This document discusses emerging trends in hotel marketing that properties need to be aware of to be ready for the future. It highlights the importance of [1] using stunning visual content, clear website architecture and optimizing speed; [2] optimizing the hotel's presence on Google through search and local visibility; [3] leveraging social media like Facebook and reviews; [4] analyzing current marketing efforts; and [5] developing a fully integrated 360 degree marketing strategy across channels rather than focusing on individual tactics. The key is having a cohesive brand identity and shareable content distributed across connected marketing channels.
The document discusses various strategies for hotel sales and marketing. It begins by outlining key trends to understand such as guest expectations and purchasing behaviors. It also emphasizes the importance of tracking marketing program results and using appropriate distribution channels. The document further stresses having the right management team to provide excellent customer service. It provides examples of low-cost marketing tactics like flyers, brochures, and partnerships. Overall it offers guidance on comprehensively understanding customers and implementing an effective marketing strategy.
Inbound Marketing according to the strategy of the SherpaGabriel Szapiro
Welcome to “Inbound Marketing according to the strategy of the Sherpa”, this new way of Marketing emphasizes the searching of the volunteer request of your clients to call you instead of harassing them.
Gabriel Szapiro, General Manager of SAPHIR, agency specialized in e-communication and web marketing, reveals 6 compulsory steps to transform your Suspect into Ambassador.
To contact Gabriel Szapiro : szapiro@bleusaphir.com
www.blue-blog.fr
A resource for anyone in the hospitality industry looking to further develop their hotel's marketing strategy. This presentation provides access to ideas and articles that will help you increase the number of guests that you attract to your hotel. In this competitive industry, a strong marketing strategy that yields a high return on investment is essential. This information will allow you to better compete with your competitors. Learn what experts believe will enhance your hotel's success.
The document proposes a branding strategy and roadmap for positioning a client as the top wealth management advisor in Western PA. It recommends starting with creating a brand story, logo, and photography to develop a visual brand identity. It then suggests building a new website incorporating this branding and an ongoing content and social media plan. Paid digital ads and analytics are proposed to help generate and qualify new leads. Three pricing tiers are outlined offering different combinations of these branding and marketing services.
This document provides an overview of the mobile app Foursquare and how it can be used by both individuals and businesses. Foursquare is a location-based social network that allows users to "check in" at venues using their mobile devices. For individuals, checking in earns points, badges and "mayorships" of venues. Businesses can engage customers by offering special discounts and rewards for check-ins. The document also provides tips on how businesses can further promote their venues and engage customers through special offers and gamification elements on Foursquare.
Krackpot Communications Digital Advertising AgencySanoj Nair
KC is an integrated strategic consulting and full service Advertising agency.
We understand every aspect of Digital and Media customer journey from search through to conversion and retention.
What to offer when the era has changed into a customer-centric era? Where customers have plenty of options, and all they do care is an experience they will get?
A based-on-experience tips, data, and theories on defining a marketing plan in tourism.
This document discusses emerging trends in hotel marketing that properties need to be aware of to be ready for the future. It highlights the importance of [1] using stunning visual content, clear website architecture and optimizing speed; [2] optimizing the hotel's presence on Google through search and local visibility; [3] leveraging social media like Facebook and reviews; [4] analyzing current marketing efforts; and [5] developing a fully integrated 360 degree marketing strategy across channels rather than focusing on individual tactics. The key is having a cohesive brand identity and shareable content distributed across connected marketing channels.
The document discusses various strategies for hotel sales and marketing. It begins by outlining key trends to understand such as guest expectations and purchasing behaviors. It also emphasizes the importance of tracking marketing program results and using appropriate distribution channels. The document further stresses having the right management team to provide excellent customer service. It provides examples of low-cost marketing tactics like flyers, brochures, and partnerships. Overall it offers guidance on comprehensively understanding customers and implementing an effective marketing strategy.
Inbound Marketing according to the strategy of the SherpaGabriel Szapiro
Welcome to “Inbound Marketing according to the strategy of the Sherpa”, this new way of Marketing emphasizes the searching of the volunteer request of your clients to call you instead of harassing them.
Gabriel Szapiro, General Manager of SAPHIR, agency specialized in e-communication and web marketing, reveals 6 compulsory steps to transform your Suspect into Ambassador.
To contact Gabriel Szapiro : szapiro@bleusaphir.com
www.blue-blog.fr
A resource for anyone in the hospitality industry looking to further develop their hotel's marketing strategy. This presentation provides access to ideas and articles that will help you increase the number of guests that you attract to your hotel. In this competitive industry, a strong marketing strategy that yields a high return on investment is essential. This information will allow you to better compete with your competitors. Learn what experts believe will enhance your hotel's success.
The document proposes a branding strategy and roadmap for positioning a client as the top wealth management advisor in Western PA. It recommends starting with creating a brand story, logo, and photography to develop a visual brand identity. It then suggests building a new website incorporating this branding and an ongoing content and social media plan. Paid digital ads and analytics are proposed to help generate and qualify new leads. Three pricing tiers are outlined offering different combinations of these branding and marketing services.
This document provides an overview of the mobile app Foursquare and how it can be used by both individuals and businesses. Foursquare is a location-based social network that allows users to "check in" at venues using their mobile devices. For individuals, checking in earns points, badges and "mayorships" of venues. Businesses can engage customers by offering special discounts and rewards for check-ins. The document also provides tips on how businesses can further promote their venues and engage customers through special offers and gamification elements on Foursquare.
Krackpot Communications Digital Advertising AgencySanoj Nair
KC is an integrated strategic consulting and full service Advertising agency.
We understand every aspect of Digital and Media customer journey from search through to conversion and retention.
What to offer when the era has changed into a customer-centric era? Where customers have plenty of options, and all they do care is an experience they will get?
A based-on-experience tips, data, and theories on defining a marketing plan in tourism.
This document is the first edition of a monthly newsletter from MyNews aimed at helping businesses. It discusses how the founder had a "light bulb moment" on holiday that inspired him to start the newsletter to better keep in regular contact with customers. He was impressed by how their holiday rep in Lanzarote regularly checked in on them without being pushy. The newsletter will include articles on business topics, success stories from clients, and guest columns from local experts. Businesses are invited to visit the MyNews office for discussions over tea. The rest of the newsletter provides tips on finding a business's "category of one" and creating effective advertising campaigns.
This document provides a primer on digital marketing by outlining the key steps to develop an effective digital marketing plan. It explains that the first steps are to identify your marketing intent, such as increasing sales or brand recognition. You should then define your target audience segments and desired metrics and goals. Next, select appropriate digital marketing channels and mediums like SEO, social media, online ads, and native advertising. Finally, regularly analyze your spending and results to optimize your marketing strategy over time.
The inbounder London - 2.may 2017 - Hannah Thorpe content marketing for wat...We Are Marketing
This document discusses strategies for content marketing for businesses in boring or niche industries. It recommends understanding the audience and use cases, choosing appropriate formats, representing brand values authentically, and focusing on the purpose of the content rather than trying too hard to be interesting. The key is to understand the customer's needs and perspective rather than assuming the product itself needs to be exciting.
The document discusses how hotel marketing needs to change from a hotel-centric to guest-centric approach using hypertargeting. It defines hypertargeting as delivering advertising content to specific interest-based segments. The presentation advocates leveraging customer data to create customized experiences through targeted messaging at different points in the customer journey, from booking to post-stay. This personalized approach is shown to improve conversion rates and drive greater loyalty and revenue.
Blake Hutchison's (Luxury Escapes) keynote presentation at Mumbrella's Travel...Ruperta Daher
Blake Hutchison, GM at Luxury Escapes, presented on The Marketing Journey of Australia's Biggest Advertiser at Mumbrella's Travel Marketing Summit 2017
It sounds so simple: communicate to your subscribers with relevant, individualized messages. But where do you begin?
Join Pizza Hut and Panera Bread as they discuss their unique approaches to connect with diverse, nationwide audiences. You’ll learn about how they identified moments that matter to their customers, executed a customer-journey plan, measured its value, and evolved out-of-the-box, personalized, one-to-one communications.
This document proposes a strategy to strengthen the link between the Nedbank Cup soccer tournament and Nedbank bank. It identifies that currently, there is a weak link and lack of engagement between the tournament brand "Ke Yona Team Search" and Nedbank. The strategy suggests creating a digital platform called "Ya rona" (It's ours) that allows people to create virtual accounts to vote for their favorite players and teams, track their progress, and interact with the Nedbank brand through various digital channels and in branches. This aims to create a virtual community of supporters and give people a way to feel involved in the success of the tournament and players.
This document summarizes and compares the websites of two Parisian hotels, Hotel Ares and Hotel Gabriel. Both hotels have easy to find websites through search engines like Google. Both websites are also easy to use with accessible menus and pages. However, neither website provides strong opportunities for user engagement or sharing beyond Hotel Ares allowing reviews. Both use the same booking engine but do not describe room categories. The document concludes the hotels could improve accessibility on social media, sharing options, and visibility of booking pages to enhance the user experience.
The document is a questionnaire for validating a proposed new hotel management system for JKC Royale Traders Inn, Inc. It lists problems with the existing manual system such as time-consuming record searching and difficulties reserving rooms and generating reports. It then describes features of the proposed computerized system like faster reservations, elimination of manual work, and generation of accurate records and reports. Respondents are asked to review criteria comparing the manual and proposed systems in areas like accuracy, security, efficiency, and reliability.
Hotel Management Company provides over 100 programs, software tools, and calculation templates in Excel format to help hotels manage various aspects of their business more efficiently. The programs cover areas like menu pricing, kitchen management, budgeting, staff planning, inventory management, financial reporting, and more. Everything is geared towards helping hotels lower costs, increase profits, and streamline operations.
The document is a 4-page hotel inspection checklist used to gather detailed information about various aspects of a hotel's services, facilities, policies, and rates. It includes sections to collect information on hotel check-in/out policies, transportation from the airport, room amenities, on-site services, meeting room facilities and rates, security, and references from recent meeting clients. The comprehensive checklist aims to evaluate all key factors for guests and meeting planners considering booking at the property.
This document provides a 3-step guide to using Google Hotel Finder. It discusses:
1. What Google Hotel Finder is and how it works, directing users searching for hotels to a dedicated section on Google where they can search and book hotels.
2. How Google makes money from Hotel Finder through Hotel Price Ads, where OTAs and hotels bid for prominent placements and calls-to-action on hotel pages.
3. The various sources that provide hotel information to Google like a hotel's Google+ Local page, VFM Leonardo which sources from OTAs, and OTAs/GDSs themselves. It stresses the importance of optimizing a hotel's Google+ Local page for visibility
This document discusses factors that influence hotel location selection and the production planning cycle for hotels. It identifies key location factors like transportation access, costs, climate and government support. The hotel production planning cycle involves deciding the hotel type and location, planning layout and finances, conducting market surveys, obtaining licenses, recruiting staff, and evaluating performance. Key aspects are selecting an accessible site near transit with minimized development costs and advantages over competitors.
If you have a hotel and you have been in operation for a number of years, you might think that it is time to change some things, especially if you are a small hotel.
This document contains front of house checklists for three consecutive days - June 18th, 19th, and 20th. The checklists include items like collecting reserved tickets, setting up signs and posters, preparing drinks and a cash box, and ensuring technical equipment like speakers and lights are working properly. The checklists appear to be for verifying preparations for a multi-day event taking place on those dates.
This document appears to be from TOPHOTELPROJECTS and contains information about global hotel development projects. Some key details include:
- There are over 5,600 hotel projects in the global pipeline representing over 1.2 million rooms.
- The largest regions by number of projects are Asia Pacific, Europe, and North America. The largest countries are China, Russia, Germany, the UK and USA.
- The largest companies developing these projects are Marriott, IHG, Hilton, and Starwood.
- The top cities for projects under development are Dubai, New York, London, Shanghai, and Riyadh.
- The document provides a breakdown of projects by brand class
The document discusses key performance indicators (KPIs) for a hotel housekeeping supervisor position. It provides examples of KPIs, performance appraisal forms, and a process for creating KPIs for this role. Mistakes to avoid in developing KPIs are also outlined, such as having too many KPIs or ones that do not align with goals. Additional hotel housekeeping supervisor KPI materials can be found on the listed website.
The document provides an operations manual for a hotel front office. It includes sections on front office duties, job descriptions and guidelines for various front office roles like the front office manager, assistant front office manager, reservations manager, and night manager. It also outlines the organization of the front office department and principles of good customer service.
HTM Series (Common Mistakes in Hotel Planning, Development and Operation - H...Kai Marcus Schröter, MSc
The document discusses common mistakes made in hotel planning, development, and operation. It introduces a new series that will outline frequent errors occurring during the design process, which can negatively impact a property's management, operation, and return on investment. Hotel developments require specific expertise due to their complexity, risk, and costs. However, they often attract financially powerful but inexperienced owners, leading to wrong decision making and project failures. The document provides examples of common mistakes made in areas like guest room design, bathroom design, food and beverage outlet design, and lobby/public area design.
Cem 350 hotel design construction fall 2016miresmaeil
This document provides an overview of key considerations for hotel design and construction. It discusses the importance of balancing project costs, duration and lost profits. Location is emphasized as critical, with proximity to feeder markets and visibility from roads as important factors. The design process is outlined, from schematic design to construction documents. Quality architects, engineers and consultants should be selected. Both design and construction require balancing operational needs with aesthetic goals.
The document is a front office operations manual that includes:
- An overview of front office job descriptions and responsibilities for positions like the front office manager, assistant front office manager, and reservations manager.
- Sections covering front office standards, organization, principles of good service, and how to get to know the hotel and front office department.
- The manual provides guidance for front office staff on properly handling reservations, guest services, room assignments, and other front office procedures.
This document is the first edition of a monthly newsletter from MyNews aimed at helping businesses. It discusses how the founder had a "light bulb moment" on holiday that inspired him to start the newsletter to better keep in regular contact with customers. He was impressed by how their holiday rep in Lanzarote regularly checked in on them without being pushy. The newsletter will include articles on business topics, success stories from clients, and guest columns from local experts. Businesses are invited to visit the MyNews office for discussions over tea. The rest of the newsletter provides tips on finding a business's "category of one" and creating effective advertising campaigns.
This document provides a primer on digital marketing by outlining the key steps to develop an effective digital marketing plan. It explains that the first steps are to identify your marketing intent, such as increasing sales or brand recognition. You should then define your target audience segments and desired metrics and goals. Next, select appropriate digital marketing channels and mediums like SEO, social media, online ads, and native advertising. Finally, regularly analyze your spending and results to optimize your marketing strategy over time.
The inbounder London - 2.may 2017 - Hannah Thorpe content marketing for wat...We Are Marketing
This document discusses strategies for content marketing for businesses in boring or niche industries. It recommends understanding the audience and use cases, choosing appropriate formats, representing brand values authentically, and focusing on the purpose of the content rather than trying too hard to be interesting. The key is to understand the customer's needs and perspective rather than assuming the product itself needs to be exciting.
The document discusses how hotel marketing needs to change from a hotel-centric to guest-centric approach using hypertargeting. It defines hypertargeting as delivering advertising content to specific interest-based segments. The presentation advocates leveraging customer data to create customized experiences through targeted messaging at different points in the customer journey, from booking to post-stay. This personalized approach is shown to improve conversion rates and drive greater loyalty and revenue.
Blake Hutchison's (Luxury Escapes) keynote presentation at Mumbrella's Travel...Ruperta Daher
Blake Hutchison, GM at Luxury Escapes, presented on The Marketing Journey of Australia's Biggest Advertiser at Mumbrella's Travel Marketing Summit 2017
It sounds so simple: communicate to your subscribers with relevant, individualized messages. But where do you begin?
Join Pizza Hut and Panera Bread as they discuss their unique approaches to connect with diverse, nationwide audiences. You’ll learn about how they identified moments that matter to their customers, executed a customer-journey plan, measured its value, and evolved out-of-the-box, personalized, one-to-one communications.
This document proposes a strategy to strengthen the link between the Nedbank Cup soccer tournament and Nedbank bank. It identifies that currently, there is a weak link and lack of engagement between the tournament brand "Ke Yona Team Search" and Nedbank. The strategy suggests creating a digital platform called "Ya rona" (It's ours) that allows people to create virtual accounts to vote for their favorite players and teams, track their progress, and interact with the Nedbank brand through various digital channels and in branches. This aims to create a virtual community of supporters and give people a way to feel involved in the success of the tournament and players.
This document summarizes and compares the websites of two Parisian hotels, Hotel Ares and Hotel Gabriel. Both hotels have easy to find websites through search engines like Google. Both websites are also easy to use with accessible menus and pages. However, neither website provides strong opportunities for user engagement or sharing beyond Hotel Ares allowing reviews. Both use the same booking engine but do not describe room categories. The document concludes the hotels could improve accessibility on social media, sharing options, and visibility of booking pages to enhance the user experience.
The document is a questionnaire for validating a proposed new hotel management system for JKC Royale Traders Inn, Inc. It lists problems with the existing manual system such as time-consuming record searching and difficulties reserving rooms and generating reports. It then describes features of the proposed computerized system like faster reservations, elimination of manual work, and generation of accurate records and reports. Respondents are asked to review criteria comparing the manual and proposed systems in areas like accuracy, security, efficiency, and reliability.
Hotel Management Company provides over 100 programs, software tools, and calculation templates in Excel format to help hotels manage various aspects of their business more efficiently. The programs cover areas like menu pricing, kitchen management, budgeting, staff planning, inventory management, financial reporting, and more. Everything is geared towards helping hotels lower costs, increase profits, and streamline operations.
The document is a 4-page hotel inspection checklist used to gather detailed information about various aspects of a hotel's services, facilities, policies, and rates. It includes sections to collect information on hotel check-in/out policies, transportation from the airport, room amenities, on-site services, meeting room facilities and rates, security, and references from recent meeting clients. The comprehensive checklist aims to evaluate all key factors for guests and meeting planners considering booking at the property.
This document provides a 3-step guide to using Google Hotel Finder. It discusses:
1. What Google Hotel Finder is and how it works, directing users searching for hotels to a dedicated section on Google where they can search and book hotels.
2. How Google makes money from Hotel Finder through Hotel Price Ads, where OTAs and hotels bid for prominent placements and calls-to-action on hotel pages.
3. The various sources that provide hotel information to Google like a hotel's Google+ Local page, VFM Leonardo which sources from OTAs, and OTAs/GDSs themselves. It stresses the importance of optimizing a hotel's Google+ Local page for visibility
This document discusses factors that influence hotel location selection and the production planning cycle for hotels. It identifies key location factors like transportation access, costs, climate and government support. The hotel production planning cycle involves deciding the hotel type and location, planning layout and finances, conducting market surveys, obtaining licenses, recruiting staff, and evaluating performance. Key aspects are selecting an accessible site near transit with minimized development costs and advantages over competitors.
If you have a hotel and you have been in operation for a number of years, you might think that it is time to change some things, especially if you are a small hotel.
This document contains front of house checklists for three consecutive days - June 18th, 19th, and 20th. The checklists include items like collecting reserved tickets, setting up signs and posters, preparing drinks and a cash box, and ensuring technical equipment like speakers and lights are working properly. The checklists appear to be for verifying preparations for a multi-day event taking place on those dates.
This document appears to be from TOPHOTELPROJECTS and contains information about global hotel development projects. Some key details include:
- There are over 5,600 hotel projects in the global pipeline representing over 1.2 million rooms.
- The largest regions by number of projects are Asia Pacific, Europe, and North America. The largest countries are China, Russia, Germany, the UK and USA.
- The largest companies developing these projects are Marriott, IHG, Hilton, and Starwood.
- The top cities for projects under development are Dubai, New York, London, Shanghai, and Riyadh.
- The document provides a breakdown of projects by brand class
The document discusses key performance indicators (KPIs) for a hotel housekeeping supervisor position. It provides examples of KPIs, performance appraisal forms, and a process for creating KPIs for this role. Mistakes to avoid in developing KPIs are also outlined, such as having too many KPIs or ones that do not align with goals. Additional hotel housekeeping supervisor KPI materials can be found on the listed website.
The document provides an operations manual for a hotel front office. It includes sections on front office duties, job descriptions and guidelines for various front office roles like the front office manager, assistant front office manager, reservations manager, and night manager. It also outlines the organization of the front office department and principles of good customer service.
HTM Series (Common Mistakes in Hotel Planning, Development and Operation - H...Kai Marcus Schröter, MSc
The document discusses common mistakes made in hotel planning, development, and operation. It introduces a new series that will outline frequent errors occurring during the design process, which can negatively impact a property's management, operation, and return on investment. Hotel developments require specific expertise due to their complexity, risk, and costs. However, they often attract financially powerful but inexperienced owners, leading to wrong decision making and project failures. The document provides examples of common mistakes made in areas like guest room design, bathroom design, food and beverage outlet design, and lobby/public area design.
Cem 350 hotel design construction fall 2016miresmaeil
This document provides an overview of key considerations for hotel design and construction. It discusses the importance of balancing project costs, duration and lost profits. Location is emphasized as critical, with proximity to feeder markets and visibility from roads as important factors. The design process is outlined, from schematic design to construction documents. Quality architects, engineers and consultants should be selected. Both design and construction require balancing operational needs with aesthetic goals.
The document is a front office operations manual that includes:
- An overview of front office job descriptions and responsibilities for positions like the front office manager, assistant front office manager, and reservations manager.
- Sections covering front office standards, organization, principles of good service, and how to get to know the hotel and front office department.
- The manual provides guidance for front office staff on properly handling reservations, guest services, room assignments, and other front office procedures.
The document provides an operations manual for HP Hotels that outlines various policies and procedures for the company. It begins with an introduction stating that the manual establishes minimum guidelines for standardized and cost-efficient hotel operations. It then provides a mission statement focusing on profitable growth and shareholder value. The manual continues with sections covering various operational areas like accounting, administration, food and beverage, front desk, housekeeping, maintenance, sales, and human resources. It aims to standardize guidelines across hotel properties while allowing for good judgment in decision making.
This document provides an accomplishments checklist for evaluating front desk employees. It contains detailed criteria for checking guests in and out, handling special situations during check-in and checkout, providing services during guests' stays, and addressing special checkout situations. The evaluator uses the checklist to rate an employee's performance on various tasks as above average, average, or below average.
This document discusses the importance of personal grooming for hotel staff. It outlines standards for hair, nails, teeth, uniform, makeup, accessories, and shoes. For hair, it recommends keeping it neat and trimmed above the collar for men and pulled back for women. Nails should be clipped short and clean. Teeth should be brushed twice daily. The uniform should be clean and well-ironed. Makeup, jewelry, and shoes should be conservative and professional. Proper grooming promotes a positive image and ensures guest satisfaction with service standards.
Alternaty is a boutique real estate firm providing a suite of consulting services throughout the development lifecycle. Headquarter in HCMC Vietnam, with associates in Thailand, Myanmar Indonesia and the Maldives.
Our team has 17 years of combined experience in the real estate industry with an extensive track record in hotel and resort advisory in Indochina Region.
We propose an interim management period (Temporary Management) during which our operations team will:
. First review the property operation
. Report and discuss with the Owner on the problems and solutions
. Implement the new procedure and training
. Supervise and control with monthly inspections and reviews
Please also visit our blog for latest exclusive releases http://blog.alternaty.com/
The document provides tips for maximizing success at trade shows based on lessons learned from industry experts. It discusses common mistakes made by companies participating in trade shows, such as failing to properly plan and qualify leads. Specifically, it recommends focusing on developing genuine business relationships with qualified prospects rather than just collecting business cards. The tips include properly preparing salespeople, qualifying prospects by determining their needs and timeline, and following up on leads to close opportunities. The overall message is that trade shows are valuable for businesses but require proper strategy, planning and follow up to generate new sales.
This document discusses how hotels can better understand what drives guests to choose their property. It emphasizes tracking guests by season, source of booking, market, and company to understand what factors influenced their decision. Hotels should analyze this data along with competitive intelligence and market trends to optimize marketing. New technologies like mobile apps, social media, and CRM tools can provide insights into guests and help hotels tailor their offerings to attract more business.
The document provides information about various roles in hotel sales and revenue management, including reservation agents, sales coordinators, sales executives, sales managers, and directors of sales. It discusses the duties and responsibilities of each role, such as helping customers book reservations, coordinating event bookings, persuading guests to book rooms, meeting sales goals, and crafting sales plans. It also provides tips for hotel revenue management, such as segmenting markets, understanding distribution channels, benchmarking competitors, and generating ancillary revenue through additional products and services.
Understanding the market you work & compete in is very important when it comes to success.
Guest & Competitive Intelligence is where it all starts.
Here's where you begin...........................
Times have changed; there are proven ways for tour operators to stay active & profitable all year no matter what the season is.Smart businesses already know & use these tactics.
How to Find Your Ideal Guest with Google Analytics Net Affinity
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Here, we'll teach you how they can help you, how to build them and how to use them.
How to Find Your Ideal Guest with Google AnalyticsNet Affinity
Supercharging your hotel's conversion rate by analysing large chunks of data can be a tough nut to crack. How do you convert all that data into the kind of numbers you really want—bookings?
Thankfully, there are lots of very powerful and cost-effective tools on the market which can give you far deeper insight into how and why our marketing activities are working. One of the most important ones you can have in your toolkit is a customer persona.
Here, we'll teach you how they can help you, how to build them and how to use them.
“How can I get more bookings and more revenue?”
This is the question that every hotelier must answer to keep his business alive. The question is simple, but answering it can be a challenge.
The challenge becomes even greater when you’re immersed in managing the day-to-day operations of your hotel. It’s hard to see the forest for the trees, sometimes – or, for a more appropriate metaphor, it’s hard to see the battlefield when you’re busy in the trenches.
This presentation will briefly lift you out of the trenches by providing you with 18 tips that’ll help you get more bookings and boost your hotel revenue. Take a look at a map of the whole battlefield and find out where your strongest and weakest points are.
Let’s go.
This document provides 18 tips for hoteliers to boost bookings and revenue. Some key tips include developing guest personas to understand customers, creating a clear value proposition, optimizing the website for speed and simplicity, using compelling visuals and stories to engage guests, ensuring the design is mobile-friendly, analyzing data to understand customer behavior, and continually testing strategies to improve performance. The overall message is that a variety of digital marketing techniques can be leveraged to attract more customers and increase bookings if implemented effectively.
Events provide opportunities for companies to generate new business and leads. Preparing for an event requires setting clear goals, customizing your exhibit space, and promoting your presence at the event. At the event, it is important to brief your staff daily, focus on key targets, collect lead information, and pursue media opportunities. After the event, companies should follow up on all leads and contacts, measure results against goals, and begin planning for future events to maximize the return on their investment.
Whitepaper - Beginner's Guide to Hotel Revenue ManagementDuetto
Revenue management has become synonymous with managing rates, but it is really much more and the first step to a comprehensive revenue strategy.
If you don’t know who your customers are and when they’re coming, it’s hard to properly manage your property and set rates to maximize profits. By using basic approaches to segment, forecast and price, operators can run their hotels more efficiently and profitably.
In this whitepaper you can read how you can get started with revenue management today by taking a few simple steps.
Landing Pages Turn Paid Traffic Into Serious RevenueNet Affinity
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings.
You can always simply drop your paid traffic onto your website’s homepage, but you’ll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so they’ve focused on converting the traffic that lands there.
Landing pages allow you to send the right message to the right person at the right time.
However, there are a few do’s and don’ts to cover with your landing pages.
Today, we’re going to take you through a few Do’s for your landing pages, and a couple Don’ts.
Digital Marketing for Hotels, Resorts & Restaurant 2020ClaritoCruz1
This document provides a comprehensive guide to online marketing for hotels, resorts, and restaurants in 2020. It discusses the importance of digital marketing and having an online presence. It also outlines some key challenges independent hotel owners face, such as lack of resources, awareness of technology, budget constraints, and unwillingness to embrace technology. Additionally, it covers current market trends, developing a digital marketing strategy, types of travelers to target, areas of focus for hotel digital marketing including social media, content, email, messenger, and visual marketing.
1) The hospitality industry, including hotels, restaurants, and leisure, has weathered economic downturns in large part due to brand recognition and good public relations.
2) During economic downturns, hotels with strong branding and public relations plans that create awareness and drive sales are better able to survive compared to independent hotels with less marketing.
3) For limited service hotels like the Hampton Inn, public relations includes activities such as press relations, hosting events, targeted media outreach, and maintaining strong community relationships within budget constraints.
To start a travel agency, one must conduct market research to identify a niche, develop an effective business plan, and create a strong brand identity. Legal and funding requirements must also be addressed. An appropriate location should then be selected to launch and promote the new agency through advertising and social media. Maintaining good customer relationships is essential for long term success.
Do it Yourself Marketing for Professional Speakers and ConsultantsAidan Crawford
https://shortcircuitmedia.com - Having an expertise doesn't necessarily mean your phone is going to ring off the hook with offers to speak and consult. You have to back up your expertise with a business model that works.
This presentation is specifically designed for speakers, trainers and consultants who know they need to do things differently and want some guidance on where to start
The document discusses strategies for hotel marketing in the digital age. It suggests conducting primary research to identify potential corporate clients and gather their contact and social media information. Hotels can then follow relevant social media accounts and use tools like RSS feeds to stay updated on clients and local business news. The tone and types of engaging content hotels post must match their target audience. While social media helps build brand awareness, its main benefits are customer service, engagement and developing long-term customer loyalty.
11 Things to Look For in a Hotel Booking Engine ProviderNet Affinity
What should you be getting from your hotel booking engine provider? Which features are most important to your hotel, and which can you live without?
From our perspective, your hotel booking engine provider should be giving you a highly flexible, fully controllable, feature-rich solution, along with in-depth reporting and a team to support you.
Similar to Hotel DOSM Checklist: How Many Are you Missing? (20)
Experience the magic of bioluminescence at Puerto Rico's Bioluminescent Bay with our guide to optimal viewing. Plan your visit during the new moon phase for vibrant displays, and consider dry season from December to April. Book a guided tour, choose calm nights, and respect the environment for an unforgettable adventure.
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
Explore Austin's dynamic history and cultural tapestry on a captivating journey. From its origins as Texas' capital to architectural marvels like the Texas State Capitol and cultural hubs such as the Driskill Hotel. Dive into its diverse heritage, legendary music scene, key historical moments, natural beauty, and vibrant culinary delights.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
The 09 Days Tour to Skardu by road offers a breathtaking journey through some of Pakistan’s most spectacular landscapes. Skardu, nestled in the heart of the Karakoram mountain range, is renowned for its stunning vistas, crystal-clear lakes, and rugged terrain.
The Inca Trail to Machu Picchu is an unforgettable adventure, blending stunning natural beauty with rich history. Over four days, trekkers traverse diverse landscapes, from lush cloud forests to high mountain passes, encountering ancient Inca ruins along the way. Each step brings you closer to the awe-inspiring sight of Machu Picchu, revealed at sunrise from the Sun Gate. The journey is challenging but incredibly rewarding, offering a profound sense of accomplishment. With its combination of breathtaking scenery and cultural significance, the Inca Trail to Machu Picchu is a must-do for those seeking an extraordinary adventure in Peru.
A list of budget-friendly things that families can do in San Antonio! Dive into its rich history and vibrant culture at iconic landmarks like the Alamo. Explore colorful Market Square and stroll along the scenic River Walk. Enjoy family-friendly fun at Brackenridge Park and capture breathtaking views at the Tower of the Americas—all without breaking the bank!
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Our Bahrain Visa PowerPoint Presentation offers a detailed and comprehensive guide to the Bahrain visa application process. It is designed to assist travelers, travel agents, and businesses in navigating the various visa types, including tourist, business, work, student, and family visas. Each section provides an in-depth look at eligibility criteria, required documents, and step-by-step application procedures. Additionally, the presentation includes valuable tips for avoiding common application mistakes, an overview of processing times, and details on fees and payment methods. This presentation aims to ensure a smooth and successful visa application experience, making travel to Bahrain as seamless as possible.
2. 2016 is your year. You can count on it.
Travel spending is up. Gas and airfares are low. And, technology is constantly making it
easier for guests to book rooms and for hotels to reach out to guests. Don’t let the good
news go to waste. You should leverage and maximize every advantage you have to
score robust profits in 2016. Getting and staying ahead of the game requires dedicating
time to specific activities EVERYDAY.
That’s right, everyday. We know you’re busy. We know your to-do is miles long. That’s
why we put together our annual Tambourine DOSM Checklist for 2016 to make it
easy to reap the biggest profits, little by little, day by day.
DSMCHECKLISTFOR2016!
3. Catch Up On the Metrics
Most Important To Your Owner
Don’t wait until your year slows down to catch up on your vital numbers, or else you’ll be
scrambling frantically to catch up. Everyday, check up on your metrics such as RevPar
Index vs your compset, MCPB (marketing cost per booking), Website conversion rate,
and DRdaR (direct revenue ratio).
These key performance indicators are what will matter to your owner and asset
managers when it comes to reviewing how your efforts are contributing to your hotel’s
revenue.
Read More: 6 Sales and Marketing Metrics Every Hotel Owner Cares About
4. Tap into your guests desire for authenticexperiences
Today’s travelers are obsessed with ‘traveling like a local’. No longer are they interested
in big-ticket “touristy” attractions. Now, they’re looking at farmers markets, distilleries
and craft breweries, hidden local spots, mom-and-pop shops, hole-in-the-wall
restaurants and art walks.
Stay on top of it all by reading your local weekly newspapers, such as Seattle’s
Stranger, and your city’s main magazine, like San Diego Magazine. Or, check if your city
5. Check in On Your
Top 20 Sales Opportunities
Sit down with your sales people and look
over their top group meeting opportunities.
Review the planner’s pain points, their hot
buttons, the other properties competing for
business. Determine what the sales person
can do that day to tip the scales in your
property’s favor.
6. Scrutinize Your Product
With all the marketing programs and strategies
you have in place, in the end it’s a standout
guest experience that will draw guests again and
again. So, in addition to reading your hotel’s
online reviews, leave your office at least once a
day to walk your property.
Experience and scrutinize each touchpoint. Be
ruthless and ask ‘what’s missing’ from your guest
experience? Does your restaurant have a
lackluster menu? Is the spa starting to look
shabby? Are staff uniforms looking out-dated?
7. Study Your Comp Set
With all the monitoring tools at your hotel’s
disposal, there’s no reason not to know what
your comp set is up to. There’s STR reports,
Google alerts, social media mentions and good
ol’ hotel reader boards.
Sign up for a hotel intelligence service to
streamline your daily monitoring. These services
will produce reports that show your competition’s
most active groups, annual repeat business and
which companies are booking their meetings at
other hotels.
8. Engage Guest Reviews
The reviews that previous guests leave behind
are the direct link to your future success, so they
should NEVER be ignored. Just because
someone else at your property is delegated with
the task of reading and responding to reviews
doesn’t mean that you can’t also look over and
act on them.
9. Engage Guest Reviews
After all, many meeting attendees will leave
reviews as a guest. And, if they took the time
to review your property on TripAdvisor, they
are likely to have shared their feedback with
the planner as well. So, make the time to
listen to their thoughts. It takes little effort, just
5-10 minutes a day to see what reviews have
been left recently. Notice the topics that keep
being brought up, then outline ways you can
attend to them.
10. Analyze Your Team’s Performance Against Target
and Goals
Successful DOSMs know where they are in
relation to their sales goals, on any given day. By
tracking your daily progress towards your target
numbers, you’ll know whether you’re behind or
ahead.
How close is each member of your team to their
projected room nights? Are there a lot more
sales calls and follow-ups to make? When
working to increase meetings and events at your
property, you can’t get lax on this. It’s paramount
to monitor your team’s progress on a daily basis.
11. Talk to Your Guests!
They KnowBest!
Don’t stay cooped up in your office trying to
determine what guests and planners want and
need from your hotel. Take 30 minutes to
converse with guests staying at your property
and the meeting delegates lingering around your
conference space. Ask them about their stay and
what you can do better.
12. Talk to Your Guests!
They KnowBest!
Converse with your social media
community as well. Sign up for Linkedin
groups for meeting and event professionals
and play an active role in answering
questions and offering suggestions. All of
this intelligence can be used to lock in
future group business and to improve your
hotel experience.
13. KeepAn Eye on Industry
Newsand Trends
From Skift, to Hospitality Net to Hotel News Now
to (shameless plug, Tambourine’s own #1 ranked
hotel marketing blog… there’s plenty of industry
publications and resources to stay on top of the
latest news and tools impacting how you market
your hotel.
Dedicate a half hour each day to browse these
hospitality sites, file away any articles you want
to refer to in the future, or pass them along to the
appropriate staff at your property.
14. MeetWith Your
Revenue Managers
You should pow wow with your revenue
management team every day, NOT once per
week. In fact, keep them as a standing daily
appointment in your calendar.
Just like your sales opportunities, you need to
stay on top of your upcoming low periods,
property’s pace reports, and strategies on how to
maximize revenue from your ancillary products.
READ: How to build a more cohesive
hotel marketing team