The document discusses vulnerabilities in Amazon's ecosystem, including the restrictions on purchased content, the treatment of publishers, and the inefficiency of its associate program. It suggests that both Amazon and Apple operate within a closed, competitive environment that hinders collaboration and direct connections between publishers and customers. A proposal is made to develop a post-print media platform emphasizing openness, collaboration, and respect for consumers to address the evolving media landscape.

1. A Romantic and Ambitious Vision
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2. There are (at least) three chinks in
Amazon’s armor
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3. One — Purchased content is tied to
Amazon hardware and/or software.
Sort of like the roach motel — You
can get in but you can’t get out.
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4. Two — Publishers are treated like
third class citizens. Amazon hides
their brand, prevents them from
having direct contact with users,
undercuts their ability to set the
price for their products.
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5. Three — Amazon fails to capitalize
on the power of the network. The
ever weaker associate program does
a terrible job of motivating people to
be 3rd party sales agents.
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6. Amazon knows how
to compete, but not
how to collaborate
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7. Everything just said about Amazon
goes for Apple too
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8. The Amazon and Apple ecosystems
are based on the zero-sum realities
of the object-based print world
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9. This was likely necessary at a
moment when people were taking the
first baby steps in the transition
from analog (objects) to digital
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10. But over time, an ecosystem based
on the DNA of the print era will
turn from a strength to a
problematic achilles heel.
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11. We’re proposing to build the first
truly post-print media platform,
based on the following principles:
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12. • Open will beat closed
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13. • Open will beat closed
• Collaboration will beat competition
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14. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
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15. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
• In a world of infinite “stuff,” discovery is key
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16. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
• In a world of infinite “stuff,” discovery is key
• Publishers, editors, bespoke retailing are
becoming more, not less important
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17. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
• In a world of infinite “stuff,” discovery is key
• Publishers, editors, bespoke retailing are
becoming more, not less important
• Consumers demand respect; no DRM, no
hardware silos
lunedì 25 marzo 13

18. • Open will beat closed
• Collaboration will beat competition
• Publishers need direct contact with their
customers; brands are crucial
• In a world of infinite “stuff,” discovery is key
• Publishers, editors, bespoke retailing are
becoming more, not less important
• Consumers demand respect; no DRM, no
hardware silos
• The old categories — books, music, video, games
are increasingly irrelevant
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19. Welcome to the media ecosystem
that will power it all!
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20. Bookwire, Book2Look, and Rekiosk
Three exquisitely complimentary
services
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21. lunedì 25 marzo 13

22. lunedì 25 marzo 13

23. Three chinks in Amazon’s armor
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24. There are (at least) three chinks in
Amazon’s armor
lunedì 25 marzo 13