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ALL Content Can Be Viral

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Presented at Echelon Singapore 2016

Published in: Marketing
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ALL Content Can Be Viral

  1. 1. Eli Schwartz Director of Marketing, APAC SurveyMonkey Everyone Can Be A VIRAL Marketer Echelon Singapore 2016
  2. 2. Why do you want to go viral? 2
  3. 3. Why do you want to go viral? 3
  4. 4. 4
  5. 5. 5
  6. 6. Everything can be viral
  7. 7. How to get in touch: Email:elis@surveymonkey.com Twitter:@5le LinkedIn: Just search
  8. 8. http://bit.ly/echelon2016
  9. 9. What is virality?
  10. 10. • Controversy • Anger • Joy • Newsworthy • Easy to consume • Practical & useful There must be an emotional connection for you to engage What do the experts say? 10
  11. 11. • Attributes – tie in to who people are (e.g students, patriotism) • Tribes – make them a part of something (“Pissed off consumers”) • Insights – confirm a flattering attribute (Yup, you are smart) • Ego - Share to make yourself look good • Topical – on the the relevant topics (Latest news) • Competition – Can you beat me? • Collaborative – Brings a feeling of togetherness • Delight – LOL! • Actionable – How to lose weight Examples of viral triggers 11
  12. 12. • Bill is Stupid • Ice bucket challenge • Various infographics • Videos Examples of virality 12
  13. 13. • Bill is Stupid • Ice bucket challenge • Various infographics • Videos Examples of virality 13
  14. 14. • Bill is Stupid • Ice bucket challenge • Various infographics • Videos Examples of virality 14
  15. 15. • Bill is Stupid • Ice bucket challenge • Various infographics • Videos Examples of virality 15
  16. 16. 16
  17. 17. • Male vs female? • Age? • Hours of sleep at night • How much money do you make? • Bad habits? • Where do you live? • Have you ever been unfaithful? • What was the last lie you told? • Devices? • Scenarios • Image reactions Use surveys and ask BOLD questions 17
  18. 18. Paint a bullseye around your darts 18 Prewrite your headlines ___% of ____ ____ want to ____ with____
  19. 19. Paint a bullseye around your darts 19 Prewrite your headlines ___% of ____ ____ want to ____ with____ 16% of married | males want to have an affair with Justin Bieber
  20. 20. Surveys = data = Unique content charts article s infographics blogs PDF Surveys
  21. 21. Case study
  22. 22. 23
  23. 23. 24 surveymonkey.com/r/sg-toilet-example
  24. 24. Painted bullseyes 25
  25. 25. Single dimensional view 26
  26. 26. 2 dimensional view 27
  27. 27. What was the other? 28
  28. 28. 29
  29. 29. Turned in into an infographic 30
  30. 30. Results 31
  31. 31. Toilets go viral, but so do lots of other topics! 32
  32. 32. • Dig deep into behaviors • Put numbers in the headline • Use short URL’s • Make the URL’s descriptive • Use images above the fold • Make it easy to scan • Time it right • Get it to influencers • Be newsworthy • Use paid social • BUILD IN THE EMOTION Next steps 33
  33. 33. __%of___ Echelon attendees would rather have lunch with ___ than hear about content #viralechelon 34
  34. 34. Email me for slides: eli@surveymonkey.com

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