best with this large and diverse segment? What can vendors do to make it easier for them to buy?
To answer these questions – and more – we recently surveyed 500 U.S. SMB principals. You’ll learn:
• SMB business outlook and challenges
• What SMBs plan to buy in 2020 in major purchase categories such as tech, financial services, travel and more
• Who conducts research, and makes the purchase decision
• How long the decision-making process takes for key product categories
• The role of peers and consultants
• Purchase channel preferences
• The media that work best to engage SMBs across the sales cycle
• The messaging that works best with SMBs
• The role of content in boosting sales
Selling SaaS to SMBs
How familiar are small and medium businesses (SMBs) with the cloud? What cloud solutions are they using? Which are they considering adopting next? What is motivating their cloud adoption? Who do they want to buy from, and what do they want from cloud solution providers?
To answer these questions – and to help you sell the cloud more effectively to SMBs – we recently surveyed 500 U.S. SMB principals.
In this report you’ll learn:
What keeps SMBs up at night
The terminology that works best with SMBs when discussing the cloud
The applications SMBs use today
SMB application adoption plans
Which applications SMBs use in the cloud – and their migration outlook
How freemium services drive adoption
Why SMBs adopt cloud solutions
How SMBs rank cloud benefits
The channels SMBs prefer
What SMBs want from a cloud vendor
You’ll get actionable insights to put to work in your 2020 SMB marketing plans.
SMB Hiring Outlook and Preferences
This document summarizes the results of a survey of 500 small-to-medium sized business (SMB) principals about their hiring outlook, preferences, and vendor perceptions. Key findings include:
- Most SMBs did not hire in 2018 but those with over 20 employees did. Hiring plans for 2019 are similar, with larger SMBs planning to hire more.
- Finding qualified candidates is the top hiring challenge, especially in a tight labor market. The hiring process that takes the most time is finding and selecting candidates.
- Larger SMBs are more likely to have dedicated HR staff while most principals handle hiring themselves. SMBs want high quality candidates from hiring services and value cost and ease of use
Improving the Small Business Customer Experience
How much do small business owners (SBOs) trust different industries, including financial services such as banking and alternative lending? What do small businesses want from the bank relationship? What are banks doing well, and what can they do better, to improve the customer experience – and as a result, acquisition, retention and cross-sell? What kinds of credit are SBOs using – or do they plan to use – from banks and alternative lenders? How are SBO attitudes towards, and planned usage of, alternative lenders evolving?
To answer these questions, we recently surveyed 500 U.S. SBOs. There are some great learnings on what SBOs value in a lender relationship, and what you can do to enhance it.
• The SBO 2019 business outlook
• SBO trust in 26 different industries, from alternative lenders to wireless service providers
• SBO awareness of and trust in 28 leading banks and over 50 alternative lenders
• Bank and alternative lender industry Net Promoter Scores
• What SBOs want in a bank relationship
• Where banks are under- and over-performing against SBO preferences
• Current use and providers of credit products – including business credit cards, savings and checking accounts, loans, LOCs, factoring and MCAs
• Planned use and potential providers of credit products
• How SBO attitudes towards alternative lenders have changed
• SBO preferred contact media
• SBO usage of and satisfaction with banking apps and events
• The impact of content marketing on bank brand perception, loyalty and upsell
• How to boost awareness and trust via content marketing
You’ll get valuable insights to put to work right away in your SBO customer experience and content marketing plans.
SMB Market Overview
How many SMBs are there? What is an SMB, anyway? How are SMBs alike, and how do they differ in their business concerns and outlook? What industries are they in? How is the rate of business formation changing? What do SMBs plan to buy in 2019, and what are the most effective tactics to engage them? What messaging resonates best with this large and diverse segment?
To find out, we surveyed 500 U.S. SMB principals and compiled third-party data to provide a comprehensive overview of the SMB market.
You’ll learn:
• How SMB is defined
• How many SMBs are in each major industry
• The changing rate of business formation
• How SMBs rate their business outlook and challenges
• What SMBs plan to buy in 2019
• The media that work best with SMBs across the sales cycle
• The messaging that works best with SMBs
You’ll get valuable insights to put to work right away in your 2019 SMB marketing program.
Engaging SMBs with Email Newsletters
Through every change in marketing technology, the email newsletter has remained one of the most effective tools in the SMB marketer’s kit. Because of its importance, we surveyed 500 U.S. SMB principals to better understand the role email newsletters play in today’s dynamic marketing environment.
In this SlideShare you’ll learn:
• How SMBs rate their business outlook and challenges
• The formats and topics SMBs are most interested in
• Which industries SMBs most want email newsletters from, and from which they’re already subscribed
• The content mix they prefer
• Where SMBs are most likely to subscribe to an email newsletter
• What gets SMBs to forward an email newsletter to colleagues
• The effect of an email newsletter program on awareness, brand perception and purchase propensity
You’ll get valuable insights to put to work right away in your SMB email newsletter program.
Improving the Small Business Customer Experience
It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely.
To help you improve SBO customer experience — and as a result, acquisition, retention and revenue — we recently surveyed 500 U.S. small business principals. The findings are instructive; there are some great learnings on what SBOs want from their bank – and how they feel about your company.
Selling Telecoms to SMBs
SMBs are feeling pretty optimistic: 35% of them expect to grow by double digits this year, and 10% expect to grow by more than 100%. That translates into plans to invest in telecommunications services — whether to improve internet access speed or upgrade a phone system. SMBs understand what being connected — to customers, prospects, vendors, peers, remote workers, influencers, and others — means to their business.
To find out how you can boost sales to SMBs, we recently surveyed 500 U.S. SMB principals.
More from Bredin, Inc. (20)
Recently uploaded
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How Much Do Influencers Influence SMBs?
- 1. HOW MUCH DO INFLUENCERS INFLUENCE SMBS? February 8, 2018
- 2. INSIGHT LEAD GEN CONTENT SALES SUPPORT 2 INCREASING SALES TO SMBS
- 3. Help marketers better understand the role of influencers in SMB marketing RESEARCH OBJECTIVE Effect of influencers Rating influencer types Influencers vs. advisors Rating individual influencers 3
- 4. Methodology METHODOLOGY 4 1 2 3 HOW WHO WHEN 15-minute online survey via the Bredin.com/SMBPulse 307 principals of U.S. companies with <500 employees (5.5% +/- CI) November 14-23, 2017 Representative mix of industries, business ages, locations, etc. 104 VSB <20 employees (97.7% weighting) 101 SB 20-99 employees (1.9% weighting) 102 MB 100-500 employees (0.3% weighting)
- 5. 5 The following questions are on the topic of “influencers,” which simply means people who are well known, are seen as experts in a particular area, or both. For example, influencers can be celebrities such as Richard Branson or Mark Cuban, or experts such as Walt Mossberg or David Pogue. Companies sometimes use influencers to endorse or promote their products. DEFINING INFLUENCERS
- 6. 6 INFLUENCERS IN B2B Dell draws on the perspectives and audiences of small business and tech influencers through articles, podcasts, videos and “unconference” events
- 7. 7 INFLUENCERS IN B2B American Express launched a “Love My Store” campaign to encourage retailers to share with customers their acceptance of the card, an action that substantially increased purchase and card usage. To help spread the message, they partnered with HGTV host Emily Henderson.
- 9. 25% 75% Aggregate 69% 31% 31% 69% 10% 90% VSB (<20) SB (20-99) MB (100-500) n=304 9 Have you seen, heard or read any ads, videos, blog posts or anything else featuring influencers promoting products or services for small and/or mid-sized businesses? REACH OF INFLUENCERS: HEADCOUNT & RESPONDENT AGE Awareness of influencers increases with company size and decreases with age Company size Respondent age 18-34 35-49 50+ 51%49%52% 48% 24% 76% Yes No / Don't recall
- 10. 73% 27% Aggregate 91% 9% 63% 37% 51%49% VSB (<20) SB (20-99) MB (100-500) n=76 10 Would you say a promotion featuring an influencer is more impactful or effective than other kinds of promotion? IMPACT OF INFLUENCERS: HEADCOUNT & RESPONDENT AGE Millennials are most receptive to B2B influencers Company size Respondent age 18-34 35-49 50+ 81% 19% 83% 17% 72% 28% YesNo
- 11. 64% 36% 42% 58% 43% 57% 61% 39% 38% 62% 18% 82% Aggregate VSB (<20) SB (20-99) MB (100-500) n=73 11 Have you made a purchase based on an influencer’s recommendation? PURCHASE IMPACT OF INFLUENCERS >20-employee businesses, millennials and men are most likely to buy based on influencers Company size Respondent Age & Gender 18-34 35-49 50+ Male Female 75% 25% 75% 25% Yes No 20% 80%
- 12. Directionally, influencers impact IT purchases What kind of product or service did you purchase, from what company, and who was the influencer? 12 PURCHASE IMPACT OF INFLUENCERS Adobe — TechCrunch Sony I purchased a collaboration tool for my business Capital One Amazon — cloud services Robert Kiyosaki — Insurance IT software Printer and IT support Microsoft — Azure
- 13. INFLUENCER CREDIBILITY SMBs find their peers are most credible Let's say you are reading an introductory article about marketing automation, or different kinds of business loans. Please indicate whether you would find the article more or less credible if it was written by: n=varies 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No author listed A celebrity from outside the business world like an actor, singer or athlete A celebrity businessperson Someone from a sponsoring company, for example Salesforce, Hubspot, Bank of America, etc. A general small business blogger or authority An expert in the topic, like a CPA or book author A fellow small business owner 13 More credible No more or less credible Male SMBs find content written by someone from the sponsoring company MORE credible than do female SMBs (26% vs. 16%) As a general rule, perceived credibility for every author increases with growth outlook and decreases with business age
- 14. 14 Want to view the rest of the report or request a one-on-one walkthrough? Contact us at: info@bredin.com