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HOW AUDIENCES ARE 
TARGETED 
B Y ANGUS S T E PHENS
INTERNET MARKETING 
• The internet has become a large part of marketing 
with promotions such as YouTube videos and 
adverts on the side of internet pages. This is a good 
marketing technique as people will be viewing 
content on the internet then see a advert and 
maybe click the link allowing the consumer to view 
the product advertised. Music videos can be also 
advertised on YouTube by videos popping up 
saying “new” or “exclusive” making people excited 
to view the content.
SOCIAL MEDIA 
• This would link to internet marketing as social media 
is a big part of the internet and social media is also 
a good marketing technique as band members 
with thousands of followers would tweet or put up a 
status via twitter or Facebook and loads of people 
would see this and a hype would come around that 
new song or album. Bands could also you hashtags 
to promote the new song
EXAMPLES OF INTERNET MARKETING 
• On YouTube there is now a place where you click 
to view all the latest music. 
• Then there is a “music” on the best of YouTube
WORD OF MOUTH 
• Word of mouth is also a good marketing tool. If the 
music video has positive reputation then people 
are going to speak about it good and then other 
people will then want to check it out. If that person 
has gone to a gig then feel the band or song is 
good then they will praise the band and more 
people will want to know what all the buzz is about. 
• Also if bands say “tell a friend” about them then this 
is a good marketing technique as the consumer 
feels they have or want to so that the band gets 
more interest.
PRINTED MEDIA 
• Printed media like billboards or large scale posters 
attract and interest consumers if the band 
advertises the album or song well with strategically 
placed posters etc. 
• Printed media is more expensive then online and its 
may not get as much sales for the band as online 
adverts can be widely viewed whereas posters and 
billboards can only be viewed by certain people 
passing by

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How audiences are targeted

  • 1. HOW AUDIENCES ARE TARGETED B Y ANGUS S T E PHENS
  • 2. INTERNET MARKETING • The internet has become a large part of marketing with promotions such as YouTube videos and adverts on the side of internet pages. This is a good marketing technique as people will be viewing content on the internet then see a advert and maybe click the link allowing the consumer to view the product advertised. Music videos can be also advertised on YouTube by videos popping up saying “new” or “exclusive” making people excited to view the content.
  • 3. SOCIAL MEDIA • This would link to internet marketing as social media is a big part of the internet and social media is also a good marketing technique as band members with thousands of followers would tweet or put up a status via twitter or Facebook and loads of people would see this and a hype would come around that new song or album. Bands could also you hashtags to promote the new song
  • 4. EXAMPLES OF INTERNET MARKETING • On YouTube there is now a place where you click to view all the latest music. • Then there is a “music” on the best of YouTube
  • 5. WORD OF MOUTH • Word of mouth is also a good marketing tool. If the music video has positive reputation then people are going to speak about it good and then other people will then want to check it out. If that person has gone to a gig then feel the band or song is good then they will praise the band and more people will want to know what all the buzz is about. • Also if bands say “tell a friend” about them then this is a good marketing technique as the consumer feels they have or want to so that the band gets more interest.
  • 6. PRINTED MEDIA • Printed media like billboards or large scale posters attract and interest consumers if the band advertises the album or song well with strategically placed posters etc. • Printed media is more expensive then online and its may not get as much sales for the band as online adverts can be widely viewed whereas posters and billboards can only be viewed by certain people passing by