This document describes the characteristics of "Emergent Service Workers" as a social class. Key points: - Emergent Service Workers have low economic capital but high cultural and social capital. They are typically young adults living in urban areas. - The traditional working class is shrinking, while groups like Emergent Service Workers and Affluent Workers are growing. - Emergent Service Workers actively participate in cultural activities like going to concerts and festivals. They value diverse urban cultures. They are not yet settled in their careers and lives.

1. Emergent Service Workers: This class has low
economic capital but has high levels of 'emerging'
cultural capital and high social capital. This group are
young and often found in urban areas.
‘The traditional working class is changing…
It's smaller than it was in the past. The new generation are more
likely to be Affluent Workers or Emergent Service Workers.’
‘People consume culture in a complicated way…
The Technical Middle Class are less culturally engaged while
Emergent Service Workers participate in various activities.’

2. BETWEEN THE
AGES OF 16- 25
INTERESTED IN
THE ROCK SCENE
GO TO GIGS AND
FESTIVALS OFTENMAY PLAY
INSTRUMENTS. E.G.
GUITAR, DRUMS,
BASS
AT UNI, IN
APPRENTISHIPS,
MEANING LITTLE
SPARE MONEY
VALUE THE ‘CULTURE’
INVOLVED IN THE
COMUNITIES… DIVERSE
CULTURES (URBAN LIVING.)
NOT REALLY SET
DOWN IN LIFE YET E.G.
TRAVEL A LOT.
BAND MERCH WORN A
LOT, NOT ONES TO
FOLLOW POPULAR
FASHION
EMERGENT SERVICE WORKERS

3. The plug I have chosen to
use is an event that is going
to appeal to the class and
genre that this product is
focused upon, by doing this
it creates a middle ground
between the magazine, the
community this product is
aimed at and the
consumers.
The model in this feature
article photo is meant to
be a representation of the
sort of people who would be
interested in the contents of
this product, the choice of
clothing and make up
creates an idealism of the
community the consumer
would aim towards.
This filler uses a colloquial
language that will appeal to
my demographic as is
speaks in the same sense as
they would, showing its
informality, thus showing it
is something to read for
pleasure.
The masthead has a font that
has similar connotations to
that of my magazines mode of
address. This is again simply
used to help entice and attract
any potential customers.
I made sure that the plugs I
used where ones which would
appeal to my demographic.
Also I focused upon using
serif fonts type to ensure it
had similar qualities to my
mast head as so kept within
my house style.
I chose the models for my
magazine as they were meant
to represent my demographic.
I focused upon making sure
the clothes and the guitar are
again set within my house
style to attract readers.

4. I made sure to
incorporate my logo
(mast head) into every
part of magazine as I felt
that this not only helped
to keep my magazine
within the conventions
but also gave every page
the house style I aimed
for.
This section of my contents
is designated to my
magazine editor. I chose to
do this as it helped to keep
my magazine within
convention and follow
trends of magazines that
have similar audiences to
that of my own.
By putting some of my
magazine pages on the
contents it gives context
to the rest of my
magazine and helps show
potential buyers who and
what is the mag at a
quick glance.
The model for this
contents page features
heavily throughout my
magazine, this is mainly
because he is an example
of my demographic and
thus is another way to
help attract my target
market.
The format for this section
focuses around my house
style, this is important as
my style is one of the key
ways I have aimed to attract
my audience. By making
the backing colour a darker
red it again keeps with my
house style and mode of
address.

5. By re-introducing my logo I have again related my product back to
my house style and thus my demographic. I have also made sure to
use the same serif styled font on this to again follow the mode of
address I have for my mag. This should help to attract my
demographic as people like familiarity so for me to follow my
house style will help attract my customers.
The headline for my
double page is a pull
quote from the
main block of my
text, by doing this I
have helped to give
context to what this
interview is about,
which would then
help attract my
demographic.
The image I have
used for my DPS is
extremely important
as it has dictated the
mood of the entire
interview, I knew
this had to be taken
into account when I
was taking the
picture and luckily
the picture was a
success.
The block text for this interview has been laid out to fit into the
image behind, by doing this I have created a sense of layers
within the page. The layers have meant that the text itself stands
out upon the page which in turn makes it more appealing to the
audience.