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Maximizing Income from Outdoor Event Spaces

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American Public Gardens Association
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Getting the Most Out of Outdoor Event Spaces Earned Income Planning Context and Feasibility Richard H. Daley June, 2010
In the beginning… ,[object Object]
Site master plan
Financial planning
Board and CEO expectations,[object Object]
Memberships
Program Fees
Gift Shops
Food Service
Special Events
Plant Sales
Facility Rentals,[object Object]
Space and Income Web
How important is earned income?
>ONE-THIRD of total revenues andGROWING
% of Revenues
How important are special events facility rentals plant sales to earned income?
>25% of earned income + membership and Development and more $
Analysis
Consider ,[object Object]
Market
SWOT Analysis

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