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How Data Collection
                                       Shapes Manufacturing
                                       Intelligence Performance




Manufacturing Intelligence for Intelligent Manufacturing
Enterprise Manufacturing Intelligence
                  Working Definition

Enterprise Manufacturing Intelligence (EMI) is a
term which applies to software used to bring a corporation's
manufacturing-related data together from many sources for the
purposes of reporting, analysis, visual summaries, and
passing data between enterprise-level and plant-floor systems.

As data is combined from multiple sources, it can be given a
new structure or context that will help users find what they
need regardless of where it came from.

The primary goal is to turn large amounts of manufacturing
data into real knowledge and drive business results based on
that knowledge.
                                          Wikipedia, others
Core Functions of EMI*
• Aggregation: Making available data from many
  sources, most often databases.
• Contextualization: Providing a structure, or model,
  for the data that will help users find what they need.
• Analysis: Enabling users to analyze data across
  sources and especially across production sites.
• Visualization: Providing tools to create visual
  summaries of the data to alert decision makers and
  call attention to the most important information of the
  moment.
• Propagation: Automating the transfer of data from
  the plant-floor up to enterprise-level systems or vice
  versa.
                                             *AMR/Gartner
“Intelligence” is based on Analytics
• EMI is based on the (statistical) analysis of data
  collected from the manufacturing process.

• The most important element of successful
  statistical analysis is the collection of data.

• If the data collection process is flawed, simple
  statistical techniques will fail and sophisticated
  techniques can’t fix it

• Bad Data = Bad Analytics = Bad Intelligence.
The Importance of Analytics

• Data alone, or data compared to limits that were not
  determined statistically can only provide some sense of
  what a process is doing.

• Analytics helps provide meaning by identifying key
  events and relationships with a known certainty.

• The following example of applied Statistical Process
  Control (SPC) analysis illustrates the value of Analytics.

• SPC determines if variation in a process is unusual,
  detects events, and helps point to the source or cause.
This is a “Run Chart” – data is displayed in a line graph with no
analysis of the data. Are any points unusually high or low?




                                ?




                                         ?
This is an “SPC Chart” of the same data where upper and lower limits have
been calculated to determine if any of shows unusual variation. This data
shows normal variation – there are no unusually high or low points.
This is another “Run Chart” – are any points on this chart
unusually high or low?




                           ?




                                    ?
This is the same data displayed on an SPC Chart. Note that one
point has been found to be unusually high (and worth investigating).
Two key process variables – one showing normal variation and
the other indicating that something unusual is happening.

If this is a process that is has been having its problems, these
charts will be invaluable in determining the cause.
Combining statistical limits and specifications/process set-point can
create the possibility of an “early warning” system – a simple
predictive analytic.




                                                             Upper
                                                    ?        Specification
                               ?
                                                            Upper SPC Limit




                                                            Lower SPC Limit


                                                             Lower
                                                             Specification
Consequences of Poor Data Collection Practices

   • Missed Signals – Systems fail to detect
     problems

   • False Alarms – Analytics indicate problems
     that aren’t there

   • Unreliable KPI’s

   • Loss of faith in Analytics and Intelligence
     systems
Primary Data Sources in Manufacturing

   • Manual sampling and collection

   • Automated data collection systems

   • Existing data
Manual Sampling and Collecting
In many industries, the majority of data is collected manually
(food, consumer products, most types of packaging,
materials)
    Influences:
    •   History - it was like this when I got here…
    •   Folk wisdom (not the result of study/analysis)
    •   Cost
    •   Convenience

    Results
    •   Overly complex methodology
    •   Non-random sampling
    •   Insufficient data
    •   Important data not collected
Manual Sampling and Collecting Issues
Incoming tank car containing raw material – multiple
samples taken from the same car…

If material in car is homogenous (well mixed) the extra
samples are identical, offer no additional information, and
will affect any statistical analysis performed. If data is
“sub-grouped”, SPC charts will not work.

If the material in the car is stratified, but is mixed/blended
before use, the samples do not represent the material
used in the process.

The sample(s) taken must represent the material as it is
used in the process.
Manual Sampling and Collecting Issues

Sheet/roll process with samples taken of material before
roll-up. Difficulty in reaching across roll results in:

           x                             x
                       x     x       x       x       x         x       x
                                 x                                 x
       x           x                                     x


                       x                             x
               x                                 x
                           x x   x                           x x       x


Easier to check the edges, misses 30% of the product…
Manual Sampling and Collecting Issues
Product packaged in boxes with multiple compartments:

Sample 5 items from left side on every other box, sample
5 items from right side on alternating boxes every 15
minutes, sample 5 on each side every hour, sample all
items in one box each shift, unless an out-of-spec item is
found then double sampling on same side and sample 5
on other side on every box until 10 boxes have been
sampled without an out-of-spec item…uh…except on
Leap Year when we do all of this backward…

Result (among many): Data collected is too inconsistent
to be used to analyze the process – not to mention an
annoyed workforce.
Automated Data Collection
Most data in Chemicals/Petrochemical industry is collected
by automated systems, common in all “Process” industries.
   Sources:
   •   DCS
   •   SCADA
   •   Process Historians
   •   Can sample multiple times per second

   Types of automatically collected data:
   • Sensor data (process temperature, pressure, etc.)
   • Analytical instrument results (chemical & physical
     parameters)
   • Control indicators (valve state, machine instructions, etc.)
   • Process status (start up, running, shut down, fault)
   • Equipment parameters (current load, temperature, speed)
Automated Data Collection

Issues:
•   Enormous quantities of data
•   Temptation to use all of it – hard to convince otherwise
•   Overwhelms analytics systems
•   Oversampling can result in invalid statistical results
•   Most of the data isn’t suitable for statistical analysis

Considerations:
•   Is the data used for anything
•   How is the data used (control, alarms, analysis, reports)
•   Response time required
•   Process cycle
•   Autocorrelation
Data sampled too frequently – the process has not had a chance to
change so the sensor is measuring the same material – the variation
is the sensor’s measurement error and SPC won’t work.
Data sampled at a frequency that allows the process to change –
the sensor is measuring different material and the variation is due to
changes in the process.
Hazards of Existing Data

Examples:
•   Laboratory Information Management Systems (LIMS)
•   Process Historians
•   Quality Systems
•   MES, ERP
•   That database nobody is sure about

Considerations:
•   Why was the data collected in first place
•   Who benefits from data being right (or not-so-right)
•   Was the data used for anything important - vetted?
•   Were there constraints on the values?
•   Can it be sampled (if there is a lot)
•   Why analyze the past anyway?
Hazards of Existing Data

Things that make historical data problematic:
•   Data reduction (averaging, …)
•   Data filtering (removing “outliers”)
•   Improper sampling (biased)
•   Changes is process not identified
•   Data isn’t “real”

The problem with Historical Data is you often can’t tell
Data that has been averaged loses potentially important
information – in this case, data that exceeds a key limit:
The Importance of Context

• Data without context has little or no
  meaning.

• Lack of context makes data “un-actionable”.

• The further the data gets from the process,
  the more important it is to preserve context.
A not unusual chart with no context – just the row
number of the data file used to create the chart:
Knowing the row number of data that shows unusual
behavior doesn’t do much good:
Adding Date/Time helps, but requires looking up other information
from multiple sources to know what is really happening:
Full context – all pertinent information brought forward to the analytics
presentation allows quick recognition of problems and fast response:
Finally, if the users can add information such as Cause and Corrective
Action and have it “stick”, the information resource becomes a
Knowledge Base:
Aggregating Data Across Systems
• Increasingly major issue for NWA’s process
  customers
• Provides “total process” understanding
• Helps link product quality to process operations
• Reveals relationships between raw materials, storage,
  unit operations, blending, packaging/delivery
• Most “continuous process” operations actually
  combine process and batch
• Key is getting a “Batch” view of overall process
   • (Some Historians have functions that can help)
Three systems together know what is going on, but
 no single system has all the information:

SCADA – Precise date/time,       LIMS – Product, approximate
process unit and parameters      date/time, lab test results




    MES – Product, production schedule, line, customer
Problems Aggregating Data Across Systems
 • Different sampling methods – time, event, and sample-
   based
 • Difficulty querying historized data (Historians use data
   compression)
 • Data in different formats, databases, structures
 • Lead/lag relationships
 • Auto & Cross-correlation problems
 • Different analysis techniques
 • Data “owned” by different groups (production,
   engineering, lab)
Process, Event, & Batch Data
Historian                     LIMS
    Process           Event          Batch
Aggregated Process, Event, & Batch Data
Database SQL Queries for Historian only – now all we
 need is some SQL for the LIMS and MES and we are all
 set…

SELECT * FROM OpenQuery( INSQL, 'SELECT [DateTime], [Batch%Conc],
[BatchNumber], [ReactLevel], [ReactTemp], [SetPoint] FROM
Runtime.dbo.WideHistory WHERE DateTime >= DATEADD(hour, -1, GETDATE())
AND DateTime <= GETDATE() AND wwRetrievalMode = "cyclic" AND
wwResolution = 60000')

SELECT * FROM OpenQuery( INSQL, 'SELECT [DateTime], [Batch%Conc],
[BatchNumber], [ReactLevel], [ReactTemp], [SetPoint] FROM Runtime.dbo.WideHistory
WHERE DateTime >= DATEADD(hour, -1, GETDATE()) AND DateTime <= GETDATE()
AND wwRetrievalMode = "delta" AND wwValueDeadband = 50 ') wide INNER JOIN
EventHistory ON wide.DateTime = EventHistory.DateTime WHERE
TagName='SysStatusEvent'
Conclusions:
• Data collection techniques should focus on data that
  represents the process or material.
• The ultimate use of the data should guide how it is
  collected.
• Balance the cost of data collection with the value of the
  collected data.
• Be aware of the pitfalls of using historical data.
• Avoid the temptation to use “all” of the data that is
  available.
• Include as much context as possible as early in the
  data collection process as possible.
Questions

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How Data Collection Shapes MI Performance

  • 1. How Data Collection Shapes Manufacturing Intelligence Performance Manufacturing Intelligence for Intelligent Manufacturing
  • 2. Enterprise Manufacturing Intelligence Working Definition Enterprise Manufacturing Intelligence (EMI) is a term which applies to software used to bring a corporation's manufacturing-related data together from many sources for the purposes of reporting, analysis, visual summaries, and passing data between enterprise-level and plant-floor systems. As data is combined from multiple sources, it can be given a new structure or context that will help users find what they need regardless of where it came from. The primary goal is to turn large amounts of manufacturing data into real knowledge and drive business results based on that knowledge. Wikipedia, others
  • 3. Core Functions of EMI* • Aggregation: Making available data from many sources, most often databases. • Contextualization: Providing a structure, or model, for the data that will help users find what they need. • Analysis: Enabling users to analyze data across sources and especially across production sites. • Visualization: Providing tools to create visual summaries of the data to alert decision makers and call attention to the most important information of the moment. • Propagation: Automating the transfer of data from the plant-floor up to enterprise-level systems or vice versa. *AMR/Gartner
  • 4. “Intelligence” is based on Analytics • EMI is based on the (statistical) analysis of data collected from the manufacturing process. • The most important element of successful statistical analysis is the collection of data. • If the data collection process is flawed, simple statistical techniques will fail and sophisticated techniques can’t fix it • Bad Data = Bad Analytics = Bad Intelligence.
  • 5. The Importance of Analytics • Data alone, or data compared to limits that were not determined statistically can only provide some sense of what a process is doing. • Analytics helps provide meaning by identifying key events and relationships with a known certainty. • The following example of applied Statistical Process Control (SPC) analysis illustrates the value of Analytics. • SPC determines if variation in a process is unusual, detects events, and helps point to the source or cause.
  • 6. This is a “Run Chart” – data is displayed in a line graph with no analysis of the data. Are any points unusually high or low? ? ?
  • 7. This is an “SPC Chart” of the same data where upper and lower limits have been calculated to determine if any of shows unusual variation. This data shows normal variation – there are no unusually high or low points.
  • 8. This is another “Run Chart” – are any points on this chart unusually high or low? ? ?
  • 9. This is the same data displayed on an SPC Chart. Note that one point has been found to be unusually high (and worth investigating).
  • 10. Two key process variables – one showing normal variation and the other indicating that something unusual is happening. If this is a process that is has been having its problems, these charts will be invaluable in determining the cause.
  • 11. Combining statistical limits and specifications/process set-point can create the possibility of an “early warning” system – a simple predictive analytic. Upper ? Specification ? Upper SPC Limit Lower SPC Limit Lower Specification
  • 12. Consequences of Poor Data Collection Practices • Missed Signals – Systems fail to detect problems • False Alarms – Analytics indicate problems that aren’t there • Unreliable KPI’s • Loss of faith in Analytics and Intelligence systems
  • 13. Primary Data Sources in Manufacturing • Manual sampling and collection • Automated data collection systems • Existing data
  • 14. Manual Sampling and Collecting In many industries, the majority of data is collected manually (food, consumer products, most types of packaging, materials) Influences: • History - it was like this when I got here… • Folk wisdom (not the result of study/analysis) • Cost • Convenience Results • Overly complex methodology • Non-random sampling • Insufficient data • Important data not collected
  • 15. Manual Sampling and Collecting Issues Incoming tank car containing raw material – multiple samples taken from the same car… If material in car is homogenous (well mixed) the extra samples are identical, offer no additional information, and will affect any statistical analysis performed. If data is “sub-grouped”, SPC charts will not work. If the material in the car is stratified, but is mixed/blended before use, the samples do not represent the material used in the process. The sample(s) taken must represent the material as it is used in the process.
  • 16. Manual Sampling and Collecting Issues Sheet/roll process with samples taken of material before roll-up. Difficulty in reaching across roll results in: x x x x x x x x x x x x x x x x x x x x x x x x Easier to check the edges, misses 30% of the product…
  • 17. Manual Sampling and Collecting Issues Product packaged in boxes with multiple compartments: Sample 5 items from left side on every other box, sample 5 items from right side on alternating boxes every 15 minutes, sample 5 on each side every hour, sample all items in one box each shift, unless an out-of-spec item is found then double sampling on same side and sample 5 on other side on every box until 10 boxes have been sampled without an out-of-spec item…uh…except on Leap Year when we do all of this backward… Result (among many): Data collected is too inconsistent to be used to analyze the process – not to mention an annoyed workforce.
  • 18. Automated Data Collection Most data in Chemicals/Petrochemical industry is collected by automated systems, common in all “Process” industries. Sources: • DCS • SCADA • Process Historians • Can sample multiple times per second Types of automatically collected data: • Sensor data (process temperature, pressure, etc.) • Analytical instrument results (chemical & physical parameters) • Control indicators (valve state, machine instructions, etc.) • Process status (start up, running, shut down, fault) • Equipment parameters (current load, temperature, speed)
  • 19. Automated Data Collection Issues: • Enormous quantities of data • Temptation to use all of it – hard to convince otherwise • Overwhelms analytics systems • Oversampling can result in invalid statistical results • Most of the data isn’t suitable for statistical analysis Considerations: • Is the data used for anything • How is the data used (control, alarms, analysis, reports) • Response time required • Process cycle • Autocorrelation
  • 20. Data sampled too frequently – the process has not had a chance to change so the sensor is measuring the same material – the variation is the sensor’s measurement error and SPC won’t work.
  • 21. Data sampled at a frequency that allows the process to change – the sensor is measuring different material and the variation is due to changes in the process.
  • 22.
  • 23. Hazards of Existing Data Examples: • Laboratory Information Management Systems (LIMS) • Process Historians • Quality Systems • MES, ERP • That database nobody is sure about Considerations: • Why was the data collected in first place • Who benefits from data being right (or not-so-right) • Was the data used for anything important - vetted? • Were there constraints on the values? • Can it be sampled (if there is a lot) • Why analyze the past anyway?
  • 24. Hazards of Existing Data Things that make historical data problematic: • Data reduction (averaging, …) • Data filtering (removing “outliers”) • Improper sampling (biased) • Changes is process not identified • Data isn’t “real” The problem with Historical Data is you often can’t tell
  • 25. Data that has been averaged loses potentially important information – in this case, data that exceeds a key limit:
  • 26. The Importance of Context • Data without context has little or no meaning. • Lack of context makes data “un-actionable”. • The further the data gets from the process, the more important it is to preserve context.
  • 27. A not unusual chart with no context – just the row number of the data file used to create the chart:
  • 28. Knowing the row number of data that shows unusual behavior doesn’t do much good:
  • 29. Adding Date/Time helps, but requires looking up other information from multiple sources to know what is really happening:
  • 30. Full context – all pertinent information brought forward to the analytics presentation allows quick recognition of problems and fast response:
  • 31. Finally, if the users can add information such as Cause and Corrective Action and have it “stick”, the information resource becomes a Knowledge Base:
  • 32. Aggregating Data Across Systems • Increasingly major issue for NWA’s process customers • Provides “total process” understanding • Helps link product quality to process operations • Reveals relationships between raw materials, storage, unit operations, blending, packaging/delivery • Most “continuous process” operations actually combine process and batch • Key is getting a “Batch” view of overall process • (Some Historians have functions that can help)
  • 33. Three systems together know what is going on, but no single system has all the information: SCADA – Precise date/time, LIMS – Product, approximate process unit and parameters date/time, lab test results MES – Product, production schedule, line, customer
  • 34. Problems Aggregating Data Across Systems • Different sampling methods – time, event, and sample- based • Difficulty querying historized data (Historians use data compression) • Data in different formats, databases, structures • Lead/lag relationships • Auto & Cross-correlation problems • Different analysis techniques • Data “owned” by different groups (production, engineering, lab)
  • 35. Process, Event, & Batch Data Historian LIMS Process Event Batch
  • 37. Database SQL Queries for Historian only – now all we need is some SQL for the LIMS and MES and we are all set… SELECT * FROM OpenQuery( INSQL, 'SELECT [DateTime], [Batch%Conc], [BatchNumber], [ReactLevel], [ReactTemp], [SetPoint] FROM Runtime.dbo.WideHistory WHERE DateTime >= DATEADD(hour, -1, GETDATE()) AND DateTime <= GETDATE() AND wwRetrievalMode = "cyclic" AND wwResolution = 60000') SELECT * FROM OpenQuery( INSQL, 'SELECT [DateTime], [Batch%Conc], [BatchNumber], [ReactLevel], [ReactTemp], [SetPoint] FROM Runtime.dbo.WideHistory WHERE DateTime >= DATEADD(hour, -1, GETDATE()) AND DateTime <= GETDATE() AND wwRetrievalMode = "delta" AND wwValueDeadband = 50 ') wide INNER JOIN EventHistory ON wide.DateTime = EventHistory.DateTime WHERE TagName='SysStatusEvent'
  • 38. Conclusions: • Data collection techniques should focus on data that represents the process or material. • The ultimate use of the data should guide how it is collected. • Balance the cost of data collection with the value of the collected data. • Be aware of the pitfalls of using historical data. • Avoid the temptation to use “all” of the data that is available. • Include as much context as possible as early in the data collection process as possible.

Editor's Notes

  1. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  2. Core Functions of EMIAMR Research has identified five core functions every Enterprise Manufacturing Intelligence application should possess:Aggregation: Making available data from many sources, most often databases.Contextualization: Providing a structure, or model, for the data that will help users find what they need. Usually a folder tree utilizing a hierarchy such as the ISA-95 standard.Analysis: Enabling users to analyze data across sources and especially across production sites. This often includes the ability for true ad hoc reporting.Visualization: Providing tools to create visual summaries of the data to alert decision makers and call attention to the most important information of the moment. The most common visualization tool is the dashboard.Propagation: Automating the transfer of data from the plant-floor up to enterprise-level systems such as SAP, or vice versa.
  3. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  4. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  5. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  6. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  7. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  8. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  9. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  10. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  11. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  12. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  13. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  14. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  15. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  16. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  17. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  18. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  19. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  20. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  21. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  22. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  23. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  24. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  25. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  26. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  27. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  28. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  29. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  30. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  31. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  32. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise
  33. NWA first completely integrated, single-solution provider to Mfg Intelligence (MI) market - $1B WorldwideLimited competitionFunnel with Existing Customers - $14MPoised for growthNew Executive Team3,000+ customers29 Employees $2.75M in 2010 and profitable$4M investment requestProven global provider of leading manufacturing analytics solutions25 years of focus, leadershipR&amp;D spendingTrusted partner for customers3,000 worldwide customersSpan industriesMaterials, F&amp;B processing, packaging, chemicals, electronics, petrochemicals, life sciencesHigh customer satisfaction and reference-abilityLong-term company stability ensures continued successLeadership – dynamic combination of deep industry expertise and business operations excellenceEmployee base – blend of long-tenured employees for content knowledge and new additions with advanced development expertise