This document outlines a business plan for a hot air balloon tourism venture in Bangladesh called Cloud Journey. The strategic goals of the venture are to become a profitable business within two years and position itself as a leading brand by expanding operations to other tourist zones in the country. The startup costs for the first year are estimated to be over 13.5 million taka, including the purchase of a hot air balloon, support inventory, licenses and permits, maintenance, payroll, promotion and other operating expenses. A financial analysis projects a loss in the first year but break even by year two and growing profits in subsequent years as the business expands its operations.

1. CLOUD
JOURNEY
BY MD. MUKIT
MURSHED(30)

2. AGENDA
ABOUT US
STRATEGIC
GOAL
PLACE OF
OPERATION
ORGANIZATIONAL
STRUCTURE
MARKETING
ANALYSIS
FINANCIALS

3. ABOUT US
SERVICE MISSION
VISION
WE PROVIDE A RECREATIONAL
EXPERIENCE THROUGH HOT AIR
BALLOON
TO BECOME THE PIONEER OF HOT AIR
BALLON SERVICE IN BANGLADESH & TO
PROVIDE AN UNFORGETTABLE
EXPERIENCE TO EVERYONE
To attain our mission, we must look forward to create a
sophisticated system of Operation. This entails efficiency, safety,
Customer satisfaction & clear stream of revenue.

4. THREATS1
STRATEGIC
GOALS
PROFITABLE VENTURE
WITHIN TWO YEARS
POSITION OUR SELF
AS A BRAND
EXPAND OUR
OPERATION IN
OTHER TOURIST ZONES

5. OPERATIONAL
PLAN
COXS
SHYLET
CHITTAGONG
HILL TRACTS

6. MARKETING
ANALYSIS
GAP ANALYSIS
DIFFERENTIATION & POSITIONING
MARKET TARGETING

7. STRENGTHS WEAKNESS
OPPURTUNITIES THREATS
NO COMPETITORS
LARGE MARKET
INNOVATIVE IDEA
NO EXPERIANCE
HIGH OPERATING COSTS
RAPID GROWTH OF
BUSINESS
HIGHER PROFIT MARGIN
STRICT GOVERNMENT
REGULATIONS

8. MARKET
SEGMENTATION
AGE PERSONALITY OCCASIONS
18-40 OUTGOING
&
EXTROVERT
HOLIDAYS
&
VACATIONS

9. ORGANIZATIONAL
STRUCTURE
THE COMPANY WOULD FOLLOW WIDE SPAN
OF MANAGEMENT TO CONDUCT BETTER
MONITRING & EVALUATION
REMUNERATION WILL BE FIXED ON THE BASIS
OF WORKING HOURS
EMPHASIZE WILL BE GIVEN ON TRAINING &
DEVELOPMENT OF EMPLOYEES FOR BETTER
OPERATION

10. FIXED ASSET Amount(in Tk)
HOT AIR BALLOON(WHOLE PACKAGE) 1600,000
SUPPORTING INVENTORY 20,000
FIXED EXPENSE Amount(in Tk)
License 10,000
Annual Maintenance 28,000
Import Fee 50,000
FIXED MONTHLY EXPENSE AMOUNT (IN tk)
Payroll Taxes
15,000
Promotion 8,000
Telephone
5,000
Insurance
10,000
Legal 40,000
Total 13,588,000 tk
STARTUP
COSTS
FOR
ONE
YEAR

11. SUMMARY OF
STARTUP COSTS
TOTAL REQUIRED CAPITAL (FOR FIVE YEARS)
FIXED ASSET COST+FIXED EXPENSE COST+ FIXED MONTHLY EXPENSE
= 1,620,000+88,000+11,880,000
= 13,588,000 taka

12. SUMMARY
OF INCOME
STATEMENT
YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
-917600 taka loss incurred
BREAKEVEN REACHED
8,82,400 TAKA PROFIT
2082400 TAKA PROFIT GAINED
2982400 TAKA PROFIT GAINED

13. FEEL THE
WINDS