2. Red Hot Chilli Peppers
• RHCP keep closest to their house styles out of all the websites
studied.
• All thumbnails for their music videos on YouTube keep with the
psychedelic imagery and colours – including the same swirls of colour
and images of flowers and mushrooms as seen on the website
• This adds to their image and keeps a sense of unity between their
videos and their website. You can also see how the band has evolved
as their old videos do not coincide with their current image and
website.
3. Coldplay
• Many thumbnails for their videos on YouTube also match with their
website showing the band logo and matching colours.
• They usually include space age themes and this gives the audience a
sense of wonder and creates an unknown feel. They also continuously
use the same font to keep with the house style
4. Smashing
Pumpkins
• All of The Smashing Pumpkins
music video thumbnailswill
show the lead singers face which
creates a brand image for them
on YouTubeand will make the
videoseasily recognisablefor the
viewers on the website
• However, they do not coincide
with the house style as shown on
their website which is more
centered aroundtechnology and
gives a futuristic feel.
