This document summarizes Nielsen's approach to measuring marketing effectiveness. It discusses how Nielsen uses statistical analysis to understand sales drivers for thousands of brands worldwide and measure the impact of over $10 billion in annual media investments. It shows how Nielsen can determine the ROI of different marketing executions and media types. It also provides examples of how dual-platform advertising, online video ads, and social media exposures can enhance TV ad performance. Finally, it discusses how Nielsen helps clients optimize their marketing plans and spending allocation based on insights from its analyses.
This document discusses marketing and the challenges of achieving success. It notes that 83% of marketing efforts fail, 95% of new products fail in their first year, and only 17% of new products are perceived as different. However, aligning marketing goals with business goals and tying marketing to financial outcomes are most important to chief marketing officers. The document advocates taking seven key steps together to succeed, including targeting profitable customers and developing a strong brand identity. It also emphasizes starting with a client's business strategy and goals before creative execution to drive measurable results and sales growth. Finally, it promotes an integrated approach using seven marketing disciplines and keeping the brand as the central focus.
Investment Optimization for Execs at Dell using Big DataNatalie Kortum
Dell is using innovative big data techniques to inform their investment optimization decisions in multiple areas. Natalie will walk the audience through the problem, the evolution of the techniques in use, and the results that have come out of this model. She'll also discuss one of the big challenges in the process -- how to help non-technical executives understand and buy into decision-making based on big data. This presentation from Data Day Texas 2013.
This document provides strategies for creating an effective positioning story to differentiate a company's products or services in the market. It outlines a new positioning model focused on the buyer's perspective. It then describes 9 rules for effective positioning, including focusing on a specific buyer persona, owning a well-defined problem, taking a corner of the room rather than trying to be everything to everyone, and communicating through stories rather than technical specifications. The document also provides examples of how to apply these rules by developing positioning pillars, powerful messages, and launch strategies focused on a journey rather than a single event.
Assessing the Reality of Your Company Sales ForecastJerry Vieira
This document discusses forecasting marketing and sales for 2012. It covers topics like validating corporate trends, comparing top-down versus bottom-up forecasting, predicting new product success, assessing marketing strategies, and evaluating marketing expenses. The presentation recommends bottom-up forecasting by aggregating salesperson account portfolios and predicting new product adoption using innovation guidelines. It also provides criteria for assessing large deal opportunities and stresses that sales discipline may provide a higher ROI than tactical marketing expenditures.
The document discusses the need for sales enablement and revenue performance management. It notes that sales performance has declined in recent years while revenue targets have increased. It also discusses trends toward greater focus on revenue in the boardroom and by executives. The document advocates for removing silos between marketing and sales and taking a more holistic view of the buying funnel. It promotes sales enablement tools and programs to increase sales productivity and optimize sales processes. The goal is to get more qualified leads, make sales reps more productive, and help opportunities move through the sales cycle faster.
This document outlines a staffing process for hiring employees. It begins with identifying staffing needs and creating clear position descriptions. Potential candidates are then identified through existing contacts, calls for applicants, and online job boards. Applicants are filtered and tested. Key positions like a help desk are staffed first. The goal is to create an enjoyable workplace and bring on interns, administrative assistants, creative roles, and a bookkeeper to support growth. Non-core tasks are outsourced initially.
Success In The Subscription Economy - Brian Bell, CMO of ZuoraBrent Leary
The document discusses the rise of the subscription economy and how it requires businesses to adopt a relationship-driven model focused on recurring revenue. It notes that by 2015, 35% of global 2000 companies will generate revenue through subscriptions. It outlines how consumers and industries are embracing this model and lists examples. The document argues that the subscription economy necessitates different strategies for acquiring, maintaining, and increasing customer value over multiple orders and a lifetime. It also requires integrated systems to help businesses optimize processes to grow, flow and track the key metrics of retention, recurring profit margin, and growth efficiency.
This document discusses marketing and the challenges of achieving success. It notes that 83% of marketing efforts fail, 95% of new products fail in their first year, and only 17% of new products are perceived as different. However, aligning marketing goals with business goals and tying marketing to financial outcomes are most important to chief marketing officers. The document advocates taking seven key steps together to succeed, including targeting profitable customers and developing a strong brand identity. It also emphasizes starting with a client's business strategy and goals before creative execution to drive measurable results and sales growth. Finally, it promotes an integrated approach using seven marketing disciplines and keeping the brand as the central focus.
Investment Optimization for Execs at Dell using Big DataNatalie Kortum
Dell is using innovative big data techniques to inform their investment optimization decisions in multiple areas. Natalie will walk the audience through the problem, the evolution of the techniques in use, and the results that have come out of this model. She'll also discuss one of the big challenges in the process -- how to help non-technical executives understand and buy into decision-making based on big data. This presentation from Data Day Texas 2013.
This document provides strategies for creating an effective positioning story to differentiate a company's products or services in the market. It outlines a new positioning model focused on the buyer's perspective. It then describes 9 rules for effective positioning, including focusing on a specific buyer persona, owning a well-defined problem, taking a corner of the room rather than trying to be everything to everyone, and communicating through stories rather than technical specifications. The document also provides examples of how to apply these rules by developing positioning pillars, powerful messages, and launch strategies focused on a journey rather than a single event.
Assessing the Reality of Your Company Sales ForecastJerry Vieira
This document discusses forecasting marketing and sales for 2012. It covers topics like validating corporate trends, comparing top-down versus bottom-up forecasting, predicting new product success, assessing marketing strategies, and evaluating marketing expenses. The presentation recommends bottom-up forecasting by aggregating salesperson account portfolios and predicting new product adoption using innovation guidelines. It also provides criteria for assessing large deal opportunities and stresses that sales discipline may provide a higher ROI than tactical marketing expenditures.
The document discusses the need for sales enablement and revenue performance management. It notes that sales performance has declined in recent years while revenue targets have increased. It also discusses trends toward greater focus on revenue in the boardroom and by executives. The document advocates for removing silos between marketing and sales and taking a more holistic view of the buying funnel. It promotes sales enablement tools and programs to increase sales productivity and optimize sales processes. The goal is to get more qualified leads, make sales reps more productive, and help opportunities move through the sales cycle faster.
This document outlines a staffing process for hiring employees. It begins with identifying staffing needs and creating clear position descriptions. Potential candidates are then identified through existing contacts, calls for applicants, and online job boards. Applicants are filtered and tested. Key positions like a help desk are staffed first. The goal is to create an enjoyable workplace and bring on interns, administrative assistants, creative roles, and a bookkeeper to support growth. Non-core tasks are outsourced initially.
Success In The Subscription Economy - Brian Bell, CMO of ZuoraBrent Leary
The document discusses the rise of the subscription economy and how it requires businesses to adopt a relationship-driven model focused on recurring revenue. It notes that by 2015, 35% of global 2000 companies will generate revenue through subscriptions. It outlines how consumers and industries are embracing this model and lists examples. The document argues that the subscription economy necessitates different strategies for acquiring, maintaining, and increasing customer value over multiple orders and a lifetime. It also requires integrated systems to help businesses optimize processes to grow, flow and track the key metrics of retention, recurring profit margin, and growth efficiency.
Groupon has over 190,000 merchants worldwide across over 190 categories, with a salesforce of over 4,800 representatives enabling deals in 175 North American markets and 45 countries. In the first 9 months of 2011, Groupon featured deals from over 190,000 merchants worldwide, sold over 93 million Groupons, and had over 142 million subscribers. Groupon uses free cash flow and consolidated segment operating income as key non-GAAP measures to evaluate performance excluding non-cash expenses.
This document discusses building assets through network marketing (MLM). It provides 3 key points:
1) MLM allows one to build a productive asset through developing a business network, rather than just exchanging time for money. Successful people in MLM become business owners and investors.
2) Skeptics argue MLM is controversial but the document asserts it offers high quality products, fair compensation, and transparency. It also notes that the growth of new distributors is small compared to population growth.
3) Building an asset with MLM requires learning mindset changes, developing a business team and network, and using support systems and tools to excel and achieve goals like financial freedom. Focusing on self-improvement
Small businesses and international expansion, specifically in Canada, are key growth drivers for Best Buy. Best Buy Canada has grown significantly through its dual brand strategy of Future Shop and Best Buy stores, nearly doubling its market share. Best Buy aims to further differentiate the brands and optimize its business model in Canada. Key priorities include deploying Best Buy for Business to more stores, building training capacity for consultants, and refining offerings to meet small business customer needs.
The document discusses marketing strategies and provides examples of unconventional marketing tactics that achieved success. It summarizes an amusing viral video campaign for an architecture firm that gained significant press and online views. It also describes how the firm extended the brand through low-cost cartoon strips and a direct mail Valentine's campaign that employees personally distributed. The document advocates thinking like entertainment marketers to break through noise with edutaining content for technology buyers.
Groupon has experienced rapid subscriber, customer, and revenue growth since launching in late 2008. By the first quarter of 2011, Groupon had over 83 million subscribers and $655 million in quarterly revenue, up significantly from prior periods. However, costs have also grown rapidly, accounting for over 100% of revenue in Q1 2011. Key metrics like the average deal price, revenue per merchant, and marketing costs per merchant have fluctuated over time. Most of Groupon's 7,000+ employees are international and work in sales roles.
The document discusses key analyses that can help managers drive growth, including a MAP analysis to understand where growth is occurring compared to plans, a capacity vs opportunity analysis to determine if the sales organization is properly sized and structured to capture opportunities, and a territories gains vs losses analysis to identify high performing territories. The analyses require strong data and provide insights to adjust sales strategies, organizations, and execution.
Paypersocial is an innovative Start-up operating in the social media advertising business
Paypersocial engages social network users and transforms them in influencers, dividing with them the economic benefits in exchange for their sharing and endorsement of our communication, advertising, promotion, branding campaigns
Paypersocial enters the online marketing world as a media channel exclusively active on social networks using a carefully devised affiliation network-based business model
Paypersocial represents an attractive investment for Angels e Venture Capital seeking a clear and profitable business model innovatively implemented by respected and experienced entrepreneurs.
New Business Strategies helps companies increase revenue through strategic consulting. They use a proprietary methodology called the Seller's Compass to understand buyer journeys and align marketing and sales. A case study showed how using this approach helped Good Technology double annual revenue by improving customer engagement, new product adoption, and strategic planning. Attendees were encouraged to start a pilot project focusing on buyer expectations to test and refine the Seller's Compass approach.
This document provides an overview of Oak Street Funding's strategic evolution and marketing approach from 2005 to beyond. It summarizes Oak Street's shift from primarily outbound marketing efforts to a mix of inbound and outbound strategies focused on content marketing and lead generation. Key metrics are provided showing marketing ROI improvements and significant growth in applications, funded loans, and origination volume through their refined segmentation, digital, and public relations efforts.
Building a culture of Effectiveness
Möt en expert på hur man skapar effektivitet och lönsamhet i en marknadsorganisation. Om utmaningar i kontakten mellan marknadsavdelning, ledning och styrelse, samt konsekvenser för byråerna. Om hur det kan bli fel och lösningen på problemen med att bygga effektivitet i en organisation.
Neenah Paper presented at an investor forum on March 19, 2012. The presentation discussed Neenah's business segments in technical products and fine paper, highlighting growth strategies for each segment. Key priorities included expanding internationally, entering new markets, and gaining share in target areas. Neenah aims to increase returns through profitable growth while maintaining financial strength.
J Philip Group Newsletter 4th Qt 2009 Issue #3jphilipl
This document provides a summary of the fourth quarter 2009 newsletter from J. Philip Group LLC. It discusses positive signs that the economy is improving and challenges businesses to reduce expenses even as the economy rebounds. Specific areas highlighted for cost reductions include seasonal expenses like snow removal. The newsletter also provides a reader survey summary, discusses using corporate barter to reduce cash needs, promoting wellness programs to boost profits, and being prepared for winter storms. It promotes using LED fixtures to boost in-store marketing and lists upcoming trade shows. Finally, it discusses a new concept around reusable shopping bags called "My Eco Bag System".
Masters Of Sales Europe Business Presentationmastersofsales
Master of Sales Management & Sales Training Workshops. Tailor Made on-site trainings in English, Dutch, French and German,
Best Practice oriented approach. Every workshop closes with 2 important Management Tools:
- PSB Personal Sales Book
- Action Plans
Please ask for information: oliver.vonborstel@mastersofsales.eu
Cheers,
Oliver von Borstel
Salesman & CEO
1) There are many routes to market for vendors including distributors, system integrators, resellers, retail chains, and direct sales. Measuring "sales out" to end customers is important for understanding true customer demand.
2) Most channel programs sort partners into tiers based on factors like sales volume, but this can neglect the needs of smaller partners. The optimal mix of partners balances revenue contribution across partner sizes.
3) An effective partner program balances measurable requirements from partners with measurable benefits and rewards to find a return on investment for both partners and vendors. It involves analyzing, targeting, managing, measuring, and engaging partners to create awareness and leads.
Disrupting Multi-billion Dollar MarketsZuora, Inc.
The document discusses characteristics of disruptive companies, including recurring revenue business models, different metrics like retention rate and recurring profit margin, managing churn from the start, meeting market demand, different monetization and customer acquisition strategies, and a relentless focus on customer success through continuous service and experimentation. The presentation is given by Shawn Price, president of Zuora, about how companies can disrupt multi-billion dollar markets by transitioning to subscription-based recurring revenue models.
Tom Sweeney will be speaking at the GameON: Finance Conference in Toronto on October 28-29, 2008. His discussion topics will include revisiting innovation, business models, business plans and pitches, venture economics and development plans. He will discuss how early stage companies are better focusing on value leadership and new market innovation rather than sustaining and low-end innovation. The importance of intellectual property and business models in building sustainable companies will also be covered.
2012 MBO Conference Presentation-Carissa Newton-Flipping the FunnelCarissa Newton
Kristen Smith
Marketing Coordinator
Oak Street Funding
Tel: 317.428.3834
kristen.smith@oakstreetfunding.com
Thank you for your time today! Please let me know if you have any other questions.
13 investing to grow how nielsen can help clients maximize return on their in...Evelyn Femat
Nielsen helps clients maximize their return on marketing investments in today's fragmented media landscape. Nielsen's marketing ROI solutions measure the impact of spending through marketing mix models and analysis. This allows clients to evaluate performance, recommend improved strategies, and track results. Nielsen provides insights at the store, market and consumer levels. The framework aims to improve ROI over the long-term by considering objectives, competitive dynamics, and marketing mix principles.
The document discusses incentive-driven performance and return on investment (ROI). It is a presentation by Bob Dawson from i-Myth Inc. about using data and design to improve ROI through incentive programs. The presentation covers topics like aligning objectives across an organization, budgeting for incentive programs based on projected ROI, and developing rules and rewards that create value for both the company and participants.
Groupon has over 190,000 merchants worldwide across over 190 categories, with a salesforce of over 4,800 representatives enabling deals in 175 North American markets and 45 countries. In the first 9 months of 2011, Groupon featured deals from over 190,000 merchants worldwide, sold over 93 million Groupons, and had over 142 million subscribers. Groupon uses free cash flow and consolidated segment operating income as key non-GAAP measures to evaluate performance excluding non-cash expenses.
This document discusses building assets through network marketing (MLM). It provides 3 key points:
1) MLM allows one to build a productive asset through developing a business network, rather than just exchanging time for money. Successful people in MLM become business owners and investors.
2) Skeptics argue MLM is controversial but the document asserts it offers high quality products, fair compensation, and transparency. It also notes that the growth of new distributors is small compared to population growth.
3) Building an asset with MLM requires learning mindset changes, developing a business team and network, and using support systems and tools to excel and achieve goals like financial freedom. Focusing on self-improvement
Small businesses and international expansion, specifically in Canada, are key growth drivers for Best Buy. Best Buy Canada has grown significantly through its dual brand strategy of Future Shop and Best Buy stores, nearly doubling its market share. Best Buy aims to further differentiate the brands and optimize its business model in Canada. Key priorities include deploying Best Buy for Business to more stores, building training capacity for consultants, and refining offerings to meet small business customer needs.
The document discusses marketing strategies and provides examples of unconventional marketing tactics that achieved success. It summarizes an amusing viral video campaign for an architecture firm that gained significant press and online views. It also describes how the firm extended the brand through low-cost cartoon strips and a direct mail Valentine's campaign that employees personally distributed. The document advocates thinking like entertainment marketers to break through noise with edutaining content for technology buyers.
Groupon has experienced rapid subscriber, customer, and revenue growth since launching in late 2008. By the first quarter of 2011, Groupon had over 83 million subscribers and $655 million in quarterly revenue, up significantly from prior periods. However, costs have also grown rapidly, accounting for over 100% of revenue in Q1 2011. Key metrics like the average deal price, revenue per merchant, and marketing costs per merchant have fluctuated over time. Most of Groupon's 7,000+ employees are international and work in sales roles.
The document discusses key analyses that can help managers drive growth, including a MAP analysis to understand where growth is occurring compared to plans, a capacity vs opportunity analysis to determine if the sales organization is properly sized and structured to capture opportunities, and a territories gains vs losses analysis to identify high performing territories. The analyses require strong data and provide insights to adjust sales strategies, organizations, and execution.
Paypersocial is an innovative Start-up operating in the social media advertising business
Paypersocial engages social network users and transforms them in influencers, dividing with them the economic benefits in exchange for their sharing and endorsement of our communication, advertising, promotion, branding campaigns
Paypersocial enters the online marketing world as a media channel exclusively active on social networks using a carefully devised affiliation network-based business model
Paypersocial represents an attractive investment for Angels e Venture Capital seeking a clear and profitable business model innovatively implemented by respected and experienced entrepreneurs.
New Business Strategies helps companies increase revenue through strategic consulting. They use a proprietary methodology called the Seller's Compass to understand buyer journeys and align marketing and sales. A case study showed how using this approach helped Good Technology double annual revenue by improving customer engagement, new product adoption, and strategic planning. Attendees were encouraged to start a pilot project focusing on buyer expectations to test and refine the Seller's Compass approach.
This document provides an overview of Oak Street Funding's strategic evolution and marketing approach from 2005 to beyond. It summarizes Oak Street's shift from primarily outbound marketing efforts to a mix of inbound and outbound strategies focused on content marketing and lead generation. Key metrics are provided showing marketing ROI improvements and significant growth in applications, funded loans, and origination volume through their refined segmentation, digital, and public relations efforts.
Building a culture of Effectiveness
Möt en expert på hur man skapar effektivitet och lönsamhet i en marknadsorganisation. Om utmaningar i kontakten mellan marknadsavdelning, ledning och styrelse, samt konsekvenser för byråerna. Om hur det kan bli fel och lösningen på problemen med att bygga effektivitet i en organisation.
Neenah Paper presented at an investor forum on March 19, 2012. The presentation discussed Neenah's business segments in technical products and fine paper, highlighting growth strategies for each segment. Key priorities included expanding internationally, entering new markets, and gaining share in target areas. Neenah aims to increase returns through profitable growth while maintaining financial strength.
J Philip Group Newsletter 4th Qt 2009 Issue #3jphilipl
This document provides a summary of the fourth quarter 2009 newsletter from J. Philip Group LLC. It discusses positive signs that the economy is improving and challenges businesses to reduce expenses even as the economy rebounds. Specific areas highlighted for cost reductions include seasonal expenses like snow removal. The newsletter also provides a reader survey summary, discusses using corporate barter to reduce cash needs, promoting wellness programs to boost profits, and being prepared for winter storms. It promotes using LED fixtures to boost in-store marketing and lists upcoming trade shows. Finally, it discusses a new concept around reusable shopping bags called "My Eco Bag System".
Masters Of Sales Europe Business Presentationmastersofsales
Master of Sales Management & Sales Training Workshops. Tailor Made on-site trainings in English, Dutch, French and German,
Best Practice oriented approach. Every workshop closes with 2 important Management Tools:
- PSB Personal Sales Book
- Action Plans
Please ask for information: oliver.vonborstel@mastersofsales.eu
Cheers,
Oliver von Borstel
Salesman & CEO
1) There are many routes to market for vendors including distributors, system integrators, resellers, retail chains, and direct sales. Measuring "sales out" to end customers is important for understanding true customer demand.
2) Most channel programs sort partners into tiers based on factors like sales volume, but this can neglect the needs of smaller partners. The optimal mix of partners balances revenue contribution across partner sizes.
3) An effective partner program balances measurable requirements from partners with measurable benefits and rewards to find a return on investment for both partners and vendors. It involves analyzing, targeting, managing, measuring, and engaging partners to create awareness and leads.
Disrupting Multi-billion Dollar MarketsZuora, Inc.
The document discusses characteristics of disruptive companies, including recurring revenue business models, different metrics like retention rate and recurring profit margin, managing churn from the start, meeting market demand, different monetization and customer acquisition strategies, and a relentless focus on customer success through continuous service and experimentation. The presentation is given by Shawn Price, president of Zuora, about how companies can disrupt multi-billion dollar markets by transitioning to subscription-based recurring revenue models.
Tom Sweeney will be speaking at the GameON: Finance Conference in Toronto on October 28-29, 2008. His discussion topics will include revisiting innovation, business models, business plans and pitches, venture economics and development plans. He will discuss how early stage companies are better focusing on value leadership and new market innovation rather than sustaining and low-end innovation. The importance of intellectual property and business models in building sustainable companies will also be covered.
2012 MBO Conference Presentation-Carissa Newton-Flipping the FunnelCarissa Newton
Kristen Smith
Marketing Coordinator
Oak Street Funding
Tel: 317.428.3834
kristen.smith@oakstreetfunding.com
Thank you for your time today! Please let me know if you have any other questions.
13 investing to grow how nielsen can help clients maximize return on their in...Evelyn Femat
Nielsen helps clients maximize their return on marketing investments in today's fragmented media landscape. Nielsen's marketing ROI solutions measure the impact of spending through marketing mix models and analysis. This allows clients to evaluate performance, recommend improved strategies, and track results. Nielsen provides insights at the store, market and consumer levels. The framework aims to improve ROI over the long-term by considering objectives, competitive dynamics, and marketing mix principles.
The document discusses incentive-driven performance and return on investment (ROI). It is a presentation by Bob Dawson from i-Myth Inc. about using data and design to improve ROI through incentive programs. The presentation covers topics like aligning objectives across an organization, budgeting for incentive programs based on projected ROI, and developing rules and rewards that create value for both the company and participants.
1. The document discusses partner marketing and how to improve relationships with partners to drive conversion. It emphasizes developing progressive partnerships through understanding partners' businesses and adding value.
2. The iris approach involves defining strategic paths and shared growth agendas with partners. It also focuses on field teams, brand effect, consumer behavior and marketing support to optimize partner activities.
3. Dashboards are used to track partner strategies, observations, and opportunities for briefs that accelerate brands and add value through differentiated products and services. The goal is influencing purchase both in and outside of retail through long-term progressive partnerships.
Today's most robust innovation assessment instrument validated by academic peer review and years of in-market applications. Already used by thousands of professionals across a wide range of industries. Enables systematic and continuous innovation, resulting in improved business outcomes.
How we generated an ROI of 10:1 by Bringing Data to Lifejpritchard2
This is a presentation that was amde by Jonathan Pritchard of Tangent Snowball and Hannah Leyland of Plumb Center at the Marketing Week LIVE show 2012, 27th June 2012.
Tangent and Plumb Center have worked together for several years. Tangent origianlly created the Branch Marketing Toolbox to help local branch marketing. Tangent then began working with the customer data to really undersatnd how to best drive footfall locally into branches.
This campaign is one of the most succesful that has been run (it's success has just been repeated as of 1st July 2012) and really showed how, by using insight, innovation and influence, we could all really help to make a financial difference in a very competitive market place.
Vince Timpano, President and CEO of Aimia Canada, outlines Aimia's full suite of loyalty products and services including Coalition Loyalty, Proprietary Loyalty, Loyalty Analytics, and Intelligent Shopper Solutions. In FY2011, Aimia Canada generated $1.3 billion in gross billings, $373 million in AEBITDA, and employed 1,895 people. Aimia sees significant potential to grow in the Canadian market by deepening loyalty program penetration of consumer spending and evolving the loyalty value chain. Aimia is uniquely positioned to take advantage of new opportunities from transforming loyalty programs using customer data and advanced analytics.
Retail Marketing Performance Management 2011Kneebone Inc.
Marketing Performance Management for Retail: drive revenues by increasing your marketing effectiveness with kneebone cross-marketing performance software
Introducing the Alinean Social Media ROI CalculatorAlinean, Inc.
Marketers are investing more and more in social media efforts, with significant 40% or more annual increases predicted by several market research firms over the next year. To validate the significant spending growth, marketers also understand that you must make an effort to deliver social media results and success, but what investments are required, and how much effort needs to be expended to deliver specific results?
This document discusses marketing effectiveness and measurement in the data age. It provides information on MediaCom Business Science, including that they have over 130 employees in 14 offices and a UK centre of excellence with 45 econometricians evaluating over £850m worth of billings. It also discusses how marketing measurement has evolved from 16 years ago when there were fewer media channels to today where consumers are exposed to many more communications. Econometrics has become the accepted solution for measuring communications effectiveness. The document ends by discussing how defining the right KPIs for each marketing activity is important and that the future of media targeting and measurement will involve more granular single source data.
The document discusses three possible growth strategies for a company: company controlled, buy growth, and indirect distribution. It focuses on describing indirect distribution, which involves building an indirect channel of distribution through various partners like franchising, dealers, distributors, resellers, and agents. Examples of indirect distribution models are provided. The document suggests that indirect distribution leverages the resources of others and can be an effective strategy for companies to pursue growth through maximum market penetration.
Sage CRM - Accelerating your 2012 Marketing ROI through Cloud CRMSageukofficial
Discover how CRM has helped companies like yours to re-imagine how they market their products and services, and dramatically improve campaign return-on-investment as a result
Simple helps local businesses increase sales through improved marketing strategies. They first evaluate a business's current marketing plan to determine the ROI of each tactic. Next, they identify innovative ways to attract new customers and build loyalty through compelling reasons to purchase more frequently, buy complementary products and services, and remain loyal long-term customers. Simple then integrates productive marketing tactics into a business's plan based on available time, resources, and budget. The goal is to increase sales without large expenses. Simple also designs metrics to monitor performance and profitability, allowing businesses to make informed decisions to maximize profits over time.
Nielsen Media Research (iGaranti, Gillette, Shell)Webrazzi
This document summarizes Nielsen Media Research studies on the advertising effectiveness of campaigns for I-Garanti, Gillette, and Shell. It shows that exposure to mobile display ads increased awareness, recall, and purchase intent for each brand. Surveys were conducted tagging exposed and unexposed users. Results demonstrated relationships between exposure and higher scores for awareness, association with attributes, and preference across all three campaigns.
A Marketing Plan Outline from start to finish. In this presentation (Marketing 101 PowerPoint) you will learn how to create a marketing plan for any business. By Marketing by Justina 2012 www.marketingbyjustina.wordpress.com
The document discusses content measurement and marketing ROI. It provides examples of how to track engagement, leads, sales, and profit from various marketing initiatives like emails, webinars and nurturing programs. Metrics include reach, engagement counts, marketing expense, cost per lead or engagement. The document also discusses attributing results to multi-touch marketing efforts and optimizing the marketing mix and tactics based on performance data.
This document discusses solutions for improving in-store execution and continuous improvement in the dynamic FMCG environment in Russia. Half of consumer purchasing decisions are made in-store. The Nielsen Retailplus program provides real-time audits of stores to monitor key performance indicators like availability, promotions, pricing, and compliance with merchandising standards. Clients receive daily alerts and reports on execution issues to drive improvements at the point of sale.