What to offer when the era has changed into a customer-centric era? Where customers have plenty of options, and all they do care is an experience they will get?
A based-on-experience tips, data, and theories on defining a marketing plan in tourism.
8. MARKETING
PLAN OUTLINE
1. WHAT IS PRODUCT/SERVICE?
2. WHO IS YOUR TARGET
CUSTOMERS?
3. WHERE DO YOU WANT TO
BE? HOW MUCH DOES YOUR
OFFERING COST?
4. HOW IS THE DISTRIBUTION
CHANNEL?
5. WHAT IS YOUR STRATEGY?
9. TO CONCLUDE,
KNOW WHAT UR
CUSTOMERS WANT
IDENTIFY WHERE THEY
ARE
ADOPT A STRATEGY TO
REACH THEM
Reference: “12 Things Not To Do When Using Digital Marketing In 2016”, Forbes, March 0th, 2016
10. — Steve Jobs
SOMETIMES WHEN YOU INNOVATE, YOU
MAKE MISTAKES. IT IS BEST TO ADMIT THEM
QUICKLY, AND GET ON WITH IMPROVING
YOUR OTHER INNOVATIONS.
”
“