The document discusses how Google works to attract and empower "smart creatives" - highly skilled technical employees who are also analytically smart, curious, and creative. It outlines Google's corporate culture which aims to give employees freedom, keep teams small and crowded, avoid hierarchy, and make decisions based on data rather than titles. The key to Google's strategy is prioritizing growth over immediate revenue, focusing on technical insights rather than market research, and knowing but not following competitors. Hiring and paying exceptional talent is also vital. Google promotes innovation by encouraging engineers to spend 20% of their time on self-directed projects and listening to technical experts over managers.

1. How Google Works
ERIC SCHMIDT & JONATHAN ROSENBERG

2. How Google Works
Will cover every thing will keep the company in successful way :
Corporate Culture
Communications
Strategy
Talent
Decision Making
Innovation

3. How Google Works
The people that can have the biggest impact of all are the one we call :
A Smart Creative
1- Has deep technical knowledge in how to use the tool of her trade .
2- Analytically smart & comfortable with data can use it to make decisions.
3- Competitive Smart
4- Business Smart & that doesn't happen during working Hrs.
5- User smart and understand the product from user perspective .
6- His perspective is different than anyone .
7- Curious creative , always questioning& never satisfied with the status quo .
8- Self directed creative , open creative , freely collaborates
9-commincative creative and funny when he express him self with flair and even charisma .

4. How Google Works
The Smart Creative when you put todays technology tools in their hands and give them the lost
of freedom they can so amazing things , amazing fast .
The problem is most companies today are run to minimize risk ,not maximize freedom
& speed.

5. How Google Works
We learned that only way for business consistently successes today is to attract smart creative
employees and create environment where they can thrive at scale .
How we do that ?

6. How Google Works
Corporate Culture
Smart creatives need to care about the place they work
1-Keep them Crowded
When you visit the google you will find the volleyball courts , bowling alleys , gym , …
When you visit the offices you will find it each employee can reach out and tap someone on the
shoulder . for the private conversation & group meeting will be done in the meting room ,
Keeping the people crowded has the collateral benefits of killing facilities envy . When no one
has private office , no one complaint about it .

7. How Google Works

8. How Google Works

9. How Google Works
Corporate culture
Smart creatives need to care about the place they work
2-The Rules of Seven
SMART creatives they prefer to be a flat organization ,less because the want to be closer to the
top and more because they want to get things done and need direct access to the decision
making .
The google version suggests that managers have a minimum of seven direct reports .
Most a manager have a lot more than seven- there simply isn't time to micromanage .

10. How Google Works
Corporate culture
Smart creatives need to care about the place they work
3-The besos two pizza rules
Small teams get more done than big ones.
Small team like family they can bickers and fight .
4- Commitment in the Company Values
Kanban system in Toyota -,any employee on assembly line could pull the cord to stop the
production line if there is any quality issues .
Its becomes the basis for everything you and the company do . ( jack welch)

11. How Google Works
Corporate Culture
Smart creatives need to care about the place they work
5-Don’t listen to HIPPOs (Highest Paid Person Opinion)
When its come to the quality of decision- making pay level is intrinsically irrelevant and
experience is valuable only if its used to frame a winning argument .
Unfortunately in the most companies experience is the wining argument . We call theses places
“tenurocracies”

12. How Google Works
Corporate culture
SMART creatives need to care about the place they work
6- FUN Environment
All the new hires are seated in one section and provided with multicolored propeller hats to
identify them during the quarterly meeting .
There will be a fun fun food /face painting /fourtune tellers/ during the events bulding team
activity

13. How Google Works
Corporate culture
SMART creatives need to care about the place they work
7-Organize the company around the people whose impact is the highest
One the last organizational principle : Determine which people are having the biggest impact
and organize around them .
Head of HR who said that your title make you a manager & your people make a leader
Eric once chatted with Warn buffet about what he looks for when acquiring companies . His
answer was the leader who don’t want me you want to invest for the people who are going to
do what they think right & committed to its success .

14. How Google Works
Communications
When its come to communication's it default to be open Example :.
1-After board meeting we took same material and share it with all employees .
2-Every employee update of accomplish of strategic goals anyone can know another one
priorities.
Email wisdom ( to be communicated )

15. How Google Works
Strategy
A good foundation has three main pillars of strategy foundation .
1- Bet on technical insight , not market research .
technical insight is a new way of applying technology or design that either drives down the cost
or increase the function and usability of the product by significant factor .
pick an innovative , successful google product, and you are likely to find at least one significant
technical insight

16. How Google Works
Strategy
A good foundation has three main pillars of strategy foundation .
2-Optimize for growth not revenue
You have to have scale to grow something very quickly and globally .
3- Know the competition but don’t follow
This not to say you should ignore competition . Competition make you better but if you focus on
the competitor you focus on the fraction & someone will come to the market .
Larry said : my job mostly getting people not to focus in competition .

17. How Google Works
Talent
Hiring is the most important thing you do . ( Everyone should invest time in Hiring).
The herd effect
A workforce of great people not only does great work ,it attracts more great people .
They came to work with best smart creatives .this will create the great environment .
Interviewing its most important skills
The best interview feel like intellectual discussion between friends ( what books are reading?) .
Allow the candidates to express what insight gained from his experience and use the question “
what surprised you about ….?
To get that insight so you don’t get the rehearsed answer .another example when you in the
crisis , or need to make important decision , how did you do ?

18. How Google Works
Talent
Hiring is the most important thing you do . ( Everyone should invest time in hiring).
•Friends don’t let friends hire friends in the future or promote hiring by committee .
•Schedule the interview to be 30 Minutes .
•Have opinion ( A strong opinion yes or no)
•Urgency of the role isn’t sufficiently important to compromise quality hiring .
•Once you get smart creatives on board , you need to pay them exceptional people deserved
exceptional pay

19. How Google Works
Decision
•Decide with data
in the google each meeting room have two projector one of the note or conference meeting and
one for the Data .having power point slides without data its prohibited
•Beware the bubblehead yes
•Make fewer discussion( lets team make decisions) 
•Spend 80 percent of your time on 80 percent of your revenue .
•Have a succession plan

20. How Google Works
Innovation
What is the innovation :
production and implementation of novel and useful idea .
CEO need to be the CIO (Chief Innovation officer )

21. How Google Works
Innovation
Innovation cant be owned . It need to be allowed .
you cant innovate to people. But you can le them.
20 Percent Time
Engineer can spend 20 of his time working in whatever he choose .
Listen to the lab coats not to the suit ,
Ideas come from anywhere .

22. How Google Works
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