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How can Texting Improve Training & Learning Retention?
- 2. Mobile cloud-based SaaS company headquartered in San Francisco SMS Mobile Platform Call-in Analytics ● Inbound ● Outbound ● Two-Way ● Sequencing ● Info pages ● Donation/Payment pages ● Content delivery ● Quizzes, sign-ups, etc. Text SMS to 56512 ● Audio Tours ● Info Hotline ● Leave Feedback ● Call-to-Donate
- 5. Why is texting a must-have today? • Attention spans decreasing (~8 seconds - shorter than a goldfish) • Email open rates low (~20%), but SMS can reach users anytime, anywhere • Text messages are personal - 97% are opened within 3 minutes
- 6. • Immediate opt-in & out • Auto-response • No sign-up like with a native app • 2-way conversation • Already in users’ pocket Why is texting different?
- 7. What does texting require? •SMS software •Shortcode (5-digit text number) •Keywords •Understand regs - no spamming You need a tech company like Train by Cell
- 9. How we stack up with competitors * only for charitable donations Train by Cell • Push messages only (outbound) • Simple inbound texting (keywords & simple response) • Basic list management • User sign-up for several lists (list segmentation with multiple secondary keywords) • Scrubbing (undeliverable #s) • Q&A between individual user and your company (with message history of user inquiries) • Sequencing by calendar date • Sequencing by time series • Individualized messaging • Live-Chat • Group Chat (e.g. for security) • Event / Action reminders / Alerts • Openshift fill (restaurants/retail) • Exhibition mobile info tour • Scavenger hunt • GPS Map • Birthday messages / Daily inspirations • News blast Most Competitors • Onboarding • Real-time info (via keyword) e.g. employee register, office location, benefits overview etc.) • Employee training • Quizzes • Polls (Live screen) • Leaderboard • Mobile tracking • Screencast (live donation thermometer) • Payments via mobile (Credit card, WePay, phone bill* etc.)
- 10. More so than any other technology, text messaging provides a new way to foster relationships because of its immediacy and intimacy Our view of texting
- 11. MOBILE CONTENT POWERHOUSE 4 Engines of our Texting Platform Automated Keyword Responses Automated Touches Relevancy Lists 2-Way Interaction
- 12. Automated Responses by Keyword • Users text in and immediately receive a response, and can join a list • Include links, pictures, GIFs, etc.
- 13. Automated Touches Schedule in advance “drips” or “touches” based on calendar dates or intervals
- 14. Build your lists based on Relevancy
- 15. 2-Way Interaction is Key Inbound text messaging • Feedback • Questions • Answers Auto responses Personalized responses Live & Group Chat
- 16. ABC COMPANY Did you find this course useful? Really Cool! Interesting I didn’t get it Dumb Mobile Content Powerhouse Fred Mary Trevor
- 17. Use Cases Learning Retention
- 18. Use Cases Class Communication
- 19. Use Cases Surveys & Polls
- 20. Use Cases Team Lists
- 21. Use Cases New Product Updates
- 22. Use Cases Team Scavenger Hunts
- 23. Use Cases Text Chat
- 24. Use Cases Course Reminders & Deadlines
- 25. Use Cases Text with Leaderboard Changes Fred Mary Trevor
- 27. Use Cases Emergency Alerts
- 29. Conclusion SMS is conversational Information is absorbed immediately SMS is personal SMS provides digestible info nuggets __________________________________________ Text messaging solves most problems of traditional email communication The time to act is now!
- 30. Special Offer! For the FIRST 20 SIGN-UPS* $99 One Month Trial 1 Primary Keyword 5,000 messages included 20 * or send an email (dave@trainbycell.com) DEAL TEXT to 56512
- 32. More opportunities to learn! Upcoming Webinars October 23 “How Texting is the Key to More Donor Engagement this Giving Tuesday” November 8 “Is the Future Learning Micro-Learning? Find Out!” Both Webinars at 11 am PST/ 2 pm EST