How Canada's Leading
Research Technology
Organization Developed an
Award Winning Intelligence
Program
A Complimentary Webi...
Rostyk Hursky

Rostyk Hursky is the Senior Advisor of Business Intelligence at the
Saskatchewan Research Council where he ...
Questions, Commentary & Content
α

α

α

α

The Intelligence Collaborative
http://IntelCollab.com #IntelCollab

Use the Qu...
Agenda
 The Period Prior to Formal CI (CI) Function
 Initial Stages of the CI Function (years 1 – 3)
 The Current State...
The Situation at SRC Prior to Formalizing the
Competitive Intelligence Function
 Strengths in the relationships with exis...
Early Stages of the CI Function
(Year One)
 Started off in a reactive mode.
 Quickly switched from secondary
searches an...
Early Stages of the CI Function
(Year Two)
 Generating small wins with reports and
creating impactful outcomes.
 Started...
Early Stages of the CI Function
(Year Three)
 Expanded team capabilities and capacity.
 Linked CI efforts directly to th...
Current State of the Competitive Intelligence
Function at SRC
 Team of 5 individuals (analytics,
RFP/opportunities, risks...
Current State of the Competitive Intelligence
Function at SRC
 Are a “Go-To” resource for CI needs
across the organizatio...
Competitive Intelligence Process at SRC

The Intelligence Collaborative
http://IntelCollab.com #IntelCollab

Powered by
Challenges / Milestones
Challenges

Milestones

Why need a formalized CI function?

Buy-in from decision-makers,
managemen...
Future Outlook – What’s Next?
 Formalized measurement of CI impacts
 Integrated CI platform
 Fully operational internal...
“Tell me and I will forget.
Show me and I will remember.
Involve me and I will understand.
Step back and I will act.”
Old ...
Thank you!
Now it’s time for some Q&A.
Rostyk Hursky

Email: Rostyk.Hursky@src.sk.ca
Twitter: @Rostyk007

The Intelligence...
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How Canada’s Leading Research Technology Organization Developed an Award Winning Intelligence Program

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How Canada’s Leading Research Technology Organization Developed an Award Winning Intelligence Program

  1. 1. How Canada's Leading Research Technology Organization Developed an Award Winning Intelligence Program A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 18 December 2013 ~ featuring ~ Rostyk Hursky The Intelligence Collaborative http://IntelCollab.com #IntelCollab Dr. Craig Fleisher Powered by
  2. 2. Rostyk Hursky Rostyk Hursky is the Senior Advisor of Business Intelligence at the Saskatchewan Research Council where he started with a blank canvas in 2010. Today, Rostyk leads a team of five members who carefully monitor, gather and analyze competitive intelligence as it relates to SRC’s areas of expertise and potential areas of opportunity. Rostyk has built a knowledgeable team, developed a proactive intelligence management function for SRC and has become a respected North American thought leader in CI. Prior to joining SRC, Rostyk developed business strategies and recommendations for clients as a Manager of Consulting Services. Additionally, Rostyk has more than six years of experience in the financial sector. Email: Rostyk.Hursky@src.sk.ca The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve realworld business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time! The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  3. 3. Questions, Commentary & Content α α α α The Intelligence Collaborative http://IntelCollab.com #IntelCollab Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Powered by
  4. 4. Agenda  The Period Prior to Formal CI (CI) Function  Initial Stages of the CI Function (years 1 – 3)  The Current State of CI  Challenges and Milestones  Future Outlook  Summary, Q&A and Discussion The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  5. 5. The Situation at SRC Prior to Formalizing the Competitive Intelligence Function  Strengths in the relationships with existing clients  Tapped into existing employees  Reactive and Ad hoc  Secondary searches  Literature reviews  Driven by interests within separate Business Units The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  6. 6. Early Stages of the CI Function (Year One)  Started off in a reactive mode.  Quickly switched from secondary searches and literature reviews to targeted market reports.  Focused on ANALYTICS.  Internally learning about the business and the organization.  Early stages of building networks (internal/external). The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  7. 7. Early Stages of the CI Function (Year Two)  Generating small wins with reports and creating impactful outcomes.  Started developing identity for the function.  Utilization of analytical tools, various reporting styles; backgrounders, industry trending, technology and opportunity scouting.  Attending conferences and workshops and continuing to learn about the organization and the external markets. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  8. 8. Early Stages of the CI Function (Year Three)  Expanded team capabilities and capacity.  Linked CI efforts directly to the company’s Strategy, Mission, Vision, Values and Goals.  Provide avenues for others within SRC to share back information.  Act as the linkage between “the science” and “the business”.  Proactive reporting including trending, risks, opportunities.  Bringing cross-functional teams together into projects. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  9. 9. Current State of the Competitive Intelligence Function at SRC  Team of 5 individuals (analytics, RFP/opportunities, risks, patents, intellectual property, etc.)  Provide input into strategic Business Unit opportunities  Linked CI efforts to Strategy, Mission and Vision The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  10. 10. Current State of the Competitive Intelligence Function at SRC  Are a “Go-To” resource for CI needs across the organization  Invited to global conferences as Thought Leaders and Presenters on various CI topics.  Opportunity Scouting and Due Diligence  Cross-cutting, cross functional team interaction The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  11. 11. Competitive Intelligence Process at SRC The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  12. 12. Challenges / Milestones Challenges Milestones Why need a formalized CI function? Buy-in from decision-makers, management and C-Suite. Why do we need to share information? Thought leadership, internal networks established. Assumptions that CI = “Googling” all day. Starting to measure the ROI Assumptions that internal knowledge and expertise should not be replaced with formalized CI. CI Team works weekly to scrutinize own work and processes/outputs to deliver best and most strategic result. Not replacing but enhancing. Biased nature of intelligence gathering by internal stakeholders. Neutrality and inclusion in proposals as value-add. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  13. 13. Future Outlook – What’s Next?  Formalized measurement of CI impacts  Integrated CI platform  Fully operational internal CI network  Integration of CI into key functions across the organization  Thought leadership and input into the continual development of CI as a profession The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  14. 14. “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.” Old Chinese Proverb The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  15. 15. Thank you! Now it’s time for some Q&A. Rostyk Hursky Email: Rostyk.Hursky@src.sk.ca Twitter: @Rostyk007 The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve realworld business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time! The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by

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