H&S will strategically position the Ariana Rockefeller brand within the fashion community and elevate her profile and philanthropic endeavors. Their approach is to build brand recognition, longevity and equity by authentically communicating Ariana's story at every touchpoint. Their strategic game plan includes transforming Ariana into a notable fashion, design, philanthropic and lifestyle expert while leveraging her Rockefeller history and developing influencer platforms that position her brand as approachable luxury. Their roadmap has three phases from Q4 2012 to keeping momentum, including brand building, gaining momentum through a fashion presentation, and continuing to expand the brand program.
This document provides a summary of Courtney Morgan's qualifications and experience in fashion. It includes summaries of projects in areas like creative presentation, marketing communications, and fashion buying and development. Some of the projects summarized are creating a global fashion publication on trends, producing a fashion show proposal, and developing a creative business plan for a boutique. The document demonstrates Courtney's wide range of skills across the fashion industry.
This media plan proposes a marketing campaign for Kate Spade New York to increase brand awareness and profits. The plan targets women ages 25-40 in major cities through television, magazine, and newspaper advertisements. The budget allocates funds across CBS, ABC, and Bravo television spots, as well as print ads in Glamour magazine and the Los Angeles Times. The objectives are to expand the target market and increase social media advertising.
Lacey Couture Designs Marketing Plan Part ALori Tantawi
Lacey Couture Jewelry aims to provide affordable, unique jewelry designs through their location in the Exagere' Art Gallery in New Orleans. Their target audience is women aged 24-35. They will implement a digital marketing campaign with goals of increasing brand awareness and sales through social media, promotions, advertising, and email marketing. Over the one year campaign, they aim to gain 1,000 social media followers, increase holiday sales by 50%, feature their designs on 8 of 15 billboards, and grow their email list to 800 subscribers.
The document provides information about the 9th Annual Phoenix Fashion Week occurring from October 1-5, 2013 in Phoenix, Arizona. It will feature 28 designer runway shows, trunk sales, retail events, workshops, and after parties showcasing Holiday 2013 and Spring 2014 collections. It benefits Susan G. Komen for the Cure through a charity fashion show. Over 6,000 attendees are expected with over 3 million marketing impressions. The document outlines sponsorship opportunities and benefits for the event.
Conducted intensive consumer research on Victoria's Secret's brand, including retail observation & customer interviews. Created brand personas & developed
The document advertises luxury fashion preview events called Style Lounges hosted by StyleshopUSA around major award shows and film festivals. It provides information about presenting emerging luxury brands to celebrity stylists and hosting pop-up boutiques where celebrities can view and borrow gowns, accessories, and receive beauty treatments. It details the marketing benefits for brands, including press exposure, potential celebrity endorsements, and opportunities to place products with influential celebrities. Prices and deadlines are listed for upcoming Style Lounges around the Emmy Awards, Golden Globes, and Oscars ceremonies.
This document discusses offshore manufacturing. It begins by defining offshore manufacturing as the assembly or full manufacturing of products in lower-cost countries for export and import into the home country. It notes that while China was once the main focus, volatility in costs has companies reevaluating locations. Offshore manufacturing allows companies to reduce costs through lower labor expenses and economies of scale, though some criticize outsourcing for reducing local jobs. When done strategically, outsourcing can make companies more competitive while allowing for cost savings to be passed to consumers.
This document provides a summary of Courtney Morgan's qualifications and experience in fashion. It includes summaries of projects in areas like creative presentation, marketing communications, and fashion buying and development. Some of the projects summarized are creating a global fashion publication on trends, producing a fashion show proposal, and developing a creative business plan for a boutique. The document demonstrates Courtney's wide range of skills across the fashion industry.
This media plan proposes a marketing campaign for Kate Spade New York to increase brand awareness and profits. The plan targets women ages 25-40 in major cities through television, magazine, and newspaper advertisements. The budget allocates funds across CBS, ABC, and Bravo television spots, as well as print ads in Glamour magazine and the Los Angeles Times. The objectives are to expand the target market and increase social media advertising.
Lacey Couture Designs Marketing Plan Part ALori Tantawi
Lacey Couture Jewelry aims to provide affordable, unique jewelry designs through their location in the Exagere' Art Gallery in New Orleans. Their target audience is women aged 24-35. They will implement a digital marketing campaign with goals of increasing brand awareness and sales through social media, promotions, advertising, and email marketing. Over the one year campaign, they aim to gain 1,000 social media followers, increase holiday sales by 50%, feature their designs on 8 of 15 billboards, and grow their email list to 800 subscribers.
The document provides information about the 9th Annual Phoenix Fashion Week occurring from October 1-5, 2013 in Phoenix, Arizona. It will feature 28 designer runway shows, trunk sales, retail events, workshops, and after parties showcasing Holiday 2013 and Spring 2014 collections. It benefits Susan G. Komen for the Cure through a charity fashion show. Over 6,000 attendees are expected with over 3 million marketing impressions. The document outlines sponsorship opportunities and benefits for the event.
Conducted intensive consumer research on Victoria's Secret's brand, including retail observation & customer interviews. Created brand personas & developed
The document advertises luxury fashion preview events called Style Lounges hosted by StyleshopUSA around major award shows and film festivals. It provides information about presenting emerging luxury brands to celebrity stylists and hosting pop-up boutiques where celebrities can view and borrow gowns, accessories, and receive beauty treatments. It details the marketing benefits for brands, including press exposure, potential celebrity endorsements, and opportunities to place products with influential celebrities. Prices and deadlines are listed for upcoming Style Lounges around the Emmy Awards, Golden Globes, and Oscars ceremonies.
This document discusses offshore manufacturing. It begins by defining offshore manufacturing as the assembly or full manufacturing of products in lower-cost countries for export and import into the home country. It notes that while China was once the main focus, volatility in costs has companies reevaluating locations. Offshore manufacturing allows companies to reduce costs through lower labor expenses and economies of scale, though some criticize outsourcing for reducing local jobs. When done strategically, outsourcing can make companies more competitive while allowing for cost savings to be passed to consumers.
Victoria's Secret is a lingerie store that aims to attract and engage customers through integrated marketing communications strategies. Its target markets are women ages 25-34 who earn $75,000-$149,000 annually and are educated and seek confidence, and women ages 18-24 and tweens who are outgoing and fun-seeking. Victoria's Secret had over 9.71 million viewers for its fashion show and its social media following includes 26.5 million on Facebook, 4.92 million on Instagram, 500,000 on Twitter, and 200,000 on Pinterest.
Victoria's Secret proposes creating a new television show to find new models. The show would feature auditions, eliminations, and appearances by current models to promote Victoria's Secret products. The goals are to expand their market and give women a chance to participate. Success would be measured by viewer numbers and increased sales revenue. Tactics include new voting methods on Facebook and Instagram to engage viewers. The estimated budget is $72 million for 15 episodes.
The document outlines Via Saviene's loyalty program marketing plan. It describes the jewelry brand and its target audience of women ages 25-45 in California. The objectives are to increase awareness of the loyalty program by 25% and sign up 200 new members per quarter. A multi-tiered loyalty program is proposed where members earn points for purchases and qualify for higher tiers with exclusive rewards. Marketing strategies include influencer marketing, paid search, display ads, and email campaigns targeting awareness and consideration.
A product of our final Applied Trend Forecasting project at FIDM, this assignment focuses on forecasting Spring/Summer 2014 trends for Urban Outfitters. We predict that 'Festival Fashion' will continue to be a strong trend. We are also predicting a color story that we call 'Nomadic Adventures'. This color story, and fashion trends, tell a story of free-spirited, more natural colored, gypsy & nomadic fashion.
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
SRP is a brand founded by Neil Bardon that aims to blend vintage and modern aesthetics while preserving traditions and heritage. Bardon names collections after periods in his life and includes coins with his grandmother's image in each product as a tribute. Products are produced in small batches and distributed through carefully selected retailers. SRP focuses on high quality materials, intricate craftsmanship, and developing personal connections with customers to build an authentic brand that shares family values across generations.
Givenchy analyzes the luxury consumer journey through 8 steps: awareness, discovery, interest, evaluation, purchase decision, transaction, engagement, and loyalty. This presentation explores Givenchy's omni-channel retail strategy, focusing on its apparel. It details the brand's stores, history, codes, websites, social media, touchpoints, and how they guide consumers through the purchase funnel. The analysis shows how Givenchy seamlessly integrates online and offline experiences to drive awareness, evaluation, and loyalty among luxury consumers.
This document discusses two magazines, Cosmopolitan and Elle, and their target audiences of 18-34 year olds. It describes the psychographic profiles of "aspirers" and "mainstreamers" and how each magazine appeals to one of these groups. Cosmopolitan targets "mainstreamers" through its focus on established brands and domestic topics. Elle targets "aspirers" through its emphasis on fashion, image, and status. The document analyzes example covers of each magazine to show how they use techniques like celebrity images and cover lines to attract their intended psychographic audience.
Zara is a Spanish clothing and accessories retailer established in 1985 that is owned by Inditex Group. It has over 521 stores across 47 countries and 2 US stores opened in 2012 in New York City and Washington DC. Zara targets a cosmopolitan and urban audience between ages 20-35 that appreciates European style, quality design at affordable prices. While Zara has strong brand recognition in Europe, opportunities exist to increase its low US brand awareness through leveraging digital marketing practices.
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Biaten is a concept store in Singapore that aims to provide whimsical, exclusive designer fashion and quality services to women aged 20 to 50. It will feature a cupcake cafe and interior designed to be novel, fun and magical. Biaten will source local and international designers with unique styles not found elsewhere to target fashion-forward customers. It seeks to encourage self-expression through daring outfits and hopes to establish itself as a global brand with stores worldwide starting in Asia.
Kate Spade started as a fashion brand in the 1990s by Kate Brosnahan and her husband Andy Spade. They saw an opportunity in the women's accessories market that lacked stylish, practical handbags. Their mission was to create fashionable but not trendy bags. Initially they developed sketches for 6 bags and Kate oversaw production while Andy helped with marketing on nights and weekends. By 1996, Andy became president and creative director as the brand grew. Kate Spade's success in its first decade was due to expanding their talent pool, growing their product lines, and opening stores in fashionable areas domestically and internationally.
This document provides strategies for experts in the glamour and lifestyle industries to use publishing and books to grow their brands and businesses. It discusses how books can help professionals secure national name recognition, land celebrity clientele, and garner major media mentions. Specific success strategies outlined include leveraging opportunities from reality television appearances, creating companion guides to product lines, capitalizing on connections to celebrity clients, and using a book to support expanding into new areas of expertise. The document promotes working with a ghostwriter to produce a bestselling quality book tailored for media exposure.
Laura Ashley Integrated Marketing Communications Plan (Class Project) WOW Connections
This is a speculative campaign for educational purposes only. Created as a coursework for an advertising class. I do not own the rights for the use of Laura Ashley, Inc. for lucrative purposes. No copyright infringement intended.
Hidesign is a classy and sophisticated premium brand which is well known for its craftsmanship and premium products. Hidesign apart from this is a nature friendly brand offering only eco-friendly product. Products being all handmade add to the exclusivity of the brand.
Tiffany & Co. is a luxury jewelry and specialty retailer founded in 1837 based in New York City. It sells jewelry, watches, silverware, crystal, fragrances, and other accessories. While the company has strengths in its long history, ethics, and technology, it faces threats from strong competitors and economic challenges. Tiffany aims to enrich customers' lives through creating objects of extraordinary beauty. The document discusses Tiffany's market, products, pricing, distribution, promotion strategies, and recommendations.
Rachel Harris is a 22-year-old entrepreneur who founded The Collective Boutique, a recycled designer clothing store in Melbourne, 18 months ago. The boutique has found success by allowing women to donate used clothing in exchange for a portion of the sale price. Rachel keeps 60% and donates 40% back to the original owners. As a young, successful business owner in the competitive fashion industry in Melbourne, Rachel serves as an inspiration for other aspiring entrepreneurs. Her story shows others that with a novel idea and strong work ethic, it is possible to achieve their career goals and break into a saturated market.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
The document outlines plans for a non-alcoholic nightlife space called SpeakEasy that aims to attract high-achieving professionals in San Francisco through an exclusive, technology-enabled experience focused on health, wellness, and stimulating conversation. Customer research revealed preferences for exclusivity, convenience, and a living room atmosphere. The business will target professionals aged 25-35 making over $100k through membership and curated events.
Prime Time PR has been hired to promote the opening of a Victorias Secret PINK store inside Cowboys Stadium in Dallas. Their strategic plan includes advertising the store opening and a tailgate event on social media, local colleges, and TV to target both female and male Cowboys fans. The goals are to generate excitement and foot traffic for the store's ribbon cutting and achieve positive financial and consumer feedback.
Group Project Proposal for Multi-label Concept Store, Contempo. 2011.Ena Teo Jia En
Group project work proposal for minimalist multi-label concept store, Contempo. 2011.
Group members names on cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Tiffany & Co. is a luxury jewelry brand founded in 1837 that is known for its high quality silver jewelry and engagement rings. The brand's iconic blue boxes and logo are highly recognizable symbols of luxury. Tiffany became very successful by clearly marking prices on all goods and only accepting cash payments, which established it as a high-end brand. The company continues to market primarily to wealthy customers around the world and has adapted to new digital strategies to appeal to younger generations.
Judicial Watch, Inc. filed a complaint against the U.S. Department of Defense and U.S. Department of State for failing to comply with Freedom of Information Act requests. Judicial Watch submitted FOIA requests to both agencies seeking records related to briefings about activities in Benghazi, Libya between 2011-2014. The agencies did not issue a determination or provide responsive records within the required 20-day period. Judicial Watch is suing to compel the agencies to search for and release responsive records.
Este documento presenta el plan de estudios de un curso de Análisis de Circuitos Eléctricos. Cubre temas como elementos básicos de circuitos, técnicas de análisis como leyes de Kirchhoff y métodos de mallas y nodos, elementos de almacenamiento de energía como capacitores e inductores, y análisis senoidal. El curso evaluará a los estudiantes a través de exámenes parciales y finales, así como proyectos y tareas.
Victoria's Secret is a lingerie store that aims to attract and engage customers through integrated marketing communications strategies. Its target markets are women ages 25-34 who earn $75,000-$149,000 annually and are educated and seek confidence, and women ages 18-24 and tweens who are outgoing and fun-seeking. Victoria's Secret had over 9.71 million viewers for its fashion show and its social media following includes 26.5 million on Facebook, 4.92 million on Instagram, 500,000 on Twitter, and 200,000 on Pinterest.
Victoria's Secret proposes creating a new television show to find new models. The show would feature auditions, eliminations, and appearances by current models to promote Victoria's Secret products. The goals are to expand their market and give women a chance to participate. Success would be measured by viewer numbers and increased sales revenue. Tactics include new voting methods on Facebook and Instagram to engage viewers. The estimated budget is $72 million for 15 episodes.
The document outlines Via Saviene's loyalty program marketing plan. It describes the jewelry brand and its target audience of women ages 25-45 in California. The objectives are to increase awareness of the loyalty program by 25% and sign up 200 new members per quarter. A multi-tiered loyalty program is proposed where members earn points for purchases and qualify for higher tiers with exclusive rewards. Marketing strategies include influencer marketing, paid search, display ads, and email campaigns targeting awareness and consideration.
A product of our final Applied Trend Forecasting project at FIDM, this assignment focuses on forecasting Spring/Summer 2014 trends for Urban Outfitters. We predict that 'Festival Fashion' will continue to be a strong trend. We are also predicting a color story that we call 'Nomadic Adventures'. This color story, and fashion trends, tell a story of free-spirited, more natural colored, gypsy & nomadic fashion.
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
SRP is a brand founded by Neil Bardon that aims to blend vintage and modern aesthetics while preserving traditions and heritage. Bardon names collections after periods in his life and includes coins with his grandmother's image in each product as a tribute. Products are produced in small batches and distributed through carefully selected retailers. SRP focuses on high quality materials, intricate craftsmanship, and developing personal connections with customers to build an authentic brand that shares family values across generations.
Givenchy analyzes the luxury consumer journey through 8 steps: awareness, discovery, interest, evaluation, purchase decision, transaction, engagement, and loyalty. This presentation explores Givenchy's omni-channel retail strategy, focusing on its apparel. It details the brand's stores, history, codes, websites, social media, touchpoints, and how they guide consumers through the purchase funnel. The analysis shows how Givenchy seamlessly integrates online and offline experiences to drive awareness, evaluation, and loyalty among luxury consumers.
This document discusses two magazines, Cosmopolitan and Elle, and their target audiences of 18-34 year olds. It describes the psychographic profiles of "aspirers" and "mainstreamers" and how each magazine appeals to one of these groups. Cosmopolitan targets "mainstreamers" through its focus on established brands and domestic topics. Elle targets "aspirers" through its emphasis on fashion, image, and status. The document analyzes example covers of each magazine to show how they use techniques like celebrity images and cover lines to attract their intended psychographic audience.
Zara is a Spanish clothing and accessories retailer established in 1985 that is owned by Inditex Group. It has over 521 stores across 47 countries and 2 US stores opened in 2012 in New York City and Washington DC. Zara targets a cosmopolitan and urban audience between ages 20-35 that appreciates European style, quality design at affordable prices. While Zara has strong brand recognition in Europe, opportunities exist to increase its low US brand awareness through leveraging digital marketing practices.
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Biaten is a concept store in Singapore that aims to provide whimsical, exclusive designer fashion and quality services to women aged 20 to 50. It will feature a cupcake cafe and interior designed to be novel, fun and magical. Biaten will source local and international designers with unique styles not found elsewhere to target fashion-forward customers. It seeks to encourage self-expression through daring outfits and hopes to establish itself as a global brand with stores worldwide starting in Asia.
Kate Spade started as a fashion brand in the 1990s by Kate Brosnahan and her husband Andy Spade. They saw an opportunity in the women's accessories market that lacked stylish, practical handbags. Their mission was to create fashionable but not trendy bags. Initially they developed sketches for 6 bags and Kate oversaw production while Andy helped with marketing on nights and weekends. By 1996, Andy became president and creative director as the brand grew. Kate Spade's success in its first decade was due to expanding their talent pool, growing their product lines, and opening stores in fashionable areas domestically and internationally.
This document provides strategies for experts in the glamour and lifestyle industries to use publishing and books to grow their brands and businesses. It discusses how books can help professionals secure national name recognition, land celebrity clientele, and garner major media mentions. Specific success strategies outlined include leveraging opportunities from reality television appearances, creating companion guides to product lines, capitalizing on connections to celebrity clients, and using a book to support expanding into new areas of expertise. The document promotes working with a ghostwriter to produce a bestselling quality book tailored for media exposure.
Laura Ashley Integrated Marketing Communications Plan (Class Project) WOW Connections
This is a speculative campaign for educational purposes only. Created as a coursework for an advertising class. I do not own the rights for the use of Laura Ashley, Inc. for lucrative purposes. No copyright infringement intended.
Hidesign is a classy and sophisticated premium brand which is well known for its craftsmanship and premium products. Hidesign apart from this is a nature friendly brand offering only eco-friendly product. Products being all handmade add to the exclusivity of the brand.
Tiffany & Co. is a luxury jewelry and specialty retailer founded in 1837 based in New York City. It sells jewelry, watches, silverware, crystal, fragrances, and other accessories. While the company has strengths in its long history, ethics, and technology, it faces threats from strong competitors and economic challenges. Tiffany aims to enrich customers' lives through creating objects of extraordinary beauty. The document discusses Tiffany's market, products, pricing, distribution, promotion strategies, and recommendations.
Rachel Harris is a 22-year-old entrepreneur who founded The Collective Boutique, a recycled designer clothing store in Melbourne, 18 months ago. The boutique has found success by allowing women to donate used clothing in exchange for a portion of the sale price. Rachel keeps 60% and donates 40% back to the original owners. As a young, successful business owner in the competitive fashion industry in Melbourne, Rachel serves as an inspiration for other aspiring entrepreneurs. Her story shows others that with a novel idea and strong work ethic, it is possible to achieve their career goals and break into a saturated market.
Speakeasy Proposal: An Uncompromising Nightlife Experiencetaralv
The document outlines plans for a non-alcoholic nightlife space called SpeakEasy that aims to attract high-achieving professionals in San Francisco through an exclusive, technology-enabled experience focused on health, wellness, and stimulating conversation. Customer research revealed preferences for exclusivity, convenience, and a living room atmosphere. The business will target professionals aged 25-35 making over $100k through membership and curated events.
Prime Time PR has been hired to promote the opening of a Victorias Secret PINK store inside Cowboys Stadium in Dallas. Their strategic plan includes advertising the store opening and a tailgate event on social media, local colleges, and TV to target both female and male Cowboys fans. The goals are to generate excitement and foot traffic for the store's ribbon cutting and achieve positive financial and consumer feedback.
Group Project Proposal for Multi-label Concept Store, Contempo. 2011.Ena Teo Jia En
Group project work proposal for minimalist multi-label concept store, Contempo. 2011.
Group members names on cover page.
Year 1 BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts. 2011.
Tiffany & Co. is a luxury jewelry brand founded in 1837 that is known for its high quality silver jewelry and engagement rings. The brand's iconic blue boxes and logo are highly recognizable symbols of luxury. Tiffany became very successful by clearly marking prices on all goods and only accepting cash payments, which established it as a high-end brand. The company continues to market primarily to wealthy customers around the world and has adapted to new digital strategies to appeal to younger generations.
Judicial Watch, Inc. filed a complaint against the U.S. Department of Defense and U.S. Department of State for failing to comply with Freedom of Information Act requests. Judicial Watch submitted FOIA requests to both agencies seeking records related to briefings about activities in Benghazi, Libya between 2011-2014. The agencies did not issue a determination or provide responsive records within the required 20-day period. Judicial Watch is suing to compel the agencies to search for and release responsive records.
Este documento presenta el plan de estudios de un curso de Análisis de Circuitos Eléctricos. Cubre temas como elementos básicos de circuitos, técnicas de análisis como leyes de Kirchhoff y métodos de mallas y nodos, elementos de almacenamiento de energía como capacitores e inductores, y análisis senoidal. El curso evaluará a los estudiantes a través de exámenes parciales y finales, así como proyectos y tareas.
The document summarizes the work of the JTB team in JTAC, which analyzes Islamist attack methodology. The team has access to intelligence from various government agencies and can provide expertise on weapons, tactics, and training. It also works with other JTAC teams on related issues like CBRN and critical infrastructure. Recent reports from the team covered topics like the Norway attacks, Al Qaeda statements, and potential attacks on UK infrastructure.
This document provides an introduction to the book "The Cult that Hijacked the World" by Henry Makow PhD. It argues that world events are orchestrated by a small cult of Cabalistic bankers and Freemasons called the Illuminati, who control the world's finances and media. Their goal is to degrade and enslave humanity for their own benefit. They have infiltrated and subverted most major religions, political movements, and institutions to advance their agenda. Criticism of this cult is often dismissed as "anti-Semitism" due to the prominent role of Jewish elites, but the document asserts the conspiracy is led by the central banking cartel rather than Jews specifically.
Este documento presenta una guía de aprendizaje sobre direcciones IP. La guía incluye actividades como investigar términos clave relacionados con IP, resolver casos de estudio y realizar prácticas de subnetting. El objetivo es que los aprendices adquieran conocimientos sobre conceptos como ICANN, IANA, LACNIC, protocolo TCP/IP, subnetting y direcciones IPv4 y IPv6. La guía también describe los materiales, ambientes y evaluación requeridos para las actividades de aprendizaje sobre este tema.
Nativos digitales vs inmigrantes digitalesulisesivp
El documento contrasta a los nativos digitales e inmigrantes digitales. Los nativos digitales son personas nacidas en la era digital que tienen acceso a herramientas tecnológicas. Los inmigrantes digitales nacieron antes de la era digital pero deben usar la tecnología por razones laborales o académicas. Los nativos usan parcialmente las herramientas y aprenden de forma oral y directa, mientras que los inmigrantes tienen conocimiento general y aprenden de forma múltiple. Las principales herramientas son Internet y la telefon
Icwatch transparency toolkit uses free software and open data to analyze surv...AnonDownload
M.C. McGrath gave a talk at re:publica 2015 about how metadata from secret surveillance programs and their operators that are published online can be used to monitor the monitors in a sousveillance approach. The talk discusses how the same entities conducting secret surveillance also provide open data about their work, and this data could potentially be utilized to create oversight of surveillance programs in a tactic called "watching the watchers". The transparency toolkit website is also summarized as providing tools to analyze surveillance and human rights issues using open data and free software.
Employee survey results from Playa Linda Beach Resort in 2012 show:
1) Communication between departments was identified as an area needing improvement, with many employees feeling their department was not adequately informed or that there was a lack of cooperation between teams.
2) When asked about their supervisors, many employees reported issues like a lack of problem solving, poor communication skills, and not feeling understood.
3) While most employees were aware of the company's vision and values, some felt Playa Linda did not fully apply these or that all staff complied with rules and regulations. Overall job satisfaction was mixed, with room for growth in truly making employees feel valued and motivated.
Icwatch transparency toolkit uses free software and open data to analyze surv...AnonDownload
M.C. McGrath discusses how metadata from secret surveillance programs and companies is publicly available online, and how this data could be used to monitor those doing the surveillance, hence "watching the watchers." McGrath suggests building a "sousveillance state" using open data and free software to provide transparency into surveillance activities and human rights issues. The talk was presented at the re:publica 2015 conference on technology and society.
Info sec privacy board 3 day cybersec meetAnonDownload
The Information Security and Privacy Advisory Board (ISPAB) will hold a public meeting from June 10-12, 2015 at the National Cybersecurity Center of Excellence in Rockville, Maryland. The meeting agenda will include presentations on cybersecurity issues from various government agencies and organizations, such as the National Highway Traffic Safety Administration, Federal Bureau of Investigation, and National Institute of Standards and Technology. Time has been allotted for public comments.
Foia snowden media contacts with us governmentAnonDownload
John Young submitted a FOIA request to the Director of National Intelligence (DNI) seeking records of contacts between journalists and US government agencies regarding the release of materials provided by Edward Snowden. Snowden stated that journalists agreed to run stories by the government prior to publication, not for censorship but to avoid harm. The request seeks contacts, responses, and agreements between journalists and agencies like the NSA about what would be released. The response will be published on Cryptome.org and Young agreed to pay costs.
Inmate edward greenwald v warden glenn snowdenAnonDownload
The document is a court order dismissing a habeas corpus petition filed on behalf of 11 inmates at various prisons by an inmate at a Pennsylvania prison. The court order finds that the petition was vague and frivolous. Additionally, inmates cannot file lawsuits on behalf of other inmates. The court identifies this as the latest in a series of frivolous filings originating from the same Pennsylvania prison and dismisses the petition.
Illuminati sex slaves paint horrifying pictureAnonDownload
Two women, Brice Taylor and Cathy O'Brien, claim they were victims of the Illuminati and subjected to mind control programming. They say they were forced into prostitution and sexually abused many prominent political leaders and public figures. The document outlines the disturbing details of the sexual abuse and depravity the women experienced at the hands of global elites involved in mind control and human trafficking as part of the Illuminati. It warns that many government and political leaders may be complicit in these activities and that society is being covertly undermined.
The document provides information about the 8th Annual Phoenix Fashion Week occurring from October 1-3, 2015 at the Talking Stick Resort in Arizona. It will feature 25 runway shows displaying Holiday 2015 and Spring 2016 collections from 9 established and 15 emerging designers. Over 6,000 attendees are expected across the 4 day event, which aims to bridge designers with retailers and raise funds for breast cancer research through its Fashionably Pink charity fashion show. Sponsorship opportunities are outlined ranging from $500 to $50,000, with benefits including marketing exposure, tickets, and product placement.
Digital Strategy for Chinese market - Abercrombie & FitchEmmanuel Peype
Abercrombie & Fitch has been facing many challenges in global markets, losing both hype and customers. I worked on a project proposal for A&F's incumbent agency in China. The aim was not only to generate hype but to reinforce the brand distinctiveness in the mind of Chinese consumers.
Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and top fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. SAVE THE DATES Phoenix Fashion Week Oct. 4-7, 2017
Street Fashion Week is a black-tie event held during Los Angeles Fashion Week to showcase streetwear brands. It will take place on October 24, 2015 in downtown Los Angeles. The event aims to connect brands with potential buyers and influencers in an intimate setting. Sponsorship opportunities are available and benefits include logo recognition and access to the desirable demographic of trend-setting consumers.
Lavish Living Club is a streetwear brand that needs to rebrand to attract more contemporary consumers through improved social media presence. The company was created by Prassumo Clothing to offer a sophisticated styling choice different from typical streetwear. It grew alongside an underground hip hop movement and now provides artists services under one brand. The Vice President will apply public relations skills learned in graduate school to raise the brand's awareness and gain new loyal customers through improved social media marketing and increased digital content.
SavvyMedia is a creative agency that specializes in brand activations, festivals, creative consulting, strategy, sponsorships, and experiential marketing. They connect brands to culture through content creation, engaging experiences, social media activations, and integrated festival marketing. SavvyMedia has worked with many brands and festivals to elevate their presence and complement existing marketing efforts through influencer relations, talent booking, and sponsorship opportunities.
TrendspottingLA is a young PR and marketing consulting firm in Hollywood, California that offers various services tailored to clients' needs, including public relations, fashion show production, sales and distribution strategies, and brand development. The company was founded by Kerstin Hamann, who has experience in marketing and PR in Europe, New York, and Los Angeles. Some of TrendspottingLA's past clients and projects include producing a fashion show for designer Matthew Ames and securing press for designer Koi Suwannagate.
Join us as we take our Digital Marketing panel discussions on the road! If you are interested in sponsoring or donating to our cause contact
Kiera McKibbens
trendymii@gmail.com
Become A Partner Now! Then follow us into 2017 as a Sponsor!
Stylers Panel is a 5 month Summer Series dedicated to cultivation Fashion and Beauty Entrepreneurs and Influencers by introducing them to advancing technology!
In one summer we have connected over 1,500 enthusiast, join the movement!
- The document contains ideas for naming an R&B magazine, including name and font ideas such as "THE DROP" in a graffiti style font.
- It also discusses using popular R&B artists like Frank Ocean, Kendrick Lamar, and Usher on the magazine cover to appeal to fans and create star power.
- Finally, it proposes ways to build the magazine's brand identity through consistent use of social media promotion, a strapline, advertisements of luxury products, and displaying the magazine's web address.
This capstone project aims to increase sales and engagement for the Lavish Living Club streetwear brand through social media marketing initiatives. The project will rebrand the line to showcase an urban "lavish" lifestyle and place products on popular rappers to inspire consumers. Key tactics include creating exciting digital content that will be strategically distributed across Facebook, Instagram and Snapchat. The success of these efforts will be measured by the daily likes, views and engagement generated on each platform. The goal is to better appeal to Lavish Living Club's target market of urban youth through innovative social media strategies.
The document provides an overview of Candie Cordova's academic and professional accomplishments in the fields of visual merchandising, fashion marketing, and photography. It then details several of her projects, including visual floorset designs, photo shoots, and analyses of spring/summer fashion trends for 2017-2018 that incorporate Native American influences. The document serves to showcase Candie's portfolio and experience across multiple areas of the fashion industry.
NEW VIDEO CODE OF CONDUCT IN LUXURY MARKETINGOMD EMEA
Five years ago, the luxury industry was reluctant to be social. However, in recent years, big luxury brands have been shifting their ad spend to digital channels and we are now seeing print trends like the ‘September Issue’ emerge across social video.
This document outlines Victoria's Secret's media plan to advertise their lingerie and beauty products. It analyzes their target audience, proposes a $300 million budget with 75% reach and 4 frequency, and recommends television, magazines, internet, direct mail and outdoor advertising to reach their 18-49 year old, middle-to-upper class, brand loyal customers nationwide and in top markets. The plan's goal is to increase brand awareness and drive customers to their over 1,000 stores using Victoria's Secret's iconic supermodel imagery and annual fashion show.
Competitive Analysis
Company Highlights
Direct Competitors:
Company Highlights
Lovers and Friends
Raissa Gerona, and Mitch
Moseley launched the fashion
brand, Lovers and Friends, in
2010. Since then, the brand
has become a blogger
favorite. The brand prides itself
in its origins, and strives to
create content and product
that reflect it.
Competitive Advantage:
Lovers and Friends’
competitive advantage is
attached to the fact that they
are very much connected to
their L.A. origins. This pride,
which reflects in their brands’
image as a whole, has allowed
them to attract and develop
an L.A.-loving cult that is
devoted to sporting their
goods.
Shrimps
Shrimps is a fashion label
created by London-based
designer, Hannah Weiland. It
was launched in 2013, and has
grown immensely since then.
Originally gaining widespread
recognition as a result of the
faux fur coat, the label has
now also become
distinguished for its
accessories.
Competitive Advantage:
Shrimps’ competitive
advantage is the fact that it
has become known for leading
the conversation on
cruelty-free fashion. As a
result of this, they have gained
a niche and special market
that only they can cater to.
Indirect Competitors:
Company Highlights
Nasty Gal
Nasty Gal was founded in
2006 by Sophia Amoruso in
San Francisco, California. It is
an L.A. based brand that
began by selling vintage
pieces on Ebay, and thirteen
years later has grown into an
appealing fashion brand
directed at young adults; it
now sells clothing, shoes, and
accessories under its own
label.
Competitive Advantage:
Nasty Gal’s competitive
advantage lies in the fact that
it was founded by a person
whose story has inspired its
customers, and which has
created a loyal and special
following for the brand.
Asos
Asos is a British online fashion
retailer. The company was
founded in June of 2000, and
is directed at young adult
consumers. The brand sells its
own line of goods, and also
carries other brands.
Competitive Advantage:
Asos has a competitive
advantage in that it provides
the customer with various
options in regards to brands
and styles. Not only that, but
the brand is inclusive of all
shapes and sizes, and makes it
evident through their website
and content.
Market Information
Shrimps
Target Market:
★ Ages 25-45
★ Includes various ethnicities
★ Mature female professionals
★ Income: $90,000-$120,000
★ Location: City
★ Lead a sophisticated, luxurious lifestyle
★ Aware of the impact of their purchases
Direct Competitors:
Market Information
Market Share:
Since its emergence in 2013, it is evident that Shrimps has gained
immense market share, and continues to do so. This is evident
through the brand’s faux fur specialty, which has created a unique
set of customers for the brand that only they appeal to.
Marketing Strategy:
As for their marketing strategy, like other newer brands, it seems t.
Competitive Analysis
Company Highlights
Direct Competitors:
Company Highlights
Lovers and Friends
Raissa Gerona, and Mitch
Moseley launched the fashion
brand, Lovers and Friends, in
2010. Since then, the brand
has become a blogger
favorite. The brand prides itself
in its origins, and strives to
create content and product
that reflect it.
Competitive Advantage:
Lovers and Friends’
competitive advantage is
attached to the fact that they
are very much connected to
their L.A. origins. This pride,
which reflects in their brands’
image as a whole, has allowed
them to attract and develop
an L.A.-loving cult that is
devoted to sporting their
goods.
Shrimps
Shrimps is a fashion label
created by London-based
designer, Hannah Weiland. It
was launched in 2013, and has
grown immensely since then.
Originally gaining widespread
recognition as a result of the
faux fur coat, the label has
now also become
distinguished for its
accessories.
Competitive Advantage:
Shrimps’ competitive
advantage is the fact that it
has become known for leading
the conversation on
cruelty-free fashion. As a
result of this, they have gained
a niche and special market
that only they can cater to.
Indirect Competitors:
Company Highlights
Nasty Gal
Nasty Gal was founded in
2006 by Sophia Amoruso in
San Francisco, California. It is
an L.A. based brand that
began by selling vintage
pieces on Ebay, and thirteen
years later has grown into an
appealing fashion brand
directed at young adults; it
now sells clothing, shoes, and
accessories under its own
label.
Competitive Advantage:
Nasty Gal’s competitive
advantage lies in the fact that
it was founded by a person
whose story has inspired its
customers, and which has
created a loyal and special
following for the brand.
Asos
Asos is a British online fashion
retailer. The company was
founded in June of 2000, and
is directed at young adult
consumers. The brand sells its
own line of goods, and also
carries other brands.
Competitive Advantage:
Asos has a competitive
advantage in that it provides
the customer with various
options in regards to brands
and styles. Not only that, but
the brand is inclusive of all
shapes and sizes, and makes it
evident through their website
and content.
Market Information
Shrimps
Target Market:
★ Ages 25-45
★ Includes various ethnicities
★ Mature female professionals
★ Income: $90,000-$120,000
★ Location: City
★ Lead a sophisticated, luxurious lifestyle
★ Aware of the impact of their purchases
Direct Competitors:
Market Information
Market Share:
Since its emergence in 2013, it is evident that Shrimps has gained
immense market share, and continues to do so. This is evident
through the brand’s faux fur specialty, which has created a unique
set of customers for the brand that only they appeal to.
Marketing Strategy:
As for their marketing strategy, like other newer brands, it seems t ...
2013 Altria CreateAthon Presentation - Valentine Richmond History CenterDomenick Casuccio
The document provides information for developing a brand architecture and marketing communication strategy for promoting a "This is Richmond, VA" exhibit. It includes defining the brand assets, personality, guardrails, and essence for the Valentine Richmond History Center. It then outlines a multi-pronged communication strategy involving connecting the brand to local businesses and universities, creating co-created exhibit elements, and celebrating with a kick-off event and future quarterly events. The goal is to increase awareness, participation, and engagement with the exhibit through an integrated campaign bringing the brand's personality and Richmond's history to life.
The Ultimate Streetwear Career Guide: A step-by-step guide to turn your passi...Rob Kingyens
The Ultimate Streetwear Career Guide
A step-by-step guide to turn your passion for streetwear into a career.
Streetwear, a counter-culture-filled fashion phenomenon, draws inspiration from subcultures including hip hop, skateboarding, surfing, and graffiti. Once seen as “this season’s trend,” its emergence and growth have formed into a category of its own — sneakers, graphic T-shirts, hoodies, fashion accessories, and home goods. Bypassing traditional retail channels through direct-to-consumer strategies and a resale economy, streetwear has proved its viability as a lifestyle with a global streetwear market estimated at $185 billion in sales. While many want to enter the streetwear industry as an apparel designer, graphic designer, or their own brand owner, it takes an array of departments and positions to develop a streetwear collection. What are they and how do you get started in your streetwear career?
To help you determine and achieve your career goals, we have created this comprehensive guide. Yellowbrick’s The Ultimate Streetwear Career Guide is your source to discover careers and learn entry points into the streetwear industry. In this guide, you can begin to explore the streetwear jobs that drive the streetwear industry, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options that you might want to pursue. Then, implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of The Streetwear Industry
• Future of Work within Streetwear
• Streetwear Career Library
• Career Planning Strategy to get into The Streetwear Industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the streetwear industry
• find your passion in streetwear and identify an area of interest to pursue
• learn the streetwear industry through top brands and its key players
• identify your skills and match them to an area of interest in streetwear
This guide will help you to start planning your career in streetwear by understanding the opportunities available and the skills you need to succeed.
Pan Oceanic is a leading manufacturer and distributor of fashion accessories that has grown over 40 years. They propose developing the Thirteen by Taylor Swift sunglass collection to be sold at mass retailers like Target, Kohl's, JC Penney, and Sears. The collection would be fashion-forward but affordable between $12-40. Pan Oceanic would also create an online experience around the brand. They believe this strategy will help reach Taylor Swift's large fan base across her core 16-34 demographic.
This document provides information about IDENTITIES, a fashion event held at Harvard University. It focuses on bringing contemporary fashion to students and highlighting a Leadership in the Arts award winner each year. The 2016 event will be held on April 9th and include three fashion segments interpreted around an overall theme. It typically sells out its 600 seats and is streamed online. The event also offers several sponsorship levels for fashion and other brands, providing exposure through the program, website, and on-campus advertising. Sponsorship benefits increase with sponsorship level from $300 to $1000.
Similar to Guccifer ariana rockefeller brand promotion (20)
2. Contents
H&S Approach
Strategic Game Plan
Road Map
Brand Development & Positioning
Public Relations Strategy
Celebrity & Influencer
Fee Discussion
3. “A love of beautiful things runs in my family. “
- Ariana Rockefeller
4. THE H&S APPROACH
In order to successfully position the Ariana Rockefeller brand within the fashion community and elevate Ariana’s profile & philanthropic
endeavors, H&S will strategically communicate a story of authenticity at every touch point - building brand recognition, longevity and
equity.
H&S will create a roadmap for Ariana Rockefeller to tell the RIGHT story to the RIGHT audience at the RIGHT time.
5. Strategic Game Plan
Building The Ariana Rockefeller Name:
Transform Ariana Rockefeller into a notable fashion,
design philanthropic and lifestyle expert
There Is Authenticity In Heritage:
Leverage Rockefeller history to drive credibility
They’ll Believe It When They Experience It:
Develop influencer seeding and experiential platforms
that position the brand as approachable luxury
The Right Place At The Right Time:
Develop partnerships that build the brand’s credibility
across various platforms, industry and social networks
6. Roadmap
PHASE I ----> Q4: 2012 ---> Planning & Brand Building
• Overall brand consultation &development
• Facilitate industry & media introductions including retail &
design partners
• Craft messages & press materials
• Create social calendar
• Refine branding & collection
• Social media approach &planning
PHASE II ----> Q1: 2013 ---> Gain the momentum
• Curate fashion presentation (February 2013)
• Dressing celebrities & influencers
• Media outreach
• Social media strategy to be implemented
• Roll out the brand story
PHASE III ----> Keep the momentum
• Continue to expand the brand program
7. Brand Consultation
H&S will work closely with Ariana Rockefeller to consult on all aspects of the brand. This
initial planning stage will play a key role further defining the brand roadmap. Our
scope of services are outlined below. In addition to these services, H&S has extensive
professional relationships with Interactive, Design, Advertising and Brand Identity
agencies
• Competitive research and analysis
• Positioning assessment and refinement
• Brand revitalization/re-launch strategies
• Primary market research
• Retail consultation
• Media planning
8. Who is Ariana Rockefeller?
Build a visibility campaign that establishes Ariana as an authentic fashion & lifestyle brand & personality
9. NYFW FRONT ROW
CHAIRTY GALA’S
AWARD AFTER PARTIES
STORE OPENINGS
WHERE IS ARIANA SEEN?
In all the right places.
10. Living Legacy
H&S will work with Ariana Rockefeller to continue the family legacy of charitable work, by developing
existing relationships or recommending new alliances, in order to create trend focused items designed
by Ariana Rockefller that benefit a charity.
11. Drawing upon what inspires Ariana - her grandmother Abby Aldrich Rockefeller, a co-founder of the Museum of
Modern Art and a woman of impeccable style – H&S recommends creating a not-for-profit philanthropic
endeavor that truly has an impact and is closely related to Ariana’s roots in art, culture, style and American
prosperity. This platform will elevate Ariana’s profile as a modern day philanthropist, be the anchor for her
brand message and create an authentic, true and media-able story.
Examples – Lauren Bush & FEED Bags / TOMS Shoes & Eyewear
13. Dinner SeriesIn order to reignite buzz and interest among editors and influencers, H&S suggests hosting a dinner series with 15-20 key editors and influencers for
collection previews and relationship building. Suggested invitees include Joe Zee of Elle, Nina Garcia of Marie Claire, Stellene Volandes of Town &
Country, models Chanel Iman, Jessica Stam and more. Dinners would be hosted before Fashion Week - February 2013, at Rockefeller estates or homes,
giving editors a glimpse into the family history, heritage and at acclaimed art collections, further reinforcing the inspiration for the brand. International
dinners are also recommended.
14. Trunk Show Series
Trunk shows are a great way to build and create
buzz with consumers and regional media.
Building off of the brand lifestyle H&S suggests
hosting curated trunk show events in regional
markets such as Palm Springs, Miami, Aspen,
Malibu and the South of France for international
appeal.
We will work with Ariana to identify key media
and tastemakers in these markets that make
sense and will align with the brand.
To further bring this concept to life, a
Livestreamed trunk show could take place via
the Ariana Rockefeller Facebook in order to
drive traffic and engage even more consumers;
via a shopping application, users will be able to
directly purchase items presented
15. H&S will position Ariana Rockefeller as a style expert, fashion influencer and design enthusiast to
further demonstrate her refined esthetic and artistic legacy . This positioning will create buzz and
interest in Ariana to be placed within the media in various capacities including designer profiles,
best dressed pages, party pages, as a style and design expert commenting on trends in fashion, art
and home, etc.
15
Building an image
Ariana Rockefeller brings heritage
and philanthropy to fashion
Ariana
Rockefeller;
S/S 13
collection
19. Women’s Lifestyle Fashion Entertainment / Social
Style List
StyleList.com
2,650,888
She Finds
Shefinds.com
91,232
Outblush
Outblush.com
27,017
High Snobette
Highsnobette.com
12,803
Fashionista
Fashionista.com
178,629
PopSugar
Popsugar.com
584,914
Racked
Racked.com
71,075
Style Bakery
Stylebakery.com
16,835
Just Luxe
Justluxe.com
125,416
Man Repeller
Manrepeller.com
9,321
What I Wore
Whatiwore.tumblr.com
10,128
WhoWhatWear
Whowhatwear.com
70,998
StyleCaster
Stylecaster.com
241,592
GLAM
Glam.com
576,457
HollyScoop
Hollyscoop.com
843,279
Hollywood Life
Hollywoodlife.com
1,738,634
Micah Jesse
Micahjesse.com
3,277
Daily Front Row
Fashionweekdaily.com
7,972
The Glamourai
Theglamourai.com
5,684
Fashiontoast
Fashiontoast.com
10,231
Sample Digital & Blogger Media Targets
20. Look who loves Ariana Rockefeller
Work with tastemakers, key influencers and celebrities to add additional credibility
21. Influencer Criteria
In order to peak the interest of our target , H&S has
created a filter for selecting bloggers and
influencers. The criteria includes the following:
• BE a “trusted advisor” among their audience
or community
• Have a highly engaged audience
• Have an engaging media personality, have
influence in the world of art, fashion and
beauty, and represent the next generation of
talent
• Have flexibility to travel, as needed
H&S will leverage relationships with bloggers and
influencers to communicate key program messages
and spread awareness
7
22. Influencers
Marissa Mayer
Marissa is the youngest CEO
of the Fortune 500 company,
Yahoo. She represents
America as an influencer and
inspirational making her
existence a great promotional
tool for designers.
Gigi Levangie Grazer
American novelist and
screenwriter, Gigi Levangie
recently celebrated the
launch of her 5th book.
Leverage of Gigi’s recent
success and her current press
to dress her in Ariana’s
clothing, making her a
powerful and fashionable
women.
As CNN’s correspondent in
New York, Alina Cho
believes ‘Fashion coverage
has a place on CNN’. Many
look up to this savvy female
as see her as a credible
fashion advisor.Alina Cho
24. 24
Digital & Social Media
Create a compelling 360˚ social media program by bringing offline content to life on a permanent online platform
for ARIANA ROCKEFELLER. The content platform will form an online community that drives awareness of
ARIANA ROCKEFELLER and its programming through a dedicated blog, Tumblr profile, YouTube account,
Pinterest page, Facebook page, along with constantly engaging consumers through conversations on Twitter.
25. Press Materials
H&S will work with the brand to create any necessary press materials including fact
sheets, press releases and bios and distribute assets to appropriate media outlets.
Press Clips
H&S will service all press clips as they are published.
H&S will calculate and provide metrics, including media impressions and ad rate
equivalency values, for each clip and provide a collective total each quarter.
Reporting
H&S will prepare a comprehensive monthly status report for that outlines all account
activity and indicates published, confirmed and pending placements as well as specific
editor feedback, whenever possible.
Weekly Check-In
H&S to arrange and participate in weekly calls with F-Factor team to discuss media
activities
25
The Requisites
26. 26
Quantitative - Gauges overall media coverage according to:
Ad Value
Impressions
Length of Article/Duration of TV Coverage
Context
Inclusion/Lack of Visuals
Comparison of PR expenditures vs. media value
Qualitative - Gauges overall media coverage of Ariana
Rockefeller (and competition if needed) according to:
Tone
Favorability
Share of Voice (i.e. were other competitors mentioned?)
H&S measures ROI with a two-pronged approach: Quantitative + Qualitative. The
analysis is provided by a third-party which tracks and analyzes the impact of media
coverage and PR activity. The metrics are calculated as follows:
Goals
Measuring ROI
27. Public Relations & Marketing Suggested Fee $12,000 per month
CORE ACTIVITIES MAY INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
• Press material development and distribution
• Drafting of messages
• Media training
• Social calendar creation
• Procurement of high profile event invitations
• Management of media interviews and photo opps at high profile events
• Brand refinement and development
• Retail distribution advisement
• Collection and product consultation
• Social media consultation
• Product placement
• Media relations: national, trade, entertainment, long/short lead, broadcast
• **Celebrity Seeding
**Collection Presentation
• Create and produce presentation experience
• Consult on event elements to ensure they are aligned with brand essence and are press-worthy
• Create targeted guest list of high-profile attendees, including influencers and media elite
• Email invitations and follow up to confirm attendance
• Manage event RSVP’s and prepare final guest list
• Provide on-site staff for media and guest check-in as well as seating assistance
• Secure celebrity attendees
• Manage media and celebrity on red carpet
• Create media alert and any necessary press material for the event
• Monitor media placements, distribute clips in real time and provide comprehensive report at the completion of the project
Scope of Work
27
**Fees for all Event Production, Consumer Activations, Talent Relations, Marketing partnerships/programming, etc. that require
utilization of H&S members that are not part of the standard retainer team will be negotiated in good faith based on proposed scope
of work and retainer relationship.
29. Established in 1995 by Elizabeth Harrison and Lara
Shriftman, H&S is a public relations, marketing and events
agency.
Located in New York, Los Angeles and Miami, the agency has
a strong history with luxury brands in fashion, technology,
accessories, beauty, automotive, spirits, hospitality and
lifestyle.
In 2002, H&S was named a top entrepreneurial leader in Inc.
Magazine’s list of 500 fastest growing private companies.
Following in 2003, the agency joined Omnicom Group – the
world’s largest communication company – and in 2011
became a complimentary agency of Ketchum’s global
network.
OUR STORY
29
31. THE H&S DIFFERENCE
Empowering clients to tell the RIGHT story to the RIGHT audience at the RIGHT time
• A full-service public relations, marketing and events agency with dedicated departments
specializing in event press, production, strategic partnerships, digital strategy and celebrity
relations
• Innovative thinking and ROI-driven campaigns that produce measurable results
• Ongoing research to provide clients with key insights, qualitative and quantitative data
• Access and personal relationships with media elite, early adopters, influencers/bloggers and
celebrities via a proprietary database of more than 40,000
• Knowledge of the current media landscape and the latest innovations and trends in digital
marketing and social media
• Creative programming that links offline initiatives with the online world
• Extensive brand relationships and strategic thinking to create cost-effective partnerships
• Personal relationships with top-tier celebrities and key influencers
31
32. 32
COMMUNICATIONS
Business Press
Lifestyle Press
Consumer Press
Entertainment Press
Event Press
Product Placement
Advertorial Placement
Editor Events
Media Mailers
MARKETING
Strategic Partnerships & Sponsorships
Brand / Consumer Research
Company / Program Naming
Brand Strategy & Planning
Market Research
Digital & Social Media Consultation
Relationship Networking
TALENT
Celebrity Seeding &
Dressing
Brand Ambassador Selection
Event appearances
Media tours
Brand spokesperson
H&S SPECIALTIES
33.
34. We are brand obsessed…
Hello | About Us
Studio HS specializes in event design and brand
experiences. To put it lightly, we’re obsessed
with brands – your brand. We orchestrate
integrated campaigns that provide a platform
for your target audience to interact, engage
and experience your brand in an organic and
authentic way.
We use our love of storytelling to entertain,
generate awareness and create the conversations
that foster a deeper relationship between your
brand and the audience.
35. What We Do…
Our talented team have been launching, building and
repositioning brands throughout the USA and across Europe
for over 15 years. To say we live and breathe it would be
an understatement. Our best in class team of experts are
cultural influencers in their own right: art, fashion,
music, design, architecture — you name it. We soak it
all up and turn it into unique experiences.
Event Design and Production
Brand Experience
Experiential Marketing
Media Happenings
Fashion Shows and Presentations
Social Media and Digital
Content Creation
Talent Wrangling and Entertainment
Hello | About Us
39. 39
Collaborated with Barneys New York to produce a unique and memorable two-part celebration in Los Angeles, for Christian
Louboutin’s 20th Anniversary and launch of Mr. Louboutin’s new book: Christian Louboutin. The Los Angeles parties were the
sister events to the New York City launch, which took place on November 1st.
Responsible for the guest list, event press, and event staffing for a 250 person private cocktail party at the Barneys New York
store in Beverly Hills and a 50 person private dinner, immediately following the cocktail party, held at Mr. Chow in Beverly
Hills. Created comprehensive press strategies for both events, secured on-brand celebrities to attend each event, and worked
closely with the talent and photographer on-site to capture interesting and engaging photos, and facilitate media interviews.
Christian Louboutin
39
41. Juicy Couture
H&S worked with Juicy Couture at the brand’s inception to position it as a credible player in the fashion space to
simultaneously grow its line offerings. During the six year relationship, H&S produced and executed events to
launch the brand’s menswear, swimwear, children’s, accessories and denim collections in addition to celebrating
the opening of their first retail store in Las Vegas. H&S cultivated relationships with key stylists and executed a
strategic dressing campaign to increase brand awareness amongst key celebrities. H&S executed an ongoing,
prioritized media relations campaign that included exclusive stories in top tier publications and influential
business stories to reinforce brand credibility. H&S played an integral role in positioning the brand to be
purchased by Liz Claiborne in 2003 for $53 million.
41
43. Baume & Mercier
43
Baume & Mercier tasked Ketchum/Studio HS with creating an experience to educate and immerse 60 lifestyle and
fashion journalists from around the world in the new positioning of the brand. Baume & Mercier turned to the
seaside to embody its new area of expression. The easy lifestyle coupled with intense artistic, cultural and social
activity are the refuge to those who appreciate the charms of discreet luxury. By telling the story between the
Hamptons and the Swiss Maison d’Horlogerie, guests were able to experience the seaside lifestyle that bears a
close relationship to the Baume & Mercier Collection.
43
45. 45
H&S re-launched the Charlotte Russe brand and positioned it as a serious contender in the female, teen/young adult retail
category. H&S consulted on all aspects of the brand re-launch, including the new logo and store design and spearheaded
all aspects of the brands digital and social media campaign. H&S executed a comprehensive media relations campaign
and leveraged the brand’s partnership with “Gossip Girl” stylist, Eric Daman, to secure coverage in top-tier fashion and
lifestyle publications. H&S produced a stylized media preview at the W Hotel in New York City to showcase the Spring
line and People’s Liberation collection and conceptualized and executed a high-profile launch event to preview the Fall
collection and bring to life the new brand positioning.
47. Waterford
47
To launch the next chapter in the Waterford brand story and debut the interiors collection, we were tasked in
creating an event that communicated a more contemporary lifestyle positioning. By using design as a platform to
bring to life their key brand message of ‘Live a Crystal Life,’ we created an environment that allowed the guests to
interact with the product in a lifestyle setting. There was an overwhelming amount of amazing feedback and
praise from leading figures within the interior design and fashion worlds. Initial placements secured in Elle
Décor, WSJ, Haute Living, NY Mag and Architectural Digest.
47