SlideShare a Scribd company logo
For More Information
How did
Bewakoof.com
become
successful?
SWIPE LEFT
Follow Our Social Media
@IDigitalPreneur
Growth analysis
Brand Name
01
A brand name should be catchy. "Bewakoof,"
meaning "mindless" or "fool," is a popular
word in India. To stick in people's minds, the
brand name must be unique and appealing.
Follow Our Social Media
@IDigitalPreneur
Use of social
media
Unlike others, they don't just promote products, they
share memes, jokes, and creative content that keeps
users engaged. They also make T-shirts with the
same memes they post, turning followers into
customers.
02
Follow Our Social Media
@IDigitalPreneur
03
First mover
advantage
When Bewakoof started, there was
no online custom T-shirt printing
start-up in India. They go beyond
traditional T-shirt printing by offering
unique, trendy designs and always
staying current with new trends.
Follow Our Social Media
@IDigitalPreneur
04
Trend
They always change
according to the
Trends. The strategy
here is they produce
as per the demand.
They manufacture
only after they
receive the order.
Follow Our Social Media
@IDigitalPreneur
Zero dead stock
05
They create T-shirts with trendy quotes, upload the
design to their website, and make and deliver the
shirt when an order is placed. Hence, there is a zero
dead stock.
Follow Our Social Media
@IDigitalPreneur
IDIGITALPRENEUR
FOLLOW
Us for more valuable
content
#LearnImplementGrow
THANK YOU

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How Did Bewakoof.Com Become So Successful

  • 1. For More Information How did Bewakoof.com become successful? SWIPE LEFT Follow Our Social Media @IDigitalPreneur Growth analysis
  • 2. Brand Name 01 A brand name should be catchy. "Bewakoof," meaning "mindless" or "fool," is a popular word in India. To stick in people's minds, the brand name must be unique and appealing. Follow Our Social Media @IDigitalPreneur
  • 3. Use of social media Unlike others, they don't just promote products, they share memes, jokes, and creative content that keeps users engaged. They also make T-shirts with the same memes they post, turning followers into customers. 02 Follow Our Social Media @IDigitalPreneur
  • 4. 03 First mover advantage When Bewakoof started, there was no online custom T-shirt printing start-up in India. They go beyond traditional T-shirt printing by offering unique, trendy designs and always staying current with new trends. Follow Our Social Media @IDigitalPreneur
  • 5. 04 Trend They always change according to the Trends. The strategy here is they produce as per the demand. They manufacture only after they receive the order. Follow Our Social Media @IDigitalPreneur
  • 6. Zero dead stock 05 They create T-shirts with trendy quotes, upload the design to their website, and make and deliver the shirt when an order is placed. Hence, there is a zero dead stock. Follow Our Social Media @IDigitalPreneur
  • 7. IDIGITALPRENEUR FOLLOW Us for more valuable content #LearnImplementGrow THANK YOU