Presentation by Lee Odden, CEO of TopRank Online Marketing on The Future of Digital PR is Integrated - How to win hearts, minds and wallets with integrated marketing. PRSA International Conference 2014, Washington, D.C.
Танки в Лунапарке: нагрузочное тестирование в Яндексеyaevents
Ежедневно миллионы людей пользуются сервисами Яндекса и месяц от месяца число посетителей на наших сервисах растёт. Обновление существующих проектов в условиях возрастающей нагрузки и запуск совершенно новых проектов невозможен без проведения соответствующего тестирования. Мы расскажем про «Лунапарк» – инструмент нагрузочного тестирования, который был разработан и внедрен в Яндексе. Вы узнаете, как, зачем и почему мы создавали свой инструмент. Также мы обсудим риски, связанные с созданием собственного инструмента, и те преимущества, которые он может дать.
Танки в Лунапарке: нагрузочное тестирование в Яндексеyaevents
Ежедневно миллионы людей пользуются сервисами Яндекса и месяц от месяца число посетителей на наших сервисах растёт. Обновление существующих проектов в условиях возрастающей нагрузки и запуск совершенно новых проектов невозможен без проведения соответствующего тестирования. Мы расскажем про «Лунапарк» – инструмент нагрузочного тестирования, который был разработан и внедрен в Яндексе. Вы узнаете, как, зачем и почему мы создавали свой инструмент. Также мы обсудим риски, связанные с созданием собственного инструмента, и те преимущества, которые он может дать.
Ein Wort - ein Fall: Giftige Keywords in SEM und SEOConnected-Blog
Email-Expo 2012
Ein Wort - ein Fall: Giftige Keywords in SEM und SEO
Marken und Unternehmenskennzeichen in AdWords und Title Tags
SEIFRIED IP Rechtsanwälte
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Concept R частное владение | private developmentazat hasanov
концепция развития владения в Подмосковье, с возможным форматом "отель для своих".
концепт первого этапа - реконструкции существующего дома + фасадное решение
Ein Wort - ein Fall: Giftige Keywords in SEM und SEOConnected-Blog
Email-Expo 2012
Ein Wort - ein Fall: Giftige Keywords in SEM und SEO
Marken und Unternehmenskennzeichen in AdWords und Title Tags
SEIFRIED IP Rechtsanwälte
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Concept R частное владение | private developmentazat hasanov
концепция развития владения в Подмосковье, с возможным форматом "отель для своих".
концепт первого этапа - реконструкции существующего дома + фасадное решение
How to use blogging more effectively as a content marketing tool. Includes brand examples and advice on topic targeting, hub and spoke promotion, repurposing and co-creating with influencers. Produced by TopRank Online Marketing.
Cómo integrar mobile marketing en una estrategia onlineTristán Elósegui
Esta es la presentación que di en el congreso Mobile Evolution, organizado por la IAB de México y la Mobile Marketing Association de México, el pasado mes de noviembre, mientras trabajaba para iCrossing como VP de Estrategia para Latinoamérica y España.
La presentación tiene los siguientes puntos:
- Mobile marketing como una realidad global.
- Datos de la penetración de mobile marketing en México.
- Cinco cosas a tener en cuenta antes de lanzar una estrategia de mobile marketing: mobile first, contacto 24/7 con tus clientes, mobile app vs mobile website.
Libro Blanco "Guía del Marketing de Afiliación"IAB Spain
Duodécima edición de los Libros Blancos de IAB Spain, con el título “Guía de Marketing de Afiliación”.
Dicho documento ha sido elaborado gracias al trabajo de los integrantes de la Comisión de Afiliación de IAB Spain, formada por Affilinet, Centrocom (Grupo Antevenio), Commission Junction (Valueclick), Tradedoubler y Zanox.
The power of integrating B2B influencer marketing with content marketing, a presentation given by Lee Odden of TopRank Marketing at the Oracle Modern Marketing Experience MME16 conference 2016.
Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing.
How to create more credible and engaging content for B2B audiences featuring top interactive content formats, influencer engagement best practices and case studies from TopRank Marketing. Presentation given at B2BMX 2019 by Lee Odden.
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
Formulas for success with B2B influencer marketing featuring industry statistics, models and insights from interviews with senior marketing executives at SAP Ariba (Amisha Gandhi), Konstanze Alex (Dell) and Luciana Moran (Dun & Bradstreet). Ebook developed by TopRank Marketing.
In Ashley Zeckman's presentation from the 2017 Social Brand Forum, you'll find 5 key content ideas to help you overcome some of today's biggest marketing hurdles.
Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies?
Lee Odden of TopRank Marketing is the recognized authority on B2B influencer and content marketing. In this presentation, he outlines top influencer marketing trends, research and 3 examples of how major B2B brands like Dell, Oracle and SAP are raising the bar on content marketing by working with influencers.
This presentation offers insight into the art and science of romancing B2B industry influencers to collaborate, co-create and advocate content using leading influencer marketing tools. Presented at MarketingProfs B2B Forum 2016 by Lee Odden, TopRank Marketing.
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
Keynote presentation by Lee Odden: Participation Marketing: The New World of Content Co-Creation, Influencers & Integration for Public Relations. PRSA Strategic Collaboration Conference, Chicago 2016.
In the Easy-as-Pie Guide to Content Planning, we offer simple tips and recipes that will improve your content planning and effectiveness. These recipes include:
Recipe #1 – Easy-as-Pie Content Planning
Recipe #2 – Easy-as-Pie People Planning
Recipe #3 – Easy-as-Pie Wins & Losses
Along with these recipes, you’ll find insights from the most brilliant content marketing chefs on the planet.
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
This eBook is the final of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on the importance of content marketing measurement, and what you should be measuring now.
This eBook is the second of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on how to take your content from supporting cast, to leading character.
How to crowdsource content for integrated marketing and public relations: tools and tactics for participation marketing with influencers. Presentation by Lee Odden of TopRank Marketing at the PRSA International Conference, Atlanta, GA 2015.
Participation Marketing for PR: PRSAICON 2015 Lee Odden
The Future of Digital is Integrated - Lee Odden at PRSAICON 2014
1. The Future of Digital is Integrated
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Integrated
as
Content
ADP:
Exper3se
in
employment-‐related
tax
compliance
Campaign:
Help
companies
understand
how
the
Affordable
Care
Act
(ACA)
affected
their
business
and
how
they
could
overcome
the
complex
compliance
challenges.
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Marke3ng
Communica3ons
Mix
Integrated
Content
Program:
Thought
Leadership
Lead
Genera3on
Lead
Nurturing
Sales
Campaigns
Proposal
Tools
Nurtured
24,000
contacts
39.5%
Open
Rate
12
webcasts
11,000
registrants
62%
aBendee
rate
Influenced
$20
million
in
closed
revenue
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Preferences
Pain Points
Behaviors
Search &
Social Data
Sources
Editorial
Calendar,
Repurpose
Social & SEO
Networking,
PR, Linking
Who are you
writing for?
What do they
care about?
What stories
will connect
you?
Make it easy to
find & share
awareness consideration purchase retention advocacy
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3
Key
Takeaways
You
want
in
the
media?
Become
the
media!
Build
amplifica3on
into
the
content
design
process
-‐
be
the
best
answer,
wherever
customers
are
looking
Keep
content
accountable
across
channels
–
aBract,
engage,
convert
1
2
3