This document describes a methodology used to increase the service life of hot forging tools. The methodology combines numerical simulation of the forging process and thermomechanical stress analysis with experimental validation. Simulation results show that thermal stresses contribute significantly to the total stress field in critical cracking areas of the tool. Modifying process parameters such as billet temperature and forging rate could potentially increase tool life by reducing thermal stresses. The methodology was applied to a cemented carbide punch used in hot forging and identified areas with high thermal stress contribution.