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How immersive technology can be applied to business
- 7. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY - HMDI Comparisons - Play StaLon VR HTC Vive Oculus RiM Samsung Gear Google Daydream Google Cardboard PlaRorm Play Sta7on 4 Windows PC Windows PC Samsung Smartphone Smartphone Smartphone Experience Posi7onal tracking, standing VR, Seated VR Posi7onal tracking, standing VR, Seated VR, Room scale VR Posi7onal tracking, standing VR, Seated VR, Room scale VR Seated VR, standing VR Seated VR, standing VR Seated VR, standing VR Field of View 100 degrees 110 degrees 110 degrees 96 degrees 90 degrees Varies
- 8. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY - HMDI Comparisons - Play StaLon VR HTC Vive Oculus RiM Samsung Gear Google Daydream Google Cardboard Refresh Rate 90-120 Hz 90 Hz 90 Hz 60 Hz 60 Hz 60 Hz Displays resolu7on per eye 1080x960 1080x1200 1080x1200 1440x1280 1920x1080 Varies Headset weight 1.3 lbs 1.2 lbs 1.0 lbs 0.7 lbs (without phone) 0.5 lbs (without phone) 0.2 (without phone)
- 9. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY - HMDI Comparisons - Play StaLon VR HTC Vive Oculus RiM Samsung Gear Google Daydream Google Cardboard Fit Fits glasses, lens distance for eyes can be adjusted, interpupillary distance can be adjusted Adjustable headset strap, fits most glassed, 2 eyes relief adjustement, lens distance from eye and interpupillary distance Fits glasses, Interpupillar y eyes can be adjusted Fits glasses, focus adjustement Fits glasses, focus adjustement Varies
- 11. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - Corporate - Ø Product Design and development Ø Skills training Ø Virtual tes7ng and prototyping Ø Real-size representa7on Ø Increase sales Examples: ESI Group Ikea, Onorix
- 12. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - Corporate: Engineering - Ø Use od 3D modelling tools and visualisa7on techniques as part of the design process Ø Engineers can view their project in 3D and gain a greater understanding of how it works. Flaws or poten7al risks can be spodered before implementa7on Ø Time and money is saved by reducing the infeasible or risky methods Ø High end graphics, video with a fast refresh rate and realis7c sound and movement
- 14. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - Corporate: CostrucLon - Using a virtual reality environment, an organisa7on can not only renderthe resul7ng structure in 3D but also experience them as they would in the real world Ø Reduce cost of making a sample design of the building floor Ø Requirements and design can be shown virtually Ø Reduces flaws in the construc7on Ø Final result is fully accurate
- 18. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - AutomoLve - VR can, and will, do more than raise awareness for a brand, within two to three years it will be used to drive day-to-day sales volumes. But VR is not just a useful tool for dealers, VR is being used further back in the pipeline – Ford and Chevrolet have been using it with designers and engineers to enhance the crea7ve process. Whilst Toyota has found an en7rely different use for VR, demonstra7ng the dangers of distracted driving. Other examples: Lexus Audi Ford
- 20. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - MarkeLng/AdverLsing/Events - Immersive – users wearing a headset are completely immersed in the content meaning fewer distrac7ons and more aden7on on the message. ImpacUul – the intensity of a VR experience is greater than tradi7onal media genera7ng strong emo7ons in its users which are linked to real behaviour change. Memorable – our brains are built to remember events linked to loca7ons, this means that VR experiences have a longer trace in the audience’s memory. Novel – with high media and public interest in VR early adopters can benefit from favourable media exposure.
- 22. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - EducaLon - Virtual worlds are recently new phenomena in that they enable people to meet and socially interact with others in a variety of online environments. Each user is able to buld an environment which they navigate by means of a 3D figure or avatar. This avatar is personalised by the user and acts as their “alter ego” in the virtual seong. There are many different kinds of virtual reality world which cater all ages. There are worlds for very young children, pre-teens, teenagers and early adulthood (e.g. 20’s). They may cater to different audiences but they all do essen7ally the same thing.
- 25. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - Healthcare - Exposure theraphy: Psychiatrists at the University of Louisville using VR to help pa7ents deal with feras of things like flying and claustrophobia Treatment for PTSD: clinics and hospitals are using virtual reality simula7ons of warfare akin to Iraq and Afghanistan to help veterans who are, in many ways, con7nually reliving the trauma7c events they experienced. In a safe and controlled environment, they can learn how to deal with instances that might otherwise be triggers to behavioural that could be destruc7ve to themselves and others.
- 26. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - Healthcare - Pain Management: Distrac7on therapy via virtual reality could help them get a handle of that pain Surgical training: Standford University, has a surgery simulator that even includes hap7c feedback for those doing the training Social cogniLon training for young adults with auLsm: professors at the University of Texas, Dallas created a training program to help kids with au7sm work on a social skill. It uses brain imaging and brain wave monitoring , an essen7ally puts kids in situa7ons like job interviews or blind dates using avatars.
- 27. info@nilasphere.com | The Planet of Creators VIRTUAL REALITY USES FOR BUSINESS - Other applicaLons - Ø Adend office conferences Ø Interview candidates Ø Urgent mee7ng where presence of all is required Ø Complex training sessions Ø Military Ø Media Ø Finance
- 33. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY - Gesture-based soluLon -
- 34. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY - Gesture-based soluLon -
- 35. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY - Gesture-based soluLon -
- 37. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY - Marker based (“Black Square”) - Ø Marker-based AR uses a camera and a visual marker to determine the center, orienta7on, and range of its coordinate system. Ø Most of the 7mes, the applica7ons usign markers are based on open- source technology. Ø QR codes have found common use as markers, par7cularly due to the fact that they are well suited where mobile devices are concerned.
- 38. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY - Markerless Tracking (Images) - Where the inten7on to present AR is in a par7cularly dynamic environment, such as while on the move, outsid and so on, it is infeasible that markers will be posi7oned on the majority of sourrounding objects. Consequently, in the majority of envisioned use cases, where markers are unavailable, an image recogni7on system is required. Owing to the fact that real-world en77es, such as humans, vehicles and building present far greater complexity to the system than a simple 2D marker, image recogni7on soOware requires high processing power.
- 39. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY - Markerless Tracking (Images) - Passive: the user simply views AR through suitable display, where the camera is oriented away from the user (view-only mode, where the user does not interact directly with the AR presenta7on) AcLve: the user is tracked by a camera and anayses of these movements are translated to the image display
- 40. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY - LocaLon based tracking - Refers to tracking based on geo-loca7on informa7on obtained from the device’s loca7on sensors (longitude, la7tude, al7tude, compass bearing, accelerometer, reading for pitch and roll). This term is used to make a dis7nc7on between system that rely on loca7on sensors alone in contrast to systems that can track objects using op7cal (image recogni7on) techniques
- 41. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY - LocaLon based tracking - Loca7on based tracking is generally less accurate than op7cal methods and only works in outdoors environments.
- 42. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY USES FOR BUSINESS - ConstrucLon - Ø 3D building and viewing Ø Ac7ve blueprints come together and interact Ø Collabora7on between construc7on managers and designers Examples: Bentley Shapetrace
- 43. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY USES FOR BUSINESS - Interior Design - Ø Virtual furniture apps Ø Interior applica7ons work by digitally adding virtual furniture to the real space a vailable in the room. Ø Allows customers to virtually fit furniture in their homes before ordering Examples: Snapshop Ikea
- 44. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY USES FOR BUSINESS - Industry/Manufacturing- Ø Performing inspec7ons (Japan Airline) Ø Designing cars and manufacturing parts (Volvo) Ø Interac7ve repair tool kits and Manuals (BMW) Ø Training
- 46. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY USES FOR BUSINESS - Retail: product placement - Virtual app to view product placement in physical space to see how it fits before ordering display or to have more informa7ons about physical products (smart packaging). Example: Virtual Krea7on Augment IBM & Tesco
- 47. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY USES FOR BUSINESS - AdverLsing/MarkeLng - Ø AR Business Cards: Codes on the cards can be scanned to enable viewing of 3D or 360 videos of relevant products Ø Product Scan Codes can enable consumer to view 3D image of product, instruc7on manuals Ø Virtual Experiences to sell products Example: ALIVE ONESCAN, app facilitates online shopping based on image scan of products, either live or from print. App supplies consumer with available purchase op7ons and prices
- 49. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY USES FOR BUSINESS - Health Care - Ø Training Ø Educa7on: medical schools using 3D modeling to teach anatomy, eventually replacing the use of cadavers (Case Western Reserve, Holo Anathomy, Medical Simula7on) Ø Hospitals: using AR/MR in surgery, 3D viewers for image screening (Duke Neurosurgery, Assisted Back Surgery)
- 50. info@nilasphere.com | The Planet of Creators AUGMENTED AND MIXED REALITY USES FOR BUSINESS - EducaLon - Ø Textbook images become 3D holographic Ø Virtual lab safety instructor Ø Virtual guidance: coloring pictures which then come to life to be used in an interac7ve storyboard Ø Teaching sign language Example
- 52. info@nilasphere.com | The Planet of Creators OUR SKILLS Ø SOFTWARE DEVELOPMENT: we support you very hand on along the whole process do concept design, consul7ng and soOware with 2D concept, blueprints, 3D models, textures, anima7ons, rigging, programming, audio, sound design, UX Design, tests. Ø CREATIVE SOLUTIONS: we provide the opportunity for companies and brands to inform, educate and excite their customers and exmployees. Ø PROOFS OF CONCEPT: we eliminate technical risks at the start of a project by show that your idea can work on your target hardware through realis7c simula7ons. Ø OUTSOURCING: we have been assuming the crea7ve and technologyfunc7ons of our clients, allowing them to focus instead on their core mission.
- 53. OUR SKILLS PROGRAMMING GRAPHIC AUDIO Unity 3D Concept Score Unreal Engine 2D Blueprint Recording C#/C++ 3D modeling Music Produc7on Javascript Environment Design Sound Design VR Implementa7on Texturing Audio Post-Produc7on User Interface Anima7ons Binaural Audio Complex Mul7-plaRorm mobile systems and apps High-load/Web scale projects Image recogni7ons and classifica7on systems Cloud-based Interac7ve plaRorms and soOwares info@nilasphere.com | The Planet of Creators