Presentation at IA Summit 2017 in Vancouver, Canada.
Video: https://blueprintdigital.com/ia-summit-2017/kelly-davenport-jackie-wolf/
After a major overhaul three years ago, the University of Michigan Medical School’s flagship website for prospective students was getting glowing feedback. Great news, right? But … now what? What comes after “good”?
This talk presents a case study of how we dug in to a new round of user research to deepen our understanding of the application journey of prospective medical students and present the next iteration of an already successful site.
With the journalist’s question of “what did you know, when?” we mapped the information-seeking behavior of prospective students, and learned how the lens of time could give us new insights into how to organize and present information to users.
Confab Higher Ed:"How Do You Make the Good Great? A Case Study on Redesigning...Jackie Wolf
Presentation at Confab Higher Ed 2017 in Indianapolis, Indiana. This is an updated version of the IA Summit 2017 presentation, including impact measurements not available during the IA Summit presentation.
After a major overhaul three years ago, the University of Michigan Medical School’s flagship website for prospective students was getting glowing feedback. Great news, right? But … now what? What comes after “good”?
This talk presents a case study of how we dug in to a new round of user research to deepen our understanding of the application journey of prospective medical students and present the next iteration of an already successful site.
With the journalist’s question of “what did you know, when?” we mapped the information-seeking behavior of prospective students, and learned how the lens of time could give us new insights into how to organize and present information to users.
An extended slide set for the Helen Bevan and Jodi Brown talk on the power of change platforms at NHS Expo on 2nd September 2015.
There is also a blog and Storify summary to go with this slide set. Download them here: https://t.co/bUnaSPxHyR
Follow us on Twitter
@HelenBevan @JodiOlden
@TheEdgeNHS
A Taxonomist, a Software Engineer, and a UX Researcher Walk Into a Bar: Brid...Jenny Benevento
video available here: https://blueprintdigital.com/ia-summit-2017/jenny-benevento-giovanni-fernandez-kincade-jill-fruchter/
This was a talk given at IA Summit 2017 in Vancouver, BC by Jenny Benevento, Gio Fernandez-Kincade, and Jill Fruchter.
Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. Etsy is also a tech company that invests in the craft of coding and data-driven product development as a strategic priority. Etsy has employed AI and machine learning to tackle personalization, recommendations, image understanding, item similarity, search relevance, spelling correction, and many other tasks. We’ll talk through several examples of how Etsy leverages data, where it’s excelled, and where this hammer hasn’t quite hit the nail on the head.
We will be asking ourselves hard questions, recognizing the limitations of decisions driven purely by big data:
- Who are we satisfying? Our customers or our mathematical models?
- Are those models even an accurate reflection of the outcomes we want?
- In a dual marketplace, where complex changes depend on interactions between both sides of the market, can one metric or measure of success tell the full story?
- How do we consider the impact our models are having on our users?
- Are we even addressing real human needs and motivations in the first place?
- How do we inform and enrich AI with expert created & applied taxonomy & metadata?
Chaque mois, nous cherchons à vous éclairer sur une nouvelle façon d’aborder certaines idées, informations ou théories. Ce mois ci, éclairage sur les évolutions adaptatives.
The Coming Intelligent Digital Assistant Era and Its Impact on Online PlatformsCognizant
The coming proliferation of intelligent digital assistants (IDAs), when IDAs will represent their human owners, is a key step in the emergence of an autonomous business environment. To accommodate such rapid changes, online platform providers must upgrade their capabilities and business models to better contend with factors such as AI, scalable infrastructure, anayltics, API-based development, and advances in product search and discovery.
"Each shipwreck has a story," wrote the late Jacques Cousteau. The waters of the Caribbean region, from Bermuda to Barbados, have been swallowing ships for more than 400 years. That's a lot of stories.
Confab Higher Ed:"How Do You Make the Good Great? A Case Study on Redesigning...Jackie Wolf
Presentation at Confab Higher Ed 2017 in Indianapolis, Indiana. This is an updated version of the IA Summit 2017 presentation, including impact measurements not available during the IA Summit presentation.
After a major overhaul three years ago, the University of Michigan Medical School’s flagship website for prospective students was getting glowing feedback. Great news, right? But … now what? What comes after “good”?
This talk presents a case study of how we dug in to a new round of user research to deepen our understanding of the application journey of prospective medical students and present the next iteration of an already successful site.
With the journalist’s question of “what did you know, when?” we mapped the information-seeking behavior of prospective students, and learned how the lens of time could give us new insights into how to organize and present information to users.
An extended slide set for the Helen Bevan and Jodi Brown talk on the power of change platforms at NHS Expo on 2nd September 2015.
There is also a blog and Storify summary to go with this slide set. Download them here: https://t.co/bUnaSPxHyR
Follow us on Twitter
@HelenBevan @JodiOlden
@TheEdgeNHS
A Taxonomist, a Software Engineer, and a UX Researcher Walk Into a Bar: Brid...Jenny Benevento
video available here: https://blueprintdigital.com/ia-summit-2017/jenny-benevento-giovanni-fernandez-kincade-jill-fruchter/
This was a talk given at IA Summit 2017 in Vancouver, BC by Jenny Benevento, Gio Fernandez-Kincade, and Jill Fruchter.
Etsy is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. Etsy is also a tech company that invests in the craft of coding and data-driven product development as a strategic priority. Etsy has employed AI and machine learning to tackle personalization, recommendations, image understanding, item similarity, search relevance, spelling correction, and many other tasks. We’ll talk through several examples of how Etsy leverages data, where it’s excelled, and where this hammer hasn’t quite hit the nail on the head.
We will be asking ourselves hard questions, recognizing the limitations of decisions driven purely by big data:
- Who are we satisfying? Our customers or our mathematical models?
- Are those models even an accurate reflection of the outcomes we want?
- In a dual marketplace, where complex changes depend on interactions between both sides of the market, can one metric or measure of success tell the full story?
- How do we consider the impact our models are having on our users?
- Are we even addressing real human needs and motivations in the first place?
- How do we inform and enrich AI with expert created & applied taxonomy & metadata?
Chaque mois, nous cherchons à vous éclairer sur une nouvelle façon d’aborder certaines idées, informations ou théories. Ce mois ci, éclairage sur les évolutions adaptatives.
The Coming Intelligent Digital Assistant Era and Its Impact on Online PlatformsCognizant
The coming proliferation of intelligent digital assistants (IDAs), when IDAs will represent their human owners, is a key step in the emergence of an autonomous business environment. To accommodate such rapid changes, online platform providers must upgrade their capabilities and business models to better contend with factors such as AI, scalable infrastructure, anayltics, API-based development, and advances in product search and discovery.
"Each shipwreck has a story," wrote the late Jacques Cousteau. The waters of the Caribbean region, from Bermuda to Barbados, have been swallowing ships for more than 400 years. That's a lot of stories.
SI-PI, Khristina Damayanti, Hapzi Ali, Isu Sosial Dan Etika Dalam Sistem Info...khristina damayanti
Di perusahaan system informasi paling luas cakupannya yaitu di Marketing. Karena di marketing, perusahaan bersinggungan langsung dengan masyarakat. Terlebih saat ini social media hampir digunakan oleh setiap orang.
Biasanya perusahaan menggunakan social media untuk membangun komunitas dan jaringan marketing. Akan tetapi etika di social media ini kadang berbenturan. Misalkan kita ambil contoh penggunaan foto yang di posting oleh orang di social media dan diambil oleh divisi design dept marketing. Divisi design tersebut biasanya mencari foto dari google dan menggunakannya sebagai media promosi di social media dengan mengedit terlebih dahulu foto tersebut. Hal ini terjadi karena posting di social media harus rutin dan berkala, sehingga designer dituntut menghasilkan foto design yang cukup banyak. Posting di social media harus rutin agar komunitas selalu menerima informasi terbaru dari perusahaan. Dengan rutin nya posting ini maka anggaran jika membeli lisensi dari foto tersebut menjadi tinggi. Sehingga biasanya designer hanya mengambil saja tanpa melihat lisensi dari foto tersebut.
Kitchen Cabinet Design Trends in VirginiaMaria Wilson
Kitchen cabinet is the basic fabric of every kitchen. An ideal cabinet design adds glamour and touch of class to any kitchen. If you want to bring warmth to your kitchen, start with the cabinets.
L’association marocaine de médecins généralistes Al Hakim tient son deuxième...Khadija Moussayer
L’association de médecins généralistes Al Hakim, présidée par le Dr Hasna Faradi, a organisé, le 3 et le 4 mars 2017, son congrès annuel à Casablanca. A peine créée en 2014, cette association destinée à l’origine aux médecins de Hay Elhassani, un des quartiers les plus anciens de Casablanca, a rapidement connu un essor considérable qui lui a permis de s’imposer au plan national
NITLE Shared Academics - Project DAVID: Collective Vision and Action for Libe...NITLE
As liberal arts colleges and universities consider their missions and contemplate the future, significant challenges lie ahead—financial sustainability, increased competition and public perception of value to name a few. Yet many opportunities lie waiting, too—new technologies and digital tools enable faculty and students to traverse many boundaries, increasing access and furthering support of scholarship and learning. Project DAVID uses a set of themes—distinction, analytics, value, innovation, and digital opportunities—to guide leadership through the various factors, forces, and challenges they face and consider how they might reinvent themselves. In this seminar Ann Hill Duin, professor at the University of Minnesota, founder of Project DAVID and a NITLE Fellow along with contributors to the Project DAVID eBook -- Elizabeth Brennan, Associate Professor and Director of Special Education Programs, California Lutheran University; Ty Buckman, Professor of English and Associate Provost for Undergraduate Affairs & Curriculum, Wittenberg University; Autumm Caines, Academic Technology Specialist, Capital University; and, Wen-Li Feng, Curriculum Technology Specialist, Capital University -- outlines how they are using these themes to examine current challenges and opportunities and to design their futures.
Slides for a talk on "The Agile University" presented by Niall Lavery and Dan Babington, PwC at the IWMW 2015 event held at Edge Hill University, Ormskirk on 27-29 July 2015.
See http://iwmw.org/iwmw2015/talks/beyond-digital-the-agile-university/
Technology, New Media, and Museums: Who's In Charge?Michael Edson
Session introduction with summary notes and recommendations. From the American Association of Museums 2009 annual conference. See also related powerpoint show.
SPLC 2018 Summit: Leveraging Procurement for Social Impact: Two Case StudiesSPLCouncil
Slides from Diana Sheedy, Founder, ICAMS Network, & Melodie Kinet, Business Development Director, Samasource presented at the Sustainable Purchasing Leadership Council's 2018 Summit in Minneapolis, MN.
Why a beautiful campus but a digital wasteland?Brian Hawkins
Every college campus has access to shovels, soil, seeds, trimmers, yet why are some campuses stunning places of beauty for education while others…not so much? It isn’t the tools, it is an expression of values, leadership, and discipline that enable physical campus beauty over the decades. Shouldn't we do this in the digital environment? A CMS, a few web developers, and varied ideas don’t make digital beauty (or effectiveness). It's time to bring the discipline and lessons from physical beauty to the digital campus where students, parents, and faculty spend much of their college years.
Grads are Back! FAMU School of Journalism & Graphic Communication ColloquiumMichelle Ferrier
Remarks by Dean Michelle Ferrier, Ph.D. on the challenges and new opportunities in media, journalism and innovation, October 4, 2018 Homecoming, Florida Agricultural & Mechanical University.
Changing Roles in Communications Departments (What's social media got to do w...Susan T. Evans
This presentation was a general session for the 2012 UCDA Design Summit. Summary - For the best results: everything is connected to everything else. Social media is most effective when it is a part of an integrated brand strategy and tightly linked to other communication initiatives. And these days, Twitter and Facebook are not just the purview of social media strategists. More case study discussion will demonstrate how you incorporate social media channels into key communication projects. And, while you're at it, you might as well use social media for your own renewal and rejuvenation as you meet the challenges of new roles and responsibilities on your campus.
Ologie presents "College Connected: How social media turned Capital University students into brand ambassadors" at the Columbus Chamber's event, "Getting Results with Social Media
Digital marketing and social media in China is a critical aspect for universities to manage as part of their student recruitment activities. Learn about differences between the U.S. and Chinese social media environment.
Get Agile: Kill the Library Website Redesign Projecttallgood
Most redesigns involve exhaustive plans, dense reports, and thorough documentation of site requirements. When the website is perfected, this brand-new site is rolled out to users. This is often a lengthy process. The principals of Agile development champion interactions over processes, working software over comprehensive documentation and responding to change over following a plan. These methods encourage small, iterative changes on a rapid development and delivery cycle. This allows developers to respond to needs more quickly and decreases the cognitive load on users while allowing them to more easily adapt to change. Get tips for making a case for library websites to adopt Agile practices —small improvements through iterative changes allow users to adapt and increase user satisfaction.
SI-PI, Khristina Damayanti, Hapzi Ali, Isu Sosial Dan Etika Dalam Sistem Info...khristina damayanti
Di perusahaan system informasi paling luas cakupannya yaitu di Marketing. Karena di marketing, perusahaan bersinggungan langsung dengan masyarakat. Terlebih saat ini social media hampir digunakan oleh setiap orang.
Biasanya perusahaan menggunakan social media untuk membangun komunitas dan jaringan marketing. Akan tetapi etika di social media ini kadang berbenturan. Misalkan kita ambil contoh penggunaan foto yang di posting oleh orang di social media dan diambil oleh divisi design dept marketing. Divisi design tersebut biasanya mencari foto dari google dan menggunakannya sebagai media promosi di social media dengan mengedit terlebih dahulu foto tersebut. Hal ini terjadi karena posting di social media harus rutin dan berkala, sehingga designer dituntut menghasilkan foto design yang cukup banyak. Posting di social media harus rutin agar komunitas selalu menerima informasi terbaru dari perusahaan. Dengan rutin nya posting ini maka anggaran jika membeli lisensi dari foto tersebut menjadi tinggi. Sehingga biasanya designer hanya mengambil saja tanpa melihat lisensi dari foto tersebut.
Kitchen Cabinet Design Trends in VirginiaMaria Wilson
Kitchen cabinet is the basic fabric of every kitchen. An ideal cabinet design adds glamour and touch of class to any kitchen. If you want to bring warmth to your kitchen, start with the cabinets.
L’association marocaine de médecins généralistes Al Hakim tient son deuxième...Khadija Moussayer
L’association de médecins généralistes Al Hakim, présidée par le Dr Hasna Faradi, a organisé, le 3 et le 4 mars 2017, son congrès annuel à Casablanca. A peine créée en 2014, cette association destinée à l’origine aux médecins de Hay Elhassani, un des quartiers les plus anciens de Casablanca, a rapidement connu un essor considérable qui lui a permis de s’imposer au plan national
NITLE Shared Academics - Project DAVID: Collective Vision and Action for Libe...NITLE
As liberal arts colleges and universities consider their missions and contemplate the future, significant challenges lie ahead—financial sustainability, increased competition and public perception of value to name a few. Yet many opportunities lie waiting, too—new technologies and digital tools enable faculty and students to traverse many boundaries, increasing access and furthering support of scholarship and learning. Project DAVID uses a set of themes—distinction, analytics, value, innovation, and digital opportunities—to guide leadership through the various factors, forces, and challenges they face and consider how they might reinvent themselves. In this seminar Ann Hill Duin, professor at the University of Minnesota, founder of Project DAVID and a NITLE Fellow along with contributors to the Project DAVID eBook -- Elizabeth Brennan, Associate Professor and Director of Special Education Programs, California Lutheran University; Ty Buckman, Professor of English and Associate Provost for Undergraduate Affairs & Curriculum, Wittenberg University; Autumm Caines, Academic Technology Specialist, Capital University; and, Wen-Li Feng, Curriculum Technology Specialist, Capital University -- outlines how they are using these themes to examine current challenges and opportunities and to design their futures.
Slides for a talk on "The Agile University" presented by Niall Lavery and Dan Babington, PwC at the IWMW 2015 event held at Edge Hill University, Ormskirk on 27-29 July 2015.
See http://iwmw.org/iwmw2015/talks/beyond-digital-the-agile-university/
Technology, New Media, and Museums: Who's In Charge?Michael Edson
Session introduction with summary notes and recommendations. From the American Association of Museums 2009 annual conference. See also related powerpoint show.
SPLC 2018 Summit: Leveraging Procurement for Social Impact: Two Case StudiesSPLCouncil
Slides from Diana Sheedy, Founder, ICAMS Network, & Melodie Kinet, Business Development Director, Samasource presented at the Sustainable Purchasing Leadership Council's 2018 Summit in Minneapolis, MN.
Why a beautiful campus but a digital wasteland?Brian Hawkins
Every college campus has access to shovels, soil, seeds, trimmers, yet why are some campuses stunning places of beauty for education while others…not so much? It isn’t the tools, it is an expression of values, leadership, and discipline that enable physical campus beauty over the decades. Shouldn't we do this in the digital environment? A CMS, a few web developers, and varied ideas don’t make digital beauty (or effectiveness). It's time to bring the discipline and lessons from physical beauty to the digital campus where students, parents, and faculty spend much of their college years.
Grads are Back! FAMU School of Journalism & Graphic Communication ColloquiumMichelle Ferrier
Remarks by Dean Michelle Ferrier, Ph.D. on the challenges and new opportunities in media, journalism and innovation, October 4, 2018 Homecoming, Florida Agricultural & Mechanical University.
Changing Roles in Communications Departments (What's social media got to do w...Susan T. Evans
This presentation was a general session for the 2012 UCDA Design Summit. Summary - For the best results: everything is connected to everything else. Social media is most effective when it is a part of an integrated brand strategy and tightly linked to other communication initiatives. And these days, Twitter and Facebook are not just the purview of social media strategists. More case study discussion will demonstrate how you incorporate social media channels into key communication projects. And, while you're at it, you might as well use social media for your own renewal and rejuvenation as you meet the challenges of new roles and responsibilities on your campus.
Ologie presents "College Connected: How social media turned Capital University students into brand ambassadors" at the Columbus Chamber's event, "Getting Results with Social Media
Digital marketing and social media in China is a critical aspect for universities to manage as part of their student recruitment activities. Learn about differences between the U.S. and Chinese social media environment.
Get Agile: Kill the Library Website Redesign Projecttallgood
Most redesigns involve exhaustive plans, dense reports, and thorough documentation of site requirements. When the website is perfected, this brand-new site is rolled out to users. This is often a lengthy process. The principals of Agile development champion interactions over processes, working software over comprehensive documentation and responding to change over following a plan. These methods encourage small, iterative changes on a rapid development and delivery cycle. This allows developers to respond to needs more quickly and decreases the cognitive load on users while allowing them to more easily adapt to change. Get tips for making a case for library websites to adopt Agile practices —small improvements through iterative changes allow users to adapt and increase user satisfaction.
Are We There Yet? Create, Manage & Measure Your Web Campaign SuccessJoel Dixon
Content is king but not all content is created equal. Social media has added another medium for this content but creating and analyzing this content requires the right context and the right tools. This session will focus on the evolution of website redesigns, managing content via a CMS, the advent of Google Analytics for visitor tracking and now what are keys to helping you maximize your web content and social media strategies.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Similar to IA Summit:"How Do You Make the Good Great? A Case Study on Redesigning the University of Michigan Medical School Website" (20)
Have you considered how you're visually impaired users might interact with the infographics you've been creating?
You might want to consider it from their point of view. This poster was presented at the Information Architecture Summit in 2018, and was a discussion around how to you make your infographics more accessible.
Speaking drupal: a cultural linguistic adventureJackie Wolf
Session at Drupal MidCamp in Chicago 2016: "Are you now or have ever you been new to Drupal and the Drupal community? Entering into any new community requires some grasp of the language used in that community. This session takes an ethnolinguistic approach to understanding the Drupal Community and presents an analysis that can act as a guide to newcomers as well as seasoned Drupalers who are fascinated by the way we talk about a thing shapes the thing. In particular, we will look at the grammar of Drupal, the use and development of Drupal slang, and how to communicate effectively within the Drupal community."
http://2016.midcamp.org/session/speaking-drupal-cultural-linguistic-adventure
The Broke App is a mobile, personal finance tool that allows banks to reach and teach college students how to build wealth for the future based on their current spending habits.
This is a presentation of my user experience internship working for the NGO Fundacion Paraguaya in the summer of 2014. I conducted usability analyses on their website, created a prototype of a mobile business plan application, and gave recommendations on security.
Mobile Maternal Child Health Application: Global Information Engagement Progr...Jackie Wolf
As part of the Global Information Engagement Program (GIEP) at the University of Michigan School of Information, I worked with two other individuals on a mobile maternal child health application to improve data collection and communication, and to streamline services. This set of slides discusses the final outcome of our project.
Introduction to the GIEP Mobile Maternal Child Health ProjectJackie Wolf
As part of the Global Information Engagement Program (GIEP) at the University of Michigan School of Information, I worked with two other individuals on a mobile maternal child health application to improve data collection and communication, and to streamline services. This set of slides is at the beginning of our discovery process in Western Bengal. There are additional slides discussing our final outcomes.
Stranger in a Strange Land: Traveling & UXJackie Wolf
This is the Ignite UX talk I gave in the Fall of 2014 concerning traveling and UX design. I talked about what the "body language" of a website is and what it's like to be a "website traveler" rather than a regular user.
Intro to Tools & Resources: UMSI Orientation Fall 2014Jackie Wolf
I ran a session during UMSI orientation that introduced incoming students to the tools we are accustomed to using as a Google Campus: Drive, Mail, Calendars, and other items.
This was a group presentation to discuss the contextual inquiry work we did for our client the Jackson District LIbrary, and how that work informed our information flow as a diversity multi-disciplinary group.
This was a group presentation for the course SI 622:Needs Assessment and Usability Testing, at the University of Michigan School of Information during the Winter of 2014. We conducted these interviews as part of our usability study for our client. We briefed the class on our client, methods, findings, recommendations, and takeaways from that portion of the project. .
QuasiCon 2014, "The Embedded Librarian: Reference Services in the Trenches"Jackie Wolf
This was a presentation as part of the UMSI student ALA QuasiCon 2014. QuasiCon is an un-conference conference which consists of a mixture of presentation, lightning talks, and discussion sections. I presented research I had done on embedded librarians for my class on "Information Resources and Services". The keynote speaker actually addressed the same topic, so we complimented each other quite well.
The research I did on embedded librarianship actually fed into my passion for fieldwork in UX, especially fieldwork where the researcher works side by side with the user.
Exposure Series: Trans-Siberian Train AdventuresJackie Wolf
I gave this PechaKucha like presentation on my experience traveling the Trans-Siverian railroad during the summer of 2013, as part of the North Quad Exposure Series. The series is intended for members of the University, Ann Arbor, and Detroit community to present and discuss on a wide range of interdisciplinary topics. What was intended to be a 6 minute 40 second presentation turned into a 35 minute talk due to technical complications. However, even after 35 minutes I still had stories to tell relating back to our rules of travel.
UMSI Exposition: 1960's Civil Rights Research GuideJackie Wolf
This was a collaborative project to design a research guide for undergraduate students researching the 1960's Civil Rights Movement.
The guide itself lives here: http://sferrari.org/si647rg/websites/
But this is a poster that I developed to showcase our work for an exposition showcasing projects by students at the University of Michigan's School of Information. In a field of apps and wearable prototypes I wanted to demonstrate that library science is still doing good work and utilizes many of the same principles of UX work.
A 6 hour design jam to come up with ideas for how to create more flexible and collaborative spaces at Shure. This was an example of sometimes high tech solutions not being the right ones.
Information Architecture: Building Story- The de Young Museum, San Francisco, CAJackie Wolf
I presented this for the course SI658: Information Architecture, Winter 2014. The purpose of this assignment was to pick a building we had experienced and discuss whether we considered it a good building or bad building and defend it based on the IA principles discussed in class.
I decided to challenge myself by choosing a building that I did not consider to be beautiful, and defend whether or not it was good based on Vitruvius' principles of architecture.
Information Architecture: Architect Story- Julia MorganJackie Wolf
This presented as part of coursework for SI 658: Information Architecture, UMSI, Winter 2014. The purpose of this presentation was to explore the life, works, and philosophy of an architect. I chose Julia Morgan because she was a fellow Californian, she was a pioneer in the field of architecture, she was prolific, and I appreciated her philosophy towards architecture.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
4. ANCIENT HISTORY
(circa 2013)
● We love Drupal!
● Responsive design.
● Cleaned-up architecture.
● Focus on prospective
students.
5. “
In all, I think Michigan absolutely excels compared to
other schools in the organization of their website,
updating statistics regarding the admissions process,
and being available via social media.
— Prospective Student
6. “
This is the best website out of the 25
or so schools that I applied to.
— Prospective Student
32. 12 UNIQUE CONTENT
COMPONENTS
1. Media with Text
2. Application Tracker
3. Metrics Blocks
4. Facts & Figures
5. Contact Us Block
6. Related Content
7. News & Profiles Teaser
8. Top 10 List
9. Social Media Block
10. List of Links
11. Pull Quote
12. Responsive Table
Hello! I’m Kelly and this is my colleague Jackie.
Michigan Medicine is the academic medical center at the University of Michigan. It’s a big place! 25,000-plus employees, including 2,700 faculty. We have a top-ranked medical school with 800 students and a clinical operation that sees more than 2 million clinic visits a year.
Today, we want to tell you the story of one of our flagship websites, the main U-M Medical School site, and how used user research to drive improvements to the site. I’m going to be talking about how we worked with stakeholders on this project, and later how we translated our research into design ideas, and Jackie will be sharing on the research process itself.
But first, we need to start with a little history.
This is the Medical School site in 2012, a few months before the launch of a major redesign.
This site suffered from what I think is a familiar problem to those of us in higher ed or nonprofit tech -- places where decision-making can be very distributed and consensus-driven, and big, bold changes can take a long time to effect -- and that’s the tragedy of the commons.
While our school continued to attract excellent students and to train excellent doctors, its website was a bit of a mess -- thousands of static HTML pages, multiple menus and calls to action, and a muddied focus.
In 2013, we launched a big change -- moving from static HTML to a modern CMS (Drupal!), introducing a responsive design, and cleaning up the site architecture and its content to be more strongly tailored to our core user group of prospective students, for instance, by adding homepage calls to action based on educational program.
What you can’t see from this screenshot is the work we’d been doing behind the scenes to shift the organization to a model of stronger central stakeholder involvement in web projects. In this case, that meant assembling a formal committee of folks from across the institution.
That fall, we got back responses from a survey of prospective students on the website changes. Here are a few comments from students.
That probably sounds like a great place to end this story, right, a happy ending?!
The users loved it! Mic drop!
But, there’s no quitting in web design and we knew, about 18 months into the lifecycle of the new site, that we needed to start thinking about what was next … eep!
So, this is going to be the story of what comes after Happily Ever After.
Our story today is in three parts:
Part 1: Get back to business. This part of the story is about re-engaging with business owners to identify a direction for the project.
Part 2: Find a focus. This chapter is about translating a business need into a user research question on an interesting institutional problem.
Part 3: Travel to a new dimension. This last section is about finding a new plane of meaning in which to understand your information architecture.
So let’s get started with Getting Back to Business. A word for our colleagues in the nonprofit or higher ed world:
What do I mean when I say “business owners”? In our organization, with more than 25,000 employees and dozens of departments, centers, and programs, run by thousands of independently minded faculty, it’s not always easy to identify who this may be.
I’m talking about the folks who:
Have power to make decisions and drive alignment in the org. (Because, let’s face it, consensus is a fact of life for most of us in higher-ed cultures.)
Have insight into the strategic vision of the org. Where are we going and how are we trying to get there?
Understand how the pieces of the org fit together, and where there are opportunities to collaborate, or where politics may necessitate treading lightly.
A little background on our team’s role within our org because I think it’s useful context: We’re an embedded creative services team, and we’re one of only a few groups in the entire academic medical center that charges an hourly rate fee-for-service. This gives us an interesting insider-outsider perspective on the org, as we get to be both consultants and boots-on-the-ground workers.
What we’ve learned in this hybrid role is that ongoing stakeholder relationships are vital to understanding the business needs that are driving requests for web services.
Because a carousel is never just a carousel — as Freud might have put it — but may represent our institutional hopes, dreams, and fears. So we’re always digging beneath the surface of a web request to better understand what led to it. By keeping a bit of the mindset of an external consultant, we can stay curious about our own organization and continue to ask good questions that get at underlying needs — this mindset can help us build better products.
Now, when you go to your stakeholders, it’s easy to forget that maybe not everyone is excited about the prospect of redesigning an enterprise website with dozens of stakeholders and half a million annual users (go fig).
In our case, we got a few excited responses, and a few “Um, didn’t we just do this … ?” (Well, technically it was 2 years ago, but who’s counting …)
There’s some interesting debate in the field about making incremental improvements (e.g. evolutionary redesign) vs. pursuing big cutting-edge changes, and so I think it’s worth considering what your organizational culture and your team’s resourcing levels can tolerate.
One of our tactics for engaging stakeholders ...
In our case, it helped to call our project a “revamp,” because we really weren’t sure going into it, what the scope would or should be, and we also found that by calling our project a “revamp” instead of a “redesign,” it put stakeholders into a more playful and creative mode, instead of girding their loins for another epic cut-and-paste into a CMS.
So to kick off the project, we threw a “revamp” brainstorming party, put on music, fed everyone some good food, and seeded the session by turning our conference room into a gallery of screenshots of beautiful new higher ed sites, screenshots of our competitors’ sites, and images and quotes from our users so we could “hear” from them directly about what they liked and didn’t like about their site experience.
Then we got out a tool that we’ve found to be excellent at democratizing feedback and revealing misalignment in a group of stakeholders in a way that doesn’t put anyone in a risky position to be the odd person out (or, on the flip side, the loudest opinion in the room that everyone’s too polite to say they disagree with … )
This method is called the Performance Continuum, which I learned in a workshop with Dan Klyn from The Understanding Group.
The way I explained it to my group of stakeholders was like this:
The idea behind Performance Continuums is to set a strategic direction — what before how. (Remember, it’s never just about a carousel, so let’s talk about what are our real business drivers.) In practice, this is an activity that asks you to create a handful of factors that describe what we are trying to accomplish with this project and where we stand today. Key detail: Stakeholders develop these factors together, so they are integrally involved in defining the metrics of success, which means -- cha-ching! -- instant buy-in.
Then you place a marker on a scale that represents a desired future state reflecting a successful outcome for the website.
Among the performance metrics that our stakeholders defined was how we approached content on the site, and a desire to move strongly toward more storytelling and image and video-driven content vs. traditional informational “facts & data” content.
This slide shows how we captured stakeholders’ current state assessment (red) and future state desire (green), e.g. where we are / where we want to be.
The wonderful thing about this tool is that because opinions become notches on a scale that then are aggregated, the scale naturally reveals where there is alignment -- and where there isn’t. In our organizational culture, this can have a democratizing effect on feedback that is transformative.
As a result of this exercise, we identified only 1 of the 5 performance metrics where the group was not strongly aligned, and that led to a fruitful conversation about how to approach the difference of opinion in the remaining area.
These exercises also reaffirmed the original principles that animated our first big redesign -- including a strong focus on prospective students, and flexibility for a large team of distributed content managers to be empowered by the CMS structure to publish great content.
So, with the stakeholders on board, and some idea of what “better” might look like to our committee -- more storytelling and more engaging content presented to our core audience of prospective students -- we got focused on identifying a core use case to explore through research with the goal of learning something new about our users that would inform our next steps as designers.
Jackie’s going to tell you more about how we approached the research process.
We are fortunate that we have great partners at the Office of Admissions who were invested in us doing research to identify the needs of prospective students and how that research could inform design decisions. Kelly and I sat down with the marketing lead from the Office of Admissions who walked us through the Medical School recruiting process and recruiting goals of the school including the types of students they wanted to attract.
It was during this meeting that we learned about an interesting recruitment challenge: while a student may receive an offer of admission as early as October, they aren’t required to accept or reject that offer until April. This 7 month window is crucial for the school because this is where the student is making a decision and potentially weighing different offers of admission.
So we were curious, what’s happening during this time time gap and does the medical school website factor into this decision making process.
So, we did what any good prospective medical student would do: we did a ton of research on applying to medical school and we started here: the guide for medical student provided by the Association of American Medical Colleges or AAMC, which is the governing body of medical schools in the U.S.
So we started at the AAMC and branched out from there and what we learned: Applying to medical school is both a lengthy and complex process that has a central application process through the AAMC with other deadlines an demands set by the schools themselves.
So we took all of the deadlines and mapped out a timeline of the AAMC’s major milestones and added U-M’s deadlines and touch points such as secondary applications and interviews.
Doing this mapping allowed us to test our understanding of the process of applying for med school and helped us identify areas and time spaces where we didn’t necessarily understand what was happening
What you see here is a cleaned up process, and what happens when you have a graphic designer make something nice out of my mess.
Remember that 7 month gap between October and April? During this time, the map let us see how interesting that initial questions was, because we were able to see how many other milestones were occurring during this window including financial aid, scholarships, and 2nd look.
This timeline also helped us ask better questions of our students during our interviews because we could see both the quantitative (what were you doing when) and qualitative (how did you feel about) parts of the process.
We used this timeline to create our research questions of: Do the student’s information needs change over the course of the application process, and if so how?
So, with a better idea of what question we were trying to answer Kelly and I scheduled interview with 8 first-year med students.
We sought out a group of student that could speak to the recruiting goals of the school: in-state, out-of-state, nontraditional, and students who came from traditionally under-represented groups in medicine.
Additionally we wanted to interview students who received multiple offers of admission so we could understand what students were weighing between October & April before choosing to come to Michigan.
Preparing for the interview we were inspire by the school’s Instagram which is mostly content generated by the students themselves. Looking at these photos was another way to challenge our preconceptions of who our users were. These students did not fit into what I thought of as the type A cookie cutter medical student. These students had diverse background and interests and thru their Instagram account gave us a flavor of the type of culture students are creating as a community of learners.
Remember that timeline? It was also a great interview prompt. While we initially created it for ourselves with our interviews we used it as a way to talk about what they did and when they did it and it worked well for helping students remember what they were doing during specific parts of the process. We also asked that student bring any of their own application artifacts such as pro/con lists, spreadsheets, and any other decision making artifacts they created during the application cycle.
Using the timeline to approach our research question of whether student’s information needs changed during the application life cycle this approach helped us understand:
-What information were they searching for?
-How much time did they spend with the information?
-What questions did they have during different parts of the cycle?
-How did they react to or respond to the content they found?
One of the interesting artifacts exposed by the interviews was something called the “LizzyM Score.” Early on in the process students are narrowing down the list of schools they choose to apply to and the LizzyM helps them do this.
During our interviews this was actually a spreadsheet spread via a premed subreddit, but is now a snazzy web app
Students use this to compare their academic test scores and GPA to historic data from medical schools so they can see where they have a chance of being admitted.
This artifact was interesting:
1. Because it exposed that early thought process during application where students are narrowing down their choices and
2. It shows some very early information filters that students are using before they even apply to med school and even before they look at our website
Originally we assumed that our medical school website was the center of their application universe, but came to understand that we were just a pale blue dot in the universe of information that our users were relying on.
Expanding our reference to account for this larger constellation of information sources was a big perspective shift for us.
Another surprising detail from our interviews was that some of the students had impressions of the university from their time school shopping as undergrads and in some instances that impression clashed with what they were looking for in a med school.
Was U-M a big state school known for it’s football team and vibrant undergraduate social scene?
Or was it the home for rigorous and top rated professional schools?
Of course, it’s both but it’s worth bringing attention to the many facets of an organization’s public persona and how that affects the way your users view your message.
So we were surprised by a few things, but what did we learn?
Well we found ourselves increasingly returning to the lens of time as a new places of meaning that offered insights for understanding how users experienced the process of applying to school AND understanding how the application timeline lead to information consumption on our website.
We used the framework of a user or customer journey to analyze our student’s comments and mapped that to this application timeline.
This journey mapping gave us a much fuller picture of the application process.
Returning to our original research question, it turns out that yes, student’s information needs changed over time and there were commonalities in the genres of information that they found compelling, especially at the beginning of the process.
Early in the process quantitative data such as school rankings and data that allowed students to do snapshot comparisons of schools was sought after during the awareness and research phases (remember they are applying to 25-30 schools).
However, that snapshot was less important during their decision making and commitment phases. Instead then they wanted qualitative data such as a school’s learning philosophy and how their interests and voices were incorporated into the school’s culture. They wanted to know if they could see themselves here and they wanted information that would allow them to feel like a part of the community before they arrived here.
Taking our timeline and user information we looked deeper into these phases of the customer journey to see where their information needs intersected with our website.
That analysis broke down into 4 components:
-Time: in blue, which is when they were visiting the site
-Topic: in pink, what information they were seeking
-Modes of seeking: in yellow – were they skimming, comparing information, doing a deeper dive
-Genre of Information: in green – metrics, infographics that would map to that mode of seeking
As a lens, time gave us a new dimension to consider for our research:
-It made us think about the opportunities to improve site engagement during certain times when students were reading more deeply and wanted more qualitative information
-Allowed us to see constants that time places on our students, including how much time they have to interact with our site – are we putting information into the best form for it be consumed.
The next step here was to turn these opportunities and constraints into a strategy and components of a website.
And this seems completely obvious in retrospect, but we also discovered by using the lens of time is that students were retaining information along the way — each time they came back to the site, they might have a different information need and be looking for different information. In other words, while it might be helpful to see prominent school rankings on a top landing page early in the process, that information was old news -- even taking up valuable real estate — later in the process.
This was a lightbulb moment for our design process, as we started thinking about how to design our CMS to offer a flexible information hierarchy that could serve up chunks of information in appealing genres based on what we knew about changing patterns of use during admissions.
If we could make the CMS more flexible, we could empower content managers to make more choices about what to emphasize when, and provide more actionable and appealing information throughout the cycle.
In the wireframes here, you can see a “first look” admissions landing page and a “later cycle” version of the same page, where we envisioned how modular chunks of content could be swapped in or out to emphasize different kinds of information.
Another detail from our user research inspired us to reframe the way we presented the student profile content on the site, a series called Points of Blue. With the understanding from our user journey model that students were returning to the site later in the application process in part to assess school culture, we redesigned the presented of the content to better showcase the faces and individuals being profiled. You can see the old site on the left and the new one on the right.
In all, we designed approximately 12 modular content components for the new site, which launched in January of this year.
For our fellow Drupal nerds, I’m happy to talk your ear off about how we implemented this system in the CMS. So find me later :)
Here’s one more before-and-after showing our old Admissions Timeline page and our new one.
The MD Admissions Timeline page used to be a brief month-by-month overview of the process and then a “subway map”-style graphic that explained all the steps in the process.
We worked with marketing to combine the content into a more robust month-by-month timeline page that re-integrated the timeframe with the milestones so it was more clear what an applicant could expect, or needed to do, and when.
We launched the site in January of this year, and our story’s not over yet! A few of our next questions include:
We built the CMS to be flexible enough to allow content managers to switch the information around easily based on what students are interested in at different times -- but in practice, we don’t know yet how this will play out. It’s certainly more work to follow this more tailored approach!
We’ll get some feedback as part of the Medical School Choice Survey, which prospective students fill out at the end of the application cycle.
We’ll be able to compare year-over-year site analytics to see if there are any changes in site engagement for critical windows in the cycle.
Thanks also to our wonderful team at Michigan MultiMedia!