SlideShare a Scribd company logo
Emergent Service Workers: This class has low
economic capital but has high levels of 'emerging'
cultural capital and high social capital. This group are
young and often found in urban areas.
‘The traditional working class is changing…
It's smaller than it was in the past. The new generation are more
likely to be Affluent Workers or Emergent Service Workers.’
‘People consume culture in a complicated way…
The Technical Middle Class are less culturally engaged while
Emergent Service Workers participate in various activities.’
BETWEEN THE
AGES OF 16- 25
INTERESTED IN
THE ROCK SCENE
GO TO GIGS AND
FESTIVALS OFTENMAY PLAY
INSTRUMENTS. E.G.
GUITAR, DRUMS,
BASS
AT UNI, IN
APPRENTISHIPS,
MEANING LITTLE
SPARE MONEY
VALUE THE ‘CULTURE’
INVOLVED IN THE
COMUNITIES… DIVERSE
CULTURES (URBAN LIVING.)
NOT REALLY SET
DOWN IN LIFE YET E.G.
TRAVEL A LOT.
BAND MERCH WORN A
LOT, NOT ONES TO
FOLLOW POPULAR
FASHION
EMERGENT SERVICE WORKERS
The plug I have chosen to
use is an event that is going
to appeal to the class and
genre that this product is
focused upon, by doing this
it creates a middle ground
between the magazine, the
community this product is
aimed at and the
consumers.
The model in this feature
article photo is meant to
be a representation of the
sort of people who would be
interested in the contents of
this product, the choice of
clothing and make up
creates an idealism of the
community the consumer
would aim towards.
This filler uses a colloquial
language that will appeal to
my demographic as is
speaks in the same sense as
they would, showing its
informality, thus showing it
is something to read for
pleasure.
The masthead has a font that
has similar connotations to
that of my magazines mode of
address. This is again simply
used to help entice and attract
any potential customers.
I made sure that the plugs I
used where ones which would
appeal to my demographic.
Also I focused upon using
serif fonts type to ensure it
had similar qualities to my
mast head as so kept within
my house style.
I chose the models for my
magazine as they were meant
to represent my demographic.
I focused upon making sure
the clothes and the guitar are
again set within my house
style to attract readers.
I made sure to
incorporate my logo
(mast head) into every
part of magazine as I felt
that this not only helped
to keep my magazine
within the conventions
but also gave every page
the house style I aimed
for.
This section of my contents
is designated to my
magazine editor. I chose to
do this as it helped to keep
my magazine within
convention and follow
trends of magazines that
have similar audiences to
that of my own.
By putting some of my
magazine pages on the
contents it gives context
to the rest of my
magazine and helps show
potential buyers who and
what is the mag at a
quick glance.
The model for this
contents page features
heavily throughout my
magazine, this is mainly
because he is an example
of my demographic and
thus is another way to
help attract my target
market.
The format for this section
focuses around my house
style, this is important as
my style is one of the key
ways I have aimed to attract
my audience. By making
the backing colour a darker
red it again keeps with my
house style and mode of
address.
By re-introducing my logo I have again related my product back to
my house style and thus my demographic. I have also made sure to
use the same serif styled font on this to again follow the mode of
address I have for my mag. This should help to attract my
demographic as people like familiarity so for me to follow my
house style will help attract my customers.
The headline for my
double page is a pull
quote from the
main block of my
text, by doing this I
have helped to give
context to what this
interview is about,
which would then
help attract my
demographic.
The image I have
used for my DPS is
extremely important
as it has dictated the
mood of the entire
interview, I knew
this had to be taken
into account when I
was taking the
picture and luckily
the picture was a
success.
The block text for this interview has been laid out to fit into the
image behind, by doing this I have created a sense of layers
within the page. The layers have meant that the text itself stands
out upon the page which in turn makes it more appealing to the
audience.

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How does my mag represent a particular social group.

  • 1. Emergent Service Workers: This class has low economic capital but has high levels of 'emerging' cultural capital and high social capital. This group are young and often found in urban areas. ‘The traditional working class is changing… It's smaller than it was in the past. The new generation are more likely to be Affluent Workers or Emergent Service Workers.’ ‘People consume culture in a complicated way… The Technical Middle Class are less culturally engaged while Emergent Service Workers participate in various activities.’
  • 2. BETWEEN THE AGES OF 16- 25 INTERESTED IN THE ROCK SCENE GO TO GIGS AND FESTIVALS OFTENMAY PLAY INSTRUMENTS. E.G. GUITAR, DRUMS, BASS AT UNI, IN APPRENTISHIPS, MEANING LITTLE SPARE MONEY VALUE THE ‘CULTURE’ INVOLVED IN THE COMUNITIES… DIVERSE CULTURES (URBAN LIVING.) NOT REALLY SET DOWN IN LIFE YET E.G. TRAVEL A LOT. BAND MERCH WORN A LOT, NOT ONES TO FOLLOW POPULAR FASHION EMERGENT SERVICE WORKERS
  • 3. The plug I have chosen to use is an event that is going to appeal to the class and genre that this product is focused upon, by doing this it creates a middle ground between the magazine, the community this product is aimed at and the consumers. The model in this feature article photo is meant to be a representation of the sort of people who would be interested in the contents of this product, the choice of clothing and make up creates an idealism of the community the consumer would aim towards. This filler uses a colloquial language that will appeal to my demographic as is speaks in the same sense as they would, showing its informality, thus showing it is something to read for pleasure. The masthead has a font that has similar connotations to that of my magazines mode of address. This is again simply used to help entice and attract any potential customers. I made sure that the plugs I used where ones which would appeal to my demographic. Also I focused upon using serif fonts type to ensure it had similar qualities to my mast head as so kept within my house style. I chose the models for my magazine as they were meant to represent my demographic. I focused upon making sure the clothes and the guitar are again set within my house style to attract readers.
  • 4. I made sure to incorporate my logo (mast head) into every part of magazine as I felt that this not only helped to keep my magazine within the conventions but also gave every page the house style I aimed for. This section of my contents is designated to my magazine editor. I chose to do this as it helped to keep my magazine within convention and follow trends of magazines that have similar audiences to that of my own. By putting some of my magazine pages on the contents it gives context to the rest of my magazine and helps show potential buyers who and what is the mag at a quick glance. The model for this contents page features heavily throughout my magazine, this is mainly because he is an example of my demographic and thus is another way to help attract my target market. The format for this section focuses around my house style, this is important as my style is one of the key ways I have aimed to attract my audience. By making the backing colour a darker red it again keeps with my house style and mode of address.
  • 5. By re-introducing my logo I have again related my product back to my house style and thus my demographic. I have also made sure to use the same serif styled font on this to again follow the mode of address I have for my mag. This should help to attract my demographic as people like familiarity so for me to follow my house style will help attract my customers. The headline for my double page is a pull quote from the main block of my text, by doing this I have helped to give context to what this interview is about, which would then help attract my demographic. The image I have used for my DPS is extremely important as it has dictated the mood of the entire interview, I knew this had to be taken into account when I was taking the picture and luckily the picture was a success. The block text for this interview has been laid out to fit into the image behind, by doing this I have created a sense of layers within the page. The layers have meant that the text itself stands out upon the page which in turn makes it more appealing to the audience.