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Out of Box Experience
Is the introduction to your product or service a piece of
cake or a piece of something else?


Some companies do it right and so can you.

For example,




                          1
Pull Tape Off




No Tools Needed
       2
Extra components - extended keyboard,
trackpad, extended warranty certificate




     Open Box, Tilt on Side,
                             3
Remove Extra Components
           4
It comes with an 84 page booklet
the size of a CD.You probably won’t
use it, but it includes an 800 number
you can call for free support.
                  5
Remove Top Foam Blocks
          6
Remove Computer and Power Cord
              7
Remove Tyvek Sleeve
          8
•   Peel off protective film from base

•   Connect keyboard and mouse or trackpad

•   Connect power cord

•   Push On button

•   Follow on screen set up instructions

•   Peel off protective film from screen

•   Pass Go and collect $200
                        9
In the time it takes for a
coffee break, the customer
is happily using the product
and had a bit of fun doing it.




              10
To win customer hearts and wallets
 • You don’t have to be a big company
 • You don’t to have special technology
 • You don’t need huge resources
 • You do need make customer experience
     part of the product and to sweat and keep
     sweating the details




 peter buechler           11

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Out Of Box Experience

  • 1. Out of Box Experience Is the introduction to your product or service a piece of cake or a piece of something else? Some companies do it right and so can you. For example, 1
  • 2. Pull Tape Off No Tools Needed 2
  • 3. Extra components - extended keyboard, trackpad, extended warranty certificate Open Box, Tilt on Side, 3
  • 5. It comes with an 84 page booklet the size of a CD.You probably won’t use it, but it includes an 800 number you can call for free support. 5
  • 6. Remove Top Foam Blocks 6
  • 7. Remove Computer and Power Cord 7
  • 9. Peel off protective film from base • Connect keyboard and mouse or trackpad • Connect power cord • Push On button • Follow on screen set up instructions • Peel off protective film from screen • Pass Go and collect $200 9
  • 10. In the time it takes for a coffee break, the customer is happily using the product and had a bit of fun doing it. 10
  • 11. To win customer hearts and wallets • You don’t have to be a big company • You don’t to have special technology • You don’t need huge resources • You do need make customer experience part of the product and to sweat and keep sweating the details peter buechler 11

Editor's Notes

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  9. \n
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  11. \n