SlideShare a Scribd company logo
Points to Remember While you 
Choose Your Email Service Provider 
There is long list of email marketing 
companies to choose from. Ensure 
they uses latest email marketing 
practices.
State-of-the-Art Technology 
• Check for ESPs which uses updated technology and 
email designs for your email marketing campaigns. 
• Ensures high deliverability of your email campaigns. 
• Provides web analytics report along with ISP wise 
delivery reports.
Campaign Management 
• ESPs must facilitates its users to organize and 
execute email campaigns. 
• It must allow scheduling emails at specific 
time & date.
Advanced Reports 
• The more you track your email campaigns the 
better it is for you to analyze it. 
• Check if your ESPs gives detailed report on 
performance of your email marketing 
campaigns.
Few more Features on ESPs 
Must Have Features for Successful Campaigns 
• CAN SPAM Compliance 
• Auto-Responders 
• Click-Through Tracking 
• Event Triggered Email 
• Mailing List Management 
• Newsletter Management 
• Subscribe / Unsubscribe
Spam-Check for Your Email Campaigns 
• Each time before shooting your emails check if 
that the content is spam free 
• Your email service providers offers spam check 
provision for your email creative before every 
release.
Auto Responders/ Trigger Messages 
• Reputed email service providers allows you to 
set any number of default email creative as 
email triggers. 
• Thus allowing you to sent “welcome mail” 
“thank you mail” etc. thus email will be sent 
automatically to respective clientele.
Good Assistance and Support 
• If your ESPs have perfect technology and you 
are unaware about how to use it or your email 
marketing campaigns are not fetching you 
desired results. Then there is no point in 
depending on that service provider. 
• Check if your ESP provides you with 24*7 
support which is the best.
24*7 Support 
Check if ESPs can provides you support like 
Email supports 
Live chat 
Phone support 
Dedicated account manager 
Online Training 
Free Campaign Strategy Consultation 
Deliverability Consulting
Email Marketing for Your Business
Thank You 
Website : http://www.icubes.in 
Blog : http://icubes.in/blog 
Follow us on Social Media Pages

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Choosing your email service provider

  • 1. Points to Remember While you Choose Your Email Service Provider There is long list of email marketing companies to choose from. Ensure they uses latest email marketing practices.
  • 2. State-of-the-Art Technology • Check for ESPs which uses updated technology and email designs for your email marketing campaigns. • Ensures high deliverability of your email campaigns. • Provides web analytics report along with ISP wise delivery reports.
  • 3. Campaign Management • ESPs must facilitates its users to organize and execute email campaigns. • It must allow scheduling emails at specific time & date.
  • 4. Advanced Reports • The more you track your email campaigns the better it is for you to analyze it. • Check if your ESPs gives detailed report on performance of your email marketing campaigns.
  • 5. Few more Features on ESPs Must Have Features for Successful Campaigns • CAN SPAM Compliance • Auto-Responders • Click-Through Tracking • Event Triggered Email • Mailing List Management • Newsletter Management • Subscribe / Unsubscribe
  • 6. Spam-Check for Your Email Campaigns • Each time before shooting your emails check if that the content is spam free • Your email service providers offers spam check provision for your email creative before every release.
  • 7. Auto Responders/ Trigger Messages • Reputed email service providers allows you to set any number of default email creative as email triggers. • Thus allowing you to sent “welcome mail” “thank you mail” etc. thus email will be sent automatically to respective clientele.
  • 8. Good Assistance and Support • If your ESPs have perfect technology and you are unaware about how to use it or your email marketing campaigns are not fetching you desired results. Then there is no point in depending on that service provider. • Check if your ESP provides you with 24*7 support which is the best.
  • 9. 24*7 Support Check if ESPs can provides you support like Email supports Live chat Phone support Dedicated account manager Online Training Free Campaign Strategy Consultation Deliverability Consulting
  • 10. Email Marketing for Your Business
  • 11. Thank You Website : http://www.icubes.in Blog : http://icubes.in/blog Follow us on Social Media Pages