10 things you should know, but no one ever told you - 2009 version

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This is the first 10things presentation. It was held on a conference on october 2009. It gives 10 things to know about the internet. Due to the huge response, I updated the list and created a 2010 version.

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10 things you should know, but no one ever told you - 2009 version

  1. 1. THINGS TO KNOWABOUT THE INTERNETA 2.0 PRESENTATION BY EVAN VAN LISSUM
  2. 2. “ The internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy we have ever had. ” Eric Schmidt, CEO Google
  3. 3. LESSONWhat might be true today,may be false tomorrow
  4. 4. MORE THINGS TO KNOW ABOUT THE INTERNET……BUT NO ONE EVER TOLD YOU
  5. 5. YOUR TARGET AUDIENCE
  6. 6. WHAT IS A BROWSER?
  7. 7. WHAT IS A BROWSER?A. 90% B. 50% C. 10%
  8. 8. LESSONKeep it simple.Your audience is probably notas smart as you
  9. 9. GOOGLE
  10. 10. WHO IS USING “KEYWORDS”IN HIS WEBSITE TO RANKHIGHER IN GOOGLE? I DO I DO NOT
  11. 11. LESSONSEO is great, but do it rightGoogle does not use keywordmeta tag in web ranking
  12. 12. BO NUS HOW DO YOU SEARCH GOOGLE? www.google.com
  13. 13. SOCIAL MEDIA
  14. 14. What are you doing on ?
  15. 15. 1. Men are watching pictures and profiles of women they do not know Source: Harvard Business School, Mikolaj Jan Piskorski
  16. 16. 1. Men are watching pictures and profiles of women they do not know2. Men are watching pictures and profiles of women they do know Source: Harvard Business School, Mikolaj Jan Piskorski
  17. 17. 1. Men are watching pictures and profiles of women they do not know2. Men are watching pictures and profiles of women they do know3. Women are watching pictures of women they do know Source: Harvard Business School, Mikolaj Jan Piskorski
  18. 18. 1. Men are watching pictures and profiles of women they do not know2. Men are watching pictures and profiles of women they do know3. Women are watching pictures of women they do know 70% is watching women! Source: Harvard Business School, Mikolaj Jan Piskorski
  19. 19. Didn’t you wish your brand was a ?
  20. 20. Your brand toughest competition
  21. 21. ?
  22. 22. Only 59.000 Belgians haveever tweeted
  23. 23. LESSONUse social media…wisely
  24. 24. RELAXING BREAK
  25. 25. www.wefeelfine.org
  26. 26. The Way Back Machinewww.archive.org/web/web.php
  27. 27. LESSONYou are not alone out there
  28. 28. QUIZ TIME!
  29. 29. THEME: ADOBE ?
  30. 30. FLASH WEBSITES ARE MOREEXPENSIVE TO BUILDTRUE FALSE
  31. 31. FLASH WEBSITESARE HEAVIER TO LOADTRUE FALSE
  32. 32. FLASH IS NOT GOOGLE’SBEST FRIENDTRUE FALSE
  33. 33. FLASH IS DIFFICULTTO UPDATETRUE FALSE
  34. 34. FLASH IS ONLY USED FORARTY-FARTY PROJECTSTRUE FALSE
  35. 35. LESSONFlash is a wonderful multimediaplatform… if used properly
  36. 36. BANNERS
  37. 37. Who has ever clicked on a banner?(accidentally clicking does not count)
  38. 38. Matthew Robson, Aged 15yrs & 7 months
  39. 39. “ Teenagers see adverts on websites (pop-up, banner ads) as extremely annoying and pointless, as they never pay attention to them and they are portrayed in such a negative light that no one follows them. ” Source: Morgan Stanley
  40. 40. LESSONBanners are not very sexy
  41. 41. ONLINE VIDEO
  42. 42. Online video is BOOMING!
  43. 43. Youtube100.000.000 videos a dayVideo is shared the most of all
  44. 44. SUCCESS OF VIDEOCreates a rich experience and contentPeople want content!www.viralvideochart.com
  45. 45. “ Most teenagers enjoy and support viral marketing, as it often creates humorous and interesting content. ” Source: Morgan Stanley
  46. 46. SITUATION TODAY1% of the budget is spent on online video13% of all media consumed in internet = video
  47. 47. WII (8853226 views)
  48. 48. LESSONOnline video is steaming hot.
  49. 49. ONLINE ADVERTISING
  50. 50. There are about108.000.000 websites out there
  51. 51. There are about108.000.000 websites out there1 of those is yours...
  52. 52. My feeling is that most peoplehave a similar surfing behaviour
  53. 53. MY PERSONAL LISTDAILY Facebook Yahoo Mail YouTube De Standaard Online GoogleWEEKLY Wikipedia Digimedia Twitter Some work related websites Some personal interest websites Links that friends referred me to (via Facebook!)
  54. 54. Most people do not go online withthe intention to visit yourwonderful created campaign site…
  55. 55. Does that mean we have to stopwith online advertising at all?
  56. 56. While people are more onlinethan behind their TV.(true for 15-25 yo, older people: TV has a verysmall edge)
  57. 57. “ Teenagers are watching less television because services such as BBC iPlayer, which allows them to watch shows when THEY want. ” Source: Morgan Stanley
  58. 58. CHANGE YOUR WAY OF THINKING…TODAY
  59. 59. CHANGE Become their friend...literally Be part of the conversation about your brand… A conversation they are having anyway…
  60. 60. CHANGE Build a brand online by giving them a story (content) Reputation and conversation is key! Widgets, applications, video, games, rich media creative banners
  61. 61. CHANGEStill a big gap between budgets spent online andtraditional media, if we compare it with the actual timespent online (1.5 hour/day).Creation online Creation offline Media online Media offline
  62. 62. LESSONChange your way of thinking
  63. 63. LESSONnever forget that ultimatly it is onlyadvertising
  64. 64.  What is the budget for a decent website?
  65. 65.  What is the budget for a decent website? Why is Drupal the best CMS? (see Keynote Robert Douglass 13:30)
  66. 66.  What is the budget for a decent website? Why is Drupal the best CMS? (see Keynote Robert Douglass 13:30) Are there really naked women working at The Parking Lot?
  67. 67. MORE MAGIC AND WISDOM AT BOOTH D09 THINGS1. What might be true today, may be false tomorrow2. Keep it simple, your audience is probably not as smart as you.3. SEO: Google does not use keyword meta tag in web ranking4. Use social media, but do it wisely5. They know more about you than you often realise6. Flash is a wonderful multimedia platform… if used properly7. banners are not very sexy8. Online video is steaming hot.9. Change your way of thinking10. Never forget that ultimatly it is only advertising www.theparkinglot.com evan@theparkinglot.com

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