Yahoo client Latitude was looking to drive profitable CPA for their client Gladstone Brookes, a PPI claims company based in Cheshire. Having seen success using search advertising through the Yahoo Bing Network, Latitude decided to expand their use of Yahoo products. Gladstone Brookes were keen to try a new approach and surfacing ads in the content stream with Yahoo Gemini was a logical choice. Despite the client being new to native advertising, the campaign exceeded expectations and outshone competitors.

1. How can
Yahoo Gemini
help you reach
your audience?
Yahoo Gemini is our native ads marketplace. It allows you to surface
content in context. The technology generates your ad for in-stream
experience across Yahoo’s top-ranked content sites, on mobile and PC.
Once you outline your audience targeting including location, gender and
interest our dynamic personalisation technology makes sure your ad
is served to the right audience wherever they are, on any device.
Yahoo brings it together.
advertising.yahoo.co.uk

2. Ready to get started? Contact your Account Representative,
email us at info-yahoo@yahoo-inc.com or visit advertising.yahoo.co.uk for more information.
Yahoo client Latitude was looking to drive profitable CPA for their client Gladstone
Brookes, a PPI claims company based in Cheshire. Having seen success using search
advertising through the Yahoo Bing Network, Latitude decided to expand their use
of Yahoo products. Gladstone Brookes were keen to try a new approach and surfacing ads in the content stream
with Yahoo Gemini was a logical choice. Despite the client being new to native advertising, the campaign exceeded
expectations and outshone competitors.
THE CAMPAIGN
Gladstone Brookes was keen to explore innovative ways to reach consumers at an efficient CPA. They created a
relevant news-like story on how much PPI is still claimed every month, encouraging users to investigate if they
could also be entitled to compensation. The sensitive nature of financial content often means audiences don’t like
to feel overtly targeted with these ads. Therefore, having a story seamlessly appearing within a content stream
worked particularly well.
THE RESULTS
The value driven by Yahoo Gemini has been exceptional. Our client has since increased their spend with us due to
the strong performance of the account in terms of traffic, cost, and quality leads. The CPA for Gemini on this
campaign was up to six times lower than the CPA on other channels for the same period.
GROWTH OF CLICKS THROUGHOUT THE CAMPAIGN
Yahoo Gemini
Latitude maximises value for their client Gladstone Brookes
30,000
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Week
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