A description of one of the most disruptive trends of this age: the era of collaboration. How can companies and organizations thrive in this fast changing and evolving environment? How can social innovation best use the opportunities of the collaborative economy? What kind of leadership is required to adapt and succeed in this new era?
Dries Buytaert outlines five secrets for building a successful open source community: 1) Provide the right tools for collaboration, communication, and development. 2) There is no quick path to success - it takes time to build a community. 3) Embrace the challenges of a growing community. 4) Make money through commercial support but prioritize trust from the community. 5) Focus on leadership that inspires others rather than direct management. The document discusses Dries' experience building the Drupal community over 11 years from a small student project to a major open source project with thousands of contributors.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
This year at SXSW, the focus seemed to shift away from flashy new technologies towards more practical applications and discussions centered around human issues. Sessions focused on topics like inequality, children/technology, and diversity in the workplace rather than the latest apps or devices. Virtual reality was present but being used in more functional ways. The document suggests this change in tone reflects a desire for more thoughtful, inclusive discussions around how technology impacts society.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
The document provides a summary of talks and trends from the SXSW 2015 conference related to technology and its impact on society. Key topics discussed include the effect of technology on cognition and memory, quantified self-tracking and health data, extreme bionics, pursuing computer immortality, the future of cybercrime, and debates around transhumanism and human augmentation. Overall the document aims to capture major discussions, innovations, challenges, and implications that emerged around human-technology interactions from the conference events and speakers.
Dries Buytaert outlines five secrets for building a successful open source community: 1) Provide the right tools for collaboration, communication, and development. 2) There is no quick path to success - it takes time to build a community. 3) Embrace the challenges of a growing community. 4) Make money through commercial support but prioritize trust from the community. 5) Focus on leadership that inspires others rather than direct management. The document discusses Dries' experience building the Drupal community over 11 years from a small student project to a major open source project with thousands of contributors.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
This year at SXSW, the focus seemed to shift away from flashy new technologies towards more practical applications and discussions centered around human issues. Sessions focused on topics like inequality, children/technology, and diversity in the workplace rather than the latest apps or devices. Virtual reality was present but being used in more functional ways. The document suggests this change in tone reflects a desire for more thoughtful, inclusive discussions around how technology impacts society.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
The concept of work-life balance today is obsolete. This conference took a deeper look at people, projects, products, and services that we can all leverage to try to LIVE, WORK, and PLAY BETTER.
The document provides a summary of talks and trends from the SXSW 2015 conference related to technology and its impact on society. Key topics discussed include the effect of technology on cognition and memory, quantified self-tracking and health data, extreme bionics, pursuing computer immortality, the future of cybercrime, and debates around transhumanism and human augmentation. Overall the document aims to capture major discussions, innovations, challenges, and implications that emerged around human-technology interactions from the conference events and speakers.
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
The social opportunity - how the evolution of media from mass to social chang...Nick Blunden
The document discusses how social media has evolved from mass media and will fundamentally change everything. It argues that social media enables unprecedented levels of global participation, collaboration, and content creation. This level of participation forces changes in how media companies create and distribute content and redefines the role of journalists. Overall, social media will revolutionize industries like media and marketing by enabling new social behaviors.
Are You Ready to Form Voltron? (June 2010)Ben Malbon
Ridiculously swift 10-minute introduction to T-shaped people and why they are important within integrated creative agencies. Presented on June 7th 2010 at the Boulder Digital Works 'Evolve' Event at the ADC in NY, as part of Internet Week.
In addition to sketching out why these hybrid people are so important in creating new forms of output, I briefly touch on the importance of the agency implementing the right kind of 'operating system' (the processes, values and culture within a company) if the fancy new 'software' is going to run smoothly.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
This document discusses how social media is a harbinger of changes in how organizations should operate in the digital world. It argues that organizations need to focus on personalization, crowdsourcing ideas from customers, developing flexible platforms, prioritizing speed in product development, and maintaining a constant user-centric focus to survive disruptive digital changes. The key is putting people, and understanding user needs, at the center of organizational strategy and culture.
Why Silicon Valley kicks Europe's buttLoic Le Meur
I love Europe and I created 7 years ago LeWeb with my wife Geraldine to help european entrepreneurs get more competitive, but Pablo Larguia and Jose-Maria Figueres invited me to keynote La Red Innova on the reasons why Silicon Valley is ahead.
I wanted to be honest and share a few reasons why I think Silicon Valley wins, some are easy to fix, others much more complicated.
I think the most important one is what goal you set for yourself. If your goal is to dominate Madrid or Paris in your niche, you might just succeed, but if you set yourself such a local goal, there is low chance you’re actually going to build a global success and be the best in the world at what you do.
It’s the key, most people I know in Silicon Valley dream about building a world leader, not a local leader, it’s a question of attitude, and THAT is easy to change. Think more in english and more global, you might be able to achieve your dreams, but they have to be the right dreams.
stay in touch? twitter.com/loic and facebook.com/loic
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
ActivityStrea.ms: Is It Getting Streamy In Here?Chris Messina
From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms - the open format adopted by Facebook, MySpace, and Windows Live - and how it's fundamentally changing the social web.
http://my.sxsw.com/events/event/400
The campaign uses a charging battery symbol to represent how play "charges" a child's development. A video and digital resources will educate caregivers on early stimulation and its benefits. SMS messages, hashtags, and social media will encourage caregivers to engage children in play. Online groups and a global play score tracked via hashtags will promote community and continued participation. The goal is to raise awareness of early childhood development among caregivers and increase UNICEF's brand recognition in this area.
Social Media, Community Building and the Law Speaking NotesJames Barisic
The document provides notes for a presentation on social media, community building, and the law. It discusses how social media has led to a shift from private to public communication and from controlled messaging to engagement. It emphasizes building communities on social media by asking early followers to share messages and engaging with all users, even critics. The presentation also notes that while social media seems anarchic, the same laws around issues like libel and intellectual property still apply online.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
This document discusses disruptive innovation and the trends driving it. It summarizes that software is replacing physical products, the global workforce is shifting as more people come online, distribution is unprecedented through platforms, and the costs of starting an online business are very low. This means opportunities for businesses to provide products through digital channels, take advantage of flexible global labor, leverage popular platforms for distribution, and experiment with new ideas at low cost. A case study shows how a company quickly translated software into Spanish for a Chilean client for $75 using freelancers.
The document provides an overview of some of the major movements and trends in 2013, including:
- Grand gestures by entrepreneurs like Elon Musk and Google's plans for ambitious but long-term projects in areas like transportation, food production, and asteroid mining.
- The Edward Snowden revelations about government surveillance and their impact on increasing public concerns about online privacy and the rise of ephemeral messaging apps.
- The growth of the sharing economy and issues around how it is affecting traditional jobs and regulations.
- The rise of selfies and hyper-sexualized self-presentation on social media, exemplified by events like Miley Cyrus' VMA performance and the popularity of apps like Tinder that emphasize
Pioneer 4 Cannes - Unilever Young Lions Media Competition 2016Kathryn Callow
This document proposes that Ben & Jerry's create an ad blocker software called "COWBLOCK" that replaces advertisements with images of cows. It notes that 198 million people currently use ad blockers and their use is growing 41% per year. The ad blocker would work across all platforms and give Ben & Jerry's access to every ad slot on websites that each user visits. Instead of ads, the user would see "delightful and iconic cows", staying on brand for Ben & Jerry's values. There are no expected outcomes as this has never been done before.
Five critical skills are needed for executive leadership in today's digital age:
1. External focus - Large companies must pursue innovative ideas from outside even if they come from smaller companies.
2. Management of open and fluid teams - Fast-moving digital world demands nimble teams that work across departments.
3. Data-driven experimentation - Proliferation of data allows for purposeful experimentation to innovate faster and cheaper.
4. Customer centricity - Wide variety of digital channels require seamless, consistent experience across all customer touchpoints.
5. Creation of a change-friendly culture - Organizations must rapidly adapt but most employees resist change, so leaders must cultivate an atmosphere where
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
This document outlines 10 reasons why B2B companies need social media. It begins by introducing the topic and explaining how social media has changed communication globally. While B2C companies have embraced social media, many B2B companies have been slower to adopt it. The document then provides details on the top 10 reasons, with one reason covered on each page. Some of the key reasons covered include using social technologies to break down communication silos within companies, create a culture valued by all stakeholders, and strengthen corporate brands. Throughout, examples and case studies from companies like ABB are provided.
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...OuiShare
The document provides an overview of a keynote presentation comparing the "old economy" to the emerging "new economy" or "civic economy". The keynote speaker contrasts the hierarchical, competition-based structures of the old economy with the collaborative, peer-to-peer and sharing-based structures of the new economy. Examples of how production, consumption and financing are changing through collaborative models are discussed. In conclusion, the new economy is described as more sustainable, inclusive and focused on social well-being compared to the extractive and unequal nature of the old economy.
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
The social opportunity - how the evolution of media from mass to social chang...Nick Blunden
The document discusses how social media has evolved from mass media and will fundamentally change everything. It argues that social media enables unprecedented levels of global participation, collaboration, and content creation. This level of participation forces changes in how media companies create and distribute content and redefines the role of journalists. Overall, social media will revolutionize industries like media and marketing by enabling new social behaviors.
Are You Ready to Form Voltron? (June 2010)Ben Malbon
Ridiculously swift 10-minute introduction to T-shaped people and why they are important within integrated creative agencies. Presented on June 7th 2010 at the Boulder Digital Works 'Evolve' Event at the ADC in NY, as part of Internet Week.
In addition to sketching out why these hybrid people are so important in creating new forms of output, I briefly touch on the importance of the agency implementing the right kind of 'operating system' (the processes, values and culture within a company) if the fancy new 'software' is going to run smoothly.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
This document discusses how social media is a harbinger of changes in how organizations should operate in the digital world. It argues that organizations need to focus on personalization, crowdsourcing ideas from customers, developing flexible platforms, prioritizing speed in product development, and maintaining a constant user-centric focus to survive disruptive digital changes. The key is putting people, and understanding user needs, at the center of organizational strategy and culture.
Why Silicon Valley kicks Europe's buttLoic Le Meur
I love Europe and I created 7 years ago LeWeb with my wife Geraldine to help european entrepreneurs get more competitive, but Pablo Larguia and Jose-Maria Figueres invited me to keynote La Red Innova on the reasons why Silicon Valley is ahead.
I wanted to be honest and share a few reasons why I think Silicon Valley wins, some are easy to fix, others much more complicated.
I think the most important one is what goal you set for yourself. If your goal is to dominate Madrid or Paris in your niche, you might just succeed, but if you set yourself such a local goal, there is low chance you’re actually going to build a global success and be the best in the world at what you do.
It’s the key, most people I know in Silicon Valley dream about building a world leader, not a local leader, it’s a question of attitude, and THAT is easy to change. Think more in english and more global, you might be able to achieve your dreams, but they have to be the right dreams.
stay in touch? twitter.com/loic and facebook.com/loic
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve.
At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.
ActivityStrea.ms: Is It Getting Streamy In Here?Chris Messina
From Facebook's newsfeed to Twitter's relentless real-time updates, the metaphor of the "stream" has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms - the open format adopted by Facebook, MySpace, and Windows Live - and how it's fundamentally changing the social web.
http://my.sxsw.com/events/event/400
The campaign uses a charging battery symbol to represent how play "charges" a child's development. A video and digital resources will educate caregivers on early stimulation and its benefits. SMS messages, hashtags, and social media will encourage caregivers to engage children in play. Online groups and a global play score tracked via hashtags will promote community and continued participation. The goal is to raise awareness of early childhood development among caregivers and increase UNICEF's brand recognition in this area.
Social Media, Community Building and the Law Speaking NotesJames Barisic
The document provides notes for a presentation on social media, community building, and the law. It discusses how social media has led to a shift from private to public communication and from controlled messaging to engagement. It emphasizes building communities on social media by asking early followers to share messages and engaging with all users, even critics. The presentation also notes that while social media seems anarchic, the same laws around issues like libel and intellectual property still apply online.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
This document discusses disruptive innovation and the trends driving it. It summarizes that software is replacing physical products, the global workforce is shifting as more people come online, distribution is unprecedented through platforms, and the costs of starting an online business are very low. This means opportunities for businesses to provide products through digital channels, take advantage of flexible global labor, leverage popular platforms for distribution, and experiment with new ideas at low cost. A case study shows how a company quickly translated software into Spanish for a Chilean client for $75 using freelancers.
The document provides an overview of some of the major movements and trends in 2013, including:
- Grand gestures by entrepreneurs like Elon Musk and Google's plans for ambitious but long-term projects in areas like transportation, food production, and asteroid mining.
- The Edward Snowden revelations about government surveillance and their impact on increasing public concerns about online privacy and the rise of ephemeral messaging apps.
- The growth of the sharing economy and issues around how it is affecting traditional jobs and regulations.
- The rise of selfies and hyper-sexualized self-presentation on social media, exemplified by events like Miley Cyrus' VMA performance and the popularity of apps like Tinder that emphasize
Pioneer 4 Cannes - Unilever Young Lions Media Competition 2016Kathryn Callow
This document proposes that Ben & Jerry's create an ad blocker software called "COWBLOCK" that replaces advertisements with images of cows. It notes that 198 million people currently use ad blockers and their use is growing 41% per year. The ad blocker would work across all platforms and give Ben & Jerry's access to every ad slot on websites that each user visits. Instead of ads, the user would see "delightful and iconic cows", staying on brand for Ben & Jerry's values. There are no expected outcomes as this has never been done before.
Five critical skills are needed for executive leadership in today's digital age:
1. External focus - Large companies must pursue innovative ideas from outside even if they come from smaller companies.
2. Management of open and fluid teams - Fast-moving digital world demands nimble teams that work across departments.
3. Data-driven experimentation - Proliferation of data allows for purposeful experimentation to innovate faster and cheaper.
4. Customer centricity - Wide variety of digital channels require seamless, consistent experience across all customer touchpoints.
5. Creation of a change-friendly culture - Organizations must rapidly adapt but most employees resist change, so leaders must cultivate an atmosphere where
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
This document outlines 10 reasons why B2B companies need social media. It begins by introducing the topic and explaining how social media has changed communication globally. While B2C companies have embraced social media, many B2B companies have been slower to adopt it. The document then provides details on the top 10 reasons, with one reason covered on each page. Some of the key reasons covered include using social technologies to break down communication silos within companies, create a culture valued by all stakeholders, and strengthen corporate brands. Throughout, examples and case studies from companies like ABB are provided.
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...OuiShare
The document provides an overview of a keynote presentation comparing the "old economy" to the emerging "new economy" or "civic economy". The keynote speaker contrasts the hierarchical, competition-based structures of the old economy with the collaborative, peer-to-peer and sharing-based structures of the new economy. Examples of how production, consumption and financing are changing through collaborative models are discussed. In conclusion, the new economy is described as more sustainable, inclusive and focused on social well-being compared to the extractive and unequal nature of the old economy.
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC ConferenceThomas Doennebrink
Keynote @Conference on the Civic Economy - Time to get ready Organized by European Urban Knowledge Network (EUKN) in cooperation with the municipality of Amsterdam & Pakhuis de Zwijger. Amsterdam 20.10.2014.
The document discusses the findings from the 10th annual State of Community Management report, which surveyed 325 community programs. Key findings include that communities empower individuals and propel engagement, communities transform organizations by advancing complex objectives and enabling thriving ecosystems, and community leadership is unevenly distributed and needs to be better institutionalized within organizations. The report provides recommendations for organizations to better develop, support, and institutionalize their community programs.
The function of the workplace has changed as technology, facility and equipment have made work ubiquitous. The existence of a workplace is nowadays related to the provision of a social environment making people personally and professionally better.
The document discusses how to engage with brand ambassadors and create lasting relationships. It recommends establishing a clear identity, creating a powerful experience for ambassadors, and giving the program a stable structure. Specific engagement strategies from companies like H&R Block, Starbucks, and Oracle are examined. Common barriers to engagement like lack of knowledge and motivation are addressed. The conclusion emphasizes the importance of having a clear engagement strategy and community identity, engaging personally in the program, starting small, being genuine, and rewarding top ambassadors.
How To Use Website Citations In An EssayAngel Morris
The document provides instructions for how to request and receive help with an assignment from the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with valid email and password; 2) Complete a 10-minute order form with instructions, sources, and deadline; 3) Review bids from writers and choose one; 4) Receive the paper and authorize payment if pleased; 5) Request revisions until satisfied. The website promises original, high-quality content and refunds for plagiarized work.
Day 2 Keynote, Nneka Chukwurah & Sarah HendersonCityStarters
The document discusses the collaborative economy and how it aims to create a fairer future. It defines key terms like the gig economy, sharing economy, and collaborative economy. It then gives examples of different collaborative businesses and platforms that are building a fairer system by focusing on access over ownership, collaboration over competition, and networks over hierarchies. These examples include OLIO which reduces food waste, Peerby which enables neighbor-to-neighbor sharing, and Enrol Yourself which supports life-long peer learning. The document ends by discussing how blockchain and worker cooperatives could shape the future of work and encourages the audience to consider collaborative principles in their own businesses.
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
Volunteer collaboration: are we ready to harness the power of the people?, Br...COOPERACION 2.0 2009
Volunteer collaboration: are we ready to harness the power of the people?, por Bruno Ayres para el II Encuentro Internacional TIC para la Cooperación al Desarrollo.
Keynote on the 24.03. @Fourth Conference on Good Economy in Zagrep Croatia organized by ZMAG Green Network of Activist Groups. Sponsored by République Francaise, Rosa Luxemburg, Goethe Institut & Institut ZA Politicku Ekologiju.
Article about the keynote published in Croatian newspaper: http://www.vecernji.hr/gospodarstvo/napustamo-eru-konkurentnosti-i-ulazimo-u-eru-kolaborativnosti-1158925
1 dtruran ebbf imsd - intro to social entrepreneurship 2014Daniel Truran
This document provides an overview of an introduction to social entrepreneurship course. The course will cover topics such as social entrepreneurship through Ashoka's 35 years of experience, social scaling and hybrid value chains, creating a social enterprise and measuring social impact, and using social media for communication and co-creation. Students will be assigned to identify a social enterprise, describe the stakeholders and social impact, and present on it. The course aims to explore meaningful career opportunities in social entrepreneurship and social intrapreneurship.
The Top Social Media Fails and How to Avoid ThemVivastream
This document discusses top social media fails and how to avoid them. It begins by defining social and social media, noting that social media facilitates collective engagement, creation, and sharing online. It then discusses how generations Y and C have become digital natives and are always connected via mobile. Examples are given of social media fails by companies like Lufthansa, a Swedish tourist board, and HMV that didn't listen to customers or empower them. The document concludes by advising marketers to start with listening, understand their strategy, consider customers' purposes beyond goals, implement compliance and guardrails, and build trust and transparency.
This document discusses top social media fails and how to avoid them. It begins by defining social media as websites and applications used for social networking and collaboration. It then discusses 5 key lessons: 1) social media amplifies existing social behaviors; 2) fails apply personally and professionally; 3) fails run deeper than they appear; and 4) how to prevent failures by listening, understanding strategy, creating purpose, implementing compliance, and building trust. The document provides examples of social media fails by companies like Lufthansa, Swedish tourist board, and HMV to illustrate how failures can occur from lack of control, empowerment, and not prioritizing people.
Jeremiah Owyang Keynote on the Collaborative EconomyCision
This document discusses the rise of the collaborative economy, where ownership and access are shared between people, startups, and corporations through companies like Lyft, Airbnb, and LendingClub. It notes that over 200 collaborative economy startups have received over $2 billion in total funding. Most have social networking features and integrate with platforms like Facebook. The collaborative economy value chain involves companies becoming services, motivating marketplaces for sharing, and providing platforms for others to build on. Factors like population growth, technology adoption, and societal shifts indicate the collaborative economy will continue increasing in impact.
Will the collaborative economy create meaningful and purposeful organizations?OuiShare
OuiShare Connector Cristóbal Gracia facilitated 30' keynote about the Collaborative Economy at the EBBF's 25th annual conference about unity and collaboration.
Change is a constant
Society is transforming. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. It is crucial for all industries to stay up to date with these changes, and respond accordingly.
We’ve mapped these trends for over 20 years by collaborating with industry leaders across the world. We use the insights to shape our programs, so that our talented students meet market demand. With these reports we are sharing our insights with the world.
This is the second issue of the trend report Changes of Tomorrow. It builds on the first report released in Spring 2015. The focus stays the same with four themes framing the research, and we’ve collaborated to define new trends and update existing ones.
Regardless of your industry, it’s essential to consider the impact of these changes on your work. The “Reflect” sections at the end of each trend will help you do that. You will also find tips, tools, and methods to support you to stay up to date and lead the change.
Andrew Grill Webinale Berlin 30 May 2011Andrew Grill
1) Social media is becoming more integrated with mobile technologies like location data and users' real-world social groups.
2) Marketers need to adapt to this changing consumer decision journey, which now begins with awareness from peers rather than traditional advertising.
3) Peer advocacy and recommendations will increasingly replace traditional advertising as consumers gain more control over the information and products they are exposed to.
Similar to how can organizations and companies thrive in this, the era of collaboration? What is the disruptive power of social innovators? (20)
dtruran eoi - innovar y emprender en la era de la colaboraciónDaniel Truran
hace pocos años ha nacido y ahora está creciendo con rapidez asombrante la economía colaborativa dentro de esta, la era de la colaboración. ¿Sabemos como innovar y como mantener un espíritu emprendedor para prosperar en esta nueva era?
dtruran eoi - innovación y espiritu emprendedorDaniel Truran
operamos en un mundo interdependiente, iperconectado y que sigue evolucionando a una velocidad de vertigo. ¿que empresas y que ideas logran innovar y mantener un espíritu emprendedor? Ideas e innovaciones para no solo sobrevivir sino prosperar en un mundo en continua evolución
como crear empresas que no gusten sino ENAMOREN a tus stakeholders - dtruran ...Daniel Truran
¿como crear empresas que no gusten, sino ENAMOREN a tus stakeholders?
En la sesión hemos contestado a preguntas del tipo:
. como obtener experiencia para ser emprendedor?
. como y que significa ser útiles para la sociedad / para tus clientes?
. conoce (empathy map) - dialoga - con tus clientes
. co-crea soluciones CON tus stakeholders
. comunicar creativamente para crear engagement emocional
. enamorar - inversores - con “blended value” de tu empresa
. medir para demostrar impacto social
. no trabajes solo, sino en espacios de co-working, de colaboración
the second of a three part course offering ideas and insights into how SMEs can successfully implement and embed CSR / responsible behaviours, conducive to a meaningful and successful enterprise.
applying CSR in SMEs - ebbf dtruran - part 1Daniel Truran
The document discusses corporate social responsibility (CSR) in small and medium-sized enterprises (SMEs). It defines SMEs as companies with fewer than 250 employees and annual turnover below €40 million or annual balance sheet total below €27 million. Students are assigned a project to analyze an SME's CSR practices by identifying the drivers, stakeholders impacted, and quantifying the success achieved. The definitions of SMEs may be changing as new "micro-multinationals" use technology to operate across borders with few employees.
The third lesson of ebbf's CSR in SMEs MBA courseDaniel Truran
This is the third of ebbf's three lessons given during the International Management for CSR and Sustainability MASTER course.
The specific topic of this ebbf course is that of CSR in Small and Medium Enterprises.
Here we showed the pace of innovation that is demanding a new way of doing business.
The inspiration of ebbf members in their way of doing business or of gathering leadership lessons from recent events such as the ones in Egypt.
Three ways of defining core values in a company: ebbf member Paolo Russo's way forward for a code of ethics, Denise Cumella's Lush manifesto etc.
Asking the key question of the purpose of work that drives a totally new way of seeing the way we do business.
The case study of Rüdiger Fox and how important and not so easy it is to stick to your values in difficult times.
How to influence (and not be influenced) by the environment that we can affect.
And finally the important of communicating in a way that is connected not only to what the customer wants to hear but most importantly with the values of the people working in the company and of the company itself.
kimmo vesajoki presenting ebbf at aiesec success in FinlandDaniel Truran
The document discusses bringing purpose and meaning to work. It states that successful organizations have a strong sense of purpose that inspires and motivates employees. It provides examples of how people can align their work and companies towards a broader vision of making a positive impact on society. The document encourages readers to choose avenues for action to make a difference, such as social entrepreneurship, and draft a plan to drive values-based change in their work.
a short introduction to ebbf, what it is, what it offers that you can share to your friends and contacts.
You can also download and use it in your own presentations.
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5. @ebbf | @dtruran
Shorter Life-cycles require focus shift from present to future portfolio
Continuous Improvement is no more sufficient
20th Century:
Continuous improvement of existing Business
21st Century:
• Continuous innovation
• New Client management
• Efficient Management of Complexity
Changing
Business
Environment
Continuous improvement is no longer sufficient
14. @ebbf | @dtruran
Innovative “companies” need to:
1. find out new relevant trends,
what’s happening, what’s going to happen
2. find ideas, processes and solutions
3. find resources that allow you to offer solutions
15. @ebbf | @dtruran
your knowledge knowledge of
others
collaborating to create
wider shared knowledge
16. @ebbf | @dtruran
IBM
People for smarter cities presents
“in the city with Priya Prakash”
http://people4smartercities.com
VIDEO LINK: https://www.youtube.com/watch?v=T3V3cqyIXp0
43. @ebbf | @dtruran
how big is the “collaborative economy” ?
http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/index.jhtml
$335 billion
44. @ebbf | @dtruran
increase in knowledge
CONOCIMIENTO
P2P learning, conocimiento abierto
CONSUMO
colaborativo o sharing economy
FINANZAS
colectivas o participativas
GOBERNANCIA
organizaciones abiertas y horizontales
1
2
3
4
5
TRANSACCIONES
monedas y bancos del tiempo6
2
PRODUCCIÓN
makers, fab labs, diseño abierto
La Economía Colaborativa engloba las prácticas y modelos
económicos basados en estructuras más horizontales y comunidades
que están transformando las maneras de vivir, trabajar y crear.
collaborative economy
Cristóbal Gracia conector de OuiShare
@cristobgracia
cristobalgracia.com
Consumption
Finance
Production
Knowledge
Governance
Transactions
45. @ebbf | @dtruran
increase in knowledge
CONOCIMIENTO
P2P learning, conocimiento abierto
CONSUMO
colaborativo o sharing economy
FINANZAS
colectivas o participativas
GOBERNANCIA
organizaciones abiertas y horizontales
1
2
3
4
5
TRANSACCIONES
monedas y bancos del tiempo6
2
PRODUCCIÓN
makers, fab labs, diseño abierto
La Economía Colaborativa engloba las prácticas y modelos
económicos basados en estructuras más horizontales y comunidades
que están transformando las maneras de vivir, trabajar y crear.
collaborative economy
Cristóbal Gracia conector de OuiShare
@cristobgracia
cristobalgracia.com
Consumption
Finance
Production
Knowledge
Governance
Transactions
46.
47. @ebbf | @dtruran
Be it an empty bedroom in their
home (Air BnB or Couchsurfing),
their car (Lyft or Uber or Bla Bla
car), old lamp you always wanted
to get rid of (Wallapop)
http://www.bbc.com/capital/story/20150325-revolt-in-the-sharing-economy
“They run their own show, choose when they want to work, and
get paid for something they’ve had all along, something that
previously just sat there and generated no income.”
48. potential for FAST growth is a key element
of the collaborative economy
what is another key element?
49. @ebbf | @dtruran
In 2015
Uber,
the world’s largest taxi company owns no vehicles
Facebook,
the world’s most populat media owner creates no content,
Alibaba,
the most valuable retailer has no inventory
Airbnb,
the world’s largest accommodation provider owns no real estate
in Barcelona
50. @ebbf | @dtruran
offering more has relatively
low incremental cost
Cristóbal Gracia conector de OuiShare
@cristobgracia
cristobalgracia.com
51. what do you think is a key success factor
of the collaborative era?
52. @ebbf | @dtruran
trust
built through daily reputation
created by how you communicate
and what you do:
words AND actions
53. @ebbf | @dtruran
"The reason Uber could be expensive is because you’re not
just paying for the car—you’re paying for the other dude in
the car. When there’s no other dude in the car, the cost of
taking an Uber anywhere becomes cheaper than owning a
vehicle."
Uber’s CEO Travis Kalanick
“So much for being an Uber ‘partner,'” said Taxicab,
Limousine & Paratransit Association CEO Alfred LaGasse in
an email to VentureBeat. “Kalanick’s comment displays the
same lack of consideration for people that Uber has shown
when it comes to public safety in its transportation
business.”
57. @ebbf | @dtruran
increasing roles and authority of the consumer
in the collaborative economy
Cristóbal Gracia conector de OuiShare
@cristobgracia
cristobalgracia.com
66. @ebbf | @dtruran
National Day of Civic Hacking brought together
citizens, software developers, and entrepreneurs
from all over the USA to collaboratively create, build,
and invent applications using publicly-released data,
code and technology to solve challenges relevant to
their neighborhoods, their cities, their states and
their country. It provided citizens with an opportunity
to do what is most quintessentially American: roll up
their sleeves and work together to improve society.
Actions
Ideas
www.hackforchange.org
Focusing on a country
11,000 participants
95 events
21 government partners
75 datasets
67. Transforming Ideas into Solutions
TED is known for showcasing ideas worth sharing. Intel is known for delivering
world changing technology innovations. Through a partnership with Intel and
TED, SecondMuse developed the ‘Ideas to action’ mobile app focusing on placing
the ideas worth spreading within the TEDx community in action.
from ideas worth spreading to actions worth taking
The mobile app for both android and iOS enables the user to capture the central
ideas in a TEDx talk and suggest simple actions for the ‘crowd’ to take to place
that idea into action. By articulating these important ideas into simple actions we
can all take, the app helps to increase the positive impact of the TEDx community
in the world.
73. The world in the past has been ruled by force,
and man has dominated over woman by reason
of his more forceful and aggressive qualities both
of body and mind. But the balance is already
shifting; force is losing its dominance, and mental
alertness, intuition, and the spiritual qualities of
love and service, in which woman is strong, are
gaining ascendancy. Hence the new age will be
an age less masculine and more permeated with
the feminine ideals, or, to speak more exactly, will
be an age in which the masculine and feminine
elements of civilization will be more evenly
balanced.
(J. E. Esslemont, “Bahá’u’lláh and the New Era”)
www.ebbf.org | a more “feminine” era
74. @ebbf | @dtruran
a balance
of female and male leadership
is what would allow greatest progress
75. “I believe it is imperative that great companies
add greater social value – the larger the
company, the larger the obligation.
At Burberry our underlying foundation is to give
back and share our creative thinking culture to
the wider communities where we live and work.”
Angela Ahrendts
former CEO, Burberry
www.ebbf.org | new messages from new leadership
77. The spirit of collaboration is penetrating
every aspect of our lives.
Being able to learn and live
the art of collaboration
is a fundamental asset
to harness the possibilities
and be better equipped
in this exciting ever-changing
networked economy era we live in.
@dtruran