How Can I Say "Yes," If You Won't Let Me?: A Nuts and Bolts Session on Closing Major Gifts
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The document discusses preparing for and conducting fundraising asks. It covers preparing donor prospects, sticking to a script during the ask, understanding different types of "no" responses, sharing experiences with asks, and the importance of stewardship after receiving gifts. The goal is providing guidance on how to get donors to say "yes" when asking for donations.
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This document discusses using seasonal materials and volunteer labor for gardening projects that generate income. Interns and volunteers take on forgotten projects and turn surplus materials into cash by creating low-cost displays and arrangements that have big results for the garden.Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association
Succulent containers require less maintenance and water while still being dazzling with color. Components not kept for the permanent collection may be sold at the fall plant sale. New plants are acquired for special exhibits and events using found or recycled objects to create a "new" colorful garden.Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association
Plants that can be used repeatedly in permanent garden collections are recommended for their durability and versatility. Certain flowers, shrubs, and trees will reliably come back year after year, providing long-lasting landscaping elements. Home gardeners seeking low-maintenance options that offer seasons of interest should consider so-called "workhorse" plants suited to rotation in permanent planted areas.Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...American Public Gardens Association
This document discusses strategies for maximizing the value and lifespan of plant purchases for botanical garden displays. It provides examples of plants that have been used for many years through techniques like overwintering, propagation, reuse in different displays, and incorporation into the permanent collection. These strategies allow plants to be used for 3-7 years on average, significantly reducing the annual cost per plant. The document advocates selecting hardy and long-lived plants that can flexibly serve indoor and outdoor displays over multiple seasons.Varying Shades of Green: Selected Experience and Research on Green Roofs Simmons
Varying Shades of Green: Selected Experience and Research on Green Roofs SimmonsAmerican Public Gardens Association
This document summarizes research on the performance of green roofs in subtropical climates. The research found that green roofs can provide greater thermal and hydrologic advantages in areas with extreme temperatures and variable rainfall compared to temperate regions where most research had focused. The study measured temperature profiles, water retention, plant response, and water quality on 6 types of green roofs and black and white roofs over 3 years. Results showed high variation in performance among plant species and roof types. Ongoing research is looking at plant establishment, survivorship, and weed control over time to develop optimal native plant mixes for green roofs.Varying Shades of Green: Selected Experience and Research on Green Roofs Kris...
Varying Shades of Green: Selected Experience and Research on Green Roofs Kris...American Public Gardens Association
The document discusses different types of green roof systems used at the Denver Botanic Gardens. It outlines extensive and intensive green roof systems, and describes specific intensive green roof retrofit and new construction projects at the Gardens, including the Western Green roof, Children's Garden green roof, and Welcome Pavilion tray system. Details are provided on the green roof systems, drainage systems, terraces, boardwalks, and irrigation used in these projects.Varying Shades of Green: Selected Experience and Research on Green Roofs Garvue
Varying Shades of Green: Selected Experience and Research on Green Roofs GarvueAmerican Public Gardens Association
Dena Rae Garvue conducted research and projects on green roofs at Bernheim Arboretum & Research Forest to identify plants suitable for green roofs and evaluate their performance. The research focused on measuring physical growth, aesthetic appeal, and environmental traits of different plant varieties. Bernheim also incorporated sustainable design strategies into their new Visitor Center, including a geothermal system, green roof, and use of local and recycled materials to reduce environmental impact.Social Media and Marketing: Just Do It!
The document discusses various organizations' use of social media for marketing purposes. It provides statistics on the number of fans, followers, and views organizations like the Desert Botanical Garden and Franklin Park Conservatory have gained through platforms like Facebook, Twitter, and YouTube. It also offers tips for growing social media audiences and converting followers into customers or members.
Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps a...
Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps a...American Public Gardens Association
The document discusses creating visually appealing maps and interpretive materials in-house using Adobe Creative Suite software. It provides a case study of creating new materials for an arboretum, including a guide map. It then outlines a four step process to create the map: 1) Create a high resolution base layer from screenshots, 2) Outline the map layers in Illustrator, 3) Render the map by filling colors in Photoshop, and 4) Place items like trees onto the rendered map in Photoshop. Tools like pen tools, shape tools, and layering are utilized at each step to produce a professional quality map.Marketing and Visitor Services Mini Series: Art in the Garden - Creatively Dr...
Marketing and Visitor Services Mini Series: Art in the Garden - Creatively Dr...American Public Gardens Association
Dow Gardens is a public garden in Midland, Michigan that exists to preserve the history and enhance the horticultural beauty of the Herbert H. and Grace A. Dow estate while sharing its educational and leisure value with visitors. It features seasonal displays, art installations, and hosts events like the Festival of the Senses to attract visitors whose numbers it tracks annually along with memberships sold.Marketing and Visitor Services Mini Series: Interpretive Docents - Throw Them...
Marketing and Visitor Services Mini Series: Interpretive Docents - Throw Them...American Public Gardens Association
The document discusses changes made to the volunteer docent program at Longwood Gardens. It describes how the program was previously focused more on the volunteers' experience rather than interactions with guests. By providing uniforms, improved training including hands-on experiences in restricted areas, and building connections with staff, the new program led to volunteers becoming more integrated as part of the team and better able to interpret for guests throughout the gardens.Marketing and Visitor Services Mini Series: The Three Most Important Words in...
Marketing and Visitor Services Mini Series: The Three Most Important Words in...American Public Gardens Association
The document discusses testing direct marketing efforts to maximize fundraising returns. It recommends:
1) Testing variables like creative, offer, media, and timing to determine highest-performing approaches.
2) Benchmarking metrics like response rate, return on investment (ROI), and cost per dollar raised to assess effectiveness over time.
3) Focusing efforts on "big movers" like audience, offer, and incremental media that have largest impact on ROI.Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the...
Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the...American Public Gardens Association
The document discusses using horticulturists to revitalize interest in public gardens and horticulture. It proposes having horticulturists give guided tours, write content for the website and social media, and create audio tours to educate visitors about plant collections and the work that goes into maintaining them. This approach could help connect the public to the horticultural field and enhance the visitor experience, but challenges include finding time for horticulturists to do this and developing engaging formats that keep up with changing gardens.Getting the Most Out of Outdoor Event Spaces Newport
The document discusses using existing spaces and resources at botanical gardens for hosting events. It provides details about the Daniel Stowe Botanical Garden, which was founded in 1989 and has expanded over the years. The garden has a 50-year master plan to develop its 400 acres. The document discusses designing events, overcoming "institutional gravity" to use spaces differently, and providing a good guest experience through planning and partnerships. It emphasizes creatively using what the garden already has for hosting successful events.
Getting the Most Out of Outdoor Event Spaces Marshall
Outdoor event spaces have several advantages over indoor venues including being less expensive, more flexible, and able to generate revenue. When designing outdoor event spaces, key considerations include proximity to parking and support facilities, size requirements depending on the type of event, incorporating flexible configurations, providing shade and shelter options, orienting the space for optimal conditions, supplying necessary service and infrastructure, utilizing thoughtful planting, and including design elements to create memorable experiences.
Getting the Most Out of Outdoor Event Spaces Daley
The document discusses strategies for maximizing earned income from outdoor event spaces. It recommends conducting an analysis of the current financial and spatial situation, market opportunities, and strengths/weaknesses. This should include an earned income study and analysis of annual space use by function and attendance patterns. The document states that earned income, such as from admission fees, memberships, program fees, food service and facility rentals, accounts for over one-third of total revenues and is growing. It advises planning and forecasting, diversifying income streams, utilizing multiple indoor and outdoor spaces to minimize conflicts, and providing special accommodations for events like weddings. Potential downsides include mission distortion, overuse of facilities and staff burnout.
Developing the Right Audio for Your Institution: From Big Productions to the ...
Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association
The document discusses concepts for transferring audio tour technology between historic sites. It notes that the site includes 11 historic structures from different time periods spanning Colonial to 1902 and covers 88 acres with over 780,000 annual admissions. It provides tips for developing a successful audio tour program, including having consistent narration over many years of tours, allowing the technology to evolve over time, using verbs and benefits in marketing, and emphasizing that the cost of raising admission prices may be less than expected.Developing the Right Audio for Your Institution: From Big Productions to the ...
Developing the Right Audio for Your Institution: From Big Productions to the ...American Public Gardens Association
This document discusses how mobile devices have become integral tools that visitors use during trips to gardens and parks. It outlines several ways that gardens can engage visitors through their phones, including audio tours, text messaging for games/prompts, mobile donations, and smartphone apps. While not all visitors will have phones, embracing mobile can help gardens connect with patrons, boost attendance and loyalty, and reduce expenses through services like crowdfunding. The future of mobile may include technologies like RFID, location-aware features, and augmented reality to enhance the visitor experience.More from American Public Gardens Association (20)
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Getting More Bling for Less "Cha-Ching": Making the Most Out of Plant Purchas...
Varying Shades of Green: Selected Experience and Research on Green Roofs Simmons
Varying Shades of Green: Selected Experience and Research on Green Roofs Simmons
Varying Shades of Green: Selected Experience and Research on Green Roofs Kris...
Varying Shades of Green: Selected Experience and Research on Green Roofs Kris...
Varying Shades of Green: Selected Experience and Research on Green Roofs Garvue
Varying Shades of Green: Selected Experience and Research on Green Roofs Garvue
Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps a...
Marketing and Visitor Services Mini Series: Creating Visually Stunning Maps a...
Marketing and Visitor Services Mini Series: Art in the Garden - Creatively Dr...
Marketing and Visitor Services Mini Series: Art in the Garden - Creatively Dr...
Marketing and Visitor Services Mini Series: Interpretive Docents - Throw Them...
Marketing and Visitor Services Mini Series: Interpretive Docents - Throw Them...
Marketing and Visitor Services Mini Series: The Three Most Important Words in...
Marketing and Visitor Services Mini Series: The Three Most Important Words in...
Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the...
Marketing and Visitor Services Mini Series: Bringing Horticulture Back to the...
Getting the Most Out of Outdoor Event Spaces Newport
Getting the Most Out of Outdoor Event Spaces Newport
Getting the Most Out of Outdoor Event Spaces Marshall
Getting the Most Out of Outdoor Event Spaces Marshall
Getting the Most Out of Outdoor Event Spaces Daley
Getting the Most Out of Outdoor Event Spaces Daley
Developing the Right Audio for Your Institution: From Big Productions to the ...
Developing the Right Audio for Your Institution: From Big Productions to the ...
Developing the Right Audio for Your Institution: From Big Productions to the ...
Developing the Right Audio for Your Institution: From Big Productions to the ...
How Can I Say "Yes," If You Won't Let Me?: A Nuts and Bolts Session on Closing Major Gifts
- 1. How Can I Say Yes if You Won’t Ask Me? Jim Duncan, Memphis Botanic Garden Fontaine Huey, Atlanta Botanical Garden Doug Conley, The Gardens at SIU-Edwardsville Memory Derthick, Terra Design Studios
Editor's Notes
- I. The power of cultivation and active listening A. Get to know your prospect B. Gauge your prospect’s interest in the project at hand C. Expand prospect’s relationship with organization D. Understand the prospect’s motivation(s) II. How do you know when the time is right? A. Know your prospect B. Project carefully laid out and explained to prospect C. Prospect is amenable to discussion and not distracted by other significant events D. Solicitation is the logical next step III. Staging the solicitation A. Choose location carefully B. Select the other participants thoughtfully C. Draft outline of solicitation meeting, including location, activity, assigned talking points D. Rehearse by talking through solicitation with other participants
- IV. The Ask A. Be mentally prepared for your role in the solicitation B. Have answers ready for anticipated questions C. Stick to the “script” but don’t panic it the prospect goes in a different direction D. Ask then stop talking and listen E. Remember that this is but one in a series of conversations with the prospect
- V. The Response A. “No” can have several meanings, most of which mean “maybe.” 1. I don’t have enough information to make this commitment. 2. I’m not ready to make a decision. 3. Now is not the right time for me to make this commitment. 4. This is not how I’d like to support this organization. 5. I have no interest in supporting this organization. B. “Yes” requires thoughtful listening and prompt follow-up.