How has marketing management changed in recent years
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Presentation 2
This document discusses effective communication skills, including the power of words, types of speeches like public speaking and debates, the "7 deadly sins" to avoid, principles like honesty and authenticity, tuning your message to the audience, focusing on what the audience cares about, dos and don'ts of speaking, tools for impactful speech like voice control, the importance of body language and listening, and examples of great orators.
How to speak, so that people want to listen.
This presentation is made on the basis of TED talk given by Julian Treasure, during an Internship by Prof. Sameer Mathur, IIM Lucknow. It includes the points on "How to speak, so that people want to listen'.
Brands vs private labels
This document discusses various marketing channel concepts including private label goods, aggregating people, strategic and tactical roles, marketing channels as independent organizations, hybrid channels using two or more channels, and the role of retailers in adapting a relationship approach, creating store brand awareness, promoting private label lines, and building store loyalty. It also briefly mentions concepts related to Kotler and includes contact information for the presenter.
Body language
This document discusses how body language can affect how we perceive ourselves and how others perceive us. It notes that feelings of power are associated with expansive body language while feelings of powerlessness are associated with contracted body language. The document discusses an experiment that found doing "power poses", expansive body language, for two minutes can increase levels of testosterone and make one actually feel more powerful. It recommends adopting power poses before situations where we feel we will be judged to boost confidence and feelings of power.
How to SPEAK, so that people want to LISTEN.
This document lists behaviors and qualities that can be divided into two groups - negative traits like gossiping, judging and complaining, and positive traits such as honesty, authenticity and love. It also includes linguistic terms like registers, timbre, prosody, pace, pitch and volume.
How to speak what people want to listen
The document discusses how to effectively communicate through speaking. It identifies seven deadly sins of speaking such as complaining and exaggerating. It also outlines the principles of HAIL for honest, authentic, and integrity-based speaking with love and goodwill. Additionally, it discusses power tools of speaking like register, timbre, prosody, pitch, silence, and pace that can be played with for emphasis. The document encourages considering how one's speaking affects others and not imposing sounds carelessly or inconsiderately. It was created by Yash Patel during an internship with guidance from Prof. Sameer Mathur.
How to speak so that people want to listen
This presentation is about the 7 sins of public speaking and the way we should speak so that people want to listen.
Recommended
Presentation 2
This document discusses effective communication skills, including the power of words, types of speeches like public speaking and debates, the "7 deadly sins" to avoid, principles like honesty and authenticity, tuning your message to the audience, focusing on what the audience cares about, dos and don'ts of speaking, tools for impactful speech like voice control, the importance of body language and listening, and examples of great orators.
How to speak, so that people want to listen.
This presentation is made on the basis of TED talk given by Julian Treasure, during an Internship by Prof. Sameer Mathur, IIM Lucknow. It includes the points on "How to speak, so that people want to listen'.
Brands vs private labels
This document discusses various marketing channel concepts including private label goods, aggregating people, strategic and tactical roles, marketing channels as independent organizations, hybrid channels using two or more channels, and the role of retailers in adapting a relationship approach, creating store brand awareness, promoting private label lines, and building store loyalty. It also briefly mentions concepts related to Kotler and includes contact information for the presenter.
Body language
This document discusses how body language can affect how we perceive ourselves and how others perceive us. It notes that feelings of power are associated with expansive body language while feelings of powerlessness are associated with contracted body language. The document discusses an experiment that found doing "power poses", expansive body language, for two minutes can increase levels of testosterone and make one actually feel more powerful. It recommends adopting power poses before situations where we feel we will be judged to boost confidence and feelings of power.
How to SPEAK, so that people want to LISTEN.
This document lists behaviors and qualities that can be divided into two groups - negative traits like gossiping, judging and complaining, and positive traits such as honesty, authenticity and love. It also includes linguistic terms like registers, timbre, prosody, pace, pitch and volume.
How to speak what people want to listen
The document discusses how to effectively communicate through speaking. It identifies seven deadly sins of speaking such as complaining and exaggerating. It also outlines the principles of HAIL for honest, authentic, and integrity-based speaking with love and goodwill. Additionally, it discusses power tools of speaking like register, timbre, prosody, pitch, silence, and pace that can be played with for emphasis. The document encourages considering how one's speaking affects others and not imposing sounds carelessly or inconsiderately. It was created by Yash Patel during an internship with guidance from Prof. Sameer Mathur.
How to speak so that people want to listen
This presentation is about the 7 sins of public speaking and the way we should speak so that people want to listen.
How to speak so that people want to listen
These slides brief the TED talk given by Julian Tresure. YOU are the presentation and you have to debrief it to your audience.
Tu Aman Mehta- How To Speak So That People Want To Listen
The document provides tips for becoming a good speaker. It emphasizes being authoritative on the topic by mastering the material. Speakers should engage the audience in a conversation rather than just delivering a speech. They should use gestures, anecdotes, and appearance to paint word pictures and create a sense that the audience is experiencing the topic. The document advises avoiding reading slides verbatim and using illegible, cluttered, or unnecessary slides. It also provides tips for improving speaking skills such as watching body language, eliminating filler words, telling stories, asking questions, being brief yet specific, and really listening to the audience.
How should companies integrate channels & manage channel ? , Chapter-14
Companies should integrate channels and manage conflicts by using different sales channels for different sized customers, deciding how much product to offer in each channel, and employing strategies like justifying non-competing markets, dual compensation, employee exchange, subordinate goals, and legal recourse if needed.
How to speak powerfully
This document provides tips for speaking powerfully, including moving away from bad habits like gossiping, judging, and complaining. It recommends focusing on being clear, being yourself, and keeping your word as cornerstones of powerful speaking. Additionally, it discusses tools for powerful speaking, such as using different registers, rhythms, paces, volumes, and warming up one's voice. The overall message is that speaking powerfully can change the world.
How to speak - So that people listen to you?
This document provides tips for improving communication skills and avoiding negative behaviors. It discusses developing a powerful speaking voice using techniques like varying pitch, pace and volume. It also recommends focusing on honesty, authenticity, integrity and being a well-wisher to others in order to gain trust and avoid gossiping, complaining and other deadly sins of communication. The document is based on a TED talk and was created by an intern to share useful public speaking and interpersonal skills.
A brand is forever!a framework for revitalizing declining and dead brands
A brand's equity and power lies in its relationship with consumers. Over time, a brand's equity can decline due to various factors, leading to its demise. Some common reasons for brand decline include compromised product quality, brand neglect, inability to stay relevant to the target market, and failure to evolve with consumer preferences. To revitalize a declining brand, managers should address prior mismanagement issues, re-establish product quality, reinvigorate brand messaging and positioning, and reconnect with the target consumer base. Correcting past mistakes is key to restoring a brand's vitality.
Consumer characteristic effects on buying behaviour
Human characteristics that affect behavior are cultural, personal, social and psychological factors. Cultural factors include a person's customs and traditions that are learned through socialization. Personal factors refer to attributes like age, gender, education and interests. Social factors encompass relationships and social roles. Psychological factors relate to personality traits, motivation and mental states that influence how people think and act. These human characteristics shape human behavior in significant ways.
Out of the box
The document discusses getting out of the box in thinking. It notes that we often feel safe inside our boxes, which are boundaries in our minds formed by schooling and experiences. To get out of the box, we need to add divergent information that is wrong, absurd or irrelevant to challenge our environment and assumptions. This helps us engage in long thinking without immediately retreating back inside the box and can lead to serendipitous discoveries through open-mindedness.
HOW TO SPEAK SO THAT PEOPLE WANT TO LISTEN
This document discusses how to become a powerful speaker. It recommends leaving behind common habits like gossiping, judging, negativity, complaining, excuses, lying, and dogmatism. Instead, speakers should focus on honesty, authenticity, integrity and love. The document also provides tools to improve speech power, including register, timbre, prosody, pace, pitch and volume. The overall message is that powerful speaking involves moving past negative tendencies and focusing on positivity and vocal techniques.
Think out of the box
The document discusses the importance of creative thinking and thinking outside the box. It argues that creative thinking is a necessity, not a luxury, for our dignity as human beings. It encourages pushing boundaries by considering ideas that are irrelevant, absurd, or divergent from the norm. The document provides tips for thinking creatively such as adding some spice to thoughts, looking for alternatives rather than a single correct answer, resisting the urge to revert to familiar ideas, and noticing how new ideas could solve different problems than originally intended.
How to speak so that people want to listen
This document provides tips for effective public speaking. It advises avoiding gossiping, judging, negativity, excuses, complaining, and lying. Instead, speakers should practice honesty, authenticity, integrity, and showing love for their audience. An effective speech combines these principles with proper use of prosody and acoustics to fully engage listeners. The document was created by Rahul Kalra during an internship with Professor Sameer Mathur of IIM Lucknow.
Presentation4
Private label brands, also known as store brands, are brands that are developed by retailers or wholesalers rather than by manufacturers. The document analyzes national and worldwide trends indicating that over 68% of the world believes in private label brands. It also notes that private brands have benefited from weakening national brands as consumers have become more price sensitive. Retailers are building better quality into their store brands to take advantage of these trends in the future of private label brands.
How to speak so that people want to listen
How to speak so that people want to listen-
Basic Mistakes take we make while speaking and ways to improve and avoid some cardinal sins
How to speak- Julian Treasure
The document discusses Julian Treasure's talk on how to speak so that people want to listen. It provides background on Treasure, a sound and communication expert. The talk outlines 7 bad habits that prevent effective speaking like gossiping and complaining. It then presents Treasure's H-A-I-L technique for honest, authentic, integrity-driven, and loving communication. The document also summarizes Treasure's tips for an effective voice and speech delivery, including using different vocal registers, improving timbre, incorporating prosody and pace variation, managing pitch and volume appropriately, and allowing for silence. It advocates applying these powerful speaking tools and voice warm-ups before important talks to ensure everybody listens.
How to speak, so that people listen to you
The document discusses the importance of the human voice and effective communication. It notes that the voice is the instrument we all use but people don't always listen. It references Julian Treasure's work on the deadly sins of public speaking and emphasizes that both the content and delivery of a message are important. The document calls for warming up one's voice, understanding where we currently are, and creating a vision for a world with more beautiful sounds and greater understanding between all people.
How to talk so people want to listen
The document summarizes a TED talk about how to talk so people will listen. It lists 7 "deadly sins" of communication like gossiping, judging, and negativity. It then describes the voice as a toolbox with registers like timbre, prosody, volume, pitch, and pace. Finally, it recommends warming up the voice with exercises and focusing on conscious listening to make understanding the norm in conversations.
Julian treasure, speaking in a way that people listen
This document summarizes a TED talk about how to speak powerfully and effectively. It identifies common sins of speech like gossiping, judging, negativity, and complaining that turn people off. It then outlines a toolbox for powerful speaking using six elements: register, timbre, prosody, pace, pitch, and volume. The document provides examples of how to use each element and recommends warming up exercises for the voice. The overall message is that how you say something is as important as what you say, and these techniques can help people speak in a way that others want to listen.
How to speak so people want to LISTEN
The document discusses how to communicate effectively so that others will listen. It outlines seven "deadly sins" of communication: gossip, judging, negativity, complaining, excuses, lying, and dogmatism. It then describes the voice as a toolbox with registers like timbre, prosody, volume, pitch, and pace that can be used. Finally, it advocates warming up the voice with exercises, focusing on conscious listening over speaking, designing soundscapes, and making understanding the norm in conversations.
How to speak so that people want to listen - Julian Treasure
Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help. In this useful talk, the sound expert demonstrates the how-to's of powerful speaking โ from some handy vocal exercises to tips on how to speak with empathy. A talk that might help the world sound more beautiful.
How to speak so that people want to listen
'How to speak so that people want to listen' is a Ted Talk by Julian Treasure
Presentation by Maulshri Pathak, during internship by Prof.Sameer Mathur, IIM Lucknow
Advertisingโs new
The document discusses advertising in the context of human experience. It proposes that human experience across four domains - public sphere, social sphere, tribal sphere, and psychological sphere - provides a vast medium for advertising. Within each sphere, advertising must be relevant, address social needs, and integrate into people's lives in ways that deliver value. The framework involves defining objectives from the consumer's view, targeting ads to create value, testing and adjusting based on feedback, evaluating expansion, and refreshing messages over time.
Make the most of a polarizing brand
The final assignment 4 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow is an in-depth presentation report on a HBR Harvard Business Review Article Titled "Make the most of a polarizing brand" by Xueming Luo, Michael Wiles, and Sascha Raithel
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How to speak so that people want to listen
These slides brief the TED talk given by Julian Tresure. YOU are the presentation and you have to debrief it to your audience.
Tu Aman Mehta- How To Speak So That People Want To Listen
The document provides tips for becoming a good speaker. It emphasizes being authoritative on the topic by mastering the material. Speakers should engage the audience in a conversation rather than just delivering a speech. They should use gestures, anecdotes, and appearance to paint word pictures and create a sense that the audience is experiencing the topic. The document advises avoiding reading slides verbatim and using illegible, cluttered, or unnecessary slides. It also provides tips for improving speaking skills such as watching body language, eliminating filler words, telling stories, asking questions, being brief yet specific, and really listening to the audience.
How should companies integrate channels & manage channel ? , Chapter-14
Companies should integrate channels and manage conflicts by using different sales channels for different sized customers, deciding how much product to offer in each channel, and employing strategies like justifying non-competing markets, dual compensation, employee exchange, subordinate goals, and legal recourse if needed.
How to speak powerfully
This document provides tips for speaking powerfully, including moving away from bad habits like gossiping, judging, and complaining. It recommends focusing on being clear, being yourself, and keeping your word as cornerstones of powerful speaking. Additionally, it discusses tools for powerful speaking, such as using different registers, rhythms, paces, volumes, and warming up one's voice. The overall message is that speaking powerfully can change the world.
How to speak - So that people listen to you?
This document provides tips for improving communication skills and avoiding negative behaviors. It discusses developing a powerful speaking voice using techniques like varying pitch, pace and volume. It also recommends focusing on honesty, authenticity, integrity and being a well-wisher to others in order to gain trust and avoid gossiping, complaining and other deadly sins of communication. The document is based on a TED talk and was created by an intern to share useful public speaking and interpersonal skills.
A brand is forever!a framework for revitalizing declining and dead brands
A brand's equity and power lies in its relationship with consumers. Over time, a brand's equity can decline due to various factors, leading to its demise. Some common reasons for brand decline include compromised product quality, brand neglect, inability to stay relevant to the target market, and failure to evolve with consumer preferences. To revitalize a declining brand, managers should address prior mismanagement issues, re-establish product quality, reinvigorate brand messaging and positioning, and reconnect with the target consumer base. Correcting past mistakes is key to restoring a brand's vitality.
Consumer characteristic effects on buying behaviour
Human characteristics that affect behavior are cultural, personal, social and psychological factors. Cultural factors include a person's customs and traditions that are learned through socialization. Personal factors refer to attributes like age, gender, education and interests. Social factors encompass relationships and social roles. Psychological factors relate to personality traits, motivation and mental states that influence how people think and act. These human characteristics shape human behavior in significant ways.
Out of the box
The document discusses getting out of the box in thinking. It notes that we often feel safe inside our boxes, which are boundaries in our minds formed by schooling and experiences. To get out of the box, we need to add divergent information that is wrong, absurd or irrelevant to challenge our environment and assumptions. This helps us engage in long thinking without immediately retreating back inside the box and can lead to serendipitous discoveries through open-mindedness.
HOW TO SPEAK SO THAT PEOPLE WANT TO LISTEN
This document discusses how to become a powerful speaker. It recommends leaving behind common habits like gossiping, judging, negativity, complaining, excuses, lying, and dogmatism. Instead, speakers should focus on honesty, authenticity, integrity and love. The document also provides tools to improve speech power, including register, timbre, prosody, pace, pitch and volume. The overall message is that powerful speaking involves moving past negative tendencies and focusing on positivity and vocal techniques.
Think out of the box
The document discusses the importance of creative thinking and thinking outside the box. It argues that creative thinking is a necessity, not a luxury, for our dignity as human beings. It encourages pushing boundaries by considering ideas that are irrelevant, absurd, or divergent from the norm. The document provides tips for thinking creatively such as adding some spice to thoughts, looking for alternatives rather than a single correct answer, resisting the urge to revert to familiar ideas, and noticing how new ideas could solve different problems than originally intended.
How to speak so that people want to listen
This document provides tips for effective public speaking. It advises avoiding gossiping, judging, negativity, excuses, complaining, and lying. Instead, speakers should practice honesty, authenticity, integrity, and showing love for their audience. An effective speech combines these principles with proper use of prosody and acoustics to fully engage listeners. The document was created by Rahul Kalra during an internship with Professor Sameer Mathur of IIM Lucknow.
Presentation4
Private label brands, also known as store brands, are brands that are developed by retailers or wholesalers rather than by manufacturers. The document analyzes national and worldwide trends indicating that over 68% of the world believes in private label brands. It also notes that private brands have benefited from weakening national brands as consumers have become more price sensitive. Retailers are building better quality into their store brands to take advantage of these trends in the future of private label brands.
How to speak so that people want to listen
How to speak so that people want to listen-
Basic Mistakes take we make while speaking and ways to improve and avoid some cardinal sins
How to speak- Julian Treasure
The document discusses Julian Treasure's talk on how to speak so that people want to listen. It provides background on Treasure, a sound and communication expert. The talk outlines 7 bad habits that prevent effective speaking like gossiping and complaining. It then presents Treasure's H-A-I-L technique for honest, authentic, integrity-driven, and loving communication. The document also summarizes Treasure's tips for an effective voice and speech delivery, including using different vocal registers, improving timbre, incorporating prosody and pace variation, managing pitch and volume appropriately, and allowing for silence. It advocates applying these powerful speaking tools and voice warm-ups before important talks to ensure everybody listens.
How to speak, so that people listen to you
The document discusses the importance of the human voice and effective communication. It notes that the voice is the instrument we all use but people don't always listen. It references Julian Treasure's work on the deadly sins of public speaking and emphasizes that both the content and delivery of a message are important. The document calls for warming up one's voice, understanding where we currently are, and creating a vision for a world with more beautiful sounds and greater understanding between all people.
How to talk so people want to listen
The document summarizes a TED talk about how to talk so people will listen. It lists 7 "deadly sins" of communication like gossiping, judging, and negativity. It then describes the voice as a toolbox with registers like timbre, prosody, volume, pitch, and pace. Finally, it recommends warming up the voice with exercises and focusing on conscious listening to make understanding the norm in conversations.
Julian treasure, speaking in a way that people listen
This document summarizes a TED talk about how to speak powerfully and effectively. It identifies common sins of speech like gossiping, judging, negativity, and complaining that turn people off. It then outlines a toolbox for powerful speaking using six elements: register, timbre, prosody, pace, pitch, and volume. The document provides examples of how to use each element and recommends warming up exercises for the voice. The overall message is that how you say something is as important as what you say, and these techniques can help people speak in a way that others want to listen.
How to speak so people want to LISTEN
The document discusses how to communicate effectively so that others will listen. It outlines seven "deadly sins" of communication: gossip, judging, negativity, complaining, excuses, lying, and dogmatism. It then describes the voice as a toolbox with registers like timbre, prosody, volume, pitch, and pace that can be used. Finally, it advocates warming up the voice with exercises, focusing on conscious listening over speaking, designing soundscapes, and making understanding the norm in conversations.
How to speak so that people want to listen - Julian Treasure
Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help. In this useful talk, the sound expert demonstrates the how-to's of powerful speaking โ from some handy vocal exercises to tips on how to speak with empathy. A talk that might help the world sound more beautiful.
How to speak so that people want to listen
'How to speak so that people want to listen' is a Ted Talk by Julian Treasure
Presentation by Maulshri Pathak, during internship by Prof.Sameer Mathur, IIM Lucknow
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Tu Aman Mehta- How To Speak So That People Want To Listen
Tu Aman Mehta- How To Speak So That People Want To Listen
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How should companies integrate channels & manage channel ? , Chapter-14
How should companies integrate channels & manage channel ? , Chapter-14
ย
A brand is forever!a framework for revitalizing declining and dead brands
A brand is forever!a framework for revitalizing declining and dead brands
ย
Consumer characteristic effects on buying behaviour
Consumer characteristic effects on buying behaviour
ย
Julian treasure, speaking in a way that people listen
Julian treasure, speaking in a way that people listen
ย
How to speak so that people want to listen - Julian Treasure
How to speak so that people want to listen - Julian Treasure
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More from Sameer Mathur
Advertisingโs new
The document discusses advertising in the context of human experience. It proposes that human experience across four domains - public sphere, social sphere, tribal sphere, and psychological sphere - provides a vast medium for advertising. Within each sphere, advertising must be relevant, address social needs, and integrate into people's lives in ways that deliver value. The framework involves defining objectives from the consumer's view, targeting ads to create value, testing and adjusting based on feedback, evaluating expansion, and refreshing messages over time.
Make the most of a polarizing brand
The final assignment 4 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow is an in-depth presentation report on a HBR Harvard Business Review Article Titled "Make the most of a polarizing brand" by Xueming Luo, Michael Wiles, and Sascha Raithel
Assignment 4
The document provides tips on avoiding common mistakes when creating presentations. It identifies the top 5 mistakes as including too much information, not enough visuals, poor quality visuals, overuse of images and colors (visual vomit), and lack of preparation. It emphasizes spending time preparing, designing with the audience in mind, having solid content, and delivering the best presentation possible. The document also covers marketing concepts like the 4 Ps of marketing, Kotler's concepts of public relations, advertising decisions and programs, and customer-based brand equity.
Assignment 3
The document discusses Goodyear's launch of the Aquatred tire, which features an innovative tread design to improve wet traction. It analyzes several issues with the launch: 1) The Aquatred may not be the right product as it overlaps with Goodyear's existing Invicta GS tire; 2) Launching during the winter Olympics may cause supply issues due to initial production of smaller sizes; 3) Expanding distribution channels could erode the brand and cannibalize existing outlet sales. It determines the new channels should likely not sell the Aquatred due to questions around the product's differentiation and potential to burden inventory.
Creative that cracks the code
While marketing relies on science and data analysis, it also requires creativity. Common elements of viral videos include featuring ordinary people, humor, and whimsical or repetitive content. An example of a creative and engaging marketing campaign is Coca-Cola China's advertisement that treated the ad as a game.
Assignment4
The document discusses how online reviews influence marketing strategies. It provides tools like the "influence mix" and "O continuum" to help companies understand how much they depend on online reviews. It uses examples like Xiaomi and Lumia to show how companies highly dependent on reviews can succeed or fail based on feedback. It recommends companies properly segment markets, lower prices through economies of scale, and cut ad spending to be more review-dependent like Xiaomi. Political brands of Rahul Gandhi and Narendra Modi are also examined, showing how Modi used social media more effectively.
Creative that Cracks the Code
This document discusses various creative advertising techniques, including:
1. Using memes to create variations on successful ads like Wonderful Pistachios.
2. Engaging users by embedding ads in games like Coca-Cola did by having users catch bottle caps.
3. Crowdsourcing ideas from users through competitions and voting, like Oreo's "Daily Twist" campaign.
4. Incorporating humor into ads, as seen in Kia Motor's hamster-focused ad.
Preserve the luxury or extend the brand
Preserve the luxury or extend the brand is an article which makes to think gaspard (owner of wine company in france ) that to extend the brand name or just preserve it.
Preserve the luxury or extend the brand
The Chateau de Vallois wine estate is debating whether to preserve its luxury brand or extend its reach. Gaspard, the majority owner, must decide between his traditional views and his granddaughter Claire's proposal to produce a third, more affordable wine. Francois questions if there are enough grapes and resources for a new product. The estate risks losing its negociants but could attract younger customers and extend its brand by entering a new, lower price market segment. Gaspard must determine the best path for future generations at the estate.
Preserve the luxury or extend the brand
The Chateau de Vallois wine estate is debating whether to preserve its luxury brand or extend its reach. Gaspard, the majority owner, must decide between his traditional view and his granddaughter Claire's proposal to produce a third, more affordable wine. Francois argues they lack the grapes for expansion, while Claire believes a lower-priced wine could attract young consumers and grow the brand. The estate manager Jean Paul's expertise could help determine if brand extension is feasible without compromising quality or relations with their negociant partners. Gaspard's final decision will set the family business's strategy for the future.
Assignment 4
The document discusses strategies for a minor league baseball team in Springfield with a population of 55,000. Key points:
1. The team sells single game tickets for $6 each and targets families as their market.
2. Their objectives are to understand pricing strategies and how pricing impacts auxiliary sales.
3. Their marketing plan includes community events to promote the team and create memorable experiences.
4. The executive summary states the goal is to break even in their first year over 38 home games.
Brands vs private label
This document discusses private label products and strategies for brand name manufacturers to address the threat from private labels. It notes that private label strength varies with economic conditions and brand manufacturers can influence private labels. While private labels pose a threat, an overreaction is not the solution. The document recommends that brand manufacturers invest in brand equity, innovate wisely, use fighting brands sparingly, build trade relationships, manage price spreads, exploit sales promotions, manage each category separately, and take private labels seriously to stem further private label gains in market share.
Apps or ads ASSIGNMENT 4
This document discusses the rise of mobile app usage and how it presents opportunities and challenges for advertisers. It notes that people now spend 10% of their media time on mobile devices, with 82% of smartphone time spent on apps rather than calling, texting or browsing. Games and social networks account for most app usage. The document outlines various app-based strategies advertisers can use, such as adding convenience, unique value or incentives. However, it also notes challenges in India, such as skittish consumers, lack of exclusive content and high phone costs, though mobile advertising is growing as a portion of the digital advertising market.
A brand is forever! A framework to revitalizing the declining and dead brand
Managerial actions, environmental factors, and competitive actions can all contribute to brand decline over time. However, some brands are able to be revived through strategic revitalization efforts. There are three key steps to reviving a declining brand: 1) assessing whether the brand is still worth investing in based on residual value and equity; 2) developing a long-term strategy to reposition the brand, invest in improving its image, and educate the market; and 3) correcting any past mismanagement issues by improving quality, refining the target market, and resisting urges to lower prices. With the proper diagnosis and execution of a revitalization plan, declining brands can potentially be strengthened and revived.
Goodyear - The Aquatred Launch
Barry Robins and Stanley G. Gault are discussing Goodyear's launch of their new Aquatred tire. Goodyear is a major tire manufacturer with plants around the world and is seeking to launch the Aquatred through their traditional dealers. The Aquatred has innovative wet traction features and a high mileage warranty but launching it faces challenges around proper dealer training, distribution channels, timing, and pricing/promotion strategies. Suggestions are made to optimize the winter Olympics promotion, expand distribution carefully, market aggressively in rainy areas, and avoid discounts to protect the brand image.
Gino SA distribution channel management
Gino SA manufactures burners and sells through distributors. Its largest distributor, Jinghua, opposes a direct sales offer from Feima, a boiler company. Gino's marketing manager must decide whether to accept Feima's offer and risk upsetting Jinghua, or maintain the distributor relationship. The document analyzes alternatives like declining Feima, accepting them through Jinghua, or developing Feima as an OEM partner. It concludes the best option is accepting Feima as a customer through Jinghua to increase sales while strengthening distributor relationships and reducing their bargaining power.
What are brands good for?
Brands are no longer the focal point of marketing in the era of disaggregation. Segmenting customers based on their individual needs and communicating with them directly through personalized channels allows marketers to be more responsive. This approach builds deeper relationships through two-way communication rather than one-size-fits-all branding. As a result, brands now play a supporting role by delivering their value proposition to targeted consumer segments rather than acting as individual stars.
Assignment 3
The document discusses Goodyear's launch of the Aquatred tire, which features an innovative tread design to improve wet traction. It raises issues around whether the Aquatred is the right product given competition from other tire brands. It also questions if launching during the upcoming winter Olympics is the right timing due to potential supply bottlenecks. Additionally, it debates the risks and benefits of expanding distribution channels and whether the new channels should sell the Aquatred.
Gino case study
Gino Burner Co. is a leading burner manufacturer based in France that wants to expand its market share in China. It currently distributes products through distributors like Jinghua. A new opportunity arose with Feima proposing to be an OEM customer, but this could damage relations with Jinghua. Two alternatives were considered: 1) maintaining relationships with distributors or 2) signing a deal directly with Feima. Financial analysis showed the Feima deal would boost revenue and profits for both Gino and Jinghua. Thus, alternative 2 of directly supplying Feima while offering discounts to Jinghua was recommended to penetrate the industrial segment and meet growth goals in China.
Case3
Over the years, many brands have declined or become obsolete. Some brands decline gradually over time while others experience sudden death. Significant financial investments made to build brands can also be lost when brands decline. The document goes on to discuss various causes of brand decline, such as poor managerial decisions around product quality, pricing, neglecting the brand, and an inability to stay relevant to the target market over time. Environmental factors like changes in consumer preferences and competitive actions can also contribute to a brand's decline. The document provides signs that a brand may be declining and advice on assessing whether a declining brand is viable to revive. Guidelines are offered for successfully revitalizing a struggling brand.
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A brand is forever! A framework to revitalizing the declining and dead brand
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ุงูุชู ุตู
ู
ุชูุง
ู
ูุฒู
ุฉ ุชุดุฑูุญ ุงูุฌูุงุฒ ุงูููููู (ูุธุฑู 3)
๐๐๐๐๐๐๐๐๐๐
ุชุชู
ูุฒ ูุฐูู ุงูู
ูุฒู
ุฉ ุจุนูุฏุฉ ู
ูู
ูุฒุงุช :
1- ู
ูุชุฑุฌู
ุฉ ุชุฑุฌู
ุฉ ุชููุงุณุจ ุฌู
ูุน ุงูู
ุณุชููุงุช
2- ุชุญุชูู ุนูู 78 ุฑุณู
ุชูุถูุญู ููู ููู
ุฉ ู
ูุฌูุฏุฉ ุจุงูู
ูุฒู
ุฉ (ููู ููู
ุฉ !!!!)
#ููู
_ู
ุงูู_ุฏุฑุฎ
3- ุฏูุฉ ุงููุชุงุจุฉ ูุงูุตูุฑ ุนุงููุฉ ุฌุฏุงู ุฌุฏุงู ุฌุฏุงู
4- ูููุงูู ุจุนุถ ุงูู
ุนููู
ุงุช ุชู
ุชูุถูุญูุง ุจุดูู ุชูุตููู ุฌุฏุงู (ุชูุนุชุจุฑ ูุฏู ุงูุทุงูุจ ุฃู ุงูุทุงูุจุฉ ุจุฅููุง ู
ุนููู
ุงุช ู
ูุจูู
ุฉ ูู
ุน ุฐูู ุชู
ุชูุถูุญ ูุฐูู ุงูู
ุนููู
ุงุช ุงูู
ูุจูู
ุฉ ุจุดูู ุชูุตููู ุฌุฏุงู
5- ุงูู
ูุฒู
ุฉ ุชุดุฑุญ ููุณูุง ุจ ููุณูุง ุจุณ ุชููู ุชุนุงู ุงูุฑุงูู
6- ุชุญุชูู ุงูู
ูุฒู
ุฉ ูู ุงูู ุณูุงูุฏ ุนูู ุฎุงุฑุทุฉ ุชุชุถู
ู ุฌู
ูุน ุชูุฑูุนุงุช ู
ุนููู
ุงุช ุงูุฌูุงุฒ ุงูููููู ุงูู
ุฐููุฑุฉ ูู ูุฐูู ุงูู
ูุฒู
ุฉ
ูุงุฎูุฑุงู ูุฐูู ุงูู
ูุฒู
ุฉ ุญูุงูู ุนูููู
ูุฅุชู
ูู ู
ููู
ุฅู ุชุฏุนููู ุจุงูุฎูุฑ ูุงูุตุญุฉ ูุงูุนุงููุฉ ููุท
ูู ุงูุชูููู ุฒู
ูุงุฆู ูุฒู
ููุงุชู ุ ุฒู
ูููู
ู
ุญู
ุฏ ุงูุฐูุจู ๐๐
๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ
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The event will cover the following::
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(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐ฎ๐ซ๐ซ๐ข๐๐ฎ๐ฅ๐ฎ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ:
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๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ญ๐ก๐ ๐๐๐ญ๐ฎ๐ซ๐ ๐๐ง๐ ๐๐๐จ๐ฉ๐ ๐จ๐ ๐๐ง ๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ:
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Contains guides on answering questions on the specimens provided
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