Recent surveys put lead generation at the highest priority for SMB. The high cost and degree of difficulty gathering high quality leads make this a critical issue. Michael Stricker, US Marketing Director SEMrush will join forces with McKay Allen of Convirza to demonstrate how competitive research can fill your pipeline with great leads, and how that same information can be used to build persuasive proposals.
This live demonstration delivers immediately useful methods, battle-tested and proven to work. Compete to win with several tools and resources revealed during this demonstration of SEMrush data in lead generation and selling, for higher conversions and revenue.
During this webinar, Wednesday, July 15 at 2:00 pm EDST, you'll learn:
How to use Competitive Intelligence to Sell
Compare and Contrast with Purpose
5 Charts that Graphically Drive Prospects into Your Arms
Listen - Why It's Better to Help than to Sell
How to Inject Reputation, Local and Mobile into Proposals
Attendees will be given access to a FREE 15-Day Trial of SEMrush Guru Plan to help them put these pointers into practice!
Hw to Use Competitive Data for Lead Generation - Michael Stricker at HubShout...semrush_webinars
Small and Medium-sized Businesses, including agencies, rank lead generation and sales as a critical issue. We discuss how competitive research drives lead-generation and helps sales support build persuasive, motivational proposals. Several tools and resources are mentioned and we demonstrate using SEMrush in the lead generation and selling process for higher conversions and revenue.
During this webinar, from Thursday May 28, 2015, we show:
• How to use Competitive Intelligence to Sell Agency Services such as Digital Marketing and Design Services
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• Wild Cards - Reputation, Local, Mobile - If I Had More Time I'd Have Built a Fatter Proposal
How Competitive Data Fuels Lead Generation - Michael Stricker at Convirza - S...semrush_webinars
How Competitive Research Fuels Lead-Generation
Recent surveys put lead generation at the highest priority for SMB, with the greatest degree of difficulty. A critical issue. Michael Stricker, US Marketing Director SEMrush, demonstrates how competitive research can fill your pipeline with great leads, and how that same information can be used to build persuasive proposals. These immediately useful methods have been proven to work. Compete to win with several tools and resources revealed during this demonstration of SEMrush data in lead generation and selling, for higher conversions and revenue.
During this webinar, Wednesday, July 15 at 2:00 pm EDST, you'll learn:
• How to use Competitive Intelligence to Sell ?????
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• How to Inject Reputation, Local and Mobile into Proposals
Attendees will be given access to a FREE 30-Day Trial of SEMrush Guru Plan to help them put these pointers into practice.
Rakuten Marketing and Google Webinar 'How to Stuff Your Q4 Stockings With RLS...RakutenMarketingUS
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle.
Ultimate Search Audience Development GuideChristi Olson
The BrandVerity Webinar with Maria Corcoran & Christi Olson covering the Ultimate Remarketing Audience Development Guide including an audience development checklist and audit guide.
Hw to Use Competitive Data for Lead Generation - Michael Stricker at HubShout...semrush_webinars
Small and Medium-sized Businesses, including agencies, rank lead generation and sales as a critical issue. We discuss how competitive research drives lead-generation and helps sales support build persuasive, motivational proposals. Several tools and resources are mentioned and we demonstrate using SEMrush in the lead generation and selling process for higher conversions and revenue.
During this webinar, from Thursday May 28, 2015, we show:
• How to use Competitive Intelligence to Sell Agency Services such as Digital Marketing and Design Services
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• Wild Cards - Reputation, Local, Mobile - If I Had More Time I'd Have Built a Fatter Proposal
How Competitive Data Fuels Lead Generation - Michael Stricker at Convirza - S...semrush_webinars
How Competitive Research Fuels Lead-Generation
Recent surveys put lead generation at the highest priority for SMB, with the greatest degree of difficulty. A critical issue. Michael Stricker, US Marketing Director SEMrush, demonstrates how competitive research can fill your pipeline with great leads, and how that same information can be used to build persuasive proposals. These immediately useful methods have been proven to work. Compete to win with several tools and resources revealed during this demonstration of SEMrush data in lead generation and selling, for higher conversions and revenue.
During this webinar, Wednesday, July 15 at 2:00 pm EDST, you'll learn:
• How to use Competitive Intelligence to Sell ?????
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• How to Inject Reputation, Local and Mobile into Proposals
Attendees will be given access to a FREE 30-Day Trial of SEMrush Guru Plan to help them put these pointers into practice.
Rakuten Marketing and Google Webinar 'How to Stuff Your Q4 Stockings With RLS...RakutenMarketingUS
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle.
Ultimate Search Audience Development GuideChristi Olson
The BrandVerity Webinar with Maria Corcoran & Christi Olson covering the Ultimate Remarketing Audience Development Guide including an audience development checklist and audit guide.
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
As shared in the Cvent CONNECT Innovation Pavilion, learn more about our Group Business Intelligence tools for hoteliers and hospitality professionals.
Search Engine Optimization Ranking FactorsGerry Grant
SEO – How to use Social Media for search engine optimization success.
Search Engine Optimization Workshop by Gerry Grant – Search-Optimization.com
| Microsoft Store | Orange County California
As shared in the Innovation Pavilion at our Cvent CONNECT conference, learn more about what your planner clients want to see and experience at your hotel or property.
The digital world of E-commerce is colossal and the competitive landscape is cut throat.
But what if you could overthrow the competition with data?
In this webinar we uncover the marketing strategy behind e-commerce industry leaders in the UK like Asos, Next, and H&M using SimilarWeb data.
These slides were presented during the SEMrush webinar "Discover SEMrush: My Reports". You can view the recording here: https://www.semrush.com/webinars/discover-semrush-my-reports/.
Online advertising and ad auctions at googleHamzeh Banat
At the beginning: Traditional Ads
Posters, Magazines, Newspapers, Billboards.
What is being Sold:
Pay-per-Impression: Price depends on how many people your ad is shown to (whether or not they look at it)
Pricing:
Complicated Negotiations (with high monthly premiums...)
Form a barrier to entry for small advertisers
Our approach to Kaggle's Expedia competition that involved position ranking for Hotel Searches. The approach taken was a pseudo classification approach whereby calculating the probability of clicking and ranking the searches accordingly
Our webinar on SimilarWeb’s API is covering how to:
* Better monitor your competitors’ activities
* Discover and analyze all of your competitors’ business partnerships
* Qualify and prioritize your leads
* Generate powerful reports with no technical expertise
How Learning PR Tactics Made Me Awesome at Content Outreachsemrush_webinars
In this session, you will learn how to pull together a PR Strategy that considers SEO at every step. This includes creating a PR framework, target audience, topic and competitor analysis, how to scale up idea generation and how to outreach to Journalists using PR agency tactics.
PR companies have a laser-focused approach to how they run campaigns, often coming up with one big 'hero' idea and creating multiple pieces of content that support to maximise their outreach opportunities.
The success to this style of outreach is to take traditional PR agency techniques and giving them an SEO spin. Pete's approach has earned their clients coverage on Mashable, Lifehacker, FastCompany, Wired and UK national newspapers on a regular basis.
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
Search Console + Analytics: praticità e scalabilità dell'analisi SEO con i to...semrush_webinars
Google Webmaster Tools (ora Google Search Console) è la piccola finestra che Google ha scelto di aprire sui dati in suo possesso, per tutti i proprietari e gestori di siti internet. Contiene informazioni di sicuro valore per tutte le attività di diagnostica e misurazione dei risultati in ottica SEO.
In questo incontro vedremo come avvantaggiarsi del collegamento tra Search Console e Google Analytics ed in particolare di come possa migliorare l'attività di filtraggio dei risultati e l'automazione dei rapporti.
Amy Bishop — Analyses to Drive Remarketing PerformanceSemrush
These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/
As shared in the Cvent CONNECT Innovation Pavilion, learn more about our Group Business Intelligence tools for hoteliers and hospitality professionals.
Search Engine Optimization Ranking FactorsGerry Grant
SEO – How to use Social Media for search engine optimization success.
Search Engine Optimization Workshop by Gerry Grant – Search-Optimization.com
| Microsoft Store | Orange County California
As shared in the Innovation Pavilion at our Cvent CONNECT conference, learn more about what your planner clients want to see and experience at your hotel or property.
The digital world of E-commerce is colossal and the competitive landscape is cut throat.
But what if you could overthrow the competition with data?
In this webinar we uncover the marketing strategy behind e-commerce industry leaders in the UK like Asos, Next, and H&M using SimilarWeb data.
These slides were presented during the SEMrush webinar "Discover SEMrush: My Reports". You can view the recording here: https://www.semrush.com/webinars/discover-semrush-my-reports/.
Online advertising and ad auctions at googleHamzeh Banat
At the beginning: Traditional Ads
Posters, Magazines, Newspapers, Billboards.
What is being Sold:
Pay-per-Impression: Price depends on how many people your ad is shown to (whether or not they look at it)
Pricing:
Complicated Negotiations (with high monthly premiums...)
Form a barrier to entry for small advertisers
Our approach to Kaggle's Expedia competition that involved position ranking for Hotel Searches. The approach taken was a pseudo classification approach whereby calculating the probability of clicking and ranking the searches accordingly
Our webinar on SimilarWeb’s API is covering how to:
* Better monitor your competitors’ activities
* Discover and analyze all of your competitors’ business partnerships
* Qualify and prioritize your leads
* Generate powerful reports with no technical expertise
How Learning PR Tactics Made Me Awesome at Content Outreachsemrush_webinars
In this session, you will learn how to pull together a PR Strategy that considers SEO at every step. This includes creating a PR framework, target audience, topic and competitor analysis, how to scale up idea generation and how to outreach to Journalists using PR agency tactics.
PR companies have a laser-focused approach to how they run campaigns, often coming up with one big 'hero' idea and creating multiple pieces of content that support to maximise their outreach opportunities.
The success to this style of outreach is to take traditional PR agency techniques and giving them an SEO spin. Pete's approach has earned their clients coverage on Mashable, Lifehacker, FastCompany, Wired and UK national newspapers on a regular basis.
Selling on Amazon in 2015: High-Level Strategies for Professional Marketplace...semrush_webinars
As a key battleground in the retail search space, the Amazon Marketplace is the premier destination for high-intent consumer queries. Amazon has proven to be a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can improve their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and search advertising programs.
Search Console + Analytics: praticità e scalabilità dell'analisi SEO con i to...semrush_webinars
Google Webmaster Tools (ora Google Search Console) è la piccola finestra che Google ha scelto di aprire sui dati in suo possesso, per tutti i proprietari e gestori di siti internet. Contiene informazioni di sicuro valore per tutte le attività di diagnostica e misurazione dei risultati in ottica SEO.
In questo incontro vedremo come avvantaggiarsi del collegamento tra Search Console e Google Analytics ed in particolare di come possa migliorare l'attività di filtraggio dei risultati e l'automazione dei rapporti.
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Da fonti ufficiali l’85% degli e-commerce italiani ha 0 dipendenti.
Perché questo accade?
Quali sono gli errori che si commettono nel creare un business sulla rete ?
Dall’analisi delle proprie esperienze professionali e di interviste/opinioni di oltre 20 professionisti del settore abbiamo identificato le principali cause di fallimento di un e-business.
I Contenuti della presentazione saranno:
L’e-commerce è solo un sito ?
Come funziona la creazione di valore di lungo termine
Quali tecniche e tattiche di visibilità sono le più adeguate
Quale tecnologia è necessaria ?
Quali attività sono indispensabili
Quali regole manageriali
Quali regole economiche
Quali attività tecnologiche
Il webinar introduce ai macro approcci necessari per lo sviluppo di un progetto sia per una startup che per una attività già avviata utile al management, ai consulenti ed agli imprenditori di PMI e start up.
Eric Vanbuskirk - SEMrush for Topic Gap Analysissemrush_webinars
One of the fastest growing areas of SEO and content strategy is comprehensive, holistic topic coverage for blogs and websites. Google’s Hummingbird filter has changed how content is ranked. Keywords don’t matter anymore. It's all about semantic search. Leveraging semantic associations throughout your site can boost your rankings (a lot!)
Problems occur when website and blog content become too broad and diverge from overarching themes. There are very few products outside enterprise software which can help users to find topic gaps and avoid this so-called "topic creep."
Data analyst extraordinaire, Eric Van Buskirk demonstrates how to do topic research for your blogs and websites by using several tools within the SEMrush interface.
In questo webinar ti spiegherò come utilizzare praticamente alcuni tra i migliori strumenti SEM per ottenere il massimo dalle tue campagne AdWords. Partiremo dalle landing page, quindi dalle linee guida per renderle attraenti fino ad alcuni tools per crearle con pochi click, poi ci sposteremo sulla fase di analisi, monitoraggio e ricerca di keywords e competitors usando sia Google AdWords (con il Keyword Planner) sia SEMRush. Insomma sarà una lezione intensa e pratica da non perdere e potrai scaricare anche l'ebook gratuito al termine del webinar.
As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...semrush_webinars
Neste webinar, Renato Mesquita, Content Manager da Rock Content abrirá o jogo e contará exatamente quais foram estratégias usadas pela Rock para aumentar o tráfego orgânico do blog marketingdeconteudo.com em 1.772% em 12 meses.
Serão abordados os seguintes assuntos:
Encontrar o calendário perfeito
Otimizações de SEO
Benchmark no mercado
Atualizações de conteúdos
AMP, le nouveau cheval de Troie de Google pour un web mobile instantanésemrush_webinars
Yann SAUVAGEON
Face à un web mobile extrêmement lent, gangréné par la multitude de mouchards et de scripts en tout genre, Google a lancé fin 2015 l’initiative open-source AMP, acronyme d’Accelerated Mobile Pages. Fédérant autour de lieu Wordpress, Pinterest ou bien encore Twitter, Google entend bien imposer son standard en proposant une version allégée d’HTML. Faites le test par vous-même, les pages AMP se chargent avec une rapidité déconcertante ! Contre-offensive aux « walled gardens » de Facebook (Instant Articles) et d’Apple (News), AMP n’est désormais plus en mode test. En effet, depuis fin février, Google fait remonter des pages AMP dans ses pages de résultats mobile. Nous vous proposons de faire le point sur le projet AMP : comment ça marche, les enjeux techniques, à qui ça s’adresse vraiment, les avantages SEO et les évolutions à venir.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
Demonstração prática de táticas não convencionais para distribuir o seu conteúdo e gerar tráfego a baixo custo.
Serão abordados os seguintes assuntos:
Como descobrir o e-mail de qualquer pessoa.
Como fazer o seu e-mail trabalhar por você
Como usar o alcance de influenciadores para distribuir o seu conteúdo.
Como criar a campanha mais persuasiva que você já viu.
Como aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rushsemrush_webinars
Neste webinar, Eduardo Storini da Agência St mostrará como é possível montar uma lista de conteúdos a serem produzidos para sua empresa com a ajuda dos seus concorrentes.
Most content marketers rely on creating more and more content in order to generate traffic to their site.
While more content usually means more traffic (assuming it's great content), one of the best methods to generate massive traffic over time is getting more people to share and link back to your content.
In this webinar we will discuss 5 unique ways you can start generate link backs right now, even if you're not an SEO expert.
Who wouldn't want to overtake their competitors in the search engines? You'll learn 4 specific tips and you'll have the opportunity to ask any SEO questions you may have as well.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Advancing Your PPC Strategy with Competitive IntelligenceHanapin Marketing
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
Advancing Your PPC Strategy with Competitive IntelligenceBonnie Mailey
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
Competing effectively requires competitive intelligence, not simply watching and copying competitors. Yet, there is a dizzying amount of data to be sifted, in search, social and content. In this webinar we will explore how you can gather competitive intelligence and actionable insights using SEMrush and BuzzSumo to beat your competitors.
Steve Rayson is a consummate entrepreneur and brand builder whose empire has been built using data-driven marketing.
Discover how to:
- Reveal your competitor's top performing keywords, pages and content
- Review their audience engagement and most-shared formats
- Assess their paid ad strategy, ads, spend and performance
- Identify who amplifies their content by sharing and linking
- Receive alerts to new competitor content and break out posts
9 Bing Ads Hacks to Hone Your Competitive Edge with Eric Couch!semrush_webinars
In digital marketing, competition is everything. And knowing your competition- what they’re doing, how they think, what they’re doing right, and what they’re missing- can give you an incredible advantage. Competitive espionage doesn’t always require you to play cloak-and-dagger spy games… sometimes, it just requires Excel, a useful tool or two, and a helping hand.
In this webinar, you’ll learn the following competitive hacks:
Free and paid tools you can use to understand and dominate your competitive landscape.
Why feature adoption keeps you ahead of the curve.
How utilizing Bing Ads puts you one step ahead of your competition.
Why your competitor’s strategy is hiding in plain sight on the SERP, and how you can find it.
To actualize these competitive hacks ASAP, attendees of this webinar will have access to FREE $100 dollar Bing ads coupons if they are a new user. Additionally, users who want to maximize the effectiveness of their PPC strategy will be granted access to a FREE 30 Day Trial of SEMrush Guru.
Digital Marketing - Daniels Executive MBABetsy Chase
Guest lecture presentation.
Overview of Digital Marketing presented to University of Denver, Daniels College of Business Executive Education candidates
Help drive business growth and long-term sustainability and infrastructure through:
Connecting the dots between product, sales, marketing, and technology
Defining a strategic product-market fit and go-to-market strategy
Strategic sales enablement
Deploy and maximize use of technology and marketing automation
Marketers face new challenges every day.
SEMrush was initially designed to solve internal
marketing needs — that’s why we know these
challenges inside and out. Discover how our
products can help you handle the main SEO,
PPC, Content, PR, and Social Media problems
and clear time for more creative tasks.
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. Michael Stricker
U.S. Marketing Director, SEMrush
• Leading competitive research tool for digital marketing
• Agency, sales support and digital marketing consultant
• 100s of successful digital marketing campaigns
• 1,000,000s of impressions for web-based businesses
• Speaker: ClickZ Live, HEROconf, Etail, SMX East.
• Author: blogs CIO.com, Business2Community, SEMrush.com
Publications Philadelphia Inquirer and Philly Ad News.
• Consulted: Enterprise Brands 2Modern, AeroPostale, BET,
GolfSmith, HomeFirst, RedCats, RE/MAX, The-House, Toshiba
3. We'll show you how
Competitive Research
drives lead-generation and
helps you build killer proposals.
We'll demonstrate how to use SEMrush in the
lead generation and selling process for
higher conversions and revenue.
(Stay to the end! Attendees get a free SEMrush 30-day trial)
#onlineBusiness
4. Competitive Research for lead-gen and killer proposals
• How to use Competitive Intelligence to Sell
• Compare and Contrast with Purpose
• 5 Charts that Graphically Motivate Prospects
• Listen - Why It's Better to Help than to Sell
• Inject Reputation, Local, Mobile into Proposals
#onlineBusiness
6. Competitive Research for lead-gen and killer proposals
Motivate Prospects Using Competitive Intelligence to
Sell Digital Marketing and Design Services
2. Desire
• Success (Mate)
• Eat (Consume)
• Novelty (Play)
1. Fear
• Competition (Get Eaten)
• Shifting Markets (Get Lost)
• Outmoded (Disappear)
#onlineBusiness
7. Competitive Research for lead-gen and killer proposals
Identify Prospects Using Competitive Intelligence
Look-Alike Marketing: Search – Paid and Organic
• Domains
(many Shared Keywords)
• Brand terms and Product Names and SKUs (PLA)
(find competitors using other brand names in ads and content)
#onlineBusiness
8. Competitive Research for lead-gen and killer proposals
Identify Prospects Using Competitive Intelligence
Look-Alike Marketing: Search – Paid and Organic
• Keywords
(a semantic method of detecting similarity AND Content Superiority)
• Niche
(related by keywords SimilarWeb, SEMrush, others)
#onlineBusiness
9. Competitive Research for lead-gen and killer proposals
Motivate Prospects Using Competitive Intelligence
Search – Competitive Landscapes
• Motivate by Traffic
(Traffic Share for high-monthly-volume Keywords)
(Results-based technique: who is most effective competitor?)
• Motivate by Organic Traffic Cost
(Cost of Traffic if Paid)
(Results-based technique: who is most efficient competitor?)
• Competitors using their brand name in ads and content
#onlineBusiness
10. Competitive Research for lead-gen and killer proposals
Identify & Motivate Using Competitive Intelligence
Paid Search, Smart Marketers
Budget VS Traffic
(Smart marketers: cost/traffic unit to measure effectiveness and efficiency, look
for keywords up, traffic up, spend down)
Overall Budget
(Biggest AdWords spenders in a category, region, industry, overall, or rapidly
increasing budgets)
#onlineBusiness
11. Competitive Research for lead-gen and killer proposals
Identify & Motivate Using CompetitiveIntelligence
PLAs – Google Shopping Ads (Paid)
The highest-converting paid ads for merchandisers
(WalMart shifted 80% of their ad budget to this vehicle)
Some etail competitors invest in this, exclusively, and so their scale of
operations, number of products / keywords might escape notice
Filter by Brand, Product Name, features
#onlineBusiness
12. Competitive Research for lead-gen and killer proposals
Identify & Motivate Using Competitive Intelligence
Local SEO / Mobile Search
Position Tracker
Ranking, volume and traffic for domains and their competitors by:
Location (national, state or city level);
Device (smartphone, tablet or desktop; trends starting at inception, over time)
Detect even national firms that dominate local ad markets with spending very
difficult to detect at the national level.
#onlineBusiness
13. Competitive Research for lead-gen and killer proposals
Identify & Motivate Using Competitive Intelligence
Social
Networks of value (business type, market demographics; Topsy,
SocialMention, Mention, SocialCrawlytics, SocialBakers.com)
Networks of scale (Followers and growth rates; Radian6, Sysomos,
Meltwater)
Engagement (activation including sharing, RTs, conversations; FollowerWonk,
SocialCrawlytics, new Bitly Audience Metrics, BuzzSumo)
#onlineBusiness
14. Competitive Research for lead-gen and killer proposals
Identify & Motivate Using Competitive Intelligence
Content Types
Form –
(what formats are attracting the most shares? BuzzSumo)
Headlines --
(what titles are commanding the highest CTR and readership?
BuzzFeed, Mashable, HuffPost)
#onlineBusiness
15. Competitive Research for lead-gen and killer proposals
Identify Prospects Using Competitive Intelligence to Sell
Digital Marketing and Design Services
Custom Reports
CUSTOMREPORTS–Derivebigdata
• SEMrush
• entire industries, product or brand names,
• every single keyword for which Amazon ranks;
• every non-branded keyword invested by WalMart;
• every single AdWords spender in a given nation with budget >$X?
16. Competitive Research for lead-gen and killer proposals
Identify Prospects Using Competitive Intelligence
Appending Contacts
Enables you to import contact data from webpages or Email into the CRM.
KiteDesk ZoomInfo
Fliptop Full Contact
Netprospex Nimble
Email Hunter BuzzStream
17. Compare and Contrast with Purpose
DON’T…
INSULT CURRENT VENDORS
OVERSELL
OVERSTUFF
PACKAGE
18. Compare and Contrast with Purpose
DO…
SCARE WITH SHARE
TEACH WITH REACH
TALK CORNER OFFICE TALK
TELL A STORY IN PICTURES
29. 5 Charts Graphically Drive Prospects into Your Arms
5. Won/Lost Keywords; Winners/Losers
30. Listen - Why It's Better to Help than to Sell
1. Outbound -
Cold-calling, gatekeepers, lukewarm response,
blocking
INTRUSIVE, IMPERSONAL, INTERRUPTIONAL,
HIGH-BUDGET AND LABOR-INTENSIVE
31. Listen - Why It's Better to Help than to Sell
1. Inbound -
Issue/Problem, Search, Website/Blog,
Content/Nurturing, close
HELPFUL, RELEVANT, INTERCEPTION,
RELATIONSHIP- OR PERMISSION-BASED,
24/7/365, LARGELY AUTOMATED
CHEAPER, MORE PRODUCTIVE
32. Offer
http://bit.ly/SEMRUSHFREE30-CONVIRZA
FREE 30-Day Trial SEMrush Guru Plan.
Activate before July 22, 2015! Credit Card and Email required.
No payments due for 30 days. If not fully satisfied, contact SEMrush
before Trial ends. NEW USERS ONLY.