This presentation was a part of the World IA Day - Dubai 2015, showing 2 key factors for making Users happy - getting to know your Users and understand them. Some of the User Testing and Empathy techniques were explained based on an example.

1. How do we
make users happy?
World IA Day Dubai / 21.February 2015 @MartinaMitz

2. Who is Martina?
Certified Psychologist – coming from clinical area2
UX Designer – since 5 years in the field3
Roles/Job titles:4
Web/UI Designer
Conceptionist
Interaction Architect
Information Architect
UX Designer
Hobby Web Designer – since 20011
@MartinaMitz

3. The Psych(o)UX Martina
Wants to make the world a better place2
Curious about people1
Loves creativity3
= ON A MISSION
to make
USERS HAPPY
Is happy when others are happy4
@MartinaMitz

4. The Plan™
The Question2
2 Ways to the answer3
What is happiness?1
@MartinaMitz

5. What is
Happiness?
@MartinaMitz

6. In Web
Happiness is a mental or emotional
state of well-being characterized by
positive or pleasant emotions
ranging from contentment to
intense joy.
Wiki says:
@MartinaMitz

7. In Social Psychology
"happiness" may be the label for a
family of related emotional states,
such as joy, amusement,
satisfaction, gratification, euphoria,
and triumph
Sara Algoe and Jonathan Haidt say:
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8. In Statistics
Gross national happiness (GNH)
attempts to measure the sum total
not only of economic output, but
also of net environmental impacts,
the spiritual and cultural growth of
citizens, mental and physical health
and the strength of the corporate
and political systems.
Investopedia says:
@MartinaMitz

9. In the National Agenda
UAE Vision 2021: www.vision2021.ae/en, KPI = Key Performance Indicator
UAE Vision 2021 - KPI
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10. The Question:
@MartinaMitz
How do we make
users happy?

11. 2 Ways to the Answer
@MartinaMitz
Understand your Users2
Get to know your Users1

12. Get to Know Your Users
@MartinaMitz
Observe & examine Users = User Testing
Usability TestingFocus Groups
A-B-Tests
Field Observations
Tree Testing
Card Sorting
NPS Survey
NPS = Net Promoter Score, RITE = Rapid Iterative Testing & Evaluation, UAT = User Acceptance Testing
Heuristic Evaluation
Click-through Prototypes
User Diaries
Beta Testing
Analytics
RITE Tests
Guerilla Testing
UAT
Eye Tracking
Expert Review
Paper Prototyping
Ethnographic Research
Benchmark
Contextual Interviews
Interviews

13. Example: Guerilla Testing
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Guerilla testing in the Berlin Overground

14. Example: RITE
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Day 1 Day 2 Day 3 Day 4 Day 5 Day 6
Test Session
Changes
Test Session Test Session
Test Session Test Session Test Session
Test Session Test Session Test Session
Test Session Test Session Test Session
De-Brief De-Brief De-Brief
Changes
Final Changes
–>
Improved
User Centred
Product
RITE = Rapid Iterative Testing & Evaluation – theoretical agenda

15. Understand your Users
@MartinaMitz
Feel with Users = Empathy
Personas Empathy Maps
Role Playing
Empathy Tools Simulations
IDEO Method Cards Mental Notes Cards
Co-creation/Participatory Design
Storytelling
User Journeys Mental Model Diagram

16. Example: Empathy Map
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graphic by www.bigvisible.com/2012/06/what-is-an-empathy-map/

17. Example: Mental Notes Cards
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www.getmentalnotes.com

18. Example: Role Playing the Interaction
@MartinaMitz
video by Stephen Anderson - www.youtube.com/watch?v=hkAFdIrTR00 also other good videos from him: www.youtube.com/user/stephenpa72

19. Conclusion
@MartinaMitz
Understand your Users2
Get to know your Users1
2 Ways to Make
Users Happy

20. Thank you.
World IA Day Dubai / 21.February 2015 @MartinaMitz
Martina Mitzieva
UX Designer
martina.net@gmail.com
web, skype, twitter: MartinaMitz
currently:
Dubai, UAE