Chat support outsourcing enhances websites by providing immediate human interaction that customers prefer, addressing issues such as navigation and payment swiftly. Businesses utilizing live chat see benefits, including improved customer convenience, a competitive edge, lead generation, and higher conversion rates. With a significant majority of customers favoring chat support over traditional phone calls, its adoption is gaining traction among online businesses.

1. How exactly Chat Support Outsourcing makes
your Website grow?

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Even though technology dominates the present business scenario,
customers still crave human interaction the most.
Technologies such as Artificial Intelligence and RPA are ruling the BPO
sector, but still, the most successful customer experiences involve
human interaction.

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This is why chat support as a feature has become quite popular among
the businesses that have websites.
E-commerce companies and online businesses are getting the chat
support or live chat attribute for their websites.

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What is chat support exactly?
It is the assistance live agents offer to the customers who face
difficulty in either navigation, product information, payment process
or some other issue on the website.
Chat support is the perfect way of addressing customer’s issue at the
time of requirement because help is most appreciated when it comes
instantaneously at the hour of need.

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Owing to this, a lot of BPOs are offering chat support to the
businesses across the globe.
But, is chat support is only famed because it involved human
interaction or are there some tangible benefits that are leveraged
by the business owners?
Decoding this confusion, here are some of the features of chat
support that help businesses to stand out of the competition in the
market:

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Convenience for customers
A lot of businesses think that providing a help-line number on the
website will be enough. But is it?
The customers while exploring a website if experience any sort of
confusion is least likely to make a phone call. A better option would be
to switch to some other business.

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This is why a lot of online businesses are without fail offering the
feature of chat support on their website.
A study showed that while 90% of the customers admit that live
chat attribute is extremely helpful, 63% of the customers prefer
to return to the business with chat support on their website.
Also, more than 50% of the customers believe chat support is a
much better way of assisting than a phone call.

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Gaining an edge over the competition
Around 70% of the total businesses that exist in the world are using
the internet. It means whether it is a B2B business or a B2C
business, having a website is a must.
Still, there are quite a lot of these businesses that are not taking
advantage of the live chat feature.

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Reliable Chat support outsourcing has caught up the pace in recent
years because few companies initiated this feature in its initial days
and saw the remarkable results.
One of the most influential benefits is that chat support offers a
competitive edge to your business since you are reaching your
customers in the hour of need and also resolving the issue promptly.

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Helps in the lead generation process
We all know the significant place lead generation process holds
for a business. Specialized service providers ensure to provide
live chat agents to the businesses who can actually help the lead
generation process.
How can the live chat agents do this?

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See, when a visitor explores your website, with information such as
time spent on the website, the city or country he/she lives in, the
referral link, other pages visited during the session and the keyword
that lands him/her on your website, your chat support agent can do
wonders.
For example, the live agents greet a customer with an opening line
right?
Now, imagine if the chat agent studying the mentioned customer
information and greet accordingly, what influential effect will it have
on the visitor.

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Elevation of conversion rate
Have you ever visited a brick & mortar store? You must have seen
atleast one greeter or salesperson, right?
These professionals are there to assist the customers in the purchase
and other queries. A live chat agent plays the same role for a website.
From signing up the email list to making a final purchase, a human
interaction can really increase the probability of transforming a lead
into a customer.

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