This document discusses how social networking sites can provide social proof marketing for a mortgage banker. It recommends using Active|Rain, Twitter, Facebook, LinkedIn, and Zillow to communicate mortgage rates and services to potential clients and build networks of realtors and professionals. By posting blogs, quotes, and client successes across these sites, the mortgage banker can establish expertise and gain referrals without meeting clients in person.

1. Social Networking Sites & Social Proof MarketingJeff BaxterMortgage Banking at the BeachJanuary 23, 2009

2. Why Social Networking SitesI need “social proof”simply the theory that people’s behavioral patterns are highly influenced by the actions of the people or community around them.I seldom see clients face-to-faceI rely on referral market almost 100%People don’t know me from say Jeff “Skunk” Baxter2

3. They don’t know me, but they know I know mortgages!3

4. Where I hang?Active|Rain – www.activerain.comTwitter – www.twitter.comFacebook – www.facebook.comLinked In – www.linkedin.comZillow – www.zillow.comZoominfo – www.zoominfo.comNamyz - www.namyz.com4

5. Active |Rain5

6. Active|Rain Blog6

7. My Blog7

8. Twitter: communicate with your network 140 characters at a time!“I’m quoting 4.875% with 0 points on a $300,000 loan with 20% down and a 720 credit score.”“Yesterday I closed a refi for past clients who just bought their home last August. Dropped their rate by 1.5% -saving $200 per month.”8Blog post on A|R is automatically posted to my Twitter account.

9. Facebook9My BlogsMy Realtors

10. LinkedIn – real value with professionals, realtors, investors. Build your network and most importantly – recommendations.10

11. LinkedIn – link in your Blog11

12. LinkedIn – Real Social Proof12

13. Zillow – Mortgage MarketplaceAccess to discussion boards, answer questions for consumers, provide quotes, get rated13

14. Blackberry Tricks & TipsI’ll add these later14